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Power brands: measuring, making and managing brand success

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Bibliographische Detailangaben
Hauptverfasser:	Riesenbeck, Hajo (VerfasserIn), Perrey, Jesko 1967- (VerfasserIn)
Format:	Buch
Sprache:	English German
Veröffentlicht:	Weinheim WILEY-VCH 2009
Ausgabe:	2., rev., and enhanced ed.
Schlagworte:	Brand name products Markenpolitik
Online-Zugang:	Inhaltstext Inhaltsverzeichnis
Beschreibung:	Literaturverz. S. 339 - 342
Beschreibung:	XVIII, 348 S. Ill., graph. Darst.
ISBN:	9783527503902 3527503900

Internformat

MARC


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Datensatz im Suchindex

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adam_txt	* * * * * * * BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/988249871 DIGITALISIERT DURCH * * * * * * * * INTERVIEW WITH CHRIS BURGGRAEVE: »NEW MODELS AND MEASUREMENTS TO STAY THE NUMBER ONE GLOBAL BRAND IN THE DIGITAL AGE 315 5. POWER BRANDS: TEN PERSPECTIVES 327 TABLE OF ILLUSTRATIONS ^ SELECTED BIBLIOGRAPHY JJG COMPANIES AND BRANDS 343 ABOUT THE AUTHORS }4J ABOUT THE ILLUSTRATIONS 348 VII TABIE CF CONTENTS
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edition	2., rev., and enhanced ed.
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isbn	9783527503902 3527503900
language	English German
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spelling	Riesenbeck, Hajo Verfasser aut Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey 2., rev., and enhanced ed. Weinheim WILEY-VCH 2009 XVIII, 348 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 339 - 342 Brand name products Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Perrey, Jesko 1967- Verfasser (DE-588)120292254 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3089705&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016994525&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
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subject_GND	(DE-588)4144679-3
title	Power brands measuring, making and managing brand success
title_auth	Power brands measuring, making and managing brand success
title_exact_search	Power brands measuring, making and managing brand success
title_exact_search_txtP	Power brands measuring, making and managing brand success
title_full	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_fullStr	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_full_unstemmed	Power brands measuring, making and managing brand success Hajo Riesenbeck and Jesko Perrey
title_short	Power brands
title_sort	power brands measuring making and managing brand success
title_sub	measuring, making and managing brand success
topic	Brand name products Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand name products Markenpolitik
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