Tourism: principles and practice
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Harlow, England [u.a.]
Prentice Hall Financial Times
2008
|
| Ausgabe: | 4th ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIX, 704 S. zahl. Ill., graph. Darst. Student access kit |
| ISBN: | 9780273711261 |
Internformat
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| 264 | 1 | |a Harlow, England [u.a.] |b Prentice Hall Financial Times |c 2008 | |
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Tourism | |
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Datensatz im Suchindex
| _version_ | 1804138021638897664 |
|---|---|
| adam_text | CHRIS COOPER, JOHN FLETCHER, ALAN FYALL, DAVID GILBERT AND STEPHEN
WANHILL DD FOURTH EDITION GUIDED TOUR XII CASE MATRIX XIV AUTHORS AND
CONTRIBUTORS XVIII PREFACE XXI PUBLISHER S ACKNOWLEDGEMENTS XXIV
ABBREVIATIONS XXVIII 0 AN INTRODUCTION TO TOURISM 2 CHRIS COOPER
LEARNING OUTCOMES 2 INTRODUCTION 3 TOURISM - MYTHS AND REALITIES 3 THE
SUBJECT OF TOURISM 5 A TOURISM SYSTEM 7 DEFINITIONS OF TOURISM 11
INTERRELATIONSHIPS AND CLASSIFICATIONS 15 CONCLUSION 20 ANNOTATED
FURTHER READING 21 PART 1 TOURISM DEMAND 27 1 MANAGING TOURISM DEMAND 30
CHRIS COOPER LEARNING OUTCOMES 30 INTRODUCTION 31 MANAGING TOURISM
DEMAND 31 DEFINITIONS OF TOURISM DEMAND 33 CONCEPTS OF TOURISM DEMAND 33
DEMAND SCHEDULES 36 CONCLUSION 38 ANNOTATED FURTHER READING 39 2 TOURISM
CONSUMER BEHAVIOUR 42 CHRIS COOPER AND DAVID GILBERT LEARNING OUTCOMES
42 INTRODUCTION 43 THE INDIVIDUAL DECISION-MAKING PROCESS 43 THE
FUNDAMENTALS OF CONSUMER BEHAVIOUR AND TOURISM 43 ENERGISERS AND
EFFECTORS OF DEMAND 45 ROLES AND THE DECISION-MAKING PROCESS IN TOURISM
50 MODELS OF CONSUMER BEHAVIOUR IN TOURISM 54 THE BUYING DECISION
PROCESS IN TOURISM 55 THE WAY FORWARD 64 CONCLUSION 65 ANNOTATED FURTHER
READING 66 3 MEASURING DEMAND FOR TOURISM 72 CHRIS COOPER LEARNING
OUTCOMES 72 INTRODUCTION 73 DEMAND FOR INTERNATIONAL TOURISM 73 DEMAND
FOR DOMESTIC TOURISM * 77 USING TOURISM STATISTICS 82 RESEARCH-DRIVEN
TOURISM MARKET INTELLIGENCE 83 THE RESEARCH PROCESS 84 CONCLUSION 91
ANNOTATED FURTHER READING 92 4 TOURISM DEMAND DETERMINANTS AND
FORECASTING 96 CHRIS COOPER LEARNING OUTCOMES 96 INTRODUCTION 97
DETERMINANTS OF DEMAND FOR TOURISM 97 SUPPRESSED DEMAND FOR TOURISM 102
MACRO DETERMINANTS OF TOURISM DEMAND 103 STEP ANALYSIS 104 FORECASTING
TOURISM DEMAND 107 CONCLUSION 117 ANNOTATED FURTHER READING 118 PART 2
THE TOURISM DESTINATION 125 THE ECONOMIC IMPACT OF TOURISM JOHN FLETCHER
LEARNING OUTCOMES INTRODUCTION OVERVIEW THE GENERATION OF ECONOMIC
IMPACTS BY TOURIST SPENDING LEAKAGES OF EXPENDITURE OUT OF THE LOCAL
ECONOMY THE MEASUREMENT OF ECONOMIC IMPACT THE MULTIPLIER CONCEPT TYPES
OF MULTIPLIER METHODOLOGICAL APPROACHES WEAKNESSES AND LIMITATIONS OF
MULTIPLIER MODELS THE POLICY IMPLICATIONS OF MULTIPLIER ANALYSIS
