Make poverty history: political communication in action
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 248 S. |
| ISBN: | 9780230218550 |
Internformat
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| 245 | 1 | 0 | |a Make poverty history |b political communication in action |c Nicolas Sireau |
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| 264 | 1 | |a New York [u.a.] |b Palgrave Macmillan |c 2009 | |
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| 610 | 2 | 4 | |a Make Poverty History (Organisation) |
| 648 | 7 | |a Geschichte 2005 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Citizen participation - Great Britain | |
| 650 | 4 | |a Economic assistance, British - Citizen participation - Developing countries | |
| 650 | 4 | |a Poverty - Government policy | |
| 650 | 4 | |a Social movements - Great Britain | |
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| 650 | 4 | |a Poverty |x Government policy |z Great Britain |x Citizen participation | |
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Datensatz im Suchindex
| _version_ | 1804138566507298816 |
|---|---|
| adam_text | Contents
List of Illustrations viii
List of Abbreviations ix
List of Interviewees x
Acknowledgements xii
Foreword xiii
Part I Setting the Scene
1 Introduction 3
Key themes 6
Outline of the book 8
2 A Short History of Make Poverty History 14
The origins of the idea 14
The coming together of the coalition 15
Plans accelerate as 2005 draws near 17
The first six months 18
Live8, the Edinburgh rally and the G8 summit 22
Other activism around the G8 summit 25
The second half of the year 26
Wrapping up the campaign 28
Conclusion 30
Part II The Production of Make Poverty
History s Communications
3 Make Poverty History as Brand 33
Introduction 33
What is a brand? 34
The branding of Make Poverty History 39
Make Poverty History as brand name 48
The need for brand consistency 55
Conclusion 57
vi Contents
4 The Tension between Marketing and Campaigning 60
Introduction 60
No Logo and the anti-brand debate 61
Conceptions of branding within Make Poverty History 64
Skills imbalance in marketing and campaigning 66
Simplicity versus complexity in messaging 70
The problem of control of resources 78
A question of strategy 81
Conclusion 84
5 Radical Outsiders, Moderate Insiders 89
Introduction 89
The insider-outsider dilemma 90
Insider-outsider strategies 93
Political opportunity structures and movement
communications 98
Conclusion 110
Part HI The Consumption of Make Poverty
History s Communications
6 Collective Beliefs on Global Poverty 113
Introduction 113
The formation of collective beliefs 114
Collective beliefs about Africa 116
Collective beliefs about helplessness 121
Collective beliefs about corruption and poverty 125
Conclusion 131
7 Audiences and the Economic Justice Frame 133
Introduction 133
The framing of collective action 134
Make Poverty History s collective action frame 136
Understandings of the economic justice frame 138
The difference between fair trade and trade justice 146
What will it cost us? 151
Blaming the West for global poverty 153
Conclusion 156
8 Why People Attended the G8 Rally 157
Introduction 157
What motivates people to action? 158
Make Poverty History s prognostic frame 161
Contents vii
Expectations and values about success 164
Post-event framing 167
What did Make Poverty History achieve? 172
Conclusion 174
9 Celebrities and the Construction of Communications 177
Introduction 177
Celebrity endorsements and branding 177
NGOs, Make Poverty History and celebrities 178
Choice of celebrities 183
LiveS, celebrities and the problem of message control 187
Geldof, Make Poverty History and the G8 reaction 194
Conclusion 197
10 Conclusion 199
Introduction 199
Conclusions on the production of the communications 199
Conclusions on the consumption of the communications 201
Lessons from political marketing 202
Final points and further research 204
Appendix 207
A note on methods 207
The structure of Make Poverty History 212
Notes 215
Bibliography 227
Primary research material 227
References 232
Index 243
Illustrations
Figures
3.1 The naming spectrum 39
3.2 Public Perceptions of Poverty research waves 1-5 44
4.1 MPH email actions 83
7.1 The diagnostic element of the collective action frame 137
8.1 The prognostic element of the collective action frame 162
Al Focus group degrees of involvement in campaigning 211
Table
2.1 Key Make Poverty History moments in 2005 29
viii
|
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| discipline | Soziologie |
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| era | Geschichte 2005 gnd |
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| spelling | Sireau, Nicolas 1973- Verfasser (DE-588)136967981 aut Make poverty history political communication in action Nicolas Sireau 1. publ. New York [u.a.] Palgrave Macmillan 2009 XV, 248 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Make Poverty History (Organisation) Geschichte 2005 gnd rswk-swf Citizen participation - Great Britain Economic assistance, British - Citizen participation - Developing countries Poverty - Government policy Social movements - Great Britain Entwicklungsländer Politik Poverty Government policy Great Britain Citizen participation Economic assistance, British Developing countries Citizen participation Social movements Great Britain Entwicklungshilfe (DE-588)4014948-1 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Protestbewegung (DE-588)4226404-2 gnd rswk-swf Großbritannien Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Entwicklungshilfe (DE-588)4014948-1 s Protestbewegung (DE-588)4226404-2 s Politische Kommunikation (DE-588)4134262-8 s Geschichte 2005 z DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017081720&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sireau, Nicolas 1973- Make poverty history political communication in action Make Poverty History (Organisation) Citizen participation - Great Britain Economic assistance, British - Citizen participation - Developing countries Poverty - Government policy Social movements - Great Britain Entwicklungsländer Politik Poverty Government policy Great Britain Citizen participation Economic assistance, British Developing countries Citizen participation Social movements Great Britain Entwicklungshilfe (DE-588)4014948-1 gnd Politische Kommunikation (DE-588)4134262-8 gnd Protestbewegung (DE-588)4226404-2 gnd |
| subject_GND | (DE-588)4014948-1 (DE-588)4134262-8 (DE-588)4226404-2 (DE-588)4022153-2 |
| title | Make poverty history political communication in action |
| title_auth | Make poverty history political communication in action |
| title_exact_search | Make poverty history political communication in action |
| title_full | Make poverty history political communication in action Nicolas Sireau |
| title_fullStr | Make poverty history political communication in action Nicolas Sireau |
| title_full_unstemmed | Make poverty history political communication in action Nicolas Sireau |
| title_short | Make poverty history |
| title_sort | make poverty history political communication in action |
| title_sub | political communication in action |
| topic | Make Poverty History (Organisation) Citizen participation - Great Britain Economic assistance, British - Citizen participation - Developing countries Poverty - Government policy Social movements - Great Britain Entwicklungsländer Politik Poverty Government policy Great Britain Citizen participation Economic assistance, British Developing countries Citizen participation Social movements Great Britain Entwicklungshilfe (DE-588)4014948-1 gnd Politische Kommunikation (DE-588)4134262-8 gnd Protestbewegung (DE-588)4226404-2 gnd |
| topic_facet | Make Poverty History (Organisation) Citizen participation - Great Britain Economic assistance, British - Citizen participation - Developing countries Poverty - Government policy Social movements - Great Britain Entwicklungsländer Politik Poverty Government policy Great Britain Citizen participation Economic assistance, British Developing countries Citizen participation Social movements Great Britain Entwicklungshilfe Politische Kommunikation Protestbewegung Großbritannien |
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