The king of Madison Avenue: David Ogilvy and the making of modern advertising
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description |
| Zusammenfassung: | Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 282 S. Ill. |
| ISBN: | 9781403978950 |
Internformat
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| 100 | 1 | |a Roman, Kenneth |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The king of Madison Avenue |b David Ogilvy and the making of modern advertising |c by Kenneth Roman |
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| 264 | 1 | |a New York [u.a.] |b Palgrave Macmillan |c 2009 | |
| 300 | |a XIV, 282 S. |b Ill. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. | |
| 600 | 1 | 4 | |a Ogilvy, David |d 1911-1999 |
| 600 | 1 | 7 | |a Ogilvy, David |d 1911-1999 |0 (DE-588)122376781 |2 gnd |9 rswk-swf |
| 648 | 4 | |a Geschichte 1900-2000 | |
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Advertising executives |z United States |v Biography | |
| 650 | 4 | |a Advertising agencies |z United States |x History |y 20th century | |
| 650 | 4 | |a Advertising |z United States |x History |y 20th century | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Roman, Kenneth |
| author_facet | Roman, Kenneth |
| author_role | aut |
| author_sort | Roman, Kenneth |
| author_variant | k r kr |
| building | Verbundindex |
| bvnumber | BV035283438 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5810 |
| callnumber-raw | HF5810.O34 |
| callnumber-search | HF5810.O34 |
| callnumber-sort | HF 45810 O34 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)256763859 (DE-599)BVBBV035283438 |
| dewey-full | 659.092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.092 |
| dewey-search | 659.092 |
| dewey-sort | 3659.092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| era | Geschichte 1900-2000 |
| era_facet | Geschichte 1900-2000 |
| format | Book |
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| genre_facet | Biografie |
| geographic | USA |
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| id | DE-604.BV035283438 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:30:23Z |
| institution | BVB |
| isbn | 9781403978950 |
| language | English |
| lccn | 2008040118 |
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| physical | XIV, 282 S. Ill. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Palgrave Macmillan |
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| spelling | Roman, Kenneth Verfasser aut The king of Madison Avenue David Ogilvy and the making of modern advertising by Kenneth Roman 1. publ. New York [u.a.] Palgrave Macmillan 2009 XIV, 282 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. Ogilvy, David 1911-1999 Ogilvy, David 1911-1999 (DE-588)122376781 gnd rswk-swf Geschichte 1900-2000 Geschichte Advertising executives United States Biography Advertising agencies United States History 20th century Advertising United States History 20th century USA (DE-588)4006804-3 Biografie gnd-content Ogilvy, David 1911-1999 (DE-588)122376781 p DE-604 http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html Publisher description |
| spellingShingle | Roman, Kenneth The king of Madison Avenue David Ogilvy and the making of modern advertising Ogilvy, David 1911-1999 Ogilvy, David 1911-1999 (DE-588)122376781 gnd Geschichte Advertising executives United States Biography Advertising agencies United States History 20th century Advertising United States History 20th century |
| subject_GND | (DE-588)122376781 (DE-588)4006804-3 |
| title | The king of Madison Avenue David Ogilvy and the making of modern advertising |
| title_auth | The king of Madison Avenue David Ogilvy and the making of modern advertising |
| title_exact_search | The king of Madison Avenue David Ogilvy and the making of modern advertising |
| title_full | The king of Madison Avenue David Ogilvy and the making of modern advertising by Kenneth Roman |
| title_fullStr | The king of Madison Avenue David Ogilvy and the making of modern advertising by Kenneth Roman |
| title_full_unstemmed | The king of Madison Avenue David Ogilvy and the making of modern advertising by Kenneth Roman |
| title_short | The king of Madison Avenue |
| title_sort | the king of madison avenue david ogilvy and the making of modern advertising |
| title_sub | David Ogilvy and the making of modern advertising |
| topic | Ogilvy, David 1911-1999 Ogilvy, David 1911-1999 (DE-588)122376781 gnd Geschichte Advertising executives United States Biography Advertising agencies United States History 20th century Advertising United States History 20th century |
| topic_facet | Ogilvy, David 1911-1999 Geschichte Advertising executives United States Biography Advertising agencies United States History 20th century Advertising United States History 20th century USA Biografie |
| url | http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html |
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