CONCLUSION ANNOTATED FURTHER READING 128 128 129 129 136 136 136 138 140
141 146 151 153 154 PHOTOGRAPH: FRUIT MARKET, CHENNAI, INDIA KATHERINE
HARDING VIII CONTENTS 6 THE ENVIRONMENTAL IMPACT OF TOURISM JOHN
FLETCHER LEARNING OUTCOMES INTRODUCTION ENVIRONMENTAL IMPACT
ENVIRONMENTAL IMPACT ASSESSMENT THE EIA PROCESS ENVIRONMENTAL AUDITING
ENVIRONMENTAL ACTION PROGRAMMES CONCLUSION ANNOTATED FURTHER READING 7
THE SOCIO-CULTURAL IMPACT OF TOURISM JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION THE NATURE OF SOCIO-CULTURAL IMPACTS OF TOURISM APPROACHES
TO THE STUDY OF SOCIO-CULTURAL IMPACTS OF TOURISM THE TOURISM
DEVELOPMENT PROCESS THE PSYCHOLOGICAL BASIS OF TOURISM DEVELOPMENT THE
SOCIOLOGICAL BASIS OF TOURISM DEVELOPMENT SOME GENERAL NEGATIVE
SOCIO-CULTURAL IMPACTS OF TOURISM SOME SPECIFIC NEGATIVE SOCIO-CULTURAL
IMPACTS OF TOURISM SOME GENERAL POSITIVE SOCIO-CULTURAL IMPACTS
ASSOCIATED WITH TOURISM METHODS OF MEASURING THE SOCIO-CULTURAL 160 10
TOURISM UNDER CRISES BAS AMELUNG AND YEGANEH MORAKABATI 160 LEARNING
OUTCOMES 161 INTRODUCTION 161 NATURAL AND MAN-MADE DISASTERS AND THE 165
TOURISM INDUSTRY 167 DESTINATION RISK 171 TOURISM AND TERRORISM 173 RISK
PERCEPTION 179 CLIMATE CHANGE AND TOURISM 180 CONCLUSION 186 186 187 187
188 190 190 192 196 199 205 IMPACT OT TOURISM CONCLUSION ANNOTATED
FURTHER READING SUSTAINABLE TOURISM JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION HISTORICAL BACKGROUND DEFINITIONS OF SUSTAINABILITY
DEFINITIONS OF SUSTAINABLE TOURISM SUSTAINABILITY OF TOURISM
SUSTAINABILITY AS A STRATEGY CONCLUSION ANNOTATED FURTHER READING
TOURISM AND DEVELOPMENT PLANNING JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION TOURISM AND ECONOMIC DEVELOPMENT THEORIES INTEGRATED
PLANNING AND DEVELOPMENT DEVELOPMENT PLANNING LAYERS THE TOURISM
DEVELOPMENT PLANNING PROCESS TOURISM DEVELOPMENT PLANNING: WHEN IT GOES
WRONG CONCLUSION ANNOTATED FURTHER READING 206 208 210 214 214 215 215
216 218 219 236 238 239 244 244 245 245 250 259 260 269 273 274 PART 3
THE TOURISM SECTOR 11 ATTRACTIONS ALAN FYALL AND STEPHEN WANHILL
LEARNING OUTCOMES INTRODUCTION THE NATURE AND PURPOSE OF ATTRACTIONS
CHARACTERISTICS OF ATTRACTIONS NATURAL ATTRACTIONS MAN-MADE ATTRACTIONS
DEVELOPING ATTRACTIONS MANAGING ATTRACTIONS CONCLUSION ANNOTATED FURTHER
READING 12 ACCOMMODATION PAUL BARRON AND TOM BAUM LEARNING OUTCOMES
INTRODUCTION ACCOMMODATION AND THE TOURISM PRODUCT DEFINING THE
ACCOMMODATION SECTOR THE DISTINCTIVE NATURE OF ACCOMMODATION THE
MANAGEMENT OF COMMERCIAL ACCOMMODATION SECTORAL OVERLAP SECTOR ORIGINS
AND THE INFLUENCE OF THE USA QUALITY ISSUES AND GRADING IN THE
ACCOMMODATION SECTOR THE ACCOMMODATION SECTOR AND ENVIRONMENTAL ISSUES
INFORMATION TECHNOLOGY AND THE ACCOMMODATION SECTOR ; HUMAN RESOURCES
AND THE ACCOMMODATION SECTOR CONCLUSION ANNOTATED FURTHER READING 13
