E-commerce: business, technology, society
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Pearson, Prentice Hall
2009
|
| Ausgabe: | 5. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 9780135027141 0135027144 |
Internformat
MARC
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| 020 | |a 9780135027141 |c kart. : EUR 76,99 |9 978-0-13-502714-1 | ||
| 020 | |a 0135027144 |c kart. : EUR 76,99 |9 0-13-502714-4 | ||
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| 100 | 1 | |a Laudon, Kenneth C. |d 1944- |e Verfasser |0 (DE-588)123875196 |4 aut | |
| 245 | 1 | 0 | |a E-commerce |b business, technology, society |c Kenneth C. Laudon ; Carol Guercio Traver |
| 250 | |a 5. ed., internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Pearson, Prentice Hall |c 2009 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a E-Business |2 stw | |
| 650 | 7 | |a Geschäftsmodell |2 stw | |
| 650 | 7 | |a Informationsgesellschaft |2 stw | |
| 650 | 7 | |a Informationstechnik |2 stw | |
| 650 | 7 | |a Telemarketing |2 stw | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationstechnik |0 (DE-588)4026926-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Telemarketing |0 (DE-588)4215401-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
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Datensatz im Suchindex
| _version_ | 1805087818160013312 |
|---|---|
| adam_text |
Brief Contents
PARTI
11:
THE REVOLUTION IS JUST BEGINNING
1-1
E-COMMERCE BUSINESS MODELS AND CONCEPTS
2-1
PART
2
THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE
3-1
BUILDING AN E-COMMERCE WEB SITE
4-1
ONLINE SECURITY AND PAYMENT SYSTEMS
5-1
PART3
:ial Issues
E-COMMERCE MARKETING CONCEPTS
6-1
E-COMMERCE MARKETING COMMUNICATIONS
7-1
¿H ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
8-1
xv
xvi
I Preface
PART
4
itili!
ONUNE RETAIUNG AND SERVICES
9-1
f
ONUNE
CONTENTANO
MEDIA
10-1
SOCIAL NETWORKS, AUCTIONS, AND PORTALS
11-1
B2B
E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
12-1
Contents
PARTI
ШШшШу'}[
'■■■■■
THE REVOLUTION IS JUST BEGINNING
1-1
Learning Objectives
1-1
MySpace and Facebook: It's All About You
1-2
1.1
E-commerce: The Revolution Is Just Beginning
1-5
The First Thirty Seconds
1-9
What Is E-commerce?
1-9
The Difference between E-commerce and E-business
1-10
Why Study E-commerce?
1-11
Eight Unique Features of E-commerce Technology
1-11
Ubiquity
1-13
Global Reach
1-13
Universal Standards
1-13
Richness
1-14
Interactivity
1-14
Information Density
1-15
Personalization/Customization
1-16
Social Technology: User Content Generation and Social Networking
1-16
Web
2:0:
Play My Version
1-17
Types of E-commerce
1-19
Business-to-Consumer (B2C) E-commerce
1-19
Business-to-Business (B2B) E-commerce
1-19
Consumer-to-Consumer (C2C) E-commerce
1-20
Peer-to-Peer (P2P) E-commerce
1-20
Mobile Commerce (M-commerce)
1-21
Growth of the Internet and the Web
1-21
Origins and Growth of E-commerce
1-23
Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep
XVII
xviii Contents
Web
1-25
Technology and E-commerce in Perspective
1-27
Potential Limitations on the Growth of B2C E-commerce
1-28
1.2
E-commerce: A Brief History
1-29
E-commerce
1995-2000:
Innovation
1-29
Insight on Business: Dot-com
Déjà vu
1-34
E-commerce
