What is branding?:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mies [u.a.]
Rotovision
2008
|
| Schriftenreihe: | Essential design handbooks
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 256 S. zahlr. Ill. |
| ISBN: | 2940361452 9782940361458 |
Internformat
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| 650 | 7 | |a Markenpolitik - Markenimage |2 swd | |
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Datensatz im Suchindex
| _version_ | 1804138092664193025 |
|---|---|
| adam_text | Issues
Anatomy
6 What is branding? 72 Core benefits and positioning
10 What branding does 74 Insight
14 Who owns the brand? 76 Ideas
16 The brand development process 78 Values
18 Consistency and change 80 Lifestyle
22 Design in branding 82 Brand personality
26 Branding, advertising, public relations, 84 Product design
and marketing 86 Name
28 Storytelling, experience, and emotion 90 Logo
32 Authenticity 92 Color
34 Brand discovery 96 Typeface
36 The lifetime brand: reality or myth? 98 Visual style
38 Brand extensions, associations, 102 Graphic motifs
and co-branding 104 Sound, smell, taste, touch
44 What else can be branded? 106 Packaging
48 Women and men 110 Merchandise, environments,
50 Globalization and signage
54 Trademark protection and intellectual 112 Price positioning
property 114 Advertising
56 Brand valuation 120 Publicity and public relations
58 Causes and advocacy 122 Alternative marketing
62 Power of the consumer 124 Ambassadors and internal branding
66 Brand consulting and the future 126 Customer support
of brands 128 Fast-moving consumer goods
134 Durable goods
140 Services
148 Organizations
152 Places
4 Contents
248 Glossary
250 Bibliography
252 Index
256 Credits
Portfolios and case studies Etcetera
158 Landor Associates
166 Fitch
1 72 Hanson Dodge Creative
176 Inaria
188 Interbrand
194 Irving
198 Lippincott Mercer
204 Minale Tattersfield Design Strategy
214 TippingSprung
222 Pentagram
230 Oskar: Retail experience
232 Horizon Fitness: Product rebranding
236 Lago di Garda: Place rebranding
238 Florida Blue: Brand extension
240 Mini Cooper: Brand revival
242 Carluccio s: Storytelling
246 IEEE: Naming
Contents 5
|
| adam_txt |
Issues
Anatomy
6 What is branding? 72 Core benefits and positioning
10 What branding does 74 Insight
14 Who owns the brand? 76 Ideas
16 The brand development process 78 Values
18 Consistency and change 80 Lifestyle
22 Design in branding 82 Brand personality
26 Branding, advertising, public relations, 84 Product design
and marketing 86 Name
28 Storytelling, experience, and emotion 90 Logo
32 Authenticity 92 Color
34 Brand discovery 96 Typeface
36 The lifetime brand: reality or myth? 98 Visual style
38 Brand extensions, associations, 102 Graphic motifs
and co-branding 104 Sound, smell, taste, touch
44 What else can be branded? 106 Packaging
48 Women and men 110 Merchandise, environments,
50 Globalization and signage
54 Trademark protection and intellectual 112 Price positioning
property 114 Advertising
56 Brand valuation 120 Publicity and public relations
58 Causes and advocacy 122 Alternative marketing
62 Power of the consumer 124 Ambassadors and internal branding
66 Brand consulting and the future 126 Customer support
of brands 128 Fast-moving consumer goods
134 Durable goods
140 Services
148 Organizations
152 Places
4 Contents
248 Glossary
250 Bibliography
252 Index
256 Credits
Portfolios and case studies Etcetera
158 Landor Associates
166 Fitch
1 72 Hanson Dodge Creative
176 Inaria
188 Interbrand
194 Irving
198 Lippincott Mercer
204 Minale Tattersfield Design Strategy
214 TippingSprung
222 Pentagram
230 Oskar: Retail experience
232 Horizon Fitness: Product rebranding
236 Lago di Garda: Place rebranding
238 Florida Blue: Brand extension
240 Mini Cooper: Brand revival
242 Carluccio's: Storytelling
246 IEEE: Naming
Contents 5 |
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| isbn | 2940361452 9782940361458 |
| language | English |
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| spelling | Healey, Matthew Verfasser (DE-588)136937268 aut What is branding? Matthew Healey Mies [u.a.] Rotovision 2008 256 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Essential design handbooks Design - Markenimage - Beispielsammlung swd Markenimage - Design - Beispielsammlung swd Markenimage - Markenpolitik swd Markenpolitik - Markenimage swd Brand name products Product management HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016784666&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Healey, Matthew What is branding? Design - Markenimage - Beispielsammlung swd Markenimage - Design - Beispielsammlung swd Markenimage - Markenpolitik swd Markenpolitik - Markenimage swd Brand name products Product management |
| title | What is branding? |
| title_auth | What is branding? |
| title_exact_search | What is branding? |
| title_exact_search_txtP | What is branding? |
| title_full | What is branding? Matthew Healey |
| title_fullStr | What is branding? Matthew Healey |
| title_full_unstemmed | What is branding? Matthew Healey |
| title_short | What is branding? |
| title_sort | what is branding |
| topic | Design - Markenimage - Beispielsammlung swd Markenimage - Design - Beispielsammlung swd Markenimage - Markenpolitik swd Markenpolitik - Markenimage swd Brand name products Product management |
| topic_facet | Design - Markenimage - Beispielsammlung Markenimage - Design - Beispielsammlung Markenimage - Markenpolitik Markenpolitik - Markenimage Brand name products Product management |
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