INTERMEDIARIES ALAN FYALL AND STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION THE NATURE OF INTERMEDIATION THE ROLE OF THE RETAIL AGENT
THE ROLE OF THE TOUR OPERATOR/WHOLESALER CONCLUSION ANNOTATED FURTHER
READING 278 278 279 279 280 284 286 287 296 303 308 308 309 309 310 315
319 320 325 335 336 342 342 343 344 345 352 353 354 355 357 363 364 364
365 366 372 372 373 373 385 389 399 400 CONTENTS IX 14 TRANSPORTATION
JOHN WESTLAKE AND DEREK ROBBINS LEARNING OUTCOMES INTRODUCTION TRANSPORT
AS A COMPONENT OF THE TOURIST PRODUCT COMPONENTS OF THE TRANSPORTATION
SYSTEM COMPETITOR ANALYSIS POLITICAL INFLUENCES ON TRANSPORT FOR TOURISM
REGULATION OF COMPETITION FUTURE TRENDS CONCLUSION ANNOTATED FURTHER
READING 15 PUBLIC SECTOR AND POLICY STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION PUBLIC POLICY FRAMEWORK ADMINISTRATIVE FRAMEWORK IMPACT OF
THE PUBLIC SECTOR INTERVENTION POLICY CONCLUSION ANNOTATED FURTHER
READING 16 DESTINATIONS ALAN FYALL AND STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION THE NATURE AND ROLE OF DESTINATIONS DESTINATION TRENDS.
DESTINATION MANAGEMENT AND MARKETING CONCLUSION ANNOTATED FURTHER
READING PART 4 MARKETING FOR TOURISM 17 MANAGING MARKETING FOR TOURISM
DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS MARKETING? THE
EVOLUTION OF MARKETING DEFINITIONS AND CONCEPTS OF MARKETING THE
DIFFERENCES BETWEEN MARKETING AND SELLING DIFFERENT BUSINESS
PHILOSOPHIES MARKETING ORIENTATION TOURISM AS A SERVICE PRODUCT TOURISM
PRODUCTS AND RISK PLANNING THE SERVICE ENCOUNTER QUALITY MANAGEMENT
MANAGEMENT TASKS THE ADOPTION OF A MARKETING ORIENTATION CRITICISMS OF
THE MARKETING CONCEPT A SOCIETAL MARKETING APPROACH CONCLUSION ANNOTATED
FURTHER READING 404 404 405 405 407 413 423 424 426 430 AO-T 438 438 439
439 444 448 462 463 464 474 474 475 475 481 491 497 499 505 510 510 511
511 511 513 516 516 518 520 523 524 526 535 536 537 539 540 541 18
MARKETING PLANNING DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS
MARKETING PLANNING? THE MARKETING ENVIRONMENT OF THE ORGANISATION THE
PURPOSE OF THE MARKETING PLAN SUCCESSFUL PLANNING STRUCTURE OF THE
MARKETING PLAN CONCLUSION ANNOTATED FURTHER READING 19 MARKETING MIX
APPLICATIONS DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS THE
MARKETING MIX? PRODUCT PRICE PROMOTION PLACE (DISTRIBUTION) THE
MARKETING MIX REVISITED: ARE THE FOUR PS SUFFICIENT? DESTINATION
MARKETING CONCLUSION ANNOTATED FURTHER READING 20 INFORMATION TECHNOLOGY
IN TOURISM DIMITRIOS BUHALIS LEARNING OUTCOMES INTRODUCTION INFORMATION
COMMUNICATION TECHNOLOGIES AS A BUSINESS TOOL E-TOURISM: TOURISM AND
INFORMATION COMMUNICATION TECHNOLOGIES E-TOURISM AND THE TOURISM
INDUSTRY SECTORS CONCLUSION ANNOTATED FURTHER READING PART 5 TOURISM
FUTURES 21 THE FUTURE OF TOURISM CHRIS COOPER LEARNING OUTCOMES
