Brands of faith: marketing religion in a commercial age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Milton Park, Abingdon, Oxon
Routledge
2008
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Religion, media, and culture series
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 241 S. |
| ISBN: | 0415409772 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035158655 | ||
| 003 | DE-604 | ||
| 005 | 20180207 | ||
| 007 | t | ||
| 008 | 081113s2008 xxk |||| 00||| eng d | ||
| 010 | |a 2007012061 | ||
| 020 | |a 0415409772 |9 0-415-40977-2 | ||
| 035 | |a (OCoLC)122261643 | ||
| 035 | |a (DE-599)DNB 2007012061 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-19 |a DE-11 | ||
| 050 | 0 | |a BV652.23 | |
| 082 | 0 | |a 306.6 | |
| 084 | |a BE 2260 |0 (DE-625)10500: |2 rvk | ||
| 100 | 1 | |a Einstein, Mara |e Verfasser |0 (DE-588)1151964816 |4 aut | |
| 245 | 1 | 0 | |a Brands of faith |b marketing religion in a commercial age |c Mara Einstein |
| 246 | 1 | 3 | |a Religion, media, and culture |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Milton Park, Abingdon, Oxon |b Routledge |c 2008 | |
| 300 | |a XIV, 241 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Religion, media, and culture series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Godsdienstige bewegingen |2 gtt | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Church marketing | |
| 650 | 4 | |a Religious institutions |x Marketing | |
| 650 | 0 | 7 | |a Religionsgemeinschaft |0 (DE-588)4049401-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mitgliederwerbung |0 (DE-588)4574448-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Religionsgemeinschaft |0 (DE-588)4049401-9 |D s |
| 689 | 0 | 1 | |a Mitgliederwerbung |0 (DE-588)4574448-8 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0714/2007012061.html |3 Table of contents only | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016965807 | ||
Datensatz im Suchindex
| _version_ | 1804138320696967168 |
|---|---|
| adam_text | Contents
Series editors preface viii
Preface ix
1 Introduction 1
2 The changing religious marketplace 16
3 The business of religion 37
4 Branding faith 67
5 The course to God 95
6 The new televangelists 120
7 Kabbalah: marketing designer spirituality 147
8 The politics of faith brands 173
9 Has religious marketing gone too far? 192
Notes 211
References 221
Jw fex 236
|
| adam_txt |
Contents
Series editors' preface viii
Preface ix
1 Introduction 1
2 The changing religious marketplace 16
3 The business of religion 37
4 Branding faith 67
5 The course to God 95
6 The new televangelists 120
7 Kabbalah: marketing designer spirituality 147
8 The politics of faith brands 173
9 Has religious marketing gone too far? 192
Notes 211
References 221
Jw fex 236 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Einstein, Mara |
| author_GND | (DE-588)1151964816 |
| author_facet | Einstein, Mara |
| author_role | aut |
| author_sort | Einstein, Mara |
| author_variant | m e me |
| building | Verbundindex |
| bvnumber | BV035158655 |
| callnumber-first | B - Philosophy, Psychology, Religion |
| callnumber-label | BV652 |
| callnumber-raw | BV652.23 |
| callnumber-search | BV652.23 |
| callnumber-sort | BV 3652.23 |
| callnumber-subject | BV - Practical Theology |
| classification_rvk | BE 2260 |
| ctrlnum | (OCoLC)122261643 (DE-599)DNB 2007012061 |
| dewey-full | 306.6 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.6 |
| dewey-search | 306.6 |
| dewey-sort | 3306.6 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Theologie / Religionswissenschaften |
| discipline_str_mv | Soziologie Theologie / Religionswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01963nam a2200517zc 4500</leader><controlfield tag="001">BV035158655</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180207 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081113s2008 xxk |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2007012061</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415409772</subfield><subfield code="9">0-415-40977-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)122261643</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB 2007012061</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">BV652.23</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">306.6</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">BE 2260</subfield><subfield code="0">(DE-625)10500:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Einstein, Mara</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1151964816</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brands of faith</subfield><subfield code="b">marketing religion in a commercial age</subfield><subfield code="c">Mara Einstein</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Religion, media, and culture</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Milton Park, Abingdon, Oxon</subfield><subfield code="b">Routledge</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 241 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Religion, media, and culture series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Godsdienstige bewegingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Church marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Religious institutions</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Religionsgemeinschaft</subfield><subfield code="0">(DE-588)4049401-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mitgliederwerbung</subfield><subfield code="0">(DE-588)4574448-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Religionsgemeinschaft</subfield><subfield code="0">(DE-588)4049401-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mitgliederwerbung</subfield><subfield code="0">(DE-588)4574448-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0714/2007012061.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016965807</subfield></datafield></record></collection> |
| id | DE-604.BV035158655 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:49:46Z |
| indexdate | 2024-07-09T21:26:19Z |
| institution | BVB |
| isbn | 0415409772 |
| language | English |
| lccn | 2007012061 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016965807 |
| oclc_num | 122261643 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-11 |
| owner_facet | DE-19 DE-BY-UBM DE-11 |
| physical | XIV, 241 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Routledge |
| record_format | marc |
| series2 | Religion, media, and culture series |
| spelling | Einstein, Mara Verfasser (DE-588)1151964816 aut Brands of faith marketing religion in a commercial age Mara Einstein Religion, media, and culture 1. publ. Milton Park, Abingdon, Oxon Routledge 2008 XIV, 241 S. txt rdacontent n rdamedia nc rdacarrier Religion, media, and culture series Includes bibliographical references and index Godsdienstige bewegingen gtt Marketing gtt Church marketing Religious institutions Marketing Religionsgemeinschaft (DE-588)4049401-9 gnd rswk-swf Mitgliederwerbung (DE-588)4574448-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Religionsgemeinschaft (DE-588)4049401-9 s Mitgliederwerbung (DE-588)4574448-8 s Marketing (DE-588)4037589-4 s DE-604 http://www.loc.gov/catdir/toc/ecip0714/2007012061.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Einstein, Mara Brands of faith marketing religion in a commercial age Godsdienstige bewegingen gtt Marketing gtt Church marketing Religious institutions Marketing Religionsgemeinschaft (DE-588)4049401-9 gnd Mitgliederwerbung (DE-588)4574448-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4049401-9 (DE-588)4574448-8 (DE-588)4037589-4 |
| title | Brands of faith marketing religion in a commercial age |
| title_alt | Religion, media, and culture |
| title_auth | Brands of faith marketing religion in a commercial age |
| title_exact_search | Brands of faith marketing religion in a commercial age |
| title_exact_search_txtP | Brands of faith marketing religion in a commercial age |
| title_full | Brands of faith marketing religion in a commercial age Mara Einstein |
| title_fullStr | Brands of faith marketing religion in a commercial age Mara Einstein |
| title_full_unstemmed | Brands of faith marketing religion in a commercial age Mara Einstein |
| title_short | Brands of faith |
| title_sort | brands of faith marketing religion in a commercial age |
| title_sub | marketing religion in a commercial age |
| topic | Godsdienstige bewegingen gtt Marketing gtt Church marketing Religious institutions Marketing Religionsgemeinschaft (DE-588)4049401-9 gnd Mitgliederwerbung (DE-588)4574448-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Godsdienstige bewegingen Marketing Church marketing Religious institutions Marketing Religionsgemeinschaft Mitgliederwerbung |
| url | http://www.loc.gov/catdir/toc/ecip0714/2007012061.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016965807&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT einsteinmara brandsoffaithmarketingreligioninacommercialage AT einsteinmara religionmediaandculture |