Connective branding: building brand equity in a demanding world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
c2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXI, 358 S. graph. Darst. - QP 624 |
| ISBN: | 9780470512401 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035225202 | ||
| 003 | DE-604 | ||
| 005 | 20090402 | ||
| 007 | t | ||
| 008 | 081220s2008 xxud||| |||| 00||| eng d | ||
| 010 | |a 2008040265 | ||
| 020 | |a 9780470512401 |c alk. paper |9 978-0-470-51240-1 | ||
| 035 | |a (OCoLC)601459528 | ||
| 035 | |a (DE-599)BVBBV035225202 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 |a DE-188 |a DE-2070s | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 | |
| 100 | 1 | |a Fisher-Buttinger, Claudia |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Connective branding |b building brand equity in a demanding world |c Claudia Fisher-Buttinger and Christine Vallaster |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c c2008 | |
| 300 | |a XXI, 358 S. |b graph. Darst. - QP 624 | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Brand name products |x Valuation |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Corporate image | |
| 650 | 0 | 7 | |a Stakeholder |0 (DE-588)4300861-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Corporate Identity |0 (DE-588)4193565-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Corporate Identity |0 (DE-588)4193565-2 |D s |
| 689 | 0 | 3 | |a Stakeholder |0 (DE-588)4300861-6 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Vallaster, Christine |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031235&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017031235 | ||
Datensatz im Suchindex
| _version_ | 1804138490242269184 |
|---|---|
| adam_text | CONTENTS
PROLOGUE ix
INTRODUCTION xiii
PARTI SETTING THE STAGE 1
1 MARKET FORCES 3
2 EMERGING STRATEGIES TO ADDRESS
MARKET FORCES 31
PART II A FRAMEWORK FOR COPING 121
3 BRAND FRAMEWORK FOR BUILDING
CONNECTIVE BRANDS 123
PART III CRITICAL SUCCESS FACTORS FOR
MAKING IT HAPPEN 211
4 PRACTICAL APPLICATIONS - STAKEHOLDER
ENGAGEMENT 213
viii CONTENTS
5 PRACTICAL APPLICATIONS - THE PROCESS
OF ALIGNMENT 279
EPILOGUE - THE LAW OF THE SEVENTH
GENERATION? 349
INDEX 351
|
| any_adam_object | 1 |
| author | Fisher-Buttinger, Claudia |
| author_facet | Fisher-Buttinger, Claudia |
| author_role | aut |
| author_sort | Fisher-Buttinger, Claudia |
| author_variant | c f b cfb |
| building | Verbundindex |
| bvnumber | BV035225202 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)601459528 (DE-599)BVBBV035225202 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01970nam a2200493zc 4500</leader><controlfield tag="001">BV035225202</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090402 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081220s2008 xxud||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2008040265</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470512401</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-0-470-51240-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)601459528</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035225202</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Fisher-Buttinger, Claudia</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Connective branding</subfield><subfield code="b">building brand equity in a demanding world</subfield><subfield code="c">Claudia Fisher-Buttinger and Christine Vallaster</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 358 S.</subfield><subfield code="b">graph. Darst. - QP 624</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield><subfield code="x">Valuation</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate image</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Stakeholder</subfield><subfield code="0">(DE-588)4300861-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Corporate Identity</subfield><subfield code="0">(DE-588)4193565-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Corporate Identity</subfield><subfield code="0">(DE-588)4193565-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Stakeholder</subfield><subfield code="0">(DE-588)4300861-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Vallaster, Christine</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031235&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017031235</subfield></datafield></record></collection> |
| id | DE-604.BV035225202 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:29:01Z |
| institution | BVB |
| isbn | 9780470512401 |
| language | English |
| lccn | 2008040265 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017031235 |
| oclc_num | 601459528 |
| open_access_boolean | |
| owner | DE-1049 DE-188 DE-2070s |
| owner_facet | DE-1049 DE-188 DE-2070s |
| physical | XXI, 358 S. graph. Darst. - QP 624 |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Fisher-Buttinger, Claudia Verfasser aut Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster Hoboken, NJ Wiley c2008 XXI, 358 S. graph. Darst. - QP 624 txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Brand name products Management Brand name products Valuation Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Strategisches Management (DE-588)4124261-0 s Corporate Identity (DE-588)4193565-2 s Stakeholder (DE-588)4300861-6 s DE-188 Vallaster, Christine Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031235&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fisher-Buttinger, Claudia Connective branding building brand equity in a demanding world Brand name products Management Brand name products Valuation Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4300861-6 (DE-588)4193565-2 (DE-588)4124261-0 (DE-588)4144679-3 |
| title | Connective branding building brand equity in a demanding world |
| title_auth | Connective branding building brand equity in a demanding world |
| title_exact_search | Connective branding building brand equity in a demanding world |
| title_full | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_fullStr | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_full_unstemmed | Connective branding building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster |
| title_short | Connective branding |
| title_sort | connective branding building brand equity in a demanding world |
| title_sub | building brand equity in a demanding world |
| topic | Brand name products Management Brand name products Valuation Management Branding (Marketing) Corporate image Stakeholder (DE-588)4300861-6 gnd Corporate Identity (DE-588)4193565-2 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Management Brand name products Valuation Management Branding (Marketing) Corporate image Stakeholder Corporate Identity Strategisches Management Markenpolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031235&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT fisherbuttingerclaudia connectivebrandingbuildingbrandequityinademandingworld AT vallasterchristine connectivebrandingbuildingbrandequityinademandingworld |