Verfügbarkeit: Creating and managing superior customer value

Creating and managing superior customer value:

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Bibliographische Detailangaben
Weitere Verfasser:	Woodside, Arch G. 1943- (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Bingley Emerald JAI 2009
Ausgabe:	Repr.
Schriftenreihe:	Advances in business marketing and purchasing 14
Schlagworte:	Customer Relationship Management Kundenwert Kundenmanagement Strategisches Management Business-to-Business-Marketing Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	IX, 477 S. Ill.
ISBN:	9781848551725

Internformat

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Datensatz im Suchindex

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adam_text	CONTENTS LIST OF CONTRIBUTORS vii EDITORIAL REVIEW BOARD ix PART A: VALUE DIMENSIONS, CONCEPTUALIZATIONS OF VALUE - WHAT IS VALUE CUSTOMER VALUE: THEORY, RESEARCH, AND PRACTICE Arch G. Woodside, Francesco Golfetto and 3 Michael Gibbert INTANGIBLE VALUE IN BUYER SELLER RELATIONSHIPS Roger Baxter 27 FINAL CUSTOMERS VALUE IN BUSINESS NETWORKS Stephan C. Henneberg and Stefanos Mouzas 99 FUNCTIONS, TRUST, AND VALUE IN BUSINESS RELATIONSHIPS Thomas Ritter and Achim Walter 129 PART B: METRICS AND MEASUREMENT - HOW TO MEASURE VALUE CUSTOMER VALUE METRICS Bruno Busacca, Michele Costatile and Fabio Ancarani 149 CONTENTS TOTAL COST OF OWNERSHIP AND CUSTOMER VALUE IN BUSINESS MARKETS Gabriela Herrera Piscopo, Wesley Johnston and 205 Dan N. Bellenger LINKING CUSTOMER VALUE TO CUSTOMER SHARE IN BUSINESS RELATIONSHIPS Wolfgang Ulaga and Andreas Eggert 221 PART C: STRATEGIC ASPECTS - HOW TO CREATE VALUE CONFIGURATIONS AND CONTROL OF RESOURCE INTERFACES IN INDUSTRIAL NETWORKS Enrico Bar aldi and Torkel Strömsten 251 CREATING SUPERIOR VALUE THROUGH NETWORK OFFERINGS Bernard Cova and Robert Salle 317 COMPETENCE-BASED VALUE FRAMING FOR BUSINESS-TO-BUSINESS CUSTOMERS Francesca Golfetto, Fabrizio Zerbini and Michael 343 Gibbert PART Đ: OPERATIONAL ASPECTS, VALUE PROPOSITIONS AND PRICING - HOW TO CAPTURE VALUE VALUE DELIVERY AND VALUE-BASED PRICING IN INDUSTRIAL MARKETS Andreas Hinterhuber 381 VALUE CREATION OPTIONS FOR CONTRACT MANUFACTURERS: MARKET STRATEGY TRANSITION AND COEVOLUTION IN NETWORKS Paul Matthyssens, Koen Vandenbempt and Sara Weyns 449
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title	Creating and managing superior customer value
title_auth	Creating and managing superior customer value
title_exact_search	Creating and managing superior customer value
title_full	Creating and managing superior customer value ed. by Arch G. Woodside ...
title_fullStr	Creating and managing superior customer value ed. by Arch G. Woodside ...
title_full_unstemmed	Creating and managing superior customer value ed. by Arch G. Woodside ...
title_short	Creating and managing superior customer value
title_sort	creating and managing superior customer value
topic	Customer Relationship Management stw Kundenwert stw Kundenmanagement (DE-588)4236865-0 gnd Strategisches Management (DE-588)4124261-0 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Kundenwert (DE-588)4515875-7 gnd
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