Brands as means of self-expression: a cross-cultural comparison
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim
2008
|
| Schriftenreihe: | Series: Research papers
W119e |
| Schlagworte: | |
| Beschreibung: | 38 Bl. |
Internformat
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| 245 | 1 | 0 | |a Brands as means of self-expression |b a cross-cultural comparison |c Kuester, S. ; Hess, S. ; Young, J. ; Hinkel, J. |
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| id | DE-604.BV035082683 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:07:45Z |
| indexdate | 2024-07-09T21:21:47Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016750908 |
| oclc_num | 299990528 |
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| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 38 Bl. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim |
| record_format | marc |
| series | Series: Research papers |
| series2 | Series: Research papers |
| spelling | Brands as means of self-expression a cross-cultural comparison Kuester, S. ; Hess, S. ; Young, J. ; Hinkel, J. Mannheim Inst. für Marktorientierte Unternehmensführung, Univ. Mannheim 2008 38 Bl. txt rdacontent n rdamedia nc rdacarrier Series: Research papers W119e Deutschland stw Ethnopsychologie stw Frankreich stw Internationales Marketing stw Markenpolitik stw Marketingtheorie stw Produktimage stw Südkorea stw USA stw Vergleich stw Kuester, Sabine Sonstige (DE-588)135574609 oth Heß, Silke C. 1980- Sonstige (DE-588)136326382 oth Series: Research papers W119e (DE-604)BV013936955 119 |
| spellingShingle | Brands as means of self-expression a cross-cultural comparison Series: Research papers Deutschland stw Ethnopsychologie stw Frankreich stw Internationales Marketing stw Markenpolitik stw Marketingtheorie stw Produktimage stw Südkorea stw USA stw Vergleich stw |
| title | Brands as means of self-expression a cross-cultural comparison |
| title_auth | Brands as means of self-expression a cross-cultural comparison |
| title_exact_search | Brands as means of self-expression a cross-cultural comparison |
| title_exact_search_txtP | Brands as means of self-expression a cross-cultural comparison |
| title_full | Brands as means of self-expression a cross-cultural comparison Kuester, S. ; Hess, S. ; Young, J. ; Hinkel, J. |
| title_fullStr | Brands as means of self-expression a cross-cultural comparison Kuester, S. ; Hess, S. ; Young, J. ; Hinkel, J. |
| title_full_unstemmed | Brands as means of self-expression a cross-cultural comparison Kuester, S. ; Hess, S. ; Young, J. ; Hinkel, J. |
| title_short | Brands as means of self-expression |
| title_sort | brands as means of self expression a cross cultural comparison |
| title_sub | a cross-cultural comparison |
| topic | Deutschland stw Ethnopsychologie stw Frankreich stw Internationales Marketing stw Markenpolitik stw Marketingtheorie stw Produktimage stw Südkorea stw USA stw Vergleich stw |
| topic_facet | Deutschland Ethnopsychologie Frankreich Internationales Marketing Markenpolitik Marketingtheorie Produktimage Südkorea USA Vergleich |
| volume_link | (DE-604)BV013936955 |
| work_keys_str_mv | AT kuestersabine brandsasmeansofselfexpressionacrossculturalcomparison AT heßsilkec brandsasmeansofselfexpressionacrossculturalcomparison |