Marketing library services: a SCONUL working paper
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SCONUL
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 169 S. Ill. 30 cm |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035194601 | ||
| 003 | DE-604 | ||
| 005 | 20090218 | ||
| 007 | t | ||
| 008 | 081203s2008 a||| |||| 00||| eng d | ||
| 015 | |a GBA8B5179 |2 dnb | ||
| 020 | |z 9780907130598 |9 9780907130598 | ||
| 020 | |z 0907130593 |9 0907130593 | ||
| 035 | |a (OCoLC)231795385 | ||
| 035 | |a (DE-599)BVBBV035194601 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 050 | 0 | |a Z716.3 | |
| 082 | 0 | |a 021.7 |2 22 | |
| 084 | |a 24,1 |2 ssgn | ||
| 245 | 1 | 0 | |a Marketing library services |b a SCONUL working paper |c ed. by Antony Brewerton .. |
| 264 | 1 | |a London |b SCONUL |c 2008 | |
| 300 | |a 169 S. |b Ill. |c 30 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Libraries / Marketing | |
| 650 | 4 | |a Information services / Marketing | |
| 650 | 4 | |a Libraries / Public relations | |
| 650 | 4 | |a Information services / Public relations | |
| 650 | 4 | |a Information services |x Marketing | |
| 650 | 4 | |a Information services |x Public relations | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Libraries |x Public relations | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Bibliothek |0 (DE-588)4006439-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Brewerton, Antony |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung BSBMuenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017001156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017001156 | ||
Datensatz im Suchindex
| _version_ | 1804138444137431040 |
|---|---|
| adam_text | Contents
Introduction,
Antony Brewerton
1
Strategy
Marketing library services: marketing strategy and plans, Lisa Barwick
9
How to think like a marketer
-
a guide for librarians,
Marysia Henty
13
Strategy and plans, David Hunter
17
Market research
Market research,
Katherine
Everest
20
A survey of surveys, Christopher West
23
What do library users really want? The application of a market
research tool, Selena Killick
30
Conducting a library survey using the Libra package, Helen
Fallon
37
Conducting a web-based survey with WebSurveyor, John Cox
42
Market research in the National Library of Scotland, Alexandra Miller
47
Customer Value Research
-
Nottingham Trent University, Sue McKnight
58
Case study of good practice: market research University of Teesside
L&IS spring
2005
student survey, Fran Porritt and
Denise
Turner
63
Defining users and their needs: the PORTAL project work in progress,
Liz Pearce
69
Making an impact: the SCONUL/LIRG measuring impact initiative,
2003-05,
Angela Conyers, Philip Payne
75
The SCONUL Value and Impact Measurement Programme (VAMP):
a progress report, Stephen Town
80
How do others see us?
-
mystery visiting as a tool for service
evaluation, Philippa Jones, Jill Woodman
85
Mystery shoppers in Liverpool, Susan Murray
89
Marketing programmes
Marketing programmes and promotional activities, Antony Brewerton
92
Strategic marketing at Leeds, Frances Norton
95
Developing a marketing orientation at the British Library, Jill Finney,
Gary Warnaby
98
I think it s wicked the library does this sort of thing! , Antony Brewerton
102
Marketing
library
services
at University College Chester, Lisa Peters,
Wendy Fiander
111
Two marketing campaigns from Aston University Library, Alison
Lobo
114
Case study of a promotional campaign undertaken in October
2005
at
The University of Northampton,
Adele
Walton
116
The image makeover of Learning Resources at Chester College of
Higher Education, Angela Walsh
124
It s more than just books: working with a corporate marketing team to
promote library services, Peter Williams, Judith Preece
126
Creating a new corporate visual identity at the University of Lincoln
Library: developing a new visual identity for the new library, Lesley
M
Thompson,
Lys
Ann Reiners
131
A big change
=
a big publicity campaign: introducing access control to
the University Library at Lincoln
-
a case study in promoting a service
change, Oonagh Monaghan, Philip Cross,
Lys
Ann Reiners
134
University of Teesside Library and Information Services Student
Induction Guide, Jo Tilley
138
Selling centuries of history through innovative design: the
development of commercial operations in the Bodleian Library
1985-
2005,
Rachel Clark
143
Promotional activities
Inspirational marketing ...available now from Oxford Brookes
University Library, Antony Brewerton
152
Get the full flavour of information : promoting services at Health Care
Libraries, Steve Rose
159
The Leeds Read , Liz Waller,
Katy Sidwell
161
Any time, any place, any where : a fresh approach to marketing at
Edge Hill, Rachel Bury,
Mandy
Phillips
165
Fishy freshers! ...or marketing gives you scales?? Helen Loughran,
Aly Peacock
168
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV035194601 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z716 |
| callnumber-raw | Z716.3 |
| callnumber-search | Z716.3 |
| callnumber-sort | Z 3716.3 |
| callnumber-subject | Z - Books and Writing |
| ctrlnum | (OCoLC)231795385 (DE-599)BVBBV035194601 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01849nam a2200505 c 4500</leader><controlfield tag="001">BV035194601</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090218 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081203s2008 a||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA8B5179</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9780907130598</subfield><subfield code="9">9780907130598</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">0907130593</subfield><subfield code="9">0907130593</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)231795385</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035194601</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">Z716.3</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">021.7</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing library services</subfield><subfield code="b">a SCONUL working paper</subfield><subfield code="c">ed. by Antony Brewerton ..</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">SCONUL</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">169 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">30 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries / Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services / Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information services</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Libraries</subfield><subfield code="x">Public relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brewerton, Antony</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSBMuenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017001156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017001156</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV035194601 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:28:17Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017001156 |
| oclc_num | 231795385 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 169 S. Ill. 30 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | SCONUL |
| record_format | marc |
| spelling | Marketing library services a SCONUL working paper ed. by Antony Brewerton .. London SCONUL 2008 169 S. Ill. 30 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Libraries / Marketing Information services / Marketing Libraries / Public relations Information services / Public relations Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Brewerton, Antony Sonstige oth Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017001156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing library services a SCONUL working paper Libraries / Marketing Information services / Marketing Libraries / Public relations Information services / Public relations Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4006439-6 (DE-588)4143413-4 |
| title | Marketing library services a SCONUL working paper |
| title_auth | Marketing library services a SCONUL working paper |
| title_exact_search | Marketing library services a SCONUL working paper |
| title_full | Marketing library services a SCONUL working paper ed. by Antony Brewerton .. |
| title_fullStr | Marketing library services a SCONUL working paper ed. by Antony Brewerton .. |
| title_full_unstemmed | Marketing library services a SCONUL working paper ed. by Antony Brewerton .. |
| title_short | Marketing library services |
| title_sort | marketing library services a sconul working paper |
| title_sub | a SCONUL working paper |
| topic | Libraries / Marketing Information services / Marketing Libraries / Public relations Information services / Public relations Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Marketing (DE-588)4037589-4 gnd Bibliothek (DE-588)4006439-6 gnd |
| topic_facet | Libraries / Marketing Information services / Marketing Libraries / Public relations Information services / Public relations Information services Marketing Information services Public relations Libraries Marketing Libraries Public relations Marketing Bibliothek Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017001156&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT brewertonantony marketinglibraryservicesasconulworkingpaper |