The impossible advantage: winning the competitive game by changing the rules
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2009
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 206 S. |
| ISBN: | 9780470717127 |
Internformat
MARC
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|---|---|---|---|
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| 245 | 1 | 0 | |a The impossible advantage |b winning the competitive game by changing the rules |c Andreas Buchholz, Wolfram Wördemann and Ned Wiley |
| 264 | 1 | |a Chichester |b Wiley |c 2009 | |
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Datensatz im Suchindex
| _version_ | 1804138541024804865 |
|---|---|
| adam_text | Contents
About the Authors
ix
Foreword
xi
THE SURPRISING LIMITATION OF THE WORLD S NUMBER
ONE BUSINESS STRATEGY
1
Why There Are Limits to the Power of Positioning
1
The Rule Maker s Impossible Advantage
3
Game Changing Strategies Start Where Positioning Stops
4
Six Prejudices to Ignore
5
IT S TIME TO THINK RADICALLY ABOUT GROWTH
7
Someone Committed to Breaking All the Rules
7
Games as a Strategic Model
14
Four Classical Game Strategies
22
Wanted: A Highly Infectious Game Changing Idea
26
Our Plea for Free, Open and Radical Thinking
31
FIRST GAME STRATEGY: REDEFINING THE MEASURES
OF PERFORMANCE
35
Influence the Criteria of the Customer Jury
38
How to Make Stronger Opponents Play Your Game
42
Attack on an Invincible Market Leader
48
Surprising Escape from a Price War
53
How Global Power Players Rule the Game
59
The Essentials in Overview
63
Vi
CONTENTS
SECOND
GAME STRATEGY: RESHAPING THE
MARKET LANDSCAPE
How Market Structures Regulate the Competitive Game
Balancing Act Between Flop and Global Success
Outfoxing a Negative Trend in the Market
How to Conquer Impossible Market Potential
The Law of the Self-Fulfilling Prophecy
Change the World with a Radical Idea
The Essentials in Overview
THIRD GAME STRATEGY: RESTAGING THE
COMPETITIVE CONFRONTATION
101
What are Game Patterns and How Can You Use Them?
103
Staging the Competitive Confrontation
-
Hollywood-Style
108
Lessons Learned from Political Campaigns
115
Breaking Free from a Negative Role Pattern
119
Moving out of the Shadows into the Limelight
125
Turning the Tide of an Almost-Lost Battle
133
The Essentials in Overview
136
FOURTH GAME STRATEGY: TAKING THE GAME TO THE
NEXT LEVEL
139
Taking the Game to the Next Level
...
What Does
That Mean?
143
Old Top Dogs Can Become Terribly Short Sighted
... 147
Why It Takes so Little to Control a Category s Evolution!
151
Courageously Slay the Sacred Cows!
154
Take the Lead When a Value Shift Hits the Market
157
When the Market Needs a Complete Overhaul
162
Radical Visions and Their Pitfalls
167
The Essentials in Overview
169
HOW YOUR BUSINESS CAN PROFIT FROM GAME STRATEGY
173
1.
Explore the Ideas that Rule the Market
174
2.
Nothing Can Beat a Game Changing Idea
176
______________________________________________________________________CONTENTS
VU
3. Game
Changers Can Take a Certain Degree of Control
in the Market
-
and over Their Competitors
178
4.
Game Strategy as a Behavior Changing Instrument
180
5.
Finally
...
Game Strategy Is a Truly Democratic Tool
183
The Five Steps to Game Strategy
184
It s Time to Explore Your Own Game Changing Opportunities
192
AFTER THE GAME
195
POSTSCRIPT: HOW GAME STRATEGY DIFFERS FROM
GAME THEORY
197
THANKS!
201
Index
203
|
| any_adam_object | 1 |
| author | Buchholz, Andreas 1963- Wördemann, Wolfram 1965- Wiley, Ned |
| author_GND | (DE-588)120174847 (DE-588)120174863 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| language | English |
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| spelling | Buchholz, Andreas 1963- Verfasser (DE-588)120174847 aut The impossible advantage winning the competitive game by changing the rules Andreas Buchholz, Wolfram Wördemann and Ned Wiley Chichester Wiley 2009 XIII, 206 S. txt rdacontent n rdamedia nc rdacarrier Competition Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Änderung (DE-588)4128256-5 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Wettbewerbsregeln (DE-588)4189757-2 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Geschäftsidee (DE-588)4255132-8 gnd rswk-swf Wettbewerbsregeln (DE-588)4189757-2 s Änderung (DE-588)4128256-5 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Strategisches Management (DE-588)4124261-0 s Geschäftsidee (DE-588)4255132-8 s Innovation (DE-588)4027089-0 s Kreativität (DE-588)4032903-3 s Wettbewerbsvorteil (DE-588)4219652-8 s 1\p DE-604 Unternehmen (DE-588)4061963-1 s 2\p DE-604 Wördemann, Wolfram 1965- Verfasser (DE-588)120174863 aut Wiley, Ned Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017064470&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Buchholz, Andreas 1963- Wördemann, Wolfram 1965- Wiley, Ned The impossible advantage winning the competitive game by changing the rules Competition Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Innovation (DE-588)4027089-0 gnd Änderung (DE-588)4128256-5 gnd Kreativität (DE-588)4032903-3 gnd Wettbewerbsregeln (DE-588)4189757-2 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4124261-0 (DE-588)4027089-0 (DE-588)4128256-5 (DE-588)4032903-3 (DE-588)4189757-2 (DE-588)4200234-5 (DE-588)4219652-8 (DE-588)4255132-8 |
| title | The impossible advantage winning the competitive game by changing the rules |
| title_auth | The impossible advantage winning the competitive game by changing the rules |
| title_exact_search | The impossible advantage winning the competitive game by changing the rules |
| title_full | The impossible advantage winning the competitive game by changing the rules Andreas Buchholz, Wolfram Wördemann and Ned Wiley |
| title_fullStr | The impossible advantage winning the competitive game by changing the rules Andreas Buchholz, Wolfram Wördemann and Ned Wiley |
| title_full_unstemmed | The impossible advantage winning the competitive game by changing the rules Andreas Buchholz, Wolfram Wördemann and Ned Wiley |
| title_short | The impossible advantage |
| title_sort | the impossible advantage winning the competitive game by changing the rules |
| title_sub | winning the competitive game by changing the rules |
| topic | Competition Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Innovation (DE-588)4027089-0 gnd Änderung (DE-588)4128256-5 gnd Kreativität (DE-588)4032903-3 gnd Wettbewerbsregeln (DE-588)4189757-2 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Geschäftsidee (DE-588)4255132-8 gnd |
| topic_facet | Competition Unternehmen Strategisches Management Innovation Änderung Kreativität Wettbewerbsregeln Wettbewerbsstrategie Wettbewerbsvorteil Geschäftsidee |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017064470&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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