Media / impact: an introduction to mass media
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Wadsworth Cengage Learning
2009
|
| Ausgabe: | 8th ed. ; 2009 update |
| Schlagworte: | |
| Beschreibung: | Mass media industries: Mass media and everyday life; Books, rearranging the page; Newspapers, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages: News and information, getting personal; Society, culture and politics, shaping the issues; Law and regulation, rewriting the rules; Ethics, placing responsibility; Global media, discovering new markets -- Glossary of media terms |
| Beschreibung: | XXXII, 400 S. zahlr. Ill. |
| ISBN: | 0495565962 9780495565963 |
Internformat
MARC
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| 100 | 1 | |a Biagi, Shirley |d 1944- |e Verfasser |0 (DE-588)142013854 |4 aut | |
| 245 | 1 | 0 | |a Media / impact |b an introduction to mass media |c Shirley Biagi |
| 250 | |a 8th ed. ; 2009 update | ||
| 264 | 1 | |a Boston, Mass. |b Wadsworth Cengage Learning |c 2009 | |
| 300 | |a XXXII, 400 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Mass media industries: Mass media and everyday life; Books, rearranging the page; Newspapers, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages: News and information, getting personal; Society, culture and politics, shaping the issues; Law and regulation, rewriting the rules; Ethics, placing responsibility; Global media, discovering new markets -- Glossary of media terms | ||
| 502 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Mass media | |
| 650 | 4 | |a Massenmedien | |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| edition | 8th ed. ; 2009 update |
| format | Thesis Book |
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| spelling | Biagi, Shirley 1944- Verfasser (DE-588)142013854 aut Media / impact an introduction to mass media Shirley Biagi 8th ed. ; 2009 update Boston, Mass. Wadsworth Cengage Learning 2009 XXXII, 400 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Mass media industries: Mass media and everyday life; Books, rearranging the page; Newspapers, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages: News and information, getting personal; Society, culture and politics, shaping the issues; Law and regulation, rewriting the rules; Ethics, placing responsibility; Global media, discovering new markets -- Glossary of media terms Includes bibliographical references and index Mass media Massenmedien Massenmedien (DE-588)4037877-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content USA (DE-588)4078704-7 g Massenmedien (DE-588)4037877-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Biagi, Shirley 1944- Media / impact an introduction to mass media Mass media Massenmedien Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4078704-7 (DE-588)4113937-9 |
| title | Media / impact an introduction to mass media |
| title_auth | Media / impact an introduction to mass media |
| title_exact_search | Media / impact an introduction to mass media |
| title_exact_search_txtP | Media / impact an introduction to mass media |
| title_full | Media / impact an introduction to mass media Shirley Biagi |
| title_fullStr | Media / impact an introduction to mass media Shirley Biagi |
| title_full_unstemmed | Media / impact an introduction to mass media Shirley Biagi |
| title_short | Media / impact |
| title_sort | media impact an introduction to mass media |
| title_sub | an introduction to mass media |
| topic | Mass media Massenmedien Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Mass media Massenmedien USA Hochschulschrift |
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