Value-based marketing: marketing strategies for corporate growth and shareholder value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2008
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XII, 367 S. Ill., graph. Darst. |
| ISBN: | 9780470773147 |
Internformat
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| 245 | 1 | 0 | |a Value-based marketing |b marketing strategies for corporate growth and shareholder value |c Peter Doyle |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chichester |b Wiley |c 2008 | |
| 300 | |a XII, 367 S. |b Ill., graph. Darst. | ||
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Corporations |x Valuation | |
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Datensatz im Suchindex
| _version_ | 1804138047398215680 |
|---|---|
| adam_text | CONTENTS PREFACE IX ABOUT THE AUTHOR , XIII PARTI PRINCIPLES OF VALUE
CREATION 1 MARKETING AND SHAREHOLDER VALUE 3 INTRODUCTION AND OBJECTIVES
MANAGING IN THE TWENTY-FIRST CENTURY MEASURING SUCCESS: SHAREHOLDER
VALUE MARKETING S LOST INFLUENCE MARKETING S NEW OPPORTUNITY THE
SHAREHOLDER VALUE PRINCIPLE CHALLENGES TO SHAREHOLDER VALUE
ACCOUNTING-BASED PERFORMANCE MEASURES THE CHANGING ROLE OF MARKETING
SUMMARY 2 THE SHAREHOLDER VALUE APPROACH 36 INTRODUCTION AND OBJECTIVES
PRINCIPLES OF VALUATION SHAREHOLDER VALUE ECONOMIC VALUE ADDED FINANCIAL
VALUE DRIVERS MARKETING VALUE DRIVERS ORGANISATIONAL VALUE DRIVERS
MARKETING APPLICATIONS OF SHAREHOLDER VALUE LIMITATIONS OF SHAREHOLDER
VALUE ANALYSIS SUMMARY 3 THE MARKETING VALUE DRIVER 73 INTRODUCTION AND
OBJECTIVES A NEW DEFINITION OF MARKETING CREATING CUSTOMER VALUE-
BUILDING THE DIFFERENTIAL ADVANTAGE BUILDING RELATIONSHIPS WITH
CUSTOMERS IMPLEMENTING RELATIONSHIP MARKETING VI CONTENTS ORGANISATIONAL
REQUIREMENTS THE CUSTOMER-FOCUSED ORGANISATION SUMMARY 4 THE GROWTH
IMPERATIVE 105 INTRODUCTION AND OBJECTIVES MARKETING, GROWTH AND
SHAREHOLDER VALUE PATHWAYS TO GROWTH DEVELOPING A GROWTH STRATEGY
SUMMARY PART II DEVELOPING HIGH-VALUE STRATEGIES 5 STRATEGIC POSITION
ASSESSMENT 151 INTRODUCTION AND OBJECTIVES AN OVERVIEW ASSESSING THE
CURRENT POSITION EXPLAINING THE CURRENT POSITION PROJECTING THE FUTURE
OF THE BUSINESS IMPLICATIONS OF THE STRATEGIC POSITION ASSESSMENT THE
VALUE-BASED PLAN STRATEGIC OBJECTIVES SUMMARY 6 VALUE-BASED MARKETING
STRATEGY 189 INTRODUCTION AND OBJECTIVES WHY STRATEGIC MARKETING PLANS?
CORPORATE LEVEL PLANNING BUSINESS UNIT PLANNING THE PLANNING PROCESS
SUMMARY PART III IMPLEMENTING HIGH-VALUE STRATEGIES 7 BUILDING BRANDS
227 INTRODUCTION AND OBJECTIVES THE ROLE OF INTANGIBLE ASSETS THE ROLE
OF THE BRAND BRANDS AND SHAREHOLDER VALUE HOW TO BUILD BRANDS ISSUES IN
BRANDING ORGANISING THE BRAND PORTFOLIO CONTENTS VALUING THE BRAND
SUMMARY 8 PRICING FOR VALUE 262 INTRODUCTION AND OBJECTIVES PRICE AND
SHAREHOLDER VALUE PRICING PRINCIPLES SETTING THE PRICE ADAPTING PRICES
TO CUSTOMERS AND PRODUCTS CHANGING THE PRICE PRICE MANAGEMENT SUMMARY 9
VALUE-BASED COMMUNICATIONS 300 INTRODUCTION AND OBJECTIVES
COMMUNICATIONS AND SHAREHOLDER VALUE COMMUNICATIONS AND CUSTOMERS
DEVELOPING A COMMUNICATIONS STRATEGY ALLOCATING ACROSS COMMUNICATIONS
CHANNELS VALUING COMMUNICATIONS STRATEGIES SUMMARY 10 VALUE-BASED
MARKETING IN THE DIGITAL AGE 325 INTRODUCTION AND OBJECTIVES THE GROWTH
AND DEVELOPMENT OF THE INTERNET DRIVERS OF CHANGE IN THE NEW ECONOMY
CREATING VALUE THROUGH THE WEB IMPLICATIONS FOR MARKETING STRATEGY
BUILDING THE BRAND ON THE INTERNET FUTURE PERSPECTIVES SUMMARY GLOSSARY
350 THE ADVISORY BOARD 351 INDEX 355
|
| adam_txt |
CONTENTS PREFACE IX ABOUT THE AUTHOR , XIII PARTI PRINCIPLES OF VALUE
CREATION 1 MARKETING AND SHAREHOLDER VALUE 3 INTRODUCTION AND OBJECTIVES
MANAGING IN THE TWENTY-FIRST CENTURY MEASURING SUCCESS: SHAREHOLDER
VALUE MARKETING'S LOST INFLUENCE MARKETING'S NEW OPPORTUNITY THE
SHAREHOLDER VALUE PRINCIPLE CHALLENGES TO SHAREHOLDER VALUE
ACCOUNTING-BASED PERFORMANCE MEASURES THE CHANGING ROLE OF MARKETING
SUMMARY 2 THE SHAREHOLDER VALUE APPROACH 36 INTRODUCTION AND OBJECTIVES
PRINCIPLES OF VALUATION SHAREHOLDER VALUE ECONOMIC VALUE ADDED FINANCIAL
VALUE DRIVERS MARKETING VALUE DRIVERS ORGANISATIONAL VALUE DRIVERS
MARKETING APPLICATIONS OF SHAREHOLDER VALUE LIMITATIONS OF SHAREHOLDER
VALUE ANALYSIS SUMMARY 3 THE MARKETING VALUE DRIVER 73 INTRODUCTION AND
OBJECTIVES A NEW DEFINITION OF MARKETING CREATING CUSTOMER VALUE-
BUILDING THE DIFFERENTIAL ADVANTAGE BUILDING RELATIONSHIPS WITH
