Verfügbarkeit: Advertising and society

Advertising and society: controversies and consequences

Gespeichert in:

Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Chichester [u.a.] Wiley-Blackwell 2009
Ausgabe:	1. publ.
Schlagworte:	Gesellschaft Advertising > Social aspects > United States Advertising, Political > United States Advertising > United States Werbesprache Werbung USA Aufsatzsammlung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XII, 209 S.
ISBN:	9781405144094 9781405144100

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Notes on Contributors ix 1 Introduction. People Don t Hate Advertising: They Hate Bad Advertising 1 Carol J. Parãun 2 The Economic Impact of Advertising: What s the Controversy? 6 ! Argument ^J>~<C Counterargument Advertising makes products Advertising lowers prices for more expensive 9 consumers 13 Edd Applegate С. Ann Hoïlifield Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising? 19 I Argument Jľ><C, Counterargument Yes! Children need protection No! Children are smarter than from the bombardments of we think. We coddle them Sponge Bob Square Pants, enough already! 29 Ronald McDonald, and all the J. Walker Smith big purple dinosaurs 23 Ketsha I. Uoerrner vi Contents 4 Political Advertising: Necessary, Necessary Evil, or Evil Necessarily? 37 1 Argument T^-^^C^ Counterargument ι Political advertising serves an Political advertising has no important role for American place in the U.S. democratic voters 41 system 49 Anne Johnston Jennifer D. Greer 5 Tobacco Advertising: When People Do Dumb Things 57 j Argument ^--- ^ Counterargument I Tobacco advertising: the strong The fumes of truth 67 First Amendment right to Jef I. Richards promote lawful products 60 R. Michael Hoefges 6 Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil? 76 і Argument ľ-><:C^ Counterargument Alcohol is so problematic that Eliminating alcohol advertising advertising or promoting it in on television because underage any way should be banned people drink is as misguided from all televised events 79 as restricting automobile Lara Zwarun advertising because people drive too fast 86 Jason Chambers 7 Advertising and Product Placement: And Now, the Star of the Show! 94 ^Ј^-^-ГГ Counterargument j Product placement makes a lot More than entertainment: of sense in today s media product placement in American environment 99 media channels 106 Charles Lubbers Kathy Brittain McKee Contents vii 8 Sex and Advertising: I m Too Sexy for this Ad ... or Am I? 110 Argument .ľ--:> <- ., Counterargument j Sex in advertising: no crime Using sex in advertising is never here! 113 a good idea 119 Tom Reichert Kathy Roberts Forde Stereotypes in Advertising: A Code to Help Us Understand a Concept Quickly? Or a Short-Changing Way to Look at the World? 127 L Argument ^><:C. Counterargument Stereotypes are the best way What s the harm in advertising to give consumers a quick stereotypes? 136 understanding of the creative Jane Marcellus impact of the message 130 Marie Hardin 10 Direct-to-Consumer Pharmaceutical Advertising: A Prescription for Everything? 142 j Argument ^--^^C Counterargument Doctor knows best: why DTC Feel empowered! Enhanced advertising of prescription health knowledge! 152 medications is bad for Debbie Treise and Paula Rausch patients 145 Beth Ë. Barnes 11 Puffery and Advertising: Puff the Magic Ad Man 159 -t _________ I Ärniimísnt -χ Counterargument Puffery is never worth the This is the best darn essay on deception 162 puffery you will ever read 168 Ivan Preston Bruce G. Vanden Bergh viii Contents 12 Advertising and Social Responsibility: Being Good is Always a Good Idea - Right? 175 -------„___«_______ ι . -~-— -. Argument Companies are wise — and The adoption of social ethical - to use social responsibility through cause- responsibility as a creative related marketing as a business strategy 178 strategy is unethical 187 Debra Merskin Peggy Kreshel Index 207 (All illustrations are reproduced courtesy of Randy Livingston.)
