Verfügbarkeit: Enterprise 2.0 implementation

Enterprise 2.0 implementation:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Newman, Aaron (VerfasserIn), Thomas, Jeremy (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] McGraw-Hill 2009
Schriftenreihe:	Network professionals library
Schlagworte:	Gesellschaft Unternehmen Management > Communication systems > Social aspects Business enterprises > Communication systems Online social networks Web 2.0 Soziale Software World Wide Web 2.0
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXVI, 406 S. Ill., graph. Darst.
ISBN:	9780071591607 0071591605

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MARC


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adam_text	CONTENTS Foreword ............................................ xix Acknowledgments .................................... xxiii Introduction ........................................ xxv уѕвп Τ 1 The Evolving Technology Environment ......................... 3 Web 1.0 ............................................. 4 Before Web 1.0 ........................................ 5 Web 2.0 ............................................. 6 Web 2.0 Technologies .............................. 8 Web 2.0 Warnings ................................. 10 Collaboration .................................... 11 It s All About the Content ........................... 12 Enterprise 2.0 ......................................... 13 Enterprise 2.0 as a Competitive Advantage ............. 15 Making the Move to Enterprise 2.0 .................... 17 Summary ............................................ 19 МІ xii Enterprise 2.0 Implementation ▼ 2 Enterprise 2.0 ROI ....................................... 21 The Need for Measuring Return on Investment (ROI) ......... 22 Measuring Enterprise ROI ............................... 22 Measuring ROI in Web 1.0 .......................... 23 Measuring ROI for Small Projects ..................... 23 Measuring ROI for Large Projects ..................... 23 What Does ROI Measure? ........................... 24 Return on Investment Analysis ........................... 24 The Scenario ..................................... 24 Enterprise 2.0 Solutions ............................ 25 Goals ........................................... 25 Costs ........................................... 26 Implementation .................................. 26 Adoption Success ................................. 27 Beginning the ROI Measurement Process ............... 27 Measuring Benefits to Joction ........................ 33 Measuring the Return on Investment ...................... 36 Comparing Open Source Costs ........................... 37 Open Source Software Costs ......................... 37 Summary ............................................ 38 ▼ 3 Social Media and Networking ............................... 39 Pre-Internet Networking ................................ 40 The Internet Expands Communications ................ 41 The Need for Online Networking ......................... 41 The First Online Social Networks ..................... 41 Present Day: Facebook and MySpace .................. 42 Combining Business Networking and Social Networking ...... 42 Social Networking Theory .......................... 43 Network Effects .................................. 43 Social Networking in the Office ...................... 44 Social Networking Outside the Office ................. 44 Barriers to Adoption ................................... 45 Risks of Implementing and Using Social Networks ....... 46 Overview of Current Social Networking Platforms ........... 47 Facebook ........................................ 47 MySpace ........................................ 48 Linkedln ........................................ 48 Ning ........................................... 48 Internal Social Networking .............................. 52 Awareness ....................................... 52 IBM Lotus Connections ............................ 53 Contents Clearspace X ..................................... 53 HiveLive ........................................ 53 Bringing Social Networking to the Enterprise ................ 54 Summary ............................................ 54 ▼ 4 Software as a Service .................................... 55 Software as a Product .................................. 56 Economics of Software as a Product ................... 57 Using Software as a Product ......................... 58 The New Model: Software as a Service ..................... 59 SaaS Challenges .................................. 60 Infrastructure as a Service ............................... 62 Virtualization .................................... 63 Virtual Appliances ................................ 64 SaaS Security ......................................... 65 ASP Versus SaaS Model ................................. 66 Summary ............................................ 