The advertising concept book: think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Thames & Hudson
2008
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 272 S. : Ill. |
| ISBN: | 0500514054 9780500514054 |
Internformat
MARC
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| 100 | 1 | |a Barry, Pete |d ca. 20. Jh. |e Verfasser |0 (DE-588)1270423983 |4 aut | |
| 245 | 1 | 0 | |a The advertising concept book |b think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |c Pete Barry |
| 264 | 1 | |a London |b Thames & Hudson |c 2008 | |
| 300 | |b 272 S. : Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 4 | |a Advertising copy | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016988667&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016988667 | ||
Datensatz im Suchindex
| _version_ | 1804138355538001920 |
|---|---|
| adam_text | Contents
Introduction 6
01 Basic Tools 17
02 The Strategy 41
03 Print 56
04 The Campaign 9O
05 The Tagline 97
06 Generating Strategies
and Ideas 106
07 TV 154
08 Ambient 175
09 Interactive 184
10 Copy 199
11 Radio 209
12 Integrated 218
13 Execution 229
14 Presenting and Selling
Your Work 247
15 The Student Book 252
16 Conclusion 262
Glossary 266
Bibliography 268
Index 269
|
| adam_txt |
Contents
Introduction 6
01 Basic Tools 17
02 The Strategy 41
03 Print 56
04 The Campaign 9O
05 The Tagline 97
06 Generating Strategies
and Ideas 106
07 TV 154
08 Ambient 175
09 Interactive 184
10 Copy 199
11 Radio 209
12 Integrated 218
13 Execution 229
14 Presenting and Selling
Your Work 247
15 The Student Book 252
16 Conclusion 262
Glossary 266
Bibliography 268
Index 269 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Barry, Pete ca. 20. Jh |
| author_GND | (DE-588)1270423983 |
| author_facet | Barry, Pete ca. 20. Jh |
| author_role | aut |
| author_sort | Barry, Pete ca. 20. Jh |
| author_variant | p b pb |
| building | Verbundindex |
| bvnumber | BV035181920 |
| classification_rvk | AP 17400 |
| ctrlnum | (OCoLC)634011236 (DE-599)HBZHT015632141 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T22:58:13Z |
| indexdate | 2024-07-09T21:26:52Z |
| institution | BVB |
| isbn | 0500514054 9780500514054 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016988667 |
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| physical | 272 S. : Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Thames & Hudson |
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| spelling | Barry, Pete ca. 20. Jh. Verfasser (DE-588)1270423983 aut The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. Pete Barry London Thames & Hudson 2008 272 S. : Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Advertising campaigns Advertising copy HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016988667&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barry, Pete ca. 20. Jh The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. Advertising Advertising campaigns Advertising copy |
| title | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |
| title_auth | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |
| title_exact_search | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |
| title_exact_search_txtP | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |
| title_full | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. Pete Barry |
| title_fullStr | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. Pete Barry |
| title_full_unstemmed | The advertising concept book think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. Pete Barry |
| title_short | The advertising concept book |
| title_sort | the advertising concept book think now design later a complete guide to creative ideas strategies and campaigns with over 400 ill |
| title_sub | think now, design later ; a complete guide to creative ideas, strategies and campaigns ; with over 400 ill. |
| topic | Advertising Advertising campaigns Advertising copy |
| topic_facet | Advertising Advertising campaigns Advertising copy |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016988667&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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