Organizational aspects of health communication campaigns: what works?
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Newbury Park, Calif [u.a.]
Sage Publications
1993
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | IX, 249 S. graph. Darst. |
| ISBN: | 0803949979 0803949987 |
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| 245 | 1 | 0 | |a Organizational aspects of health communication campaigns |b what works? |c Thomas E. Backer, Everett M. Rogers |
| 264 | 1 | |a Newbury Park, Calif [u.a.] |b Sage Publications |c 1993 | |
| 300 | |a IX, 249 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Mass media in health education / Case studies | |
| 650 | 0 | |a Organizational effectiveness / Case studies | |
| 650 | 0 | |a Mass media in health education / Case studies / United States | |
| 651 | 4 | |a USA | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 700 | 1 | |a Backer, Thomas E. |e Sonstige |4 oth | |
| 700 | 1 | |a Rogers, Everett M. |d 1931-2004 |e Sonstige |0 (DE-588)126848416 |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804138526128734208 |
|---|---|
| adam_text | Contents
Preface vii
1. Introduction 1
2. Partnership for a Drug-Free America: An Experiment
in Social Marketing
Thomas E. Backer and Ginna Marston 10
Commentary
Organizational Aspects of the Partnership for a
Drug-Free America
Robert T. Golembiewski 25
3. Project STAR: A Substance Abuse Prevention Campaign
in Kansas City
Mary Ann Pentz and Thomas W. Valente 37
Commentary
Organizational Aspects of Project STAR
Leonard D. Goodstein 61
4. Turkey s Mass Media Family Planning Campaign
D. Lawrence Kincaid, Sung Hee Yun,
Phyllis T. Piotrow, and Yasar Yaser 68
Commentary
Organizational Aspects of Turkey s Mass Media Family
Planning Campaign
David Krackhardt 93
5. The Stanford Five-City Heart Disease Prevention Project
June A. Flora with Darius Jatilus, Chris Jackson, and
Stephen P. Fortmann 101
Commentary
Organizational Aspects of the Stanford Five-City Heart
Disease Prevention Project
Peter B. Vaill 129
6. Diffusion and Re-Invention of Project D.A.R.E.
Everett M. Rogers 139
Commentary
Organizational Aspects of Project D.A.R.E.
Mark Kiefaber 163
7. The Harvard Alcohol Project: Promoting the
Designated Driver on Television
Kathryn C. Montgomery 178
Commentary
Organizational Aspects of the Harvard Alcohol Project
Jean M. Bartunek 203
8. Synthesis 214
Index 228
About the Authors 241
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| id | DE-604.BV035248326 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:29:35Z |
| institution | BVB |
| isbn | 0803949979 0803949987 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017054009 |
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| physical | IX, 249 S. graph. Darst. |
| publishDate | 1993 |
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| publisher | Sage Publications |
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| spelling | Organizational aspects of health communication campaigns what works? Thomas E. Backer, Everett M. Rogers Newbury Park, Calif [u.a.] Sage Publications 1993 IX, 249 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Mass media in health education / Case studies Organizational effectiveness / Case studies Mass media in health education / Case studies / United States USA (DE-588)4522595-3 Fallstudiensammlung gnd-content Backer, Thomas E. Sonstige oth Rogers, Everett M. 1931-2004 Sonstige (DE-588)126848416 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017054009&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Organizational aspects of health communication campaigns what works? Mass media in health education / Case studies Organizational effectiveness / Case studies Mass media in health education / Case studies / United States |
| subject_GND | (DE-588)4522595-3 |
| title | Organizational aspects of health communication campaigns what works? |
| title_auth | Organizational aspects of health communication campaigns what works? |
| title_exact_search | Organizational aspects of health communication campaigns what works? |
| title_full | Organizational aspects of health communication campaigns what works? Thomas E. Backer, Everett M. Rogers |
| title_fullStr | Organizational aspects of health communication campaigns what works? Thomas E. Backer, Everett M. Rogers |
| title_full_unstemmed | Organizational aspects of health communication campaigns what works? Thomas E. Backer, Everett M. Rogers |
| title_short | Organizational aspects of health communication campaigns |
| title_sort | organizational aspects of health communication campaigns what works |
| title_sub | what works? |
| topic | Mass media in health education / Case studies Organizational effectiveness / Case studies Mass media in health education / Case studies / United States |
| topic_facet | Mass media in health education / Case studies Organizational effectiveness / Case studies Mass media in health education / Case studies / United States USA Fallstudiensammlung |
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