European spirit, adaption to market economy and national identity in Poland and Ukraine: national culture and its influence on the European Integration, advertising and entrepreneurship
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
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2008
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| Schriftenreihe: | MA-Thesis, Master
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| Online-Zugang: | Inhaltstext Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | XXIV, 166 S., S. CLXVII-CCLXIII graph. Darst. 27 cm, 614 gr. |
| ISBN: | 9783836662833 |
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| 245 | 1 | 0 | |a European spirit, adaption to market economy and national identity in Poland and Ukraine |b national culture and its influence on the European Integration, advertising and entrepreneurship |c Matthias Reichhard |
| 264 | 1 | |a Hamburg |b Diplomica-Verl. |c 2008 | |
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Datensatz im Suchindex
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Table of content
Registry of tables.XIX
Index of figures.XX
List of abbreviations.XXIII
Introduction.1
Chapter 1: The role of Poland and Ukraine in the CMEA and their position during its
breakdown.5
1.1 Introduction to diverse transition CEEC matters : definitions, initial conditions
stage models, endpoint of transition.5
1.1.1 Overview on definitions of the transformation issue.6
1.1.2 Epitome of the scholars' dispute on the significance of disparate
initial conditions. 6
1.1.3 Revising literature in quest of accounts of transformation models.7
1.1.3.1 Approaches based on GDP growth.7
1.1.3.2 A stepwise model of the transformation process presented
by EBRD.8
1.1.3.3 Van de Mortel's three-stage depiction of transition course.9
1.1.4 A stub of controverse on the possible endpoint of CEEC transition.11
1.2 Economic and general conditions in late communist Poland and Ukraine,
activity of protest movements in the pre-transition period.11
1.3 The rapid breakdown of a decade-long morbid economic system Soviet trade
shock of 1989 - 91. 14
1.4 Link between economic growth and uneven initial conditions among CEEC.15
1.5 Gradualism versus Big Bang.17
1.6 General socio-economic facts of PI and Uk today compared to 1990/91. 19
1.6.1 Balance sheet line of Poland's evolution in economy and politics since
the previous mid-generational timespan passed.19
1.6.2 Frame data sketching Ukraine's econo-political transition.23
XI
Chapter 2: Theoretical contemplations of national culture: literature review, discussion . 29
2.1 Cultural definitions as embrace of national culture and identity.29
2.2 The notion of nation as theoretical agars for the subsequent discussion on national
identity.30
2.3 Immersion in the realm of NI by theoretical ancillary constructions.31
2.3.1 Presentation of definitions.31
2.3.2 Description of models.33
2.4 Comments on selected definitions and models of national culture definitions.36
2.4.1 Analysis of the regarded NI definitions in respect of utility for transfor-
mation studies.36
2.4.2 Exploitation of stated NC models as preparation of following dimension
processing.40
2.4.2.1 bipolar models-gain and flaws: useful parts of approaches a la
Hofstede, critique by McSweeney and Nardon.40
2.4.2.2 Throsby's approach of cultural capital.44
2.4.2.3 Weavers model of the cultural iceberg.45
2.4.2.4 Merk's onion diagram of national culture.45
2.4.2.5 Harris and Morgan's enumeration of partially concrete in- and
outward NC elements.45
Chapter 3: Integration of NC traits extracted from selected models.47
3.1 Gathering and listing of suitable model elements. 47
3.2 Intermediate grouping in the attempt to establish model frame and content. 47
3.3 Extraction of a generic term for the distinct NC model layers.48
Chapter 4: Main features of Polish and Ukrainian national identity, its occurrence nowadays,
bi-national comparison and role in the countries' process of European
harmonisation.49
4.1 Principal human questions vested in the notion of national identity, cohesion to the
domain of national culture.49
4.2 Generation and evolution of Polish national identity through its milleniarian history . 50
4.3 Facets of disturbances overcome by Polish collective consciousness under
communism. 53
XII
4.3.1 Was Polish Catholicism as gueradian of national identity affected during the
socialist era?.53
4.3.2 Absorption of Polish national consciousness to Soviet
influence on Poland between 1945 and 1991.54
4.4 Material and mental novelties flooding the pool of Polish self- and foreign concept
and public's general and microculture-dependent reply thereon.54
