Advertising and society: controversies and consequences
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chichester [u.a.]
Wiley-Blackwell
2009
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XII, 209 S. |
| ISBN: | 9781405144094 9781405144100 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising and society |b controversies and consequences |c edited by Carol J. Pardun |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley-Blackwell |c 2009 | |
| 300 | |a XII, 209 S. | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Advertising, Political |z United States | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Notes
on Contributors
ix
1
Introduction. People Don t Hate Advertising: They Hate
Bad Advertising
1
Carol J.
Parãun
2
The Economic Impact of Advertising: What s the
Controversy?
6
!
Argument ^J>~<C Counterargument
Advertising makes products Advertising lowers prices for
more expensive
9
consumers
13
Edd
Applegate
С.
Ann
Hoïlifield
Advertising to Children: Gimme, Gimme, Gimme!!!
Do Children Need More Protection from
Advertising?
19
I Argument
Jľ><C,
Counterargument
Yes! Children need protection No! Children are smarter than
from the bombardments of we think. We coddle them
Sponge Bob Square Pants, enough already!
29
Ronald McDonald, and all the J. Walker Smith
big purple dinosaurs
23
Ketsha I. Uoerrner
vi
Contents
4
Political Advertising: Necessary, Necessary Evil, or Evil
Necessarily?
37
1
Argument T^-^^C^ Counterargument
ι
Political advertising serves an Political advertising has no
important role for American place in the U.S. democratic
voters
41
system
49
Anne Johnston Jennifer D. Greer
5
Tobacco Advertising: When People Do Dumb Things
57
j
Argument ^--- ^ Counterargument I
Tobacco advertising: the strong The fumes of truth
67
First Amendment right to Jef I. Richards
promote lawful products
60
R. Michael Hoefges
6
Alcohol Advertising: A Match Made in Heaven or a Pact
with the Devil?
76
і
Argument
ľ-><:C^
Counterargument
Alcohol is so problematic that Eliminating alcohol advertising
advertising or promoting it in on television because underage
any way should be banned people drink is as misguided
from all televised events
79
as restricting automobile
Lara Zwarun advertising because people drive
too fast
86
Jason Chambers
7
Advertising and Product Placement: And Now, the Star
of the Show!
94
^Ј^-^-ГГ
Counterargument
j
Product placement makes a lot More than entertainment:
of sense in today s media product placement in American
environment
99
media channels
106
Charles Lubbers Kathy
Brittain
McKee
Contents
vii
8
Sex and Advertising: I m Too Sexy for this Ad
...
or Am I?
110
Argument
.ľ--:> <-
.,
Counterargument
j
Sex in advertising: no crime Using sex in advertising is never
here!
113
a good idea
119
Tom Reichert
Kathy Roberts
Forde
Stereotypes in Advertising: A Code to Help Us
Understand a Concept Quickly? Or a Short-Changing
Way to Look at the World?
127
L
Argument ^><:C. Counterargument
Stereotypes are the best way What s the harm in advertising
to give consumers a quick stereotypes?
136
understanding of the creative Jane
Marcellus
impact of the message
130
Marie Hardin
10
Direct-to-Consumer Pharmaceutical Advertising:
A Prescription for Everything?
142
j
Argument ^--^^C Counterargument
Doctor knows best: why DTC Feel empowered! Enhanced
advertising of prescription health knowledge!
152
medications is bad for Debbie Treise and Paula
Rausch
patients
145
Beth
Ë.
Barnes
11
Puffery and Advertising: Puff the Magic Ad Man
159
-t
_________
I Ärniimísnt
-χ
Counterargument
Puffery is never worth the This is the best darn essay on
deception
162
puffery you will ever read
168
Ivan Preston Bruce G.
Vanden
Bergh
viii Contents
12
Advertising and Social Responsibility: Being Good is
Always a Good Idea
-
Right?
175
-------„___«_______
ι
.
-~-—
-.
Argument
Companies are wise
—
and The adoption of social
ethical
-
to use social responsibility through cause-
responsibility as a creative related marketing as a business
strategy
178
strategy is unethical
187
Debra Merskin Peggy Kreshel
Index
207
(All illustrations are reproduced courtesy of Randy Livingston.)
|
| adam_txt |
Contents
Notes
on Contributors
ix
1
Introduction. People Don't Hate Advertising: They Hate
Bad Advertising
1
Carol J.
Parãun
2
The Economic Impact of Advertising: What's the
Controversy?
6
!
Argument ^J>~<C Counterargument
Advertising makes products Advertising lowers prices for
more expensive
9
consumers
13
Edd
Applegate
С.
Ann
Hoïlifield
Advertising to Children: Gimme, Gimme, Gimme!!!
