The brand glossary:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2007
|
| Schlagworte: | |
| Online-Zugang: | Publisher description |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 133 S. Ill., graph. Darst. |
| ISBN: | 1403998094 9781403998095 |
Internformat
MARC
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| 245 | 1 | 0 | |a The brand glossary |c ed. by Jeff Swystun. Interbrand |
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2007 | |
| 300 | |a 133 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Business names |v Terminology | |
| 650 | 4 | |a Branding (Marketing) |v Terminology | |
| 650 | 4 | |a Commercial products |x Marketing |v Terminology | |
| 650 | 4 | |a Marketing |v Terminology | |
| 700 | 1 | |a Swystun, Jeff |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/enhancements/fy0701/2006051223-d.html |3 Publisher description | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016784648 | ||
Datensatz im Suchindex
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| callnumber-label | HD69 |
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| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)77254759 (DE-599)BVBBV035116919 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV035116919 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:20:00Z |
| indexdate | 2024-07-09T21:22:42Z |
| institution | BVB |
| isbn | 1403998094 9781403998095 |
| language | English |
| lccn | 2006051223 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016784648 |
| oclc_num | 77254759 |
| open_access_boolean | |
| owner | DE-Aug4 DE-1051 |
| owner_facet | DE-Aug4 DE-1051 |
| physical | 133 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | The brand glossary ed. by Jeff Swystun. Interbrand New York, NY Palgrave Macmillan 2007 133 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Business names Terminology Branding (Marketing) Terminology Commercial products Marketing Terminology Marketing Terminology Swystun, Jeff Sonstige oth http://www.loc.gov/catdir/enhancements/fy0701/2006051223-d.html Publisher description |
| spellingShingle | The brand glossary Business names Terminology Branding (Marketing) Terminology Commercial products Marketing Terminology Marketing Terminology |
| title | The brand glossary |
| title_auth | The brand glossary |
| title_exact_search | The brand glossary |
| title_exact_search_txtP | The brand glossary |
| title_full | The brand glossary ed. by Jeff Swystun. Interbrand |
| title_fullStr | The brand glossary ed. by Jeff Swystun. Interbrand |
| title_full_unstemmed | The brand glossary ed. by Jeff Swystun. Interbrand |
| title_short | The brand glossary |
| title_sort | the brand glossary |
| topic | Business names Terminology Branding (Marketing) Terminology Commercial products Marketing Terminology Marketing Terminology |
| topic_facet | Business names Terminology Branding (Marketing) Terminology Commercial products Marketing Terminology Marketing Terminology |
| url | http://www.loc.gov/catdir/enhancements/fy0701/2006051223-d.html |
| work_keys_str_mv | AT swystunjeff thebrandglossary |