2001-2006:
Consolidation
1-36
E-commerce 2006-Present: Reinvention
1-36
Assessing E-commerce: Successes, Surprises and Failures
1-36
Predictions for the Future: More Surprises
1-39
1.3
Understanding E-commerce: Organizing Themes
1-42
Technology: Infrastructure
1-42
Business: Basic Concepts
1-44
Society: Taming the Juggernaut
1-44
Insight on Society: Holding On To Your Privacy Online
1-45
Academic Disciplines Concerned with E-commerce
1-48
Technical Approaches
1-48
Behavioral Approaches
1-49
1.4
Case Study: P2P Networks Rock, Music Industry Rolls
1-50
1.5
Review
1-54
Key Concepts
1-54
Projects
1-58
Questions
1-59
Web Site Resources
1-59
E-COMMERCE BUSINESS MODELS AND CONCEPTS
2-1
Learning Objectives
2-1
Online Groceries: Up from the Embers
2-2
2.1
E-commerce Business Models
2-5
Introduction
2-5
Eight Key Elements of a Business Model
2-5
Value Proposition
2-6
Revenue Model
2-7
Market Opportunity
2-9
Competitive Environment
2-10
Competitive Advantage
2-11
Market Strategy
2-12
Organizational Development
2-12
Management Team
2-13
Categorizing E-commerce Business Models: Some Difficulties
2-13
Contents xix
2.2 Major Business-to-Consumer (B2C) Business Models 2-14
Portal 2-14
E-tailer 2-16
Insight on
Technology:
Search, Ads and Apps: The Future for Google
(and Microsoft)
2-17
Content Provider
2-20
Transaction Broker
2-21
Market Creator
2-22
Service Provider
2-23
Community Provider
2-24
2.3
Major
Business-to-Business (B2B)
Business Models
2-25
E-distributor
2-25
E-procurement
2-26
Exchanges
2-27
Insight on Business: Onvia Evolves
2-28
Industry
Consortia
2-29
Private Industrial Networks
2-30
2.4
Business Models in Emerging E-commerce Areas
2-31
Consumer-to-Consumer
(C2C) Business Models
2-31
Peer-to-Peer (P2P)
Business Models
2-32
M-commerce Business Models
2-32
E-commerce Enablers: The Gold Rush Model
2-34
Insight on Society: Is Privacy Possible in a Wireless World?
2-35
2.5
How the Internet and the Web Change Business: Strategy, Structure,
and Process
2-37
Industry Structure
2-37
Industry Value Chains
2-40
Firm Value Chains
2-41
Firm Value Webs
2-42
Business Strategy
2-43
2.6
Case Study: Priceline.com and the Search for a Business Model that
Works
2-47
2.7
Review
2-51
Key Concepts
2-51
Projects
2-53
Questions
2-53
Web Site Resources
2-54
xx Contents
PART
2
JjjilÉ-commerce
THE INTERNET AND WORLD
WIDE WEB: E-COMMERCE INFRASTRUCTURE
3-1
Learning Objectives
3-1
All Mashed Up
3-2
3.1
The Internet: Technology Background
3-5
The Evolution of the Internet
1961—
The Present
3-6
The Internet: Key Technology Concepts
3-7
Packet Switching
3-10
Transmission Control Protocol/Internet Protocol (TCP/IP)
3-12
IP Addresses
3-12
Domain Names, DNS, and URLs
3-14
Client/Server Computing
3-14
Insight on Business: Peer-to-Peer Networks Rescue Hollywood
and TV Studios
3-17
Other Internet Protocols and Utility Programs
3-20
Internet Protocols: HTTP, E-mail Protocols, FTP, Telnet, and SSL
3-20
Utility Programs: Ping, Tracert, and Pathping
3-21
3.2
The Internet Today
3-22
The Internet Backbone
3-24
Internet Exchange Points
3-25
Campus Area Networks (CANs)
3-25
Internet Service Providers
3-27
Intranets and
Extranets
3-28
Who Governs the Internet?
3-29
Insight on Society: Government Regulation of the Internet
3-31
3.3.