Do Children Need More Protection from
Advertising?
19
I Argument
Jľ><C,
Counterargument
Yes! Children need protection No! Children are smarter than
from the bombardments of we think. We coddle them
Sponge Bob Square Pants, enough already!
29
Ronald McDonald, and all the J. Walker Smith
big purple dinosaurs
23
Ketsha I. Uoerrner
vi
Contents
4
Political Advertising: Necessary, Necessary Evil, or Evil
Necessarily?
37
1
Argument "T^-^^C^ Counterargument
ι
Political advertising serves an Political advertising has no
important role for American place in the U.S. democratic
voters
41
system
49
Anne Johnston Jennifer D. Greer
5
Tobacco Advertising: When People Do Dumb Things
57
j
Argument ^---'""'^ Counterargument I
Tobacco advertising: the strong The fumes of truth
67
First Amendment right to Jef I. Richards
promote lawful products
60
R. Michael Hoefges
6
Alcohol Advertising: A Match Made in Heaven or a Pact
with the Devil?
76
і
Argument
ľ-><:C^
Counterargument
Alcohol is so problematic that Eliminating alcohol advertising
advertising or promoting it in on television because underage
any way should be banned people drink is as misguided
from all televised events
79
as restricting automobile
Lara Zwarun advertising because people drive
too fast
86
Jason Chambers
7
Advertising and Product Placement: And Now, the Star
of the Show!
94
^Ј^-^-ГГ
Counterargument
j
Product placement makes a lot More than entertainment:
of sense in today's media product placement in American
environment
99
media channels
106
Charles Lubbers Kathy
Brittain
McKee
Contents
vii
8
Sex and Advertising: I'm Too Sexy for this Ad
.
or Am I?
110
Argument
.ľ--:>'<-
.,
Counterargument
j
Sex in advertising: no crime Using sex in advertising is never
here!
113
a good idea
119
Tom Reichert
Kathy Roberts
Forde
Stereotypes in Advertising: A Code to Help Us
Understand a Concept Quickly? Or a Short-Changing
Way to Look at the World?
127
L
Argument ^><:C. Counterargument
Stereotypes are the best way What's the harm in advertising
to give consumers a quick stereotypes?
136
understanding of the creative Jane
Marcellus
impact of the message
130
Marie Hardin
10
Direct-to-Consumer Pharmaceutical Advertising:
A Prescription for Everything?
142
j
Argument ^--^^C Counterargument
Doctor knows best: why DTC Feel empowered! Enhanced
advertising of prescription health knowledge!
152
medications is bad for Debbie Treise and Paula
Rausch
patients
145
Beth
Ë.
Barnes
11
Puffery and Advertising: Puff the Magic Ad Man
159
-t
_
I Ärniimísnt
""-χ'''
Counterargument
Puffery is never worth the This is the best darn essay on
deception
162
puffery you will ever read
168
Ivan Preston Bruce G.
Vanden
Bergh
viii Contents
12
Advertising and Social Responsibility: Being Good is
Always a Good Idea
-
Right?
175
-------„_«_
ι
.
-~-—
-.
Argument
Companies are wise
—
and The adoption of social
ethical
-
to use "social responsibility through cause-
responsibility" as a creative related marketing as a business
strategy
178
strategy is unethical
187
Debra Merskin Peggy Kreshel
Index
207
(All illustrations are reproduced courtesy of Randy Livingston.) |
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| id | DE-604.BV035188194 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T23:00:45Z |
| indexdate | 2024-07-09T21:27:01Z |
| institution | BVB |
| isbn | 9781405144094 9781405144100 |
| language | English |
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| physical | XII, 209 S. |
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| spelling | Advertising and society controversies and consequences edited by Carol J. Pardun 1. publ. Chichester [u.a.] Wiley-Blackwell 2009 XII, 209 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbesprache (DE-588)4065535-0 s Gesellschaft (DE-588)4020588-5 s DE-604 USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-188 Pardun, Carol J. Sonstige oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advertising and society controversies and consequences Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4020588-5 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)4143413-4 |
| title | Advertising and society controversies and consequences |
| title_auth | Advertising and society controversies and consequences |
| title_exact_search | Advertising and society controversies and consequences |
| title_exact_search_txtP | Advertising and society controversies and consequences |
| title_full | Advertising and society controversies and consequences edited by Carol J. Pardun |
| title_fullStr | Advertising and society controversies and consequences edited by Carol J. Pardun |
| title_full_unstemmed | Advertising and society controversies and consequences edited by Carol J. Pardun |
| title_short | Advertising and society |
| title_sort | advertising and society controversies and consequences |
| title_sub | controversies and consequences |
| topic | Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache Werbung USA Aufsatzsammlung |
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