Holdings: Power brands :: THWS Bibkatalog

Power brands: measuring, making and managing brand success

Saved in:

Bibliographic Details
Main Authors:	Riesenbeck, Hajo (Author), Perrey, Jesko 1967- (Author)
Format:	Book
Language:	English German
Published:	Weinheim WILEY-VCH 2009
Edition:	2., rev., and enhanced ed.
Subjects:	Brand name products Markenpolitik
Online Access:	Inhaltstext Inhaltsverzeichnis
Item Description:	Literaturverz. S. 339 - 342
Physical Description:	XVIII, 348 S. Ill., graph. Darst.
ISBN:	9783527503902 3527503900

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV035187866
003	DE-604
005	20100624
007	t
008	081201s2009 gw ad\|\| \|\|\|\| 00\|\|\| eng d
015			\|a 08,N18,1023 \|2 dnb
016	7		\|a 988249871 \|2 DE-101
020			\|a 9783527503902 \|c Gb. : ca. EUR 42.00 (freier Pr.), ca. sfr 67.00 (freier Pr.) \|9 978-3-527-50390-2
020			\|a 3527503900 \|c Gb. : ca. EUR 42.00 (freier Pr.), ca. sfr 67.00 (freier Pr.) \|9 3-527-50390-0
024	3		\|a 9783527503902
028	5	2	\|a 1150390 000
035			\|a (OCoLC)233544916
035			\|a (DE-599)DNB988249871
040			\|a DE-604 \|b ger \|e rakddb
041	1		\|a eng \|h ger
044			\|a gw \|c XA-DE-BW
049			\|a DE-1049 \|a DE-1051 \|a DE-12 \|a DE-703 \|a DE-M382 \|a DE-573 \|a DE-188 \|a DE-1046
050		0	\|a HD69.B7
082	0		\|a 658.827 \|2 22
082	0		\|a 658.827 \|2 22/ger
084			\|a QP 624 \|0 (DE-625)141914: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Riesenbeck, Hajo \|e Verfasser \|4 aut
245	1	0	\|a Power brands \|b measuring, making and managing brand success \|c Hajo Riesenbeck and Jesko Perrey
250			\|a 2., rev., and enhanced ed.
264		1	\|a Weinheim \|b WILEY-VCH \|c 2009
300			\|a XVIII, 348 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Literaturverz. S. 339 - 342
650		4	\|a Brand name products
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
700	1		\|a Perrey, Jesko \|d 1967- \|e Verfasser \|0 (DE-588)120292254 \|4 aut
856	4	2	\|q text/html \|u http://deposit.dnb.de/cgi-bin/dokserv?id=3089705&prov=M&dok_var=1&dok_ext=htm \|3 Inhaltstext
856	4	2	\|m DNB Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-016994525