INTRODUCTION APPROACHING THE FUTURE THE EXTERNAL ENVIRONMENT FOR
TOURISM: FUTURE DRIVERS COMPONENTS OF THE TOURISM SYSTEM: FUTURE DRIVERS
HUMAN RESOURCES FOR TOURISM CONCLUSION ANNOTATED FURTHER READING
GLOSSARY INDEX 546 546 547 547 548 549 551 553 570 571 576 576 577 577
579 586 593 601 606 611 616 617 622 622 623 623 626 634 647 648 655 658
658 659 659 662 669 675 676 677 681 689
|
| adam_txt |
CHRIS COOPER, JOHN FLETCHER, ALAN FYALL, DAVID GILBERT AND STEPHEN
WANHILL DD FOURTH EDITION GUIDED TOUR XII CASE MATRIX XIV AUTHORS AND
CONTRIBUTORS XVIII PREFACE XXI PUBLISHER'S ACKNOWLEDGEMENTS XXIV
ABBREVIATIONS XXVIII 0 AN INTRODUCTION TO TOURISM 2 CHRIS COOPER
LEARNING OUTCOMES 2 INTRODUCTION 3 TOURISM - MYTHS AND REALITIES 3 THE
SUBJECT OF TOURISM 5 A TOURISM SYSTEM 7 DEFINITIONS OF TOURISM 11
INTERRELATIONSHIPS AND CLASSIFICATIONS 15 CONCLUSION 20 ANNOTATED
FURTHER READING 21 PART 1 TOURISM DEMAND 27 1 MANAGING TOURISM DEMAND 30
CHRIS COOPER LEARNING OUTCOMES 30 INTRODUCTION 31 MANAGING TOURISM
DEMAND 31 DEFINITIONS OF TOURISM DEMAND 33 CONCEPTS OF TOURISM DEMAND 33
DEMAND SCHEDULES 36 CONCLUSION 38 ANNOTATED FURTHER READING 39 2 TOURISM
CONSUMER BEHAVIOUR 42 CHRIS COOPER AND DAVID GILBERT LEARNING OUTCOMES
42 INTRODUCTION 43 THE INDIVIDUAL DECISION-MAKING PROCESS 43 THE
FUNDAMENTALS OF CONSUMER BEHAVIOUR AND TOURISM 43 ENERGISERS AND
EFFECTORS OF DEMAND 45 ROLES AND THE DECISION-MAKING PROCESS IN TOURISM
50 MODELS OF CONSUMER BEHAVIOUR IN TOURISM 54 THE BUYING DECISION
PROCESS IN TOURISM 55 THE WAY FORWARD 64 CONCLUSION 65 ANNOTATED FURTHER
READING 66 3 MEASURING DEMAND FOR TOURISM 72 CHRIS COOPER LEARNING
OUTCOMES 72 INTRODUCTION 73 DEMAND FOR INTERNATIONAL TOURISM 73 DEMAND
FOR DOMESTIC TOURISM * 77 USING TOURISM STATISTICS 82 RESEARCH-DRIVEN
TOURISM MARKET INTELLIGENCE 83 THE RESEARCH PROCESS 84 CONCLUSION 91
ANNOTATED FURTHER READING 92 4 TOURISM DEMAND DETERMINANTS AND
FORECASTING 96 CHRIS COOPER LEARNING OUTCOMES 96 INTRODUCTION 97
DETERMINANTS OF DEMAND FOR TOURISM 97 SUPPRESSED DEMAND FOR TOURISM 102
MACRO DETERMINANTS OF TOURISM DEMAND 103 STEP ANALYSIS 104 FORECASTING
TOURISM DEMAND 107 CONCLUSION 117 ANNOTATED FURTHER READING 118 PART 2
THE TOURISM DESTINATION 125 THE ECONOMIC IMPACT OF TOURISM JOHN FLETCHER
LEARNING OUTCOMES INTRODUCTION OVERVIEW THE GENERATION OF ECONOMIC
IMPACTS BY TOURIST SPENDING LEAKAGES OF EXPENDITURE OUT OF THE LOCAL
ECONOMY THE MEASUREMENT OF ECONOMIC IMPACT THE MULTIPLIER CONCEPT TYPES
OF MULTIPLIER METHODOLOGICAL APPROACHES WEAKNESSES AND LIMITATIONS OF
MULTIPLIER MODELS THE POLICY IMPLICATIONS OF MULTIPLIER ANALYSIS
CONCLUSION ANNOTATED FURTHER READING 128 128 129 129 136 136 136 138 140
141 146 151 153 154 PHOTOGRAPH: FRUIT MARKET, CHENNAI, INDIA KATHERINE
HARDING VIII CONTENTS 6 THE ENVIRONMENTAL IMPACT OF TOURISM JOHN
FLETCHER LEARNING OUTCOMES INTRODUCTION ENVIRONMENTAL IMPACT
