All you need is a good idea!: how to create marketing messages that actually get results
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIX, 236 S. |
| ISBN: | 9780470237915 0470237910 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035198643 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 081205s2008 b||| 00||| eng d | ||
| 020 | |a 9780470237915 |9 978-0-470-23791-5 | ||
| 020 | |a 0470237910 |c (hbk.) : £13.99 |9 0-470-23791-0 | ||
| 035 | |a (OCoLC)182736402 | ||
| 035 | |a (DE-599)HBZHT015584653 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1102 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 22 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Heyman, Jay H. |d 1939- |e Verfasser |0 (DE-588)135797578 |4 aut | |
| 245 | 1 | 0 | |a All you need is a good idea! |b how to create marketing messages that actually get results |c Jay H. Heyman |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2008 | |
| 300 | |a XXIX, 236 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Small business |x Marketing | |
| 650 | 0 | 7 | |a Kreativität |0 (DE-588)4032903-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4006432-3 |a Bibliografie |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kreativität |0 (DE-588)4032903-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017005132&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017005132 | ||
Datensatz im Suchindex
| _version_ | 1804138450445664256 |
|---|---|
| adam_text | CONTENTS
THE BLANK PAGE xiii
ACKNOWLEDGMENTS XV
PREFACE xix
INTRODUCTION xxiii
1 About the Title 1
Case History: Total Cereal 7
2 The Power of an Idea 9
Case History: Sharp Watches 17
3 Who Do You Think You Are, Anyway? 21
Case History: Porte Advertising 24
4 Where Are You Going? 29
Case History: Ralston Purina s 38
Hero Dog Food
5 Work Very Hard. Once. 43
Case History: Oxydol Detergent 46
6 Where Do You Find A Good Idea? 51
Case History: Prevent Blindness NY 59
Case Hktnrv: Kaneol CaDS 61
x CONTENTS
7 Being Clear Is a Good Idea 63
Case History: Dallas BBQ 69
8 Taking an Idea from Nice to Good 75
Case History: Legion Paper 80
9 Don t Talk So Much 83
Case History: Paradigm Vision 90
Video Conferencing
10 Relevant Shock 95
Case History: Frigidaire Washing Machines 100
Case History: The American Arbitration 102
Association
11 Lost Your Voice? 105
Case History: The Stage Deli 108
12 Use the Whole Carcass 115
Case History: ClearVision Optical 123
13 Trust Your Tummy—But Don t Fall in Love 127
Case History: Vaseline Petroleum Jelly 130
Case History: Anacin 134
14 What s in a Name? 139
Case History: Rapid Park Garages 146
15 Pecked to Death by Ducks 151
Case History: Drambuie Liqueur 154
16 Little Things Can Mean a Lot 161
A (Little) Case History: Host Apparel 172
CONTENTS xi
17 When Is a Good Idea Not a Good Idea? 1 IS
Case History: Your Phufkel 181
18 Don t Be Shy 187
19 Four Words That Will Guarantee Your
Financial Success 197
20 How Did You Do? 207
21 How Did/Do? 219
INDEX 227
|
| any_adam_object | 1 |
| author | Heyman, Jay H. 1939- |
| author_GND | (DE-588)135797578 |
| author_facet | Heyman, Jay H. 1939- |
| author_role | aut |
| author_sort | Heyman, Jay H. 1939- |
| author_variant | j h h jh jhh |
| building | Verbundindex |
| bvnumber | BV035198643 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)182736402 (DE-599)HBZHT015584653 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01634nam a2200433 c 4500</leader><controlfield tag="001">BV035198643</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081205s2008 b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470237915</subfield><subfield code="9">978-0-470-23791-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470237910</subfield><subfield code="c">(hbk.) : £13.99</subfield><subfield code="9">0-470-23791-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)182736402</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT015584653</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Heyman, Jay H.</subfield><subfield code="d">1939-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)135797578</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">All you need is a good idea!</subfield><subfield code="b">how to create marketing messages that actually get results</subfield><subfield code="c">Jay H. Heyman</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXIX, 236 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Small business</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kreativität</subfield><subfield code="0">(DE-588)4032903-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4006432-3</subfield><subfield code="a">Bibliografie</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kreativität</subfield><subfield code="0">(DE-588)4032903-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017005132&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017005132</subfield></datafield></record></collection> |
| genre | (DE-588)4006432-3 Bibliografie gnd-content |
| genre_facet | Bibliografie |
| id | DE-604.BV035198643 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:28:23Z |
| institution | BVB |
| isbn | 9780470237915 0470237910 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017005132 |
| oclc_num | 182736402 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | XXIX, 236 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Heyman, Jay H. 1939- Verfasser (DE-588)135797578 aut All you need is a good idea! how to create marketing messages that actually get results Jay H. Heyman Hoboken, NJ Wiley 2008 XXIX, 236 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Advertising Small business Marketing Kreativität (DE-588)4032903-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4006432-3 Bibliografie gnd-content Marketing (DE-588)4037589-4 s Kreativität (DE-588)4032903-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017005132&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Heyman, Jay H. 1939- All you need is a good idea! how to create marketing messages that actually get results Marketing Advertising Small business Marketing Kreativität (DE-588)4032903-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4032903-3 (DE-588)4037589-4 (DE-588)4006432-3 |
| title | All you need is a good idea! how to create marketing messages that actually get results |
| title_auth | All you need is a good idea! how to create marketing messages that actually get results |
| title_exact_search | All you need is a good idea! how to create marketing messages that actually get results |
| title_full | All you need is a good idea! how to create marketing messages that actually get results Jay H. Heyman |
| title_fullStr | All you need is a good idea! how to create marketing messages that actually get results Jay H. Heyman |
| title_full_unstemmed | All you need is a good idea! how to create marketing messages that actually get results Jay H. Heyman |
| title_short | All you need is a good idea! |
| title_sort | all you need is a good idea how to create marketing messages that actually get results |
| title_sub | how to create marketing messages that actually get results |
| topic | Marketing Advertising Small business Marketing Kreativität (DE-588)4032903-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Advertising Small business Marketing Kreativität Bibliografie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017005132&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT heymanjayh allyouneedisagoodideahowtocreatemarketingmessagesthatactuallygetresults |