68 Τ 5 Architecting Enterprise 2.0 ................................. 71 Why Enterprise 2.0? ................................... 72 A Quick and Dirty Enterprise 2.0 Case Study ............ 72 Why Enterprise 2.0 Faces Greater Challenges than Web 2.0 ..... 74 The Internet vs. the Intranet ............................. 76 The Intranet ..................................... 78 Leveraging Existing Information Assets .................... 81 Master Data Management .......................... 82 Thinking in Terms of SOA .......................... 84 Service-oriented architecture: The Plumbing ............ 86 Search, Search, Search .............................. 88 SOA and Democracy ............................... 90 Discovery ........................................... 91 Crawling and Indexing ............................. 91 Searching ....................................... 92 Motivation ........................................... 97 Authorship .......................................... 98 Capitalizing on Informal Networks ....................... 99 Signals .............................................. 104 Rich Internet Applications ............................... 105 Summary .................·.......................... 106 xiii xiv Enterprise 2.0 Implementation Τ 6 Enabling Discovery ...................................... 109 Why Companies Need Discovery ......................... 110 The Enterprise 2.0 Discovery Vision ....................... Ill Implementing Discovery in a Phased Approach .............. 114 Respecting Security .................................... 117 Integrating Line-of-Business Applications .................. 120 Customizing the Search User Interface ..................... 123 Leveraging Collective Intelligence: Social Bookmarking ....... 124 An Enterprise 2.0 Discovery Case Study .................... 127 Planting the Seed ................................. 130 Enterprise Search Vendors .......................... 140 Social Bookmarking Vendors ........................ 142 Summary ............................................ 143 ▼ 7 Implementing Signals and Syndication ......................... 145 What Is Web Syndication? ............................... 146 Types of Feeds ................................... 149 Advantages of Web Syndication ...................... 149 Feed Readers .................................... 152 XML ................................................ 155 XML Documents .................................. 156 RSS ................................................ 164 RSS 0.91 ........................................ 165 RSS 0.92 ........................................ 167 RSS 1.0 ......................................... 169 RSS2.0 ......................................... 171 Atom ............................................... 171 Atom 1.0 Format .................................. 171 Parsing an Atom Feed .............................. 175 Summary ............................................ 177 Τ 8 Implementing Wikis ...................................... 179 Whatls a Wiki? ....................................... 180 Evolution of Wikis ................................ 180 Why Use a Wiki? ................................. 182 Using a Wiki ......................................... 183 Editing Content in a Wiki ........................... 184 Recent Changes .................................. 187 Page Revisions ................................... 188 Locking pages .................................... 189 Linking and Searching in Wikis ...................... 190 WikiRoles ....................................... 191 CMS, ECM, and Wikis ............................. 192 Contents Wiki Platforms ........................................ 192 Installing a Wiki ...................................... 195 Installing a Wiki on a Server ......................... 196 Installing a Wiki Virtual Machine ..................... 198 Adopting Wikis in a Corporation ......................... 199 A Journey, Not a Destination ............................. 201 Τ 9 Implementing Blogs ...................................... 203 What Is a Blog? ....................................... 204 The Blog as a Printing Press ......................... 204 Business Blogging ..................................... 205 How to Blog ..................................... 206 Characteristics of a Blog ............................ 215 Other Types of Blogs ............................... 217 Blog Search Engines ............................... 218 Mixing Work and Personal Life ...................... 222 Building a Community of Business Bloggers ............ 223 Blogging on the Intranet ................................ 224 Other Blogging Platforms ........................... 230 Monitoring the Blogosphere ......................... 231 Summary ............................................ 235 Τ 10 Building Mashup Capabilities ................................ 237 Mashups in the Real World .............................. 241 Mashup Makers .................................. 241 Service and Widget Makers on the Internet ............. 243 Service and Widget Makers on the Intranet ............. 248 Mashup Servers .................................. 252 Enterprise Mashup Makers: Spreadsheets for Enterprise Applications ............................ 254 Summary ............................................ 261 ▼ 11 Rich Internet Applications .................................. 263 What Is a Rich Internet Application? ....................... 264 The Web as a Platform ............................. 266 AJAX ............................................... 266 XMLHttpRequest ................................. 268 JavaScript and the Document Object Model ............. 269 Using the XMLHttpRequest Object ................... 270 Google Widgets Toolkit ............................ 272 ASP.NET AJAX ....................................... 274 Server-Centric Model .............................. 274 Client-Centric Model .............................. 276 XV Enterprise 2.0 implementation TheFuture of RIAs .................................... 278 AdobeFlex ...................................... 278 Example Flex Application ........................... 279 Microsoft Silverlight ............................... 281 Summary ............................................ 282 Τ 12 Implementing Social Networking ............................. 283 Social Capital ......................................... 285 Defining Informal Networks ............................. 289 Social Graphs .......................___......... 290 Social Graphs of the Corporate Intranet .................... 299 Visible Path ...................................... 299 Social Networking Software ............................. 301 Sociaffingine ..................................... 302 Summary ............................................ 311 Τ 13 The Semantic Web ...................................... 313 HTMLMarkup ....................................... 314 The Semantic Web ..................................... 317 Ontologies ................................... 317 Human Understanding ............................ 319 Layer Cake ...................................... 320 Semantic Web Value Proposition ..................... 321 Approach ....................................... 322 RDF ................................................ 323 SPARQL ........................................ 325 OWL ............................................... 327 Microformats ......................................... 330 Semantic Web Technologies and Enterprise 2.0 .......... 331 Summary ............................................ 333 ▼ 14 Governance, Risk Management, and Compliance .................. 337 Whole Foods Market Inc ................................ 338 A New Era of Governance ............................... 341 Risk Management ..................................... 342 Best Practices ................................... 342 Culture ......................................... 343 Mitigating Risk ....................................... 343 Regulations and Liability ............................... 344 Resource Abuse .................................. 346 Contents Managing Best Practices ................................ 347 Standards ..................................... 348 Structure ............................................ 348 Discoverability ....................................... 349 Cultural Governance ................................... 350 Transparency, Flatness, and Informal Networks .......... 350 Compliance .......................................... 351 Securities Exchange Act of 1933: The Quiet Period ........ 351 E-Discovery ..................................... 352 Business Record Retention .......................... 352 Summary ............................................ 353 Τ 15 Security .............................................. 355 Security = Risk Management ............................. 356 Managed Risk .................................... 357 What Is Good Security? ........................... 358 Getting Hacked ................................... 359 Think Like a Hacker ............................... 360 Internal Threats .................................. 361 Security Policies and Procedures ..................... 361 Sensitive Information .............................. 361 Security Technologies .................................. 362 HTTPS ......................................... 362 Securing Web Services ............................. 363 Auditing Enterprise 2.0 Applications ...................... 364 Gathering an Inventory ............................ 365 Auditing Content ............................... 366 Reviewing Authorization ........................... 369 Security Vulnerabilities ................................. 369 Third-Party Software .............................. 370 Google Hacking on the Intranet ...................... 371 Securing Mashups ................................ 372 Denial of Service Attacks ........................... 372 SQL Injection .................................... 373 Cross-Site Scripting ................................ 375 Sample Vulnerabilities ............................. 377 Security Vulnerabilities in RIA ....................... 378 Summary ............................................ 379 Τ Glossary ............................................. 381 Τ Index ................................................ 391 xvii
adam_txt	CONTENTS Foreword . xix Acknowledgments . xxiii Introduction . xxv уѕвп Τ 1 The Evolving Technology Environment . 3 Web 1.0 . 4 Before Web 1.0 . 5 Web 2.0 . 6 Web 2.0 Technologies . 8 Web 2.0 Warnings . 10 Collaboration . 11 It's All About the Content . 12 Enterprise 2.0 . 13 Enterprise 2.0 as a Competitive Advantage . 15 Making the Move to Enterprise 2.0 . 17 Summary . 19 МІ xii Enterprise 2.0 Implementation ▼ 2 Enterprise 2.0 ROI . 21 The Need for Measuring Return on Investment (ROI) . 22 Measuring Enterprise ROI . 22 Measuring ROI in Web 1.0 . 23 Measuring ROI for Small Projects . 23 Measuring ROI for Large Projects . 23 What Does ROI Measure? . 24 Return on Investment Analysis . 24 The Scenario . 24 Enterprise 2.0 Solutions . 25 Goals . 25 Costs . 26 Implementation . 26 Adoption Success . 27 Beginning the ROI Measurement Process . 27 Measuring Benefits to Joction . 33 Measuring the Return on Investment . 36 Comparing Open Source Costs . 37 Open Source Software Costs . 37 Summary . 38 ▼ 3 Social Media and Networking . 39 Pre-Internet Networking . 40 The Internet Expands Communications . 41 The Need for Online Networking . 41 The First Online Social Networks . 41 Present Day: Facebook and MySpace . 42 Combining Business Networking and Social Networking . 42 Social Networking Theory . 43 Network Effects . 43 Social Networking in the Office . 44 Social Networking Outside the Office . 44 Barriers to Adoption . 45 Risks of Implementing and Using Social Networks . 46 Overview of Current Social Networking Platforms . 47 Facebook . 47 MySpace . 48 Linkedln . 48 Ning . 48 Internal Social Networking . 52 Awareness . 52 IBM Lotus Connections . 53 Contents Clearspace X . 53 HiveLive . 53 Bringing Social Networking to the Enterprise . 54 Summary . 54 ▼ 4 Software as a Service . 55 Software as a Product . 56 Economics of Software as a Product . 57 Using Software as a Product . 58 The New Model: Software as a Service . 59 SaaS Challenges . 60 Infrastructure as a Service . 62 Virtualization . 63 Virtual Appliances . 64 SaaS Security . 65 ASP Versus SaaS Model . 66 Summary . 68 Τ 5 Architecting Enterprise 2.0 . 71 Why Enterprise 2.0? . 72 A Quick and Dirty Enterprise 2.0 Case Study . 72 Why Enterprise 2.0 Faces Greater Challenges than Web 2.0 . 74 The Internet vs. the Intranet . 76 The Intranet . 78 Leveraging Existing Information Assets . 81 Master Data Management . 82 Thinking in Terms of SOA . 84 Service-oriented architecture: The Plumbing . 86 Search, Search, Search . 88 SOA and Democracy . 90 Discovery . 91 Crawling and Indexing . 91 Searching . 92 Motivation . 97 Authorship . 98 Capitalizing on Informal Networks . 99 Signals . 104 Rich Internet Applications . 105 Summary .·. 106 xiii xiv Enterprise 2.0 Implementation Τ 6 Enabling Discovery . 109 Why Companies Need Discovery . 110 The Enterprise 2.0 Discovery Vision . Ill Implementing Discovery in a Phased Approach . 114 Respecting Security . 117 Integrating Line-of-Business Applications . 120 Customizing the Search User Interface . 123 Leveraging Collective Intelligence: Social Bookmarking . 124 An Enterprise 2.0 Discovery Case Study . 127 Planting the Seed . 130 Enterprise Search Vendors . 140 Social Bookmarking Vendors . 142 Summary . 143 ▼ 7 Implementing Signals and Syndication . 145 What Is Web Syndication? . 146 Types of Feeds . 149 Advantages of Web Syndication . 149 Feed Readers . 152 XML . 155 XML Documents . 156 RSS . 164 RSS 0.91 . 165 RSS 0.92 . 167 RSS 1.0 . 169 RSS2.0 . 171 Atom . 171 Atom 1.0 Format . 171 Parsing an Atom Feed . 175 Summary . 177 Τ 8 Implementing Wikis . 179 Whatls a Wiki? . 180 Evolution of Wikis . 180 Why Use a Wiki? . 182 Using a Wiki . 183 Editing Content in a Wiki . 184 Recent Changes . 187 Page Revisions . 188 Locking pages . 189 Linking and Searching in Wikis . 190 WikiRoles . 191 CMS, ECM, and Wikis . 192 Contents Wiki Platforms . 192 Installing a Wiki . 195 Installing a Wiki on a Server . 196 Installing a Wiki Virtual Machine . 198 Adopting Wikis in a Corporation . 199 A Journey, Not a Destination . 201 Τ 9 Implementing Blogs . 203 What Is a Blog? . 204 The Blog as a Printing Press . 204 Business Blogging . 205 How to Blog . 206 Characteristics of a Blog . 215 Other Types of Blogs . 217 Blog Search Engines . 218 Mixing Work and Personal Life . 222 Building a Community of Business Bloggers . 223 Blogging on the Intranet . 224 Other Blogging Platforms . 230 Monitoring the Blogosphere . 231 Summary . 235 Τ 10 Building Mashup Capabilities . 237 Mashups in the Real World . 241 Mashup Makers . 241 Service and Widget Makers on the Internet . 243 Service and Widget Makers on the Intranet . 248 Mashup Servers . 252 Enterprise Mashup Makers: Spreadsheets for Enterprise Applications . 254 Summary . 261 ▼ 11 Rich Internet Applications . 263 What Is a Rich Internet Application? . 264 The Web as a Platform . 266 AJAX . 266 XMLHttpRequest . 268 JavaScript and the Document Object Model . 269 Using the XMLHttpRequest Object . 270 Google Widgets Toolkit . 272 ASP.NET AJAX . 274 Server-Centric Model . 274 Client-Centric Model . 276 XV Enterprise 2.0 implementation TheFuture of RIAs . 278 AdobeFlex . 278 Example Flex Application . 279 Microsoft Silverlight . 281 Summary . 282 Τ 12 Implementing Social Networking . 283 Social Capital . 285 Defining Informal Networks . 289 Social Graphs ._. 290 Social Graphs of the Corporate Intranet . 299 Visible Path . 299 Social Networking Software . 301 Sociaffingine . 302 Summary . 311 Τ 13 The Semantic Web . 313 HTMLMarkup . 314 The Semantic Web . 317 Ontologies . 317 Human Understanding . 319 Layer Cake . 320 Semantic Web Value Proposition . 321 Approach . 322 RDF . 323 SPARQL . 325 OWL . 327 Microformats . 330 Semantic Web Technologies and Enterprise 2.0 . 331 Summary . 333 ▼ 14 Governance, Risk Management, and Compliance . 337 Whole Foods Market Inc . 338 A New Era of Governance . 341 Risk Management . 342 Best Practices . 342 Culture . 343 Mitigating Risk . 343 Regulations and Liability . 344 Resource Abuse . 346 Contents Managing Best Practices . 347 Standards . 348 Structure . 348 Discoverability . 349 Cultural Governance . 350 Transparency, Flatness, and Informal Networks . 350 Compliance . 351 Securities Exchange Act of 1933: The Quiet Period . 351 E-Discovery . 352 Business Record Retention . 352 Summary . 353 Τ 15 Security . 355 Security = Risk Management . 356 Managed Risk . 357 What Is "Good" Security? . 358 Getting Hacked . 359 Think Like a Hacker . 360 Internal Threats . 361 Security Policies and Procedures . 361 Sensitive Information . 361 Security Technologies . 362 HTTPS . 362 Securing Web Services . 363 Auditing Enterprise 2.0 Applications . 364 Gathering an Inventory . 365 Auditing Content . 366 Reviewing Authorization . 369 Security Vulnerabilities . 369 Third-Party Software . 370 Google Hacking on the Intranet . 371 Securing Mashups . 372 Denial of Service Attacks . 372 SQL Injection . 373 Cross-Site Scripting . 375 Sample Vulnerabilities . 377 Security Vulnerabilities in RIA . 378 Summary . 379 Τ Glossary . 381 Τ Index . 391 xvii
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record_format	marc
series2	Network professionals library
spelling	Newman, Aaron Verfasser aut Enterprise 2.0 implementation Aaron C. Newman, Jeremy Thomas New York [u.a.] McGraw-Hill 2009 XXVI, 406 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Network professionals library Gesellschaft Unternehmen Management Communication systems Social aspects Business enterprises Communication systems Online social networks Web 2.0 Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Soziale Software (DE-588)7550143-0 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Thomas, Jeremy Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016785299&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Newman, Aaron Thomas, Jeremy Enterprise 2.0 implementation Gesellschaft Unternehmen Management Communication systems Social aspects Business enterprises Communication systems Online social networks Web 2.0 Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd
subject_GND	(DE-588)7550143-0 (DE-588)4061963-1 (DE-588)7548364-6
title	Enterprise 2.0 implementation
title_auth	Enterprise 2.0 implementation
title_exact_search	Enterprise 2.0 implementation
title_exact_search_txtP	Enterprise 2.0 implementation
title_full	Enterprise 2.0 implementation Aaron C. Newman, Jeremy Thomas
title_fullStr	Enterprise 2.0 implementation Aaron C. Newman, Jeremy Thomas
title_full_unstemmed	Enterprise 2.0 implementation Aaron C. Newman, Jeremy Thomas
title_short	Enterprise 2.0 implementation
title_sort	enterprise 2 0 implementation
topic	Gesellschaft Unternehmen Management Communication systems Social aspects Business enterprises Communication systems Online social networks Web 2.0 Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd
topic_facet	Gesellschaft Unternehmen Management Communication systems Social aspects Business enterprises Communication systems Online social networks Web 2.0 Soziale Software World Wide Web 2.0
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016785299&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT newmanaaron enterprise20implementation AT thomasjeremy enterprise20implementation

Verfügbarkeit

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Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

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