Internet II: The Future Infrastructure
3-33
Limitations of the Current Internet
3-33
The Internet2® Project
3-34
The Larger Internet II Technology Environment: The First Mile and the
Last Mile
3-35
Fiber Optics and the Bandwidth Explosion in the First Mile
3-36
The Last Mile: Mobile Wireless Internet Access
3-37
Benefits of Internet II Technologies
3-45
IP Multicasting
3-45
Contents xxi
Latency
Solutions 3-45
Guaranteed
Service
Levels and Lower Error Rates
3-47
Declining Costs
3-47
3.4
The World Wide Web
3-47
Hypertext
3-48
Markup Languages
3-49
Standardized Generalized Markup Language (SGML)
3-49
HyperText Markup Language (HTML)
3-49
Extensible Markup Language (XML)
3-51
Web Servers and Clients
3-53
Web Browsers
3-54
3.5
The Internet and the Web: Features
3-55
E-mail
3-55
Instant Messaging
3-55
Search Engines
3-56
Intelligent Agents
(Bots)
3-59
Online Forums and Chat
3-60
Insight on Technology: Chatterbots Meet Avatars
3-61
Streaming Media
3-62
Cookies
3-63
Web
2.0
Features and Services
3-63
Blogs
3-63
Really Simple Syndication (RSS)
3-64
Podcasting
3-65
Wikis
3-66
New Music and Video Services
3-66
Internet Telephony
3-66
Internet Television
3-68
Video Conferencing
3-69
Online Software and Web Services: Web Apps, Widgets and Gadgets
3-69
M-commerce Applications: The Next Big Thing
3-70
3.6
Case Study: Akamai Technologies: The Web's Jukebox
3-71
3.7
Review
3-75
Key Concepts
3-75
Projects
3-78
Questions
3-79
Web Site Resources
3-79
xxii Contents
BUILDING AN E-COMMERCE WEB SITE 4-1
Learning Objectives
4-1
Right-Sizing
a Web Site
4-2
4.1
Building an E-commerce Web Site: A Systematic Approach
4-4
Pieces of the Site-Building Puzzle
4-4
Planning: The Systems Development Life Cycle
4-5
Systems Analysis/Planning: Identify Business Objectives, System Functionality,
and Information Requirements
4-6
System Design: Hardware and Software Platforms
4-8
Building the System: In-House versus Outsourcing
4-8
Build Your Own versus Outsourcing
4-8
Host Your Own versus Outsourcing
4-12
Insight on Business: Curly Hair and Tattoos: Getting Started on the Cheap
4-13
Testing the System
4-15
Implementation and Maintenance
4-15
Factors in Optimizing Web Site Performance
4-16
Web Site Budgets
4-17
4.2
Choosing Software
4-18
Simple versus Multi-tiered Web Site Architecture
4-18
Web Server Software
4-20
Site Management Tools
4-21
Dynamic Page Generation Tools
4-22
Application Servers
4-24
E-commerce Merchant Server Software Functionality
4-25
Online Catalog
4-26
Shopping Carts
4-26
Credit-Card Processing
4-26
Merchant Server Software Packages (E-commerce Suites)
4-26
Choosing an E-commerce Suite
4-27
Building Your Own E-commerce Site: Web Services and Open Source
Options
4-28
4.3
Choosing the Hardware for an E-commerce Site
4-29
Right-Sizing Your Hardware Platform: The Demand Side
4-30
Right-Sizing Your Hardware Platform: The Supply Side
4-33
4.4
Other E-commerce Site Tools
4-37
Web Site Design: Business Considerations
4-37
Tools for Web Site Optimization
4-39
Tools for Interactivity and Active Content
4-40
Bling for Your Blog: Web
2.0
Design Elements
4-40
Contents xxiii
CGI
(Common
Gateway Interface) 4-41
Active Server Pages (ASP) 4-41
Java, Java Server Pages (JSP), and JavaScript 4-41
Insight on
Technology:
Pumping Up the Customer Experience Using
AJAX
and
Flash
4-43
ActiveX and VBScript
4-44
ColdFusion
4-44
Personalization Tools
4-45
The Information Policy Set
4-45
Insight on Society: Designing for Accessibility with Web
2.0 4-46
4.5
Case Study:
REI
Climbs the Web Mountain
4-49
4.6
Review
4-54
Key Concepts
4-54
Projects
4-57
Questions
4-58
Web Site Resources
4-59
ONLINE SECURITY AND PAYMENT SYSTEMS
5-1
Learning Objectives
5-1
Cyberwar Becomes a Reality
5-2
5.1
The E-commerce Security Environment
5-4
The Scope of the Problem
5-4
The Underground Economy Marketplace: The Value of Stolen
Information
5-8
What Is Good E-commerce Security?
