Il discorso di marca: modelli semiotici per il branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Italian |
| Veröffentlicht: |
Roma [u.a.]
Laterza
2007
|
| Ausgabe: | 1. ed. |
| Schriftenreihe: | Libri del tempo Laterza
408 |
| Beschreibung: | G. Marrone teaches at the University of Palermo and at the University IULM of Milan. - Contains bibliography (p. 337-356) and general index |
| Beschreibung: | VI, 369 S. Ill., graph. Darst. |
| ISBN: | 9788842084624 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV035148114 | ||
| 003 | DE-604 | ||
| 005 | 20090323 | ||
| 007 | t | ||
| 008 | 081107s2007 it ad|| |||| 00||| ita d | ||
| 020 | |a 9788842084624 |c : 28.00 EUR |9 978-88-420-8462-4 | ||
| 035 | |a (ItFiC)07607385 | ||
| 035 | |a (DE-599)BVBBV035148114 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ita | |
| 044 | |a it |c IT | ||
| 049 | |a DE-M382 | ||
| 050 | 0 | |a HF | |
| 100 | 1 | |a Marrone, Gianfranco |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Il discorso di marca |b modelli semiotici per il branding |c Gianfranco Marrone |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Roma [u.a.] |b Laterza |c 2007 | |
| 300 | |a VI, 369 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Libri del tempo Laterza |v 408 | |
| 500 | |a G. Marrone teaches at the University of Palermo and at the University IULM of Milan. - Contains bibliography (p. 337-356) and general index | ||
| 830 | 0 | |a Libri del tempo Laterza |v 408 |w (DE-604)BV000016333 |9 408 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016815402 | ||
Datensatz im Suchindex
| _version_ | 1804138136181145600 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Marrone, Gianfranco |
| author_facet | Marrone, Gianfranco |
| author_role | aut |
| author_sort | Marrone, Gianfranco |
| author_variant | g m gm |
| building | Verbundindex |
| bvnumber | BV035148114 |
| callnumber-first | H - Social Science |
| callnumber-label | HF |
| callnumber-raw | HF |
| callnumber-search | HF |
| callnumber-sort | HF |
| callnumber-subject | HF - Commerce |
| ctrlnum | (ItFiC)07607385 (DE-599)BVBBV035148114 |
| edition | 1. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01096nam a2200325 cb4500</leader><controlfield tag="001">BV035148114</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090323 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">081107s2007 it ad|| |||| 00||| ita d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788842084624</subfield><subfield code="c">: 28.00 EUR</subfield><subfield code="9">978-88-420-8462-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ItFiC)07607385</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035148114</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ita</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">it</subfield><subfield code="c">IT</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marrone, Gianfranco</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Il discorso di marca</subfield><subfield code="b">modelli semiotici per il branding</subfield><subfield code="c">Gianfranco Marrone</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Roma [u.a.]</subfield><subfield code="b">Laterza</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 369 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Libri del tempo Laterza</subfield><subfield code="v">408</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">G. Marrone teaches at the University of Palermo and at the University IULM of Milan. - Contains bibliography (p. 337-356) and general index</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Libri del tempo Laterza</subfield><subfield code="v">408</subfield><subfield code="w">(DE-604)BV000016333</subfield><subfield code="9">408</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016815402</subfield></datafield></record></collection> |
| id | DE-604.BV035148114 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:29:37Z |
| indexdate | 2024-07-09T21:23:23Z |
| institution | BVB |
| isbn | 9788842084624 |
| language | Italian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016815402 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | VI, 369 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Laterza |
| record_format | marc |
| series | Libri del tempo Laterza |
| series2 | Libri del tempo Laterza |
| spelling | Marrone, Gianfranco Verfasser aut Il discorso di marca modelli semiotici per il branding Gianfranco Marrone 1. ed. Roma [u.a.] Laterza 2007 VI, 369 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Libri del tempo Laterza 408 G. Marrone teaches at the University of Palermo and at the University IULM of Milan. - Contains bibliography (p. 337-356) and general index Libri del tempo Laterza 408 (DE-604)BV000016333 408 |
| spellingShingle | Marrone, Gianfranco Il discorso di marca modelli semiotici per il branding Libri del tempo Laterza |
| title | Il discorso di marca modelli semiotici per il branding |
| title_auth | Il discorso di marca modelli semiotici per il branding |
| title_exact_search | Il discorso di marca modelli semiotici per il branding |
| title_exact_search_txtP | Il discorso di marca modelli semiotici per il branding |
| title_full | Il discorso di marca modelli semiotici per il branding Gianfranco Marrone |
| title_fullStr | Il discorso di marca modelli semiotici per il branding Gianfranco Marrone |
| title_full_unstemmed | Il discorso di marca modelli semiotici per il branding Gianfranco Marrone |
| title_short | Il discorso di marca |
| title_sort | il discorso di marca modelli semiotici per il branding |
| title_sub | modelli semiotici per il branding |
| volume_link | (DE-604)BV000016333 |
| work_keys_str_mv | AT marronegianfranco ildiscorsodimarcamodellisemioticiperilbranding |