4.5 Poles' self-comprehension as EU member state and harsh realities ordinary
citizens and their representatives during accession negotiations.55
4.6 Repercussions of western winds of adversity on the 2003 adhesion referendum,
satisfaction with the events of May 1st, 2004, overall spitir of euro-enthusiasm/-
scepticism.57
4.7 Conclusive remarks on Poland's Nl-dyed convergence process embraced by popular
patrimony, party initiatives, religion, social clivages and foreign influences.58
4.8 Sketch of generation and formation of Ukraine's national identity with focus on the
turbulence spilling over in the 19lh and 20 century.60
4.9 Disorientations, uncertainties and new alignment in public debate after the
marginalisation of Marxist doctrines in 1991.62
4.10 A threefold set of examples provided to outline Ukrainians' deal with the subject of EU
engagement.63
4.11 Negotiations of candidacy between Kiev and Brussels - a long decade of unilateral
advancements.64
4.12 Comparison of nature and effect of NI in Poland and Ukraine.65
Chapter 5: Theoretical precis of the Basic Human Need subject, draft of respective
consumers1 need topology based upon of suitable advertising cases.67
5.1 Elusive touch of the cause-effect problem between BHN and national culture.67
5.2 Definitions of human needs.68
5.3 Human needs models composed by basic and progressive aspirative level.68
5.3.1 Maslow's pyramid of human needs, extensions and criticism.69
5.3.2 Sites' suggestion of primary and derivative needs in relation to the
Maslow model.71
XIII
5.3.3 Hertnon's (2/2) BHN matrix and multi-sector spiral depiction.72
5.4 Additional contributions, behavioural extension of the BHN concept.73
5.4.1 Nussbaum's ten-point compilaton of human aspirations.73
5.4.2 Discussion of Knemeyer's model of human state and behaviour.74
5.4.3 General conjunction between BHN, values and customer behaviour.75
5.5 Criticism of ordinal and enumerative BHN approaches, question of universality
resp. cultural embracement a la Marker.76
5.6 Interpretation of style and message in advertising and the mass clientele's reaction
thereon for selected durable and non-durable consumer goods in respect of basic human
needs.77
5.6.1 Weaving a connection between the BHN concept and marketing, esp.
promotion.77
5.6.2 The situation in Poland.79
5.6.2.1 Amplour and quality of marketing, esp. advertising, in the
socialist period.79
5.6.2.2 Extract of publicitarian productions diffused within the first 15
years of capitalism.82
5.6.2.2.1 Compilation of promotional creations for consumer
goods (Hygienic products, beer, tobacco and chocolate).82
5.6.2.2.2 Overview of Polish households' equipment by consumer
durables, treatment of the Heyah advertisement campaigns
since 2004.90
5.6.3 The situation in Ukraine.94
5.6.3.1 Reality of reklama, propaganda and sneaking glimpse on
western brands and effect on advertising perception in the
early 1990s.94
5.6.3.2 Sangwan's and Golovkina's survey on the consciousness of
brand's mental anchorage within customers and dangers for
CEEC inhabitants.96
5.6.3.3 Selection of advertising creations meant to influence purchase
behaviour in today's Ukraine.98
5.6.3.3.1 Examination of a set of consumer goods being
concordant the Polish review.98
XIV
5.6.3.3.2 Illumination of the BHN apealed to by the durable
mobile phones (Nokia) . 105
5.7 Quintessence of dominating BHN in Polish and Ukrainian advertising paysage after the
turnaround of 1991 . 107
Chapter 6: Polish and Ukrainian national values and their tracability in customs of business
ownership and the complexion of small private business.108
6.1 Elucidation of motives to tie the BV/NV domain to the field of entrepreneurship. 108
6.2 Definitions and classifications of SMEs and enterpreneurship, semantic connection and
functions for economy.108
6.2.1 Semantic enlargement of the entrepreneurship notion since the 18th century - a
glance at younger history and the focus of diverse social sciences. 110
6.2.2 Contemporary visages of entrepreneurship in the tradition of the "X as
Y" scheme.112
6.3 Empirical analyses and theoretical reasonings concerning motivations to open
up a business.113
6.3.1 Enumeration of approaches for corporate founding research. 114
6.3.1.1 Extraction of socio-economic sources of entrepreneural
incitation retrieved by the Global Entrepreneurship Monitor
Poland.114
6.3.1.2 Ocumenical contemplation of triggers for starting up,
following Grilo's and Thurik's supply and demand side
suggestion. 117
6.4 Sketch of private businessmen's situation and their competitive mentality under
communist centralized economy, repercussions to business venture in CEE along the
transition phases.125
6.5 Establishing the theoretical linkage between the notion of entrepreneurship
and human values. 130
6.5.1 Bouncken's et al. contribution on young entrepreneurs' activity in Poland and
Germany, following half of Hofstede's cultural dimensions. 130
6.5.2 Wenneker's et al. regression series on uncertainty avoidance's influence on the
rate of Business Ownership. 132
XV
6.5.2.1 Description of examination arrangement, regression variables,
correlations, control variables, dummies as well as rough
confirmation of certain repercussions of uncertainty avoidance on
entrepreneurship.132
6.5.2.2 Direct effects of the uncertainty avoidance level on the rate of
Business Ownership. 133
6.5.2.3 Depiction of respective indirect effects.134
6.6 Collection of characteristics of entrepreneneurs and their actions, attempt to interpret
these particularities with the toolcase of Dyczewski's Polish national value listing . 135
6.6.1 Introductive key date on the situation of Polish private business in the
pre-and early post transition period.135
6.6.2 Changes of the legal framework envisaging to create a more entrepreneurship-
friendly climate, effects there of within the first decade reforms.137
6.6.3 Family, kin and friends as microcultures Polish private enterprises'
lifecycle is commonly incorporated to.138
6.6.4 DarreH's idea of the Christian entrepreneur transferred to a brief reasoning on
religion as determinant for startups in Poland.141
6.7 Reflections on the dependence of Ukrainian entrepreneurship particularities on Ray's
selection of traditional and communism-related national values. 146
6.7.1 Covered in the deepest shadow of the Kremlin towers: Circumstances of
non-state-owned establishments in the former Ukrainian SSR. 146
6.7.2 Basic facts on the Ukrainian micro-enterprise sector, evolution manifestations
between 1991 and 2004.147
6.7.3 Assessment whether the worldview of life's dirty rules is still effective within
modern Ukrainian business owners. 149
6.7.3.1 Corruption: Ukrainians' well-tried lubricant to keep the economic
geardrive running today? .149
6.7.3.2 Cherishment of clan, friendship and colleagial ambience and distrust
of more outward parties as controverse social effects for business
operation. 152
6.7.3.3 Have Ray's communism-breeded values , a.o. among private
businessmen outlived the recent change of an era? . 153
6.7.3.4 Digest of cognitions on illicit business habits.154
6.7.4 Creativity and skill of independent thinking, neglected by state order under
XVI
communism, reassessed under the light of patent application activity in recent
years resp. arrangement of R D efforts. 154
6.7.5 Paragraph explaining why the author dared to omitt the treatment of Orthodox
faith in Ukraine connected to entrepreneurship characteristics. 159
6.8 Verification of hypothesis 5 and brief comparison of interdependences between
national values and entrepreneurship in Poland and Ukraine. 160
Conclusion.161
Annex.XXIII
List of paper and report references.LXVI
Directory of book-based sources.VC
Registry of online sources.CIII
Oswiadzenie.CIXX
XVII
Registry of tables
tab. 1: Initial conditions of the diverse blocks of former and present socialist countries in
connection to level of development, economic resources and growth.7
tab. 2: Prospectives of CEEC's convergence in terms of GDP to OECD countries.8
tab. 3: Export performance of the Polish plan economy towards the Soviet Union.14
tab. 4: Comparison of prices in exports allocated to the Soviet Union with prices reigning on third
markets: Poland, 1989. 15
tab. 5: Assumptions on the outcome of the Soviet Trade Shock based on several macoeconomic
effects.15
tab. 6: Development of real GDP in Central and Eastern Europe. 18
tab. 7: Prediction of long-term growth and prosperity within the conglomerate of CEEC.20
tab. 8: Macroeconomic key data of the Polish economy for the end of the 1990.23
tab. 9: Totalizing result sheet of Orth's and Koenig's variance test on the chosen emotive states
significance connected to the sample participants' exposition to the model-like FMCG
apples and mineral water.82
tab. 10: Scores for Inglehart's bipolar value dimensions for the accession states of the 2004 and
2007 enlargement rounds, data stated for 1999.88
tab. 11: Illustrations the new thresholds and requirements of characteristics for SME adopted by
the European Commission in January 1st, 2005.109
tab. 12: Wenneker's at al. correlation matrix as preparative for the regression model on direct and
indirect influences of UA on Business Ownership .132
tab. 13: The rate of Business Ownership regressed by uncertainty avoidance and a selection of
other, socio-economic indirect variables as direct factor of impact.133
tab. 14: Representation of regression results (direct) for the three temporal samples used.133
tab. 15: Corresponding regression on BO rate with uncertainty avoidance as indirect factor and the
addition of suitable year dummies. 134
tab. 16: Representation of regression results (indirect) for the three temporal samples used.134
tab. 17: Correlation matrix of the whole set of dependent (present and potential self-employment)
and independent variables (Freytag and Thurik).135
tab. 18: The influence of a series of culturally related variables on the preference for
entrepreneurship and factive entrepreneurship in the 25 EU member states and the US . 135
tab. 19: Compilation of private households" inventory after the breakdown of communism. 141
XIX
tab. 20: Influence of socio-cultural factors on the existence and if so scope of land and real estate
property in CEEC during 40 years of communist era observed.141
tab. 21 :Balance sheet of structural reforms in 5 CEEC with accent on the GDP share of Ukraine's
private sector .'4°
tab. 22: Inventive power of Ukrainian citizens, sufferably expressed by the ratio of number of
patent propositions and variants of specification of aggregated economic yield.148
tab. 23: Numeric incidence of Ukrainian and British companies in different strata determined by
the scope of employees.155
Index of figures
fig. 1: Matrix representation of CEEC' s points of departure for economic transition.7
fig. 2: Diagram of Van de Mortel's three transition stages with stress on possible two-way
development.10
fig. 3: Estimated time accomplishing reforms concerning state intitutions, economic structure and
property rights.10
fig. 4: The Cultural Iceberg model as depiction of overt and covert traits of NC.35
fig. 5: Abraham Maslow's original five-level pyramid of human needs (simplified depiction).69
fig .6: Norwood's perfection of Maslow's basic BHN model by the storey "spirituality".69
fig. 7: Seven-level variant of Maslow's hierarchy of human needs, extention by cognitive and
aesthetic components.69
fig. 8: Hertnon's Theory of Universal Human Needs - Matrix arrangement.72
fig. 9: Hertnon's and Ten Berge's evolution of the Universal Human Needs Model as nautilus . 72
depiction
fig. 10: Analytical needs and desires.74
fig. 11: Emotional needs and desires.74
fig. 12: Physical needs and desires.74
fig. 13: Well-being level needs and desires.74
fig. 14: Conceptual scheme of connections between personal and social values, diverse human need
categories and customer behaviour.75
fig. 15: Conceptual diagram of selected emotions aroused by advertising, the consumption incentive
as soon as mental procedures as "black box" and advertisement attitude as upstream
component. g2
XX
figs. 16 and 17: Shopping trends and purchase behaviour product features, shopping frequency,
segmentation into social groups.88
fig. 18: Prevalence of and loyalty to branded, low involvement convenience goods.88
fig. 19: Questionaire concerning diverse properties/advantages of branded convenience goods . 88
fig. 20: Survey candidates being seriously involved in preparatifs for starting up, displayed by
activity status and gender.115
fig. 21: Level of EU citizens' involvement in business foundation, displayed function to country of
origine (average of 2001-2004). 115
fig. 22: Percentage of self-employed who started up either as act of necessity, out of opportunity or
for other reasons (OECD countries plus Croatia and Slovenia). 115
fig. 23: Ratio of opportunity and constraint as ignition for BO (OECD countries plus Croatia and
Slovenia). 115
fig. 24: Percentage of persons attributable to certain status of work to envisage the possibility to
open up a company within the next term. 115
fig. 25: Rate of positive evaluation of oneself s business skills function to age.117
fig. 26: Rate of positive evaluation of oneself s business skills according to activity status. 117
fig. 27: Rate of positive evaluation of oneself s business skills depending on the founded business'
lifecycle. 117
fig. 28: Rate of positive evaluation of oneself s business skills related to level of development of
Polish governmental districts.117
fig. 29: Demographic distribution in Ukraine and Russia for 2003 according to age cohorts. 122
figs. 30 and 31: Evolution of the demographic structure in Ukraine and Russia a) in 2025 and b) in
2050 (prediction). 122
fig. 32: Business environment in Poland and Ukraine in 2002, average score by dimension and
country on a scale of 1 (minor obstacle) to 4 (major obstacle). 138
fig. 33: Sources of financial support tapped by Polish private business founders.141
fig. 34: Amplour of decisions of self-sufficience, reliance on state support and a miscellaneous
approach alongside dimensions of personnel extensiveness.154
XXI |
| any_adam_object | 1 |
| author | Reichhard, Matthias |
| author_GND | (DE-588)13658957X |
| author_facet | Reichhard, Matthias |
| author_role | aut |
| author_sort | Reichhard, Matthias |
| author_variant | m r mr |
| building | Verbundindex |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.9477 338.9438 |
| dewey-search | 338.9477 338.9438 |
| dewey-sort | 3338.9477 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| geographic | Polen - Sozioökonomischer Wandel - Wirtschaftsentwicklung - Europäische Integration - Ukraine Ukraine (DE-588)4061496-7 gnd Polen (DE-588)4046496-9 gnd |
| geographic_facet | Polen - Sozioökonomischer Wandel - Wirtschaftsentwicklung - Europäische Integration - Ukraine Ukraine Polen |
| id | DE-604.BV035236475 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T09:59:21Z |
| institution | BVB |
| isbn | 9783836662833 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017042323 |
| oclc_num | 277045328 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XXIV, 166 S., S. CLXVII-CCLXIII graph. Darst. 27 cm, 614 gr. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Diplomica-Verl. |
| record_format | marc |
| series2 | MA-Thesis, Master |
| spelling | Reichhard, Matthias Verfasser (DE-588)13658957X aut European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship Matthias Reichhard Hamburg Diplomica-Verl. 2008 XXIV, 166 S., S. CLXVII-CCLXIII graph. Darst. 27 cm, 614 gr. txt rdacontent n rdamedia nc rdacarrier MA-Thesis, Master Zugl.: Freiberg (Sachsen), Techn. Univ., Masterarbeit, 2008 Wirtschaftsentwicklung (DE-588)4066438-7 gnd rswk-swf Europäische Integration (DE-588)4071013-0 gnd rswk-swf Sozioökonomischer Wandel (DE-588)4318539-3 gnd rswk-swf Polen - Sozioökonomischer Wandel - Wirtschaftsentwicklung - Europäische Integration - Ukraine Ukraine (DE-588)4061496-7 gnd rswk-swf Polen (DE-588)4046496-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Polen (DE-588)4046496-9 g Sozioökonomischer Wandel (DE-588)4318539-3 s Wirtschaftsentwicklung (DE-588)4066438-7 s Europäische Integration (DE-588)4071013-0 s Ukraine (DE-588)4061496-7 g DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3158102&prov=M&dok_var=1&dok_ext=htm Inhaltstext text/html http://www.diplom.de/katalog/arbeit/11283 Ausführliche Beschreibung HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017042323&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Reichhard, Matthias European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship Wirtschaftsentwicklung (DE-588)4066438-7 gnd Europäische Integration (DE-588)4071013-0 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd |
| subject_GND | (DE-588)4066438-7 (DE-588)4071013-0 (DE-588)4318539-3 (DE-588)4061496-7 (DE-588)4046496-9 (DE-588)4113937-9 |
| title | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship |
| title_auth | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship |
| title_exact_search | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship |
| title_full | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship Matthias Reichhard |
| title_fullStr | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship Matthias Reichhard |
| title_full_unstemmed | European spirit, adaption to market economy and national identity in Poland and Ukraine national culture and its influence on the European Integration, advertising and entrepreneurship Matthias Reichhard |
| title_short | European spirit, adaption to market economy and national identity in Poland and Ukraine |
| title_sort | european spirit adaption to market economy and national identity in poland and ukraine national culture and its influence on the european integration advertising and entrepreneurship |
| title_sub | national culture and its influence on the European Integration, advertising and entrepreneurship |
| topic | Wirtschaftsentwicklung (DE-588)4066438-7 gnd Europäische Integration (DE-588)4071013-0 gnd Sozioökonomischer Wandel (DE-588)4318539-3 gnd |
| topic_facet | Wirtschaftsentwicklung Europäische Integration Sozioökonomischer Wandel Polen - Sozioökonomischer Wandel - Wirtschaftsentwicklung - Europäische Integration - Ukraine Ukraine Polen Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=3158102&prov=M&dok_var=1&dok_ext=htm http://www.diplom.de/katalog/arbeit/11283 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017042323&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT reichhardmatthias europeanspiritadaptiontomarketeconomyandnationalidentityinpolandandukrainenationalcultureanditsinfluenceontheeuropeanintegrationadvertisingandentrepreneurship |