5-9
Dimensions of E-commerce Security
5-10
The Tension Between Security and Other Values
5-12
Ease of Use
5-12
Public Safety and the Criminal Uses of Security
5-12
5.2
Security Threats in the E-commerce Environment
5-14
Malicious Code
5-15
Unwanted Programs
5-17
Phishing and Identity Theft
5-19
Hacking and Cybervandalism
5-21
Credit Card Fraud/Theft
5-22
Spoofing (Pharming) and Spam (Junk) Web Sites
5-23
Denial of Service (DoS) and Distributed Denial of Service (dDoS) Attacks
5-24
Sniffing
5-24
Insider Attacks
5-25
Poorly Designed Server and Client Software
5-25
xxiv Contents
5.3 Technology Solutions 5-26
Protecting
Internet Communications 5-26
Encryption
5-26
Symmetrie Key
Encryption
5-28
Public Key
Encryption
5-29
Public Key
Encryption Using
Digital
Signatures and Hash Digests
5-29
Digital Envelopes
5-32
Digital Certificates and Public Key Infrastructure (PKI)
5-32
Limitations to Encryption Solutions
5-35
Securing Channels of Communication
5-35
Secure Sockets Layer (SSL)
5-35
Insight on Society: In Pursuit of E-mail Security
5-36
Secure Hypertext Transfer Protocol (S-HTTP)
5-38
Virtual Private Networks (VPN)
5-39
Protecting Networks
5-39
Firewalls
5-39
Protecting Servers and Clients
5-40
Operating System Security Enhancements
5-40
Anti-
Virus Software
5-41
5.4
Management Policies, Business Procedures, and Public Laws
5-42
A Security Plan: Management Policies
5-42
Insight on Technology: Securing Your Information:
Cleversafe Hippie
Storage
5-45
The Role of Laws and Public Policy
5-46
Private and Private-Public Cooperation Efforts
5-48
Government Policies and Controls on Encryption Software
5-48
OECD
Guidelines
5-48
5.5
Payment Systems
5-49
Types of Payment Systems
5-49
Cash
5-49
Checking Transfer
5-50
Credit Card
5-50
Stored Value
5-51
Accumulating Balance
5-51
5.6
E-commerce Payment Systems
5-53
Online Credit Card Transactions
5-54
Credit Card E-commerce Enablers
5-55
Limitations of Online Credit Card Payment Systems
5-56
Digital Wallets
5-56
Digital Cash
5-57
Online Stored Value Systems
5-57
Digital Accumulating Balance Payment Systems
5-59
Digital Checking Payment Systems
5-59
Contents xxv
Wireless Payment Systems
5-60
5.7
Electronic Billing Presentment and Payment
318
Market Size and Growth
5-61
Insight on Business: Mobile Payment's Future: WavePayMe, TextPayMe
5-62
ЕБРР
Business Models
5-64
5.8
Case Study: PayPal Has Company
5-67
5.9
Review
5-71
Key Concepts
5-71
Projects
5-76
Questions
5-77
Web Site Resources
5-77
PARTS
:ial Issues
E-COMMERCE MARKETING CONCEPTS
_
6-l_
Learning Objectives
6-1
Netflix Develops and Defends Its Brand
6-2
6.1
Consumers Online: The Internet Audience and Consumer
Behavior
6-5
The Internet Audience
6-5
Internet Traffic Patterns: The Online Consumer Profile
6-6
Intensity and Scope of Usage
6-6
Demographics and Access
6-6
Type of Internet Connection: Broadband Impacts
6-Ю
Community Effects: Social Contagion
6-11
Lifestyle and Sociological Impacts
6-12
Media Choices and Multitasking
:
The Internet versus Other Media
Channels
6-12
Consumer Behavior Models
6-12
Profiles of Online Consumers
6-15
The Online Purchasing Decision
6-16
A Model of Online Consumer Behavior
6-17
Shoppers: Browsers and Buyers
6-20
What Consumers Shop for and Buy Online
6-22
Intentional Acts: How Shoppers Find Vendors Online
6-22
Why More People Don't Shop Online
6-23
Trust, Utility, and Opportunism in Online Markets
6-24
xxvi Contents
6.2 Basic Marketing
Concepts
6-24
Feature Sets 6-25
Products, Brands,
and the Branding Process
6-26
Segmenting, Targeting, and Positioning
6-28
Are Brands Rational?
6-29
Do Brands Last Forever?