adam_txt	Contents Notes on Contributors ix 1 Introduction. People Don't Hate Advertising: They Hate Bad Advertising 1 Carol J. Parãun 2 The Economic Impact of Advertising: What's the Controversy? 6 ! Argument ^J>~<C Counterargument Advertising makes products Advertising lowers prices for more expensive 9 consumers 13 Edd Applegate С. Ann Hoïlifield Advertising to Children: Gimme, Gimme, Gimme!!! Do Children Need More Protection from Advertising? 19 I Argument Jľ><C, Counterargument Yes! Children need protection No! Children are smarter than from the bombardments of we think. We coddle them Sponge Bob Square Pants, enough already! 29 Ronald McDonald, and all the J. Walker Smith big purple dinosaurs 23 Ketsha I. Uoerrner vi Contents 4 Political Advertising: Necessary, Necessary Evil, or Evil Necessarily? 37 1 Argument "T^-^^C^ Counterargument ι Political advertising serves an Political advertising has no important role for American place in the U.S. democratic voters 41 system 49 Anne Johnston Jennifer D. Greer 5 Tobacco Advertising: When People Do Dumb Things 57 j Argument ^---'""'^ Counterargument I Tobacco advertising: the strong The fumes of truth 67 First Amendment right to Jef I. Richards promote lawful products 60 R. Michael Hoefges 6 Alcohol Advertising: A Match Made in Heaven or a Pact with the Devil? 76 і Argument ľ-><:C^ Counterargument Alcohol is so problematic that Eliminating alcohol advertising advertising or promoting it in on television because underage any way should be banned people drink is as misguided from all televised events 79 as restricting automobile Lara Zwarun advertising because people drive too fast 86 Jason Chambers 7 Advertising and Product Placement: And Now, the Star of the Show! 94 ^Ј^-^-ГГ Counterargument j Product placement makes a lot More than entertainment: of sense in today's media product placement in American environment 99 media channels 106 Charles Lubbers Kathy Brittain McKee Contents vii 8 Sex and Advertising: I'm Too Sexy for this Ad . or Am I? 110 Argument .ľ--:>'<- ., Counterargument j Sex in advertising: no crime Using sex in advertising is never here! 113 a good idea 119 Tom Reichert Kathy Roberts Forde Stereotypes in Advertising: A Code to Help Us Understand a Concept Quickly? Or a Short-Changing Way to Look at the World? 127 L Argument ^><:C. Counterargument Stereotypes are the best way What's the harm in advertising to give consumers a quick stereotypes? 136 understanding of the creative Jane Marcellus impact of the message 130 Marie Hardin 10 Direct-to-Consumer Pharmaceutical Advertising: A Prescription for Everything? 142 j Argument ^--^^C Counterargument Doctor knows best: why DTC Feel empowered! Enhanced advertising of prescription health knowledge! 152 medications is bad for Debbie Treise and Paula Rausch patients 145 Beth Ë. Barnes 11 Puffery and Advertising: Puff the Magic Ad Man 159 -t _ I Ärniimísnt ""-χ''' Counterargument Puffery is never worth the This is the best darn essay on deception 162 puffery you will ever read 168 Ivan Preston Bruce G. Vanden Bergh viii Contents 12 Advertising and Social Responsibility: Being Good is Always a Good Idea - Right? 175 -------„_«_ ι . -~-— -. Argument Companies are wise — and The adoption of social ethical - to use "social responsibility through cause- responsibility" as a creative related marketing as a business strategy 178 strategy is unethical 187 Debra Merskin Peggy Kreshel Index 207 (All illustrations are reproduced courtesy of Randy Livingston.)
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spelling	Advertising and society controversies and consequences edited by Carol J. Pardun 1. publ. Chichester [u.a.] Wiley-Blackwell 2009 XII, 209 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd rswk-swf Gesellschaft (DE-588)4020588-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbesprache (DE-588)4065535-0 s Gesellschaft (DE-588)4020588-5 s DE-604 USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-188 Pardun, Carol J. Sonstige oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Advertising and society controversies and consequences Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd
subject_GND	(DE-588)4065535-0 (DE-588)4020588-5 (DE-588)4065541-6 (DE-588)4078704-7 (DE-588)4143413-4
title	Advertising and society controversies and consequences
title_auth	Advertising and society controversies and consequences
title_exact_search	Advertising and society controversies and consequences
title_exact_search_txtP	Advertising and society controversies and consequences
title_full	Advertising and society controversies and consequences edited by Carol J. Pardun
title_fullStr	Advertising and society controversies and consequences edited by Carol J. Pardun
title_full_unstemmed	Advertising and society controversies and consequences edited by Carol J. Pardun
title_short	Advertising and society
title_sort	advertising and society controversies and consequences
title_sub	controversies and consequences
topic	Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache (DE-588)4065535-0 gnd Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd
topic_facet	Gesellschaft Advertising Social aspects United States Advertising, Political United States Advertising United States Werbesprache Werbung USA Aufsatzsammlung
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