Public relations for the new Europe:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
Palgrave Macmillan
2009
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XVII, 246 S. |
ISBN: | 9780230205833 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
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003 | DE-604 | ||
005 | 20090225 | ||
007 | t | ||
008 | 081222s2009 xxu |||| 00||| eng d | ||
010 | |a 2008037607 | ||
020 | |a 9780230205833 |9 978-0-230-20583-3 | ||
035 | |a (OCoLC)300129495 | ||
035 | |a (DE-599)BVBBV035225304 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-12 | ||
050 | 0 | |a HD59 | |
082 | 0 | |a 659.2094 | |
100 | 1 | |a Morris, Trevor R. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Public relations for the new Europe |c Trevor Morris and Simon Goldsworthy |
250 | |a 1. publ. | ||
264 | 1 | |a New York [u.a.] |b Palgrave Macmillan |c 2009 | |
300 | |a XVII, 246 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
610 | 2 | 7 | |a Europäische Union |0 (DE-588)5098525-5 |2 gnd |9 rswk-swf |
650 | 4 | |a Crisis management - Europe | |
650 | 4 | |a Mass media - European Union countries | |
650 | 4 | |a Public relations - Europe | |
650 | 4 | |a Massenmedien | |
650 | 4 | |a Public relations |z Europe | |
650 | 4 | |a Crisis management |z Europe | |
650 | 4 | |a Mass media |z European Union countries | |
650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Krisenmanagement |0 (DE-588)4127374-6 |2 gnd |9 rswk-swf |
651 | 4 | |a Europa | |
651 | 4 | |a Europäische Union. Mitgliedsstaaten | |
689 | 0 | 0 | |a Europäische Union |0 (DE-588)5098525-5 |D b |
689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
689 | 0 | 2 | |a Krisenmanagement |0 (DE-588)4127374-6 |D s |
689 | 0 | |8 1\p |5 DE-604 | |
700 | 1 | |a Goldsworthy, Simon |e Verfasser |0 (DE-588)137215185 |4 aut | |
856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031335&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-017031335 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804138490417381376 |
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adam_text | PUBLIC RELATIONS FOR THE NEW EUROPE
/ MORRIS, TREVOR
: 2009
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT IS PUBLIC RELATIONS?
LESSONS FROM HISTORY
THE STRUCTURE OF THE PR INDUSTRY
PR AND INTEGRATED MARKETING COMMUNICATIONS
PR SECTORS AND SPECIALISMS
THE REPUTATION OF PUBLIC RELATIONS
THE LAW AND PUBLIC RELATIONS
PUBLIC RELATIONS ETHICS
POSTAR, A PR PLANNING AID
OBJECTIVES
STRATEGY
METHODS
HOW TO BE CREATIVE
TACTICS
ADMINISTRATION
EVALUATING RESULTS
CRISIS MANAGEMENT
CREATING A SOCIALLY RESPONSIBLE IMAGE
DEALING WITH THE MEDIA
PRESS RELEASES
WRITING FEATURE ARTICLES AND OPINION PIECES
HOW TO CALL A JOURNALIST
INTERNAL COMMUNICATIONS
HOW TO MAKE AN EFFECTIVE SPEECH OR PRESENTATION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Morris, Trevor R. Goldsworthy, Simon |
author_GND | (DE-588)137215185 |
author_facet | Morris, Trevor R. Goldsworthy, Simon |
author_role | aut aut |
author_sort | Morris, Trevor R. |
author_variant | t r m tr trm s g sg |
building | Verbundindex |
bvnumber | BV035225304 |
callnumber-first | H - Social Science |
callnumber-label | HD59 |
callnumber-raw | HD59 |
callnumber-search | HD59 |
callnumber-sort | HD 259 |
callnumber-subject | HD - Industries, Land Use, Labor |
ctrlnum | (OCoLC)300129495 (DE-599)BVBBV035225304 |
dewey-full | 659.2094 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2094 |
dewey-search | 659.2094 |
dewey-sort | 3659.2094 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
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geographic | Europa Europäische Union. Mitgliedsstaaten |
geographic_facet | Europa Europäische Union. Mitgliedsstaaten |
id | DE-604.BV035225304 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T21:29:01Z |
institution | BVB |
isbn | 9780230205833 |
language | English |
lccn | 2008037607 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017031335 |
oclc_num | 300129495 |
open_access_boolean | |
owner | DE-12 |
owner_facet | DE-12 |
physical | XVII, 246 S. |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Palgrave Macmillan |
record_format | marc |
spelling | Morris, Trevor R. Verfasser aut Public relations for the new Europe Trevor Morris and Simon Goldsworthy 1. publ. New York [u.a.] Palgrave Macmillan 2009 XVII, 246 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Europäische Union (DE-588)5098525-5 gnd rswk-swf Crisis management - Europe Mass media - European Union countries Public relations - Europe Massenmedien Public relations Europe Crisis management Europe Mass media European Union countries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Krisenmanagement (DE-588)4127374-6 gnd rswk-swf Europa Europäische Union. Mitgliedsstaaten Europäische Union (DE-588)5098525-5 b Öffentlichkeitsarbeit (DE-588)4043188-5 s Krisenmanagement (DE-588)4127374-6 s 1\p DE-604 Goldsworthy, Simon Verfasser (DE-588)137215185 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031335&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Morris, Trevor R. Goldsworthy, Simon Public relations for the new Europe Europäische Union (DE-588)5098525-5 gnd Crisis management - Europe Mass media - European Union countries Public relations - Europe Massenmedien Public relations Europe Crisis management Europe Mass media European Union countries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Krisenmanagement (DE-588)4127374-6 gnd |
subject_GND | (DE-588)5098525-5 (DE-588)4043188-5 (DE-588)4127374-6 |
title | Public relations for the new Europe |
title_auth | Public relations for the new Europe |
title_exact_search | Public relations for the new Europe |
title_full | Public relations for the new Europe Trevor Morris and Simon Goldsworthy |
title_fullStr | Public relations for the new Europe Trevor Morris and Simon Goldsworthy |
title_full_unstemmed | Public relations for the new Europe Trevor Morris and Simon Goldsworthy |
title_short | Public relations for the new Europe |
title_sort | public relations for the new europe |
topic | Europäische Union (DE-588)5098525-5 gnd Crisis management - Europe Mass media - European Union countries Public relations - Europe Massenmedien Public relations Europe Crisis management Europe Mass media European Union countries Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Krisenmanagement (DE-588)4127374-6 gnd |
topic_facet | Europäische Union Crisis management - Europe Mass media - European Union countries Public relations - Europe Massenmedien Public relations Europe Crisis management Europe Mass media European Union countries Öffentlichkeitsarbeit Krisenmanagement Europa Europäische Union. Mitgliedsstaaten |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031335&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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