6-30
Can Brands Survive the Internet? Brands and Price Dispersion on the
Internet
6-31
6.3
Internet Marketing Technologies
6-33
The Revolution in Internet Marketing Technologies
6-33
Web Transaction Logs
6-35
Supplementing the Logs: Cookies and Web Bugs
6-37
Databases, Data Warehouses, and Data Mining: Developing Profiles
6-39
Insight on Society: Marketing with Web Bugs
6-40
Databases
6-42
Data Warehouses and Data Mining
6-43
Insight on Technology: The Long Tail: Big Hits and Big Misses
6-46
Customer Relationship Management (CRM) Systems
6-48
6.4
B2C and B2B E-commerce Marketing and Branding Strategies
6-50
Market Entry Strategies
6-50
Establishing the Customer Relationship
6-52
Advertising Networks
6-52
Permission Marketing
6-54
Affiliate Marketing
6-55
Viral Marketing in the Web
2.0
Milieu
6-56
Blog Marketing
6-57
Social Network Marketing and Social Shopping
6-58
Leveraging Brands
6-58
Insight on Business: Social Network Marketing: New Influences Among the
Chattering Masses
6-59
Customer Retention: Strengthening the Customer Relationship
6-61
Personalization and One-to-One Marketing
6-61
Customization and Customer Co-Production
6-63
Transactive Content
6-64
Customer Service
399
Net Pricing Strategies
6-66
It's Free!
6-68
Versioning
6-68
Bundling
6-69
Dynamic Pricing
6-70
Channel Strategies: Managing Channel Conflict
6-71
Contents xxvii
6.5
Case Study: Liquidation.com: B2B Marketing Success Story
6-73
6.6
Review
6-77
Key Concepts
6-77
Projects
6-80
Questions
6-81
Web Site Resources
6-82
E-COMMERCE MARKETING COMMUNICATIONS
_
7-l_
Learning Objectives
7-1
Video Ads Cure Banner Blindness: String Master
7-2
7.1
Marketing Communications
7-5
Online Advertising
7-5
Display Ads: Banners and Pop-Ups
7-7
Rich Media/Video Ads
7-10
Search Engine Advertising: Paid Search Engine Inclusion and Placement
7-12
Sponsorships
7-19
Referrals (Affiliate Relationship Marketing)
7-19
E-mail Marketing and the Spam Explosion
7-20
Online Catalogs
7-24
Social Marketing: Blogs, Social Networks and Games
7-26
Blog Advertising
7-26
Social Network Advertising
7-27
Game Advertising
7-27
Behavioral Targeting: Getting Personal
7-28
Insight on Society: Marketing to Children of the Web in the Age of Social
Networks
7-29
Mixing Offline and Online Marketing Communications
7-33
7.2
Understanding the Costs and Benefits of Online Marketing
Communications
7-34
Online Marketing Metrics: Lexicon
7-34
Insight on Business: The Very Rich Are Different from You and Me: Nieman Marcus,
Tiffany ft Co., and Armani
7-35
How Well Does Online Advertising Work?
7-40
The Costs of Online Advertising
7-43
Software for Measuring Online Marketing Results
7-45
7.3
The Web Site as a Marketing Communications Tool
7-45
Domain Names
7-46
Search Engine Optimization
7-47
Insight on Technology: It's
10
P.M. Do You Know Who Is On Your Web Site?
7-48
Web Site Functionality
7-50
xxviii Contents
7.4
Case Study.
Aäware,
Spyware, Ad Bombs, Ambush Marketing, and
Customer Hijacking: Invasive Marketing Techniques Grow on the
Web
7-53
7.5
Review
7-59
Key Concepts
7-59
Projects
7-62
Questions
7-62
Web Site Resources
7-63
ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
8-1
Learning Objectives
8-1
Second Life Gets
а
Life: Discovering Law and Ethics in Virtual Worlds
8-2
8.1
Understanding Ethical, Social, and Political Issues
in E-commerce
8-4
A Model For Organizing the Issues
8-5
Basic Ethical Concepts: Responsibility, Accountability, and Liability
8-7
Analyzing Ethical Dilemmas
8-9
Candidate Ethical Principles
8-9
8.2
Privacy and Information Rights
8-11
Information Collected at E-commerce Sites
8-12
Profiling and Behavioral Targeting
8-13
The Internet and Government Invasions of Privacy:
E-commerce Surveillance
8-17
Legal Protections
8-19
Informed Consent
8-19
The FTC's Fair Information Practices Principles
8-22
The European Directive on Data Protection
8-24
Private Industry Self-Regulation
8-25
Privacy Advocacy Groups
8-26
Technological Solutions
8-26
Insigh
t
on Business: Chief Privacy Officers
8-28
Insight on Technology: The Privacy Tug of War
8-32
8.3
Intellectual Property Rights
8-32
Types of Intellectual Property Protection
8-34
Copyright: The Problem of Perfect Copies and Encryption
8-35
Look and Feel
8-36
Fair Use Doctrine
8-36
The Digital Millennium Copyright Act of
1998 8-37
Patents: Business Methods and Processes
8-39
E-commerce Patents
8-41
Patent Reform
8-41
Contents xxix
Trademarks:
Online
Infringement and Dilution
8-44
Trademarks and the Internet
8-44
Cybersquatting
8-45
Cyberpiracy
8-45
Metatagging
8-47
Keywording
8-48
Linking
8-49
Framing
8-49
Challenge: Balancing the Protection of Property with Other Values
8-50
8.4
Governance
8-51
Who Governs E-commerce and the Internet?