ENVIRONMENTAL IMPACT ASSESSMENT THE EIA PROCESS ENVIRONMENTAL AUDITING
ENVIRONMENTAL ACTION PROGRAMMES CONCLUSION ANNOTATED FURTHER READING 7
THE SOCIO-CULTURAL IMPACT OF TOURISM JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION THE NATURE OF SOCIO-CULTURAL IMPACTS OF TOURISM APPROACHES
TO THE STUDY OF SOCIO-CULTURAL IMPACTS OF TOURISM THE TOURISM
DEVELOPMENT PROCESS THE PSYCHOLOGICAL BASIS OF TOURISM DEVELOPMENT THE
SOCIOLOGICAL BASIS OF TOURISM DEVELOPMENT SOME GENERAL NEGATIVE
SOCIO-CULTURAL IMPACTS OF TOURISM SOME SPECIFIC NEGATIVE SOCIO-CULTURAL
IMPACTS OF TOURISM SOME GENERAL POSITIVE SOCIO-CULTURAL IMPACTS
ASSOCIATED WITH TOURISM METHODS OF MEASURING THE SOCIO-CULTURAL 160 10
TOURISM UNDER CRISES BAS AMELUNG AND YEGANEH MORAKABATI 160 LEARNING
OUTCOMES 161 INTRODUCTION 161 NATURAL AND MAN-MADE DISASTERS AND THE 165
TOURISM INDUSTRY 167 DESTINATION RISK 171 TOURISM AND TERRORISM 173 RISK
PERCEPTION 179 CLIMATE CHANGE AND TOURISM 180 CONCLUSION 186 186 187 187
188 190 190 192 196 199 205 IMPACT OT TOURISM CONCLUSION ANNOTATED
FURTHER READING SUSTAINABLE TOURISM JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION HISTORICAL BACKGROUND DEFINITIONS OF SUSTAINABILITY
DEFINITIONS OF SUSTAINABLE TOURISM SUSTAINABILITY OF TOURISM
SUSTAINABILITY AS A STRATEGY CONCLUSION ANNOTATED FURTHER READING
TOURISM AND DEVELOPMENT PLANNING JOHN FLETCHER LEARNING OUTCOMES
INTRODUCTION TOURISM AND ECONOMIC DEVELOPMENT THEORIES INTEGRATED
PLANNING AND DEVELOPMENT DEVELOPMENT PLANNING LAYERS THE TOURISM
DEVELOPMENT PLANNING PROCESS TOURISM DEVELOPMENT PLANNING: WHEN IT GOES
WRONG CONCLUSION ANNOTATED FURTHER READING 206 208 210 214 214 215 215
216 218 219 236 238 239 244 244 245 245 250 259 260 269 273 274 PART 3
THE TOURISM SECTOR 11 ATTRACTIONS ALAN FYALL AND STEPHEN WANHILL
LEARNING OUTCOMES INTRODUCTION THE NATURE AND PURPOSE OF ATTRACTIONS
CHARACTERISTICS OF ATTRACTIONS NATURAL ATTRACTIONS MAN-MADE ATTRACTIONS
DEVELOPING ATTRACTIONS MANAGING ATTRACTIONS CONCLUSION ANNOTATED FURTHER
READING 12 ACCOMMODATION PAUL BARRON AND TOM BAUM LEARNING OUTCOMES
INTRODUCTION ACCOMMODATION AND THE TOURISM PRODUCT DEFINING THE
ACCOMMODATION SECTOR THE DISTINCTIVE NATURE OF ACCOMMODATION THE
MANAGEMENT OF COMMERCIAL ACCOMMODATION SECTORAL OVERLAP SECTOR ORIGINS
AND THE INFLUENCE OF THE USA QUALITY ISSUES AND GRADING IN THE
ACCOMMODATION SECTOR THE ACCOMMODATION SECTOR AND ENVIRONMENTAL ISSUES
INFORMATION TECHNOLOGY AND THE ACCOMMODATION SECTOR ; HUMAN RESOURCES
AND THE ACCOMMODATION SECTOR CONCLUSION ANNOTATED FURTHER READING 13
INTERMEDIARIES ALAN FYALL AND STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION THE NATURE OF INTERMEDIATION THE ROLE OF THE RETAIL AGENT
THE ROLE OF THE TOUR OPERATOR/WHOLESALER CONCLUSION ANNOTATED FURTHER
READING 278 278 279 279 280 284 286 287 296 303 308 308 309 309 310 315
