APA (7th ed.) Citation

(2008). Brands as means of self-expression: A cross-cultural comparison. Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim.

Chicago Style (17th ed.) Citation

Brands as Means of Self-expression: A Cross-cultural Comparison. Mannheim: Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim, 2008.

MLA (9th ed.) Citation

Brands as Means of Self-expression: A Cross-cultural Comparison. Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim, 2008.

Warning: These citations may not always be 100% accurate.