CUSTOMERS IMPLEMENTING RELATIONSHIP MARKETING VI CONTENTS ORGANISATIONAL
REQUIREMENTS THE CUSTOMER-FOCUSED ORGANISATION SUMMARY 4 THE GROWTH
IMPERATIVE 105 INTRODUCTION AND OBJECTIVES MARKETING, GROWTH AND
SHAREHOLDER VALUE PATHWAYS TO GROWTH DEVELOPING A GROWTH STRATEGY
SUMMARY PART II DEVELOPING HIGH-VALUE STRATEGIES 5 STRATEGIC POSITION
ASSESSMENT 151 INTRODUCTION AND OBJECTIVES AN OVERVIEW ASSESSING THE
CURRENT POSITION EXPLAINING THE CURRENT POSITION PROJECTING THE FUTURE
OF THE BUSINESS IMPLICATIONS OF THE STRATEGIC POSITION ASSESSMENT THE
VALUE-BASED PLAN STRATEGIC OBJECTIVES SUMMARY 6 VALUE-BASED MARKETING
STRATEGY 189 INTRODUCTION AND OBJECTIVES WHY STRATEGIC MARKETING PLANS?
CORPORATE LEVEL PLANNING BUSINESS UNIT PLANNING THE PLANNING PROCESS
SUMMARY PART III IMPLEMENTING HIGH-VALUE STRATEGIES 7 BUILDING BRANDS
227 INTRODUCTION AND OBJECTIVES THE ROLE OF INTANGIBLE ASSETS THE ROLE
OF THE BRAND BRANDS AND SHAREHOLDER VALUE HOW TO BUILD BRANDS ISSUES IN
BRANDING ORGANISING THE BRAND PORTFOLIO CONTENTS VALUING THE BRAND
SUMMARY 8 PRICING FOR VALUE 262 INTRODUCTION AND OBJECTIVES PRICE AND
SHAREHOLDER VALUE PRICING PRINCIPLES SETTING THE PRICE ADAPTING PRICES
TO CUSTOMERS AND PRODUCTS CHANGING THE PRICE PRICE MANAGEMENT SUMMARY 9
VALUE-BASED COMMUNICATIONS 300 INTRODUCTION AND OBJECTIVES
COMMUNICATIONS AND SHAREHOLDER VALUE COMMUNICATIONS AND CUSTOMERS
DEVELOPING A COMMUNICATIONS STRATEGY ALLOCATING ACROSS COMMUNICATIONS
CHANNELS VALUING COMMUNICATIONS STRATEGIES SUMMARY 10 VALUE-BASED
MARKETING IN THE DIGITAL AGE 325 INTRODUCTION AND OBJECTIVES THE GROWTH
AND DEVELOPMENT OF THE INTERNET DRIVERS OF CHANGE IN THE NEW ECONOMY
CREATING VALUE THROUGH THE WEB IMPLICATIONS FOR MARKETING STRATEGY
BUILDING THE BRAND ON THE INTERNET FUTURE PERSPECTIVES SUMMARY GLOSSARY
350 THE ADVISORY BOARD 351 INDEX 355 |
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| author | Doyle, Peter 1943-2003 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| isbn | 9780470773147 |
| language | English |
| lccn | 2008032150 |
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| spelling | Doyle, Peter 1943-2003 Verfasser (DE-588)130298689 aut Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle 2. ed. Chichester Wiley 2008 XII, 367 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Management Corporations Valuation Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Shareholder-Value-Analyse (DE-588)4353913-0 gnd rswk-swf Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Marketing (DE-588)4037589-4 s Wertorientiertes Management (DE-588)4776793-5 s DE-604 Shareholder-Value-Analyse (DE-588)4353913-0 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 SWBplus Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016758741&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doyle, Peter 1943-2003 Value-based marketing marketing strategies for corporate growth and shareholder value Marketing Management Corporations Valuation Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd Wertorientiertes Management (DE-588)4776793-5 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4353913-0 (DE-588)4776793-5 |
| title | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_auth | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_exact_search | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_exact_search_txtP | Value-based marketing marketing strategies for corporate growth and shareholder value |
| title_full | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_fullStr | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_full_unstemmed | Value-based marketing marketing strategies for corporate growth and shareholder value Peter Doyle |
| title_short | Value-based marketing |
| title_sort | value based marketing marketing strategies for corporate growth and shareholder value |
| title_sub | marketing strategies for corporate growth and shareholder value |
| topic | Marketing Management Corporations Valuation Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Shareholder-Value-Analyse (DE-588)4353913-0 gnd Wertorientiertes Management (DE-588)4776793-5 gnd |
| topic_facet | Marketing Management Corporations Valuation Marketingstrategie Marketing Shareholder-Value-Analyse Wertorientiertes Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016758741&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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