319 320 325 335 336 342 342 343 344 345 352 353 354 355 357 363 364 364
365 366 372 372 373 373 385 389 399 400 CONTENTS IX 14 TRANSPORTATION
JOHN WESTLAKE AND DEREK ROBBINS LEARNING OUTCOMES INTRODUCTION TRANSPORT
AS A COMPONENT OF THE TOURIST PRODUCT COMPONENTS OF THE TRANSPORTATION
SYSTEM COMPETITOR ANALYSIS POLITICAL INFLUENCES ON TRANSPORT FOR TOURISM
REGULATION OF COMPETITION FUTURE TRENDS CONCLUSION ANNOTATED FURTHER
READING 15 PUBLIC SECTOR AND POLICY STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION PUBLIC POLICY FRAMEWORK ADMINISTRATIVE FRAMEWORK IMPACT OF
THE PUBLIC SECTOR INTERVENTION POLICY CONCLUSION ANNOTATED FURTHER
READING 16 DESTINATIONS ALAN FYALL AND STEPHEN WANHILL LEARNING OUTCOMES
INTRODUCTION THE NATURE AND ROLE OF DESTINATIONS DESTINATION TRENDS.
DESTINATION MANAGEMENT AND MARKETING CONCLUSION ANNOTATED FURTHER
READING PART 4 MARKETING FOR TOURISM 17 MANAGING MARKETING FOR TOURISM
DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS MARKETING? THE
EVOLUTION OF MARKETING DEFINITIONS AND CONCEPTS OF MARKETING THE
DIFFERENCES BETWEEN MARKETING AND SELLING DIFFERENT BUSINESS
PHILOSOPHIES MARKETING ORIENTATION TOURISM AS A SERVICE PRODUCT TOURISM
PRODUCTS AND RISK PLANNING THE SERVICE ENCOUNTER QUALITY MANAGEMENT
MANAGEMENT TASKS THE ADOPTION OF A MARKETING ORIENTATION CRITICISMS OF
THE MARKETING CONCEPT A SOCIETAL MARKETING APPROACH CONCLUSION ANNOTATED
FURTHER READING 404 404 405 405 407 413 423 424 426 430 AO-T 438 438 439
439 444 448 462 463 464 474 474 475 475 481 491 497 499 505 510 510 511
511 511 513 516 516 518 520 523 524 526 535 536 537 539 540 541 18
MARKETING PLANNING DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS
MARKETING PLANNING? THE MARKETING ENVIRONMENT OF THE ORGANISATION THE
PURPOSE OF THE MARKETING PLAN SUCCESSFUL PLANNING STRUCTURE OF THE
MARKETING PLAN CONCLUSION ANNOTATED FURTHER READING 19 MARKETING MIX
APPLICATIONS DAVID GILBERT LEARNING OUTCOMES INTRODUCTION WHAT IS THE
MARKETING MIX? PRODUCT PRICE PROMOTION PLACE (DISTRIBUTION) THE
MARKETING MIX REVISITED: ARE THE FOUR PS SUFFICIENT? DESTINATION
MARKETING CONCLUSION ANNOTATED FURTHER READING 20 INFORMATION TECHNOLOGY
IN TOURISM DIMITRIOS BUHALIS LEARNING OUTCOMES INTRODUCTION INFORMATION
COMMUNICATION TECHNOLOGIES AS A BUSINESS TOOL E-TOURISM: TOURISM AND
INFORMATION COMMUNICATION TECHNOLOGIES E-TOURISM AND THE TOURISM
INDUSTRY SECTORS CONCLUSION ANNOTATED FURTHER READING PART 5 TOURISM
FUTURES 21 THE FUTURE OF TOURISM CHRIS COOPER LEARNING OUTCOMES
INTRODUCTION APPROACHING THE FUTURE THE EXTERNAL ENVIRONMENT FOR
TOURISM: FUTURE DRIVERS COMPONENTS OF THE TOURISM SYSTEM: FUTURE DRIVERS
HUMAN RESOURCES FOR TOURISM CONCLUSION ANNOTATED FURTHER READING
GLOSSARY INDEX 546 546 547 547 548 549 551 553 570 571 576 576 577 577