8-51
Can the Internet Be Controlled?
8-53
Public Government and Law
8-54
Taxation
8-54
Net Neutrality
8-56
8.5
Public Safety and Welfare
8-57
Protecting Children
8-57
Cigarettes, Gambling, and Drugs: Is the Web Really Borderless?
8-58
Insight on Society: The Internet Drug Bazaar
8-61
8.6
Case Study: Print the Library [Online]: Is Google Playing Fair, or Just
Out to Make a Buck?
8-63
8.7
Review
8-66
Key Concepts
8-66
Projects
8-70
Questions
8-71
Web Site Resources
8-72
PART
4
ONUNE RETAIUNG AND SERVICES
_
9-l_
Learning Objectives
9-1
Blue Nile Sparkles For Your Cleopatra
9-2
9.1
The Online Retail Sector
9-6
The Retail Industry
9-7
Online Retailing
9-9
E-commerce Retail: The Vision
9-9
The Online Retail Sector Today
9-11
Multi-channel Integration
9-13
xxx Contents
9.2
Analyzing the Viability of Online Firms
9-14
Strategic Analysis
9-14
Financial Analysis
9-15
9.3
E-commerce in Action:
Е
-t
ailing Business Models
9-17
Virtual Merchants
9-17
E-commerce in Action: Amazon.com
9-18
Multi-channel Merchants: Brick-and-Clicks
9-26
Catalog Merchants
9-28
Manufacturer-Direct
9-29
Common Themes in Online Retailing
9-31
9.4
The Service Sector: Offline and Online
9-32
Insight on Technology: Using the Web to Shop 'Till You Drop
9-33
What Are Services?
9-35
Categorizing Service Industries
9-35
Knowledge and Information Intensity
9-35
Personalization and Customization
9-36
9.5
Online Financial Services
9-36
Financial Services Industry Trends
9-36
Online Financial Consumer Behavior
9-38
Online Banking and Brokerage
9-39
Multi-channel vs. Pure Online Financial Services Firms
9-40
Financial Portals and Account Aggregators
9-41
Online Mortgage and Lending Services
9-42
Online Insurance Services
9-44
Online Real Estate Services
9-45
9.6
Online Travel Services
9-48
Insight on Society: Turf Wars-Antitrust and the Online Real Estate Market
9-49
Why Are Online Travel Services So Popular?
9-51
The Online Travel Market
9-52
Online Travel Industry Dynamics
9-54
Insight on Business: Zipcars
9-55
Opportunities for Disintermediation and Re-intermediation
9-57
E-commerce in Action: Expedia.com
9-58
9.7
Online Career Services
9-64
It's Just Information: The Ideal Web Business?
9-64
Recruitment Market Segments
9-67
Online Recruitment Industry Dynamics: Consolidation, Diversification,
Localization, and Job Search Engines
9-67
9.8
Case Study:
IAC/
InterActiveCorp: Online Services Spin-off
9-69
9.9
Review
9-74
Key Concepts
9-74
Contents xxxi
Projects
9-81
Questions
9-82
Web Site Resources
9-83
ІЩ
ONLINE
CONTENTANO
MEDIA
_10-1
Learning Objectives
10-1
The Wall Street Journal Online Discovers Web
2.0 10-2
10.1
Online Content
10-5
Content Audience and Market: Where Are the Eyeballs and the Money?
