The nature of marketing: marketing to the Swarm as well as the Herd
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2009
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Beschreibung: | War angekündigt als: Swarm at marketing |
Beschreibung: | XIII, 205 S. Ill. 24cm |
ISBN: | 9780230203365 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV035192344 | ||
003 | DE-604 | ||
005 | 20090831 | ||
007 | t | ||
008 | 081202s2009 a||| |||| 00||| eng d | ||
020 | |a 9780230203365 |c (hbk.) : £25.00 |9 978-0-230-20336-5 | ||
035 | |a (OCoLC)476068750 | ||
035 | |a (DE-599)GBV56968398X | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-384 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Brymer, Chuck |e Verfasser |4 aut | |
245 | 1 | 0 | |a The nature of marketing |b marketing to the Swarm as well as the Herd |c Chuck Brymer |
246 | 1 | 3 | |a Swarm at marketing |
250 | |a 1. publ. | ||
264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2009 | |
300 | |a XIII, 205 S. |b Ill. |c 24cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a War angekündigt als: Swarm at marketing | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
689 | 0 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-016998938 |
Datensatz im Suchindex
_version_ | 1804138371273981952 |
---|---|
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Brymer, Chuck |
author_facet | Brymer, Chuck |
author_role | aut |
author_sort | Brymer, Chuck |
author_variant | c b cb |
building | Verbundindex |
bvnumber | BV035192344 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)476068750 (DE-599)GBV56968398X |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01185nam a2200361 c 4500</leader><controlfield tag="001">BV035192344</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090831 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081202s2009 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780230203365</subfield><subfield code="c">(hbk.) : £25.00</subfield><subfield code="9">978-0-230-20336-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)476068750</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV56968398X</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brymer, Chuck</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The nature of marketing</subfield><subfield code="b">marketing to the Swarm as well as the Herd</subfield><subfield code="c">Chuck Brymer</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Swarm at marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 205 S.</subfield><subfield code="b">Ill.</subfield><subfield code="c">24cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">War angekündigt als: Swarm at marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016998938</subfield></datafield></record></collection> |
id | DE-604.BV035192344 |
illustrated | Illustrated |
index_date | 2024-07-02T23:02:02Z |
indexdate | 2024-07-09T21:27:07Z |
institution | BVB |
isbn | 9780230203365 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016998938 |
oclc_num | 476068750 |
open_access_boolean | |
owner | DE-384 |
owner_facet | DE-384 |
physical | XIII, 205 S. Ill. 24cm |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | Palgrave Macmillan |
record_format | marc |
spelling | Brymer, Chuck Verfasser aut The nature of marketing marketing to the Swarm as well as the Herd Chuck Brymer Swarm at marketing 1. publ. Basingstoke Palgrave Macmillan 2009 XIII, 205 S. Ill. 24cm txt rdacontent n rdamedia nc rdacarrier War angekündigt als: Swarm at marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktsegmentierung (DE-588)4037644-8 s DE-604 |
spellingShingle | Brymer, Chuck The nature of marketing marketing to the Swarm as well as the Herd Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4037644-8 |
title | The nature of marketing marketing to the Swarm as well as the Herd |
title_alt | Swarm at marketing |
title_auth | The nature of marketing marketing to the Swarm as well as the Herd |
title_exact_search | The nature of marketing marketing to the Swarm as well as the Herd |
title_exact_search_txtP | The nature of marketing marketing to the Swarm as well as the Herd |
title_full | The nature of marketing marketing to the Swarm as well as the Herd Chuck Brymer |
title_fullStr | The nature of marketing marketing to the Swarm as well as the Herd Chuck Brymer |
title_full_unstemmed | The nature of marketing marketing to the Swarm as well as the Herd Chuck Brymer |
title_short | The nature of marketing |
title_sort | the nature of marketing marketing to the swarm as well as the herd |
title_sub | marketing to the Swarm as well as the Herd |
topic | Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
topic_facet | Marketing Marktsegmentierung |
work_keys_str_mv | AT brymerchuck thenatureofmarketingmarketingtotheswarmaswellastheherd AT brymerchuck swarmatmarketing |