Brand-specific leadership: on its effects and trainability
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2008
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | V, 133 S. Ill., graph. Darst. |
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BRAND-SPECIFIC LEADERSHIP: ON ITS EFFECTS AND TRAINABILITY DISSERTATION
OF THE UNIVERSITY OF ST. GALLEN, GRADUATE SCHOOL OF BUSINESS
ADMINISTRATION, ECONOMICS, LAW AND SOCIAL SCIENCES (HSG) TO OBTAIN THE
TITLE OF DOCTOR OECONOMIAE SUBMITTED BY FELICITAS MORHART FROM GERMANY
APPROVED ON THE APPLICATION OF PROF. DR. TORSTEN TOMCZAK AND PROF. DR.
ANDREAS HERRMANN DISSERTATION NO. 3520 DIFO-DRUCK GMBH, BAMBERG 2008
TABLE OF CONTENTS TABLE OF CONTENTS I LIST OF TABLES III LIST OF FIGURES
IV ABSTRACT V 1. INTRODUCTION 1 1.1. PREFACE 1 1.2. EXTANT RESEARCH GAPS
AND GOALS OF THIS WORK 2 2. STUDY 1 7 2.1. THEORETICAL BACKGROUND 7
2.1.1. DEFINITION OF EMPLOYEE BRAND-BUILDING BEHAVIOR 7 2.1.2.
BRAND-SPECIFIC LEADERSHIP STYLES 9 2.1.2.1. TRANSFORMATIONAL AND
TRANSACTIONAL LEADERSHIP 9 2.1.2.2. BRAND-SPECIFIC TRANSFORMATIONAL AND
TRANSACTIONAL LEADERSHIP 1 1 2.2. CONCEPTUAL FRAMEWORK AND HYPOTHESES 12
2.2.1. HYPOTHESES ON THE WORKING MECHANISMS OF BRAND-SPECIFIC
TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP 12 2.2.1.1. WORKING
MECHANISM OF BRAND-SPECIFIC TRANSFORMATIONAL LEADERSHIP 15 2.2.1.2.
WORKING MECHANISM OF BRAND-SPECIFIC TRANSACTIONAL LEADERSHIP. 22 2.2.2.
HYPOTHESES ON THE INTERACTIVE EFFECTS OF BRAND-SPECIFIC TRANSFORMATIONAL
AND TRANSACTIONAL LEADERSHIP 27 2.3. EMPIRICAL TEST 30 2.3.1.
METHODOLOGY 30 2.3.1.1. DATA COLLECTION AND SAMPLE 30 2.3.1.2. MEASURES
31 2.3.1.3. ^MEASUREMENT ASSESSMENT 36 2.3.2. RESULTS 40 2.3.2.1.
STRUCTURAL EQUATION MODEL 40 2.3.2.2. MODERATED REGRESSION ANALYSIS 48
2.3^ SUMMARY 52 3. STUDY 2 54 3.1. STUDY OBJECTIVE AND
HYPOTHESIS/RESEARCH QUESTION FORMULATION 54 3.2. EMPIRICAL TEST 56
3.2.1. METHODOLOGY 57 3.2.1.1. PARTICIPANTS AND SETTING 57 3.2.1.2.
QUESTIONNAIRES 58 3.2.1.3. INTERVENTION 59 3.2.2. RESULTS 66 3.2.2.1.
TRAINEES' REACTIONS TO THE TRAINING 66 3.2.2.2. SEM ANALYSES OF TRAINING
EFFECTS 70 3.3. SUMMARY 76 4. CONCLUSIONS 78 4.1. GENERAL DISCUSSION 78
4.2. MANAGERIAL IMPLICATIONS 84 4.3. IMPLICATIONS FOR ORGANIZATIONS 86
4.4. LIMITATIONS 87 4.5. AVENUES FOR FURTHER RESEARCH 89 5. APPENDIX 91
6. REFERENCES 105 7. CURRICULUM VITAE 133 |
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| author | Morhart, Felicitas |
| author_GND | (DE-588)1020723882 |
| author_facet | Morhart, Felicitas |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Morhart, Felicitas Verfasser (DE-588)1020723882 aut Brand-specific leadership on its effects and trainability submitted by Felicitas Morhart 2008 V, 133 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier St. Gallen, Univ., Diss., 2008 Customer Relationship Management stw Empirische Methode stw Führungstheorie stw Markenpolitik stw Organisationsverhalten stw Personalführung stw Verkaufspersonal stw Markenpolitik (DE-588)4144679-3 gnd rswk-swf Führung (DE-588)4018776-7 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Organisationsverhalten (DE-588)4285859-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Führung (DE-588)4018776-7 s Organisationsverhalten (DE-588)4285859-8 s Kundenorientierung (DE-588)4316837-1 s Markenpolitik (DE-588)4144679-3 s DE-604 GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017050599&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Morhart, Felicitas Brand-specific leadership on its effects and trainability Customer Relationship Management stw Empirische Methode stw Führungstheorie stw Markenpolitik stw Organisationsverhalten stw Personalführung stw Verkaufspersonal stw Markenpolitik (DE-588)4144679-3 gnd Führung (DE-588)4018776-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Organisationsverhalten (DE-588)4285859-8 gnd |
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| title | Brand-specific leadership on its effects and trainability |
| title_auth | Brand-specific leadership on its effects and trainability |
| title_exact_search | Brand-specific leadership on its effects and trainability |
| title_full | Brand-specific leadership on its effects and trainability submitted by Felicitas Morhart |
| title_fullStr | Brand-specific leadership on its effects and trainability submitted by Felicitas Morhart |
| title_full_unstemmed | Brand-specific leadership on its effects and trainability submitted by Felicitas Morhart |
| title_short | Brand-specific leadership |
| title_sort | brand specific leadership on its effects and trainability |
| title_sub | on its effects and trainability |
| topic | Customer Relationship Management stw Empirische Methode stw Führungstheorie stw Markenpolitik stw Organisationsverhalten stw Personalführung stw Verkaufspersonal stw Markenpolitik (DE-588)4144679-3 gnd Führung (DE-588)4018776-7 gnd Kundenorientierung (DE-588)4316837-1 gnd Organisationsverhalten (DE-588)4285859-8 gnd |
| topic_facet | Customer Relationship Management Empirische Methode Führungstheorie Markenpolitik Organisationsverhalten Personalführung Verkaufspersonal Führung Kundenorientierung Hochschulschrift |
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