579 586 593 601 606 611 616 617 622 622 623 623 626 634 647 648 655 658
658 659 659 662 669 675 676 677 681 689 |
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| author_GND | (DE-588)130201111 |
| building | Verbundindex |
| bvnumber | BV035072800 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 |
| callnumber-search | G155.A1 |
| callnumber-sort | G 3155 A1 |
| callnumber-subject | G - General Geography |
| classification_rvk | QQ 900 |
| ctrlnum | (OCoLC)845261589 (DE-599)GBV562153187 |
| dewey-full | 338.4/791 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/791 |
| dewey-search | 338.4/791 |
| dewey-sort | 3338.4 3791 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4th ed |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV035072800 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:04:42Z |
| indexdate | 2024-07-09T21:21:34Z |
| institution | BVB |
| isbn | 9780273711261 |
| language | English |
| lccn | 2008001813 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016741166 |
| oclc_num | 845261589 |
| open_access_boolean | |
| owner | DE-859 |
| owner_facet | DE-859 |
| physical | XXIX, 704 S. zahl. Ill., graph. Darst. Student access kit |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Prentice Hall Financial Times |
| record_format | marc |
| spelling | Tourism principles and practice Chris Cooper ... [et al.] 4th ed Harlow, England [u.a.] Prentice Hall Financial Times 2008 XXIX, 704 S. zahl. Ill., graph. Darst. Student access kit txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Tourism Tourismus (DE-588)4018406-7 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Tourismus (DE-588)4018406-7 s DE-604 Cooper, Christopher P. 1952- Sonstige (DE-588)130201111 oth http://www.gbv.de/dms/zbw/562153187.pdfTest lizenzfrei Inhaltsverzeichnis GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016741166&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Tourism principles and practice Tourism Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4151278-9 |
| title | Tourism principles and practice |
| title_auth | Tourism principles and practice |
| title_exact_search | Tourism principles and practice |
| title_exact_search_txtP | Tourism principles and practice |
| title_full | Tourism principles and practice Chris Cooper ... [et al.] |
| title_fullStr | Tourism principles and practice Chris Cooper ... [et al.] |
| title_full_unstemmed | Tourism principles and practice Chris Cooper ... [et al.] |
| title_short | Tourism |
| title_sort | tourism principles and practice |
| title_sub | principles and practice |
| topic | Tourism Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Tourism Tourismus Einführung |
| url | http://www.gbv.de/dms/zbw/562153187.pdfTest http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016741166&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis