Social entrepreneurship: a modern approach to social value creation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2009
|
| Ausgabe: | internat. ed. |
| Schriftenreihe: | Prentice Hall entrepreneurship series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | xv, 188 p. ill. 23 cm |
| ISBN: | 9780136069683 0136069681 |
Internformat
MARC
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| 245 | 1 | 0 | |a Social entrepreneurship |b a modern approach to social value creation |c Arthur C. Brooks |
| 250 | |a internat. ed. | ||
| 264 | 1 | |a Upper Saddle River, N.J. |b Pearson Prentice Hall |c 2009 | |
| 300 | |a xv, 188 p. |b ill. |c 23 cm | ||
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| 490 | 0 | |a Prentice Hall entrepreneurship series | |
| 500 | |a Includes bibliographical references and indexes | ||
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| 650 | 4 | |a Unternehmer / Social Entrepreneur / Nonprofit-Management / Unternehmensgründung / Businessplan / Unternehmensfinanzierung / Nonprofit-Marketing | |
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Datensatz im Suchindex
| _version_ | 1804138502918504448 |
|---|---|
| adam_text | CONTENTS
Preface
xi
Acknowledgments
xiii
About the Author
xv
CHAPTER
1
An Introduction to Social
Entrepreneurship
1
Introduction
1
What Is Social
Entrepreneurship?
2
The Landscape of Social
Entrepreneurship
8
Theories of Social
Entrepreneurship
9
Who Are Social Entrepreneurs?
11
Myths About Social
Entrepreneurship
15
Myth
1.
Social Entrepreneurs Are
Antibusiness
16
Myth
2.
The Difference Between Commercial
Entrepreneurship
and Social
Entrepreneurship
Is Greed
16
Myth
3.
Social Entrepreneurs Run Nonprofits
16
Myth
4.
Social Entrepreneurs Are Born, Not Made
17
Myth
5.
Social Entrepreneurs Are Misfits
17
Myth
6.
Social Entrepreneurs Usually Fail
17
Myth
7.
Social Entrepreneurs Love Risk
17
Summary
18
Key Terms
18
End-of-Chapter Questions and Cases
18
End Notes
21
CHAPTER
2
Ideas and Opportunities
23
Introduction
23
The Creative Process of Social
Entrepreneurship
24
Access to Information
26
Utilization of Information
27
Creativity
28
Ideas
30
Moving from Ideas to Opportunities
32
Sources of Opportunities
35
■
vii
■
VIH
Contents
Summary
37
Key Terms
37
End-of-Chapter Questions and Cases
38
End Notes
39
CHAPTER
3
Developing the Social Enterprise Concept
41
Introduction
41
The Social Enterprise Mission
42
Business Models
44
Threats to the Business Model
45
Summary
47
Key Terms
47
End-of-Chapter Questions and Cases
47
End Notes
49
CHAPTER
4
Social Enterprise Business Plans
51
Introduction
51
The Business Plan Summary
52
Description of the Enterprise
53
The Team
54
The Market and Industry
55
Marketing and Fundraising
56
The Financial Plan
58
Goals and Objectives, with a Timeline
59
Risk Assessment
60
Supporting Documents
62
Pitfalls
63
Summary
63
Key Terms
63
End-of-Chapter Questions
64
End Notes
64
CHAPTER
5
Measuring Social Value
65
Introduction
65
Why Measure Value?
66
How Do We Measure Value?
67
Social Return on Investment
70
Measuring the Vulnerability and Efficiency of Social Enterprises
72
The Organizational Effectiveness of a Social Enterprise
78
Contents
ЇХ
Summary
81
Key Terms
82
End-of-Chapter Questions and Cases
82
End Notes
83
CHAPTER
6
Earned Income
85
Introduction
85
Mobilizing Resources
86
Step
1.
Define the Capabilities Needed for the Social Enterprise
86
Step
2.
Devise a Human Resource Outline to Meet Each
Capability Need
86
Step
3.
Develop a Resource Plan
87
Step
4.
Put on the Numbers
87
Income Sources
88
Fee Income
88
Membership Income
93
Summary
95
Key Terms
96
End-of-Chapter Questions and Cases
96
End Notes
98
CHAPTER
7
Donations and Government Income
101
Introduction
101
Private Giving
102
Who Gives?
102
Why Do People Give?
104
Venture Philanthropy
108
Who Are Venture Philanthropists?
108
Venture Philanthropy and Risk
110
Donations of Time
112
Government Subsidies
113
The Relationship Between Government Subsidies and
Private Donations
116
Summary
117
Key Terms
118
End-of-Chapter Questions and Cases
118
End Notes
119
CHAPTER
8
Entrepreneurial Fundraising and Marketing
123
Introduction
123
Types of Fundraising
124
■
X
Contents
Personal
Relationships
124
Direct Mail
124
Fundraising Events
125
Telefunding
125
Traditional Media
125
Virtual Means
125
How Should We Spend Fundraising Dollars?
126
Fundraising Strategies
130
Win
130
Keep
130
Lift
131
Losing Donors
132
Volunteer Recruitment and Attrition
135
Social Enterprise Marketing
137
Steps in Building a Social Enterprise Marketing Strategy
138
Social Enterprise Messages
141
Pricing
145
Summary
146
Key Terms
147
End-of-Chapter Questions and Cases
148
End Notes
149
CHAPTER
9
Launch, Growth, and Goal Attainment
151
Introduction
151
Preparing for Growth
152
Substitutes for Service
152
Socioeconomic and Demographic Changes
154
Public Policy Shifts
154
Bargaining Power of Sellers and Buyers
155
Social Enterprise Growth Strategies
156
Myths About Growth
159
The Challenges of Growth and Change
159
Intrapreneurship and Entrepreneurial Intensity
161
Growth and Risk
164
The End of the Social
Entrepreneurship
Process
168
Summary
170
Key Terms
171
End-of-Chapter Questions and Cases
171
End Notes
173
Glossary
175
Name Index
179
Subject Index
181
|
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| dewey-full | 361.00684 361.0068/4 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 361 - Social problems and services |
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| dewey-search | 361.00684 361.0068/4 |
| dewey-sort | 3361.00684 |
| dewey-tens | 360 - Social problems and services; associations |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | internat. ed. |
| format | Book |
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| id | DE-604.BV035233889 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:29:13Z |
| institution | BVB |
| isbn | 9780136069683 0136069681 |
| language | English |
| lccn | 2008000154 |
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| physical | xv, 188 p. ill. 23 cm |
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| series2 | Prentice Hall entrepreneurship series |
| spelling | Brooks, Arthur C. 1964- Verfasser (DE-588)142290505 aut Social entrepreneurship a modern approach to social value creation Arthur C. Brooks internat. ed. Upper Saddle River, N.J. Pearson Prentice Hall 2009 xv, 188 p. ill. 23 cm txt rdacontent n rdamedia nc rdacarrier Prentice Hall entrepreneurship series Includes bibliographical references and indexes Lehrbuch / Textbook - 28 Unternehmer / Social Entrepreneur / Nonprofit-Management / Unternehmensgründung / Businessplan / Unternehmensfinanzierung / Nonprofit-Marketing Social entrepreneurship Nonprofit organizations Management Wert (DE-588)4065654-8 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 s Wert (DE-588)4065654-8 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017039784&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brooks, Arthur C. 1964- Social entrepreneurship a modern approach to social value creation Lehrbuch / Textbook - 28 Unternehmer / Social Entrepreneur / Nonprofit-Management / Unternehmensgründung / Businessplan / Unternehmensfinanzierung / Nonprofit-Marketing Social entrepreneurship Nonprofit organizations Management Wert (DE-588)4065654-8 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| subject_GND | (DE-588)4065654-8 (DE-588)4293729-2 |
| title | Social entrepreneurship a modern approach to social value creation |
| title_auth | Social entrepreneurship a modern approach to social value creation |
| title_exact_search | Social entrepreneurship a modern approach to social value creation |
| title_full | Social entrepreneurship a modern approach to social value creation Arthur C. Brooks |
| title_fullStr | Social entrepreneurship a modern approach to social value creation Arthur C. Brooks |
| title_full_unstemmed | Social entrepreneurship a modern approach to social value creation Arthur C. Brooks |
| title_short | Social entrepreneurship |
| title_sort | social entrepreneurship a modern approach to social value creation |
| title_sub | a modern approach to social value creation |
| topic | Lehrbuch / Textbook - 28 Unternehmer / Social Entrepreneur / Nonprofit-Management / Unternehmensgründung / Businessplan / Unternehmensfinanzierung / Nonprofit-Marketing Social entrepreneurship Nonprofit organizations Management Wert (DE-588)4065654-8 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd |
| topic_facet | Lehrbuch / Textbook - 28 Unternehmer / Social Entrepreneur / Nonprofit-Management / Unternehmensgründung / Businessplan / Unternehmensfinanzierung / Nonprofit-Marketing Social entrepreneurship Nonprofit organizations Management Wert Nonprofit-Organisation |
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