10-5
Media Utilization
10-6
Internet and Traditional Media: Cannibalization Versus
Complementarity
10-7
Media Revenues
10-8
Two Models of the Digital Content Delivery: Paid and User-Generated
Content
10-9
Free or Fee: Attitudes About Paying for Content and the Tolerance for
Advertising
10-11
Media Industry Structure
10-12
Media Convergence: Technology, Content, and Industry Structure
10-13
Technological Convergence
10-13
Content Convergence
10-13
Industry Convergence
10-15
Online Content Revenue Models and Business Processes
10-16
Making a Profit with Online Content: From Free to Fee
10-18
Key Challenges Facing Content Producers and Owners
10-19
Technology
10-19
Cost
10-20
Distribution Channels and Cannibalization
10-21
Digital Rights Management (DRM)
10-21
10.2
The Online Publishing Industry
10-22
Online Newspapers
10-22
Insight on Business: DRM: Who Owns Your Files?
10-23
Audience Size and Growth
10-25
Online Newspaper Revenue Models and Results
10-27
Convergence
10-28
Challenges: Disruptive Technologies
10-29
Books: The Evolution of E-books
10-30
E-books
10-31
Book Audience Size and Growth
10-33
Content: Advantages and Disadvantages of E-books
10-34
E-book Industry Revenue Models
10-35
xxxii
I Contents
Convergence
10-37
Insight on Society: The Future of Books
10-40
E-commerce in Action: CNETNetworks, Inc.
10-42
10.3
The Online Entertainment Industry
10-47
Online Entertainment Audience Size and Growth
10-48
Online Traditional Entertainment
10-49
User-Generated Content: Where Does It Fit?
10-49
Content
10-50
Online Entertainment Industry Revenue Models
10-51
Convergence
10-51
Insight on Technology: Hollywood Needs
а
New Script: Pass
the Cash Cow Please
10-55
10.4
Case Study: Google and YouTuhe Together: Can Google Monetize
YouTube?
10-58
10.5
Review
10-61
Key Concepts
10-61
Projects
10-67
Questions
10-67
Web Site Resources
10-68
SOCIAL NETWORKS, AUCTIONS, AND PORTALS
_11-1
Learning Objectives
11-1
Social Network Fever Spreads to the Professions
11-2
11.1
Social Networks and Online Communities
11-4
What Is an Online Social Network?
11-5
The Difference Between Social Networks and Portals
11-5
The Growth of Social Networks and Online Communities
11-6
Turning Social Networks Into Businesses
11-7
Types of Social Networks and Their Business Models
11-8
Social Network Features and Technologies
11-10
The Future of Social Networks
11-10
11.2
Online Auctions
11-11
Defining and Measuring the Growth of Auctions and Dynamic Pricing
11-11
Insight on Technology: Social Operating Systems: Facebook vs. Google
11-12
Insight on Society: Dynamic Pricing: Is This Price Right?
11-15
Why Are Auctions So Popular? Benefits and Costs of Auctions
11-18
Benefits of Auctions
11-18
Risks and Costs of Auctions for Consumers and Businesses
11-19
Market-Maker Benefits: Auctions as an E-commerce Business Model
11-21
Types and Examples of Auctions
11-21
Internet Auction Basics
11-21
Contents
I
xxxiii
Types
of Auctions
11-23
When to Use Auctions (and for What) in Business
11-28
Seller and Consumer Behavior at Auctions
11-30
Seller Profits: Arrival Rate, Auction Length, and Number of Units
11-30
Auction Prices: Are They the Lowest?
11-31
Consumer Trust in Auctions
11-32
When Auction Markets Fail: Fraud and Abuse in Auctions
11-33
11.3
E-commerce Portals
11-33
The Growth and Evolution of Portals
11-35
Types of Portals: General Purpose and Vertical Market
11-36
Insight on Business: Battle of the Portals
11-37
Portal Business Models
11-41
E-commerce in Action: Yahoo! Inc.
11-42
11.4
Case Study: iVillage Discovers the Path to Success, But Has It Since
Lost Its Way?