Record in the Search Index

_version_	1805091544729911296
adam_text	* * * * * * * BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/988249871 DIGITALISIERT DURCH * * * * * * * * INTERVIEW WITH CHRIS BURGGRAEVE: »NEW MODELS AND MEASUREMENTS TO STAY THE NUMBER ONE GLOBAL BRAND IN THE DIGITAL AGE 315 5. POWER BRANDS: TEN PERSPECTIVES 327 TABLE OF ILLUSTRATIONS ^ SELECTED BIBLIOGRAPHY JJG COMPANIES AND BRANDS 343 ABOUT THE AUTHORS }4J ABOUT THE ILLUSTRATIONS 348 VII TABIE CF CONTENTS
adam_txt	* * * * * * * BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/988249871 DIGITALISIERT DURCH * * * * * * * * INTERVIEW WITH CHRIS BURGGRAEVE: »NEW MODELS AND MEASUREMENTS TO STAY THE NUMBER ONE GLOBAL BRAND IN THE DIGITAL AGE 315 5. POWER BRANDS: TEN PERSPECTIVES 327 TABLE OF ILLUSTRATIONS ^ SELECTED BIBLIOGRAPHY JJG COMPANIES AND BRANDS 343 ABOUT THE AUTHORS }4J ABOUT THE ILLUSTRATIONS 348 VII TABIE CF CONTENTS
any_adam_object	1
any_adam_object_boolean	1
author	Riesenbeck, Hajo Perrey, Jesko 1967-
author_GND	(DE-588)120292254
author_facet	Riesenbeck, Hajo Perrey, Jesko 1967-
author_role	aut aut
author_sort	Riesenbeck, Hajo
author_variant	h r hr j p jp
building	Verbundindex
bvnumber	BV035187866
callnumber-first	H - Social Science
callnumber-label	HD69
callnumber-raw	HD69.B7
callnumber-search	HD69.B7
callnumber-sort	HD 269 B7
callnumber-subject	HD - Industries, Land Use, Labor
classification_rvk	QP 624
ctrlnum	(OCoLC)233544916 (DE-599)DNB988249871
dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	2., rev., and enhanced ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV035187866</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100624</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081201s2009 gw ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">08,N18,1023</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">988249871</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783527503902</subfield><subfield code="c">Gb. : ca. EUR 42.00 (freier Pr.), ca. sfr 67.00 (freier Pr.)</subfield><subfield code="9">978-3-527-50390-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3527503900</subfield><subfield code="c">Gb. : ca. EUR 42.00 (freier Pr.), ca. sfr 67.00 (freier Pr.)</subfield><subfield code="9">3-527-50390-0</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783527503902</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">1150390 000</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)233544916</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB988249871</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-M382</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-1046</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Riesenbeck, Hajo</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Power brands</subfield><subfield code="b">measuring, making and managing brand success</subfield><subfield code="c">Hajo Riesenbeck and Jesko Perrey</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., rev., and enhanced ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Weinheim</subfield><subfield code="b">WILEY-VCH</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 348 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. S. 339 - 342</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Perrey, Jesko</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120292254</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=3089705&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016994525</subfield></datafield></record></collection>
id	DE-604.BV035187866
illustrated	Illustrated
index_date	2024-07-02T23:00:34Z
indexdate	2024-07-20T09:57:24Z
institution	BVB
isbn	9783527503902 3527503900
language	English German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016994525
oclc_num	233544916
open_access_boolean
owner	DE-1049 DE-1051 DE-12 DE-703 DE-M382 DE-573 DE-188 DE-1046
owner_facet	DE-1049 DE-1051 DE-12 DE-703 DE-M382 DE-573 DE-188 DE-1046
physical	XVIII, 348 S. Ill., graph. Darst.
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	WILEY-VCH
record_format	marc
spelling	Riesenbeck, Hajo Verfasser aut Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey 2., rev., and enhanced ed. Weinheim WILEY-VCH 2009 XVIII, 348 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 339 - 342 Brand name products Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Perrey, Jesko 1967- Verfasser (DE-588)120292254 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3089705&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Riesenbeck, Hajo Perrey, Jesko 1967- Power brands measuring, making and managing brand success Brand name products Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4144679-3
title	Power brands measuring, making and managing brand success
title_auth	Power brands measuring, making and managing brand success
title_exact_search	Power brands measuring, making and managing brand success
title_exact_search_txtP	Power brands measuring, making and managing brand success
title_full	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_fullStr	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_full_unstemmed	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_short	Power brands
title_sort	power brands measuring making and managing brand success
title_sub	measuring, making and managing brand success
topic	Brand name products Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand name products Markenpolitik
url	http://deposit.dnb.de/cgi-bin/dokserv?id=3089705&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT riesenbeckhajo powerbrandsmeasuringmakingandmanagingbrandsuccess AT perreyjesko powerbrandsmeasuringmakingandmanagingbrandsuccess

Holdings

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Description

MARC

Record in the Search Index

There is no print copy available.

Similar Items