Trust and power: consumers, the modern corporation, and the making of the United States automobile market
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Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge Cambridge University Press 2007
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Online-Zugang:Volltext
Table of contents only
Inhaltsverzeichnis
Beschreibung:In: ACLS Humanities E-Book. - Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion. -- Electronic text and image data. -- Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785 -- This volume is made possible by a grant from the Andrew W. Mellon Foundation. - Title from title page screen of July 13, 2007. -- "This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."
Beschreibung:1 Online-Ressource (xviii, 296 p.) ill.
ISBN:0521868785

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