11-50
11.5
Review
11-52
Key Concepts
11-52
Projects
11-57
Questions
11-58
Web Site Resources
11-58
B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
_766
Learning Objectives
12-1
Volkswagen Builds Its B2B Net Marketplace
12-2
12.1
B2B E-commerce and Supply Chain Management
12-5
Defining and Measuring the Growth of B2B Commerce
12-5
The Evolution of B2B Commerce
12-6
The Growth of B2B E-commerce
2001 -2012 12-8
Industry Forecasts
12-8
Potential Benefits of B2B E-commerce
12-10
The Procurement Process and the Supply Chain
12-10
Types of Procurement
12-11
The Role of Existing Legacy Computer Systems
12-13
Trends in Supply Chain Management and Collaborative Commerce
12-14
Supply Chain Simplification
12-14
Electronic Data Interchange (EDI)
12-14
Supply Chain Management Systems
12-17
Collaborative Commerce
12-18
Insight on Technology: RFID Autoidenti
f
¡cation: Making Your Supply
Chain Visible
12-19
xxxiv Contents
Main
Types of Internet-based B2B Commerce
12-22
12.2
Net Marketplaces
12-23
The Variety and Characteristics of Net Marketplaces
12-23
Types of Net Marketplaces
12-23
E-distributors
12-25
E-procurement
12-26
E-commerce in Action:
Ariba
12-28
Exchanges
12-35
Industry
Consortia
12-37
The Long-Term Dynamics of Net Marketplaces
12-40
12.3
Private Industrial Networks
12-41
What Are Private Industrial Networks?
12-41
Insight on Society: Are Net Marketplaces Anti-competitive Cartels?
12-42
Characteristics of Private Industrial Networks
12-44
Private Industrial Networks and Collaborative Commerce
12-45
Insight on Business: Wal-Mart Develops a Private Industrial Network
12-47
Implementation Barriers
12-48
Industry-Wide Private Industrial Networks
12-49
The Long-Term Dynamics of Private Industrial Networks
12-49
12.4
Case Study. Siemens Clicks with Click2procure
12-52
12.5
Review
12-55
Key Concepts
12-55
Projects
12-59
Questions
12-60
Web Site Resources
12-60
References R-l
Index
1-1
Credits C-l |
| any_adam_object | 1 |
| author | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_GND | (DE-588)123875196 (DE-588)133425061 |
| author_facet | Laudon, Kenneth C. 1944- Traver, Carol Guercio |
| author_role | aut aut |
| author_sort | Laudon, Kenneth C. 1944- |
| author_variant | k c l kc kcl c g t cg cgt |
| building | Verbundindex |
| bvnumber | BV035258933 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5548 |
| callnumber-raw | HF5548.32 |
| callnumber-search | HF5548.32 |
| callnumber-sort | HF 45548.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 QR 760 ST 610 |
| ctrlnum | (OCoLC)216941218 (DE-599)GBV584050402 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| edition | 5. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV035258933 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T08:58:10Z |
| institution | BVB |
| isbn | 9780135027141 0135027144 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017064482 |
| oclc_num | 216941218 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Pearson, Prentice Hall |
| record_format | marc |
| spelling | Laudon, Kenneth C. 1944- Verfasser (DE-588)123875196 aut E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver 5. ed., internat. ed. Upper Saddle River, NJ Pearson, Prentice Hall 2009 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier E-Business stw Geschäftsmodell stw Informationsgesellschaft stw Informationstechnik stw Telemarketing stw Electronic commerce Information technology Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s Online-Marketing (DE-588)7706419-7 s Telemarketing (DE-588)4215401-7 s Informationstechnik (DE-588)4026926-7 s 1\p DE-604 Traver, Carol Guercio Verfasser (DE-588)133425061 aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017064482&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Laudon, Kenneth C. 1944- Traver, Carol Guercio E-commerce business, technology, society E-Business stw Geschäftsmodell stw Informationsgesellschaft stw Informationstechnik stw Telemarketing stw Electronic commerce Information technology Internet marketing Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4026926-7 (DE-588)4308416-3 (DE-588)4215401-7 (DE-588)4592128-3 |
| title | E-commerce business, technology, society |
| title_auth | E-commerce business, technology, society |
| title_exact_search | E-commerce business, technology, society |
| title_full | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_fullStr | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_full_unstemmed | E-commerce business, technology, society Kenneth C. Laudon ; Carol Guercio Traver |
| title_short | E-commerce |
| title_sort | e commerce business technology society |
| title_sub | business, technology, society |
| topic | E-Business stw Geschäftsmodell stw Informationsgesellschaft stw Informationstechnik stw Telemarketing stw Electronic commerce Information technology Internet marketing Online-Marketing (DE-588)7706419-7 gnd Informationstechnik (DE-588)4026926-7 gnd Internet (DE-588)4308416-3 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | E-Business Geschäftsmodell Informationsgesellschaft Informationstechnik Telemarketing Electronic commerce Information technology Internet marketing Online-Marketing Internet Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017064482&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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