Sustainability challenges and solutions at the base of the pyramid: business, technology and the poor

A collection of papers on the base-of-the-pyramid (BOP) concept which uses entrepreneurial activity to address poverty by tapping into under-served markets. It includes 'bottom-up' innovation, CSR, and sustainable development considerations.

Gespeichert in:
Bibliographische Detailangaben
Format: Buch
Sprache:English
Veröffentlicht: Sheffield Greenleaf Publ. 2008
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Zusammenfassung:A collection of papers on the base-of-the-pyramid (BOP) concept which uses entrepreneurial activity to address poverty by tapping into under-served markets. It includes 'bottom-up' innovation, CSR, and sustainable development considerations.
Beschreibung:Literaturangaben. - Enth. zahlr. Beitr.
Beschreibung:XI, 532 S. graph. Darst.
ISBN:9781906093112

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