Harry Potter: the story of a global business phenomenon
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2008
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Schlagworte: | |
Online-Zugang: | lizenzfrei Contributor biographical information Publisher description lizenzfrei |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XIX, 194 S. |
ISBN: | 023020323X 9780230203235 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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003 | DE-604 | ||
005 | 20081124 | ||
007 | t | ||
008 | 081021s2008 |||| 00||| eng d | ||
010 | |a 2008016412 | ||
020 | |a 023020323X |c alk. paper |9 0-230-20323-X | ||
020 | |a 9780230203235 |c alk. paper |9 978-0-230-20323-5 | ||
035 | |a (OCoLC)225533710 | ||
035 | |a (DE-599)GBV563192925 | ||
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245 | 1 | 0 | |a Harry Potter |b the story of a global business phenomenon |c Susan Gunelius |
264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2008 | |
300 | |a XIX, 194 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
600 | 1 | 7 | |a Rowling, J. K. |d 1965- |t Harry Potter |0 (DE-588)4629916-6 |2 gnd |9 rswk-swf |
600 | 0 | 7 | |a Potter, Harry |c Fiktive Gestalt |d 1980- |0 (DE-588)122613139 |2 gnd |9 rswk-swf |
650 | 0 | |a Branding (Marketing) | |
650 | 0 | |a Brand name products | |
650 | 0 | |a Potter, Harry (Fictitious character) | |
650 | 4 | |a Brand name products | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a Potter, Harry (Fictitious character) | |
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Gunelius, Susan |
author_facet | Gunelius, Susan |
author_role | aut |
author_sort | Gunelius, Susan |
author_variant | s g sg |
building | Verbundindex |
bvnumber | BV035111447 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1255 |
callnumber-search | HF5415.1255 |
callnumber-sort | HF 45415.1255 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 624 QR 730 QR 740 QR 750 |
ctrlnum | (OCoLC)225533710 (DE-599)GBV563192925 |
dewey-full | 658.8/12 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/12 |
dewey-search | 658.8/12 |
dewey-sort | 3658.8 212 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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illustrated | Not Illustrated |
index_date | 2024-07-02T22:17:39Z |
indexdate | 2024-07-09T21:22:34Z |
institution | BVB |
isbn | 023020323X 9780230203235 |
language | English |
lccn | 2008016412 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016779271 |
oclc_num | 225533710 |
open_access_boolean | |
owner | DE-473 DE-BY-UBG DE-11 |
owner_facet | DE-473 DE-BY-UBG DE-11 |
physical | XIX, 194 S. |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | Palgrave Macmillan |
record_format | marc |
spelling | Gunelius, Susan Verfasser aut Harry Potter the story of a global business phenomenon Susan Gunelius Basingstoke [u.a.] Palgrave Macmillan 2008 XIX, 194 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Rowling, J. K. 1965- Harry Potter (DE-588)4629916-6 gnd rswk-swf Potter, Harry Fiktive Gestalt 1980- (DE-588)122613139 gnd rswk-swf Branding (Marketing) Brand name products Potter, Harry (Fictitious character) Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Potter, Harry Fiktive Gestalt 1980- (DE-588)122613139 p Markenpolitik (DE-588)4144679-3 s Marketingstrategie (DE-588)4120697-6 s DE-604 Rowling, J. K. 1965- Harry Potter (DE-588)4629916-6 u http://www.gbv.de/dms/zbw/563192925.pdfTest lizenzfrei Inhaltsverzeichnis http://www.loc.gov/catdir/enhancements/fy0829/2008016412-b.htmlTest Contributor biographical information lizenzfrei http://www.loc.gov/catdir/enhancements/fy0829/2008016412-d.htmlTest Publisher description lizenzfrei http://www.loc.gov/catdir/enhancements/fy0829/2008016412-t.htmlTest lizenzfrei Inhaltsverzeichnis |
spellingShingle | Gunelius, Susan Harry Potter the story of a global business phenomenon Rowling, J. K. 1965- Harry Potter (DE-588)4629916-6 gnd Potter, Harry Fiktive Gestalt 1980- (DE-588)122613139 gnd Branding (Marketing) Brand name products Potter, Harry (Fictitious character) Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
subject_GND | (DE-588)4629916-6 (DE-588)122613139 (DE-588)4144679-3 (DE-588)4120697-6 |
title | Harry Potter the story of a global business phenomenon |
title_auth | Harry Potter the story of a global business phenomenon |
title_exact_search | Harry Potter the story of a global business phenomenon |
title_exact_search_txtP | Harry Potter the story of a global business phenomenon |
title_full | Harry Potter the story of a global business phenomenon Susan Gunelius |
title_fullStr | Harry Potter the story of a global business phenomenon Susan Gunelius |
title_full_unstemmed | Harry Potter the story of a global business phenomenon Susan Gunelius |
title_short | Harry Potter |
title_sort | harry potter the story of a global business phenomenon |
title_sub | the story of a global business phenomenon |
topic | Rowling, J. K. 1965- Harry Potter (DE-588)4629916-6 gnd Potter, Harry Fiktive Gestalt 1980- (DE-588)122613139 gnd Branding (Marketing) Brand name products Potter, Harry (Fictitious character) Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
topic_facet | Rowling, J. K. 1965- Harry Potter Potter, Harry Fiktive Gestalt 1980- Branding (Marketing) Brand name products Potter, Harry (Fictitious character) Markenpolitik Marketingstrategie |
url | http://www.gbv.de/dms/zbw/563192925.pdfTest http://www.loc.gov/catdir/enhancements/fy0829/2008016412-b.htmlTest http://www.loc.gov/catdir/enhancements/fy0829/2008016412-d.htmlTest http://www.loc.gov/catdir/enhancements/fy0829/2008016412-t.htmlTest |
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