Problem solved: a primer in design and communication
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Phaidon Pr.
2004
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| Schlagworte: | |
| Zusammenfassung: | Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of 'problem solving', and concludes with a case study to illustrate a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. |
| Beschreibung: | 288 S. zahlr. Ill. |
| ISBN: | 0714844535 9780714844534 |
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| id | DE-604.BV035117249 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:20:05Z |
| indexdate | 2024-07-20T05:39:04Z |
| institution | BVB |
| isbn | 0714844535 9780714844534 |
| language | English |
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| physical | 288 S. zahlr. Ill. |
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| publisher | Phaidon Pr. |
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| spelling | Johnson, Michael Verfasser aut Problem solved a primer in design and communication by Michael Johnson London Phaidon Pr. 2004 288 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of 'problem solving', and concludes with a case study to illustrate a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Birdsall Fishlock Gill Saito Tattersfield Troxler Walkuski BMP Chermayeff and Geismar Pentagram Saatchi and Saatchi reklame - branding - grafisk design - markedsføring Design (DE-588)4011510-0 gnd rswk-swf Grafikdesign (DE-588)4019558-2 gnd rswk-swf Typografie (DE-588)4136341-3 gnd rswk-swf Grafik (DE-588)4021845-4 gnd rswk-swf Grafikdesign (DE-588)4019558-2 s Typografie (DE-588)4136341-3 s Grafik (DE-588)4021845-4 s Design (DE-588)4011510-0 s DE-604 |
| spellingShingle | Johnson, Michael Problem solved a primer in design and communication Birdsall Fishlock Gill Saito Tattersfield Troxler Walkuski BMP Chermayeff and Geismar Pentagram Saatchi and Saatchi reklame - branding - grafisk design - markedsføring Design (DE-588)4011510-0 gnd Grafikdesign (DE-588)4019558-2 gnd Typografie (DE-588)4136341-3 gnd Grafik (DE-588)4021845-4 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4019558-2 (DE-588)4136341-3 (DE-588)4021845-4 |
| title | Problem solved a primer in design and communication |
| title_auth | Problem solved a primer in design and communication |
| title_exact_search | Problem solved a primer in design and communication |
| title_exact_search_txtP | Problem solved a primer in design and communication |
| title_full | Problem solved a primer in design and communication by Michael Johnson |
| title_fullStr | Problem solved a primer in design and communication by Michael Johnson |
| title_full_unstemmed | Problem solved a primer in design and communication by Michael Johnson |
| title_short | Problem solved |
| title_sort | problem solved a primer in design and communication |
| title_sub | a primer in design and communication |
| topic | Birdsall Fishlock Gill Saito Tattersfield Troxler Walkuski BMP Chermayeff and Geismar Pentagram Saatchi and Saatchi reklame - branding - grafisk design - markedsføring Design (DE-588)4011510-0 gnd Grafikdesign (DE-588)4019558-2 gnd Typografie (DE-588)4136341-3 gnd Grafik (DE-588)4021845-4 gnd |
| topic_facet | Birdsall Fishlock Gill Saito Tattersfield Troxler Walkuski BMP Chermayeff and Geismar Pentagram Saatchi and Saatchi reklame - branding - grafisk design - markedsføring Design Grafikdesign Typografie Grafik |
| work_keys_str_mv | AT johnsonmichael problemsolvedaprimerindesignandcommunication |