Brands and brand management: 4 Cross-cultural and critical perspectives on brands
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2009
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Critical perspectives on business and management
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XI, 710 S. graph. Darst. |
| ISBN: | 9780415433280 0415433282 |
Internformat
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| 245 | 1 | 0 | |a Brands and brand management |n 4 |p Cross-cultural and critical perspectives on brands |c ed. by Richard Elliott |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgements
ix
Introduction
1
PART
1
Cross-cultural perspectives
7
75
Convergence and divergence in consumer behaviour:
implications for global advertising
9
MARIEKE
DE
MOOIJ
76
How global brands compete
26
DOUGLAS B. HOLT, JOHN A. QUELCH AND
EARL L. TAYLOR
77
Brands as signals: a cross-country validation study
39
TÜLIN
ERDEM, JOFFRE SWAIT AND ANA VALENZUELA
78
Cultural paradoxes reflected in brand meaning:
McDonald s in Shanghai, China
69
GIANA M.
ECKHARDT
AND MICHAEL J. HOUSTON
79
Consumption symbols as carriers of culture: a study of
Japanese and Spanish brand personality constructs
84
JENNIFER LYNN AAKER,
VERÓNICA BENET-MARTÍNEZ
AND JORDI GAROLERA
80
Building foreign brand personalities in Russia: the moderating
effect of consumer ethnocentrism
121
MAGNE
SUPPHELLEN
AND
KJELL GR0NHAUG
CONTENTS
81
Nuevo Latino: rebranding
Latin
American
cuisine
142
VANESSA
FONSECA
82
Gift giving in Hong Kong and the continuum of social ties
185
ANNAMMA JOY
83
The influence of culture on consumer impulsive buying behavior
222
JACQUELINE J.
KACEN
AND JULIE ANNE LEE
84
Cultural differences in consumer impatience
250
HAIPENG (ALLAN) CHEN, SHARON NG AND AKSHAY R. RAO
85
Can culture affect prices? A cross-cultural study of
shopping and retail prices
275
DAVID ACKERMAN AND GERARD TELLIS
86
Why do the natives wear Adidas?
304
ERIC J. ARNOULD AND RICHARD R.
WILK
87
Interactive effects of appeals, arguments, and competition
across North American and Chinese cultures
315
LEFA
TENG
AND MICHEL
LAROCHE
88
Chinese consumer readings of global and local
advertising appeals
334
NAN ZHOU AND RUSSELL
W. BELK
89
Cultural values in advertisements to the Chinese X-Generation:
promoting modernity and individualism
362
JING ZHANG AND SHARON SHAVITT
90
Managing images in different cultures: a cross-national study
of color meanings and preferences
382
THOMAS J. MADDEN, KELLY HEWETT AND MARTIN S. ROTH
91
Is culture a justifiable variable for market segmentation?
A cross-cultural example
401
ANDREW LINDRIDGE AND SALLY DIBB
92
Right appeals for the right self: connectedness-separateness
self-schema and cross-cultural persuasion
424
CHARLIE C. L. WANG
93
A cross-cultural perspective on the role of branding in
financial services: the small business market
440
EHAB M.
ABOU
AISH, CHRISTINE T. ENNEW AND
SALLY A. McKECHNIE
VI
CONTENTS
PART
2
Critical perspectives
461
94 Antiglobal
challenges to marketing in developing countries:
exploring the ideological divide
463
TERRENCE H. WITKOWSKI
95
Emulation, imitation, and global consumerism
500
RICHARD
WILK
96
Consumer ethics across cultures
524
RUSSELL W. BELK, TIMOTHY DEVINNEY AND
GIANA
ECKHARDT
97
Peer pressure and poverty: exploring fashion brands and
consumption symbolism among children of the British poor
540
RICHARD ELLIOTT AND CLARE LEONARD
98
Impulsive and self-conscious: adolescents vulnerability to
advertising and promotion
559
CORNELIA PECHMANN,
LINDA
LEVINE,
SANDRA LOUGHLIN
AND FRANCES LESLIE
99
Packaging as a vehicle for mythologizing the brand
600
MARIA KNIAZEVA AND RUSSELL W. BELK
100
Consumer activism on the Internet: the role of anti-brand
communities
621
CANDICE R.
HOLLENBECK
AND GEORGE M. ZINKHAN
101
Brand community under fire: the role of social environments
for the HUMMER brand community
639
MARIUS K. LUEDICKE
Index
658
VH
|
| adam_txt |
CONTENTS
Acknowledgements
ix
Introduction
1
PART
1
Cross-cultural perspectives
7
75
Convergence and divergence in consumer behaviour:
implications for global advertising
9
MARIEKE
DE
MOOIJ
76
How global brands compete
26
DOUGLAS B. HOLT, JOHN A. QUELCH AND
EARL L. TAYLOR
77
Brands as signals: a cross-country validation study
39
TÜLIN
ERDEM, JOFFRE SWAIT AND ANA VALENZUELA
78
Cultural paradoxes reflected in brand meaning:
McDonald's in Shanghai, China
69
GIANA M.
ECKHARDT
AND MICHAEL J. HOUSTON
79
Consumption symbols as carriers of culture: a study of
Japanese and Spanish brand personality constructs
84
JENNIFER LYNN AAKER,
VERÓNICA BENET-MARTÍNEZ
AND JORDI GAROLERA
80
Building foreign brand personalities in Russia: the moderating
effect of consumer ethnocentrism
121
MAGNE
SUPPHELLEN
AND
KJELL GR0NHAUG
CONTENTS
81
Nuevo Latino: rebranding
Latin
American
cuisine
142
VANESSA
FONSECA
82
Gift giving in Hong Kong and the continuum of social ties
185
ANNAMMA JOY
83
The influence of culture on consumer impulsive buying behavior
222
JACQUELINE J.
KACEN
AND JULIE ANNE LEE
84
Cultural differences in consumer impatience
250
HAIPENG (ALLAN) CHEN, SHARON NG AND AKSHAY R. RAO
85
Can culture affect prices? A cross-cultural study of
shopping and retail prices
275
DAVID ACKERMAN AND GERARD TELLIS
86
Why do the natives wear Adidas?
304
ERIC J. ARNOULD AND RICHARD R.
WILK
87
Interactive effects of appeals, arguments, and competition
across North American and Chinese cultures
315
LEFA
TENG
AND MICHEL
LAROCHE
88
Chinese consumer readings of global and local
advertising appeals
334
NAN ZHOU AND RUSSELL
W. BELK
89
Cultural values in advertisements to the Chinese X-Generation:
promoting modernity and individualism
362
JING ZHANG AND SHARON SHAVITT
90
Managing images in different cultures: a cross-national study
of color meanings and preferences
382
THOMAS J. MADDEN, KELLY HEWETT AND MARTIN S. ROTH
91
Is 'culture' a justifiable variable for market segmentation?
A cross-cultural example
401
ANDREW LINDRIDGE AND SALLY DIBB
92
Right appeals for the 'right self: connectedness-separateness
self-schema and cross-cultural persuasion
424
CHARLIE C. L. WANG
93
A cross-cultural perspective on the role of branding in
financial services: the small business market
440
EHAB M.
ABOU
AISH, CHRISTINE T. ENNEW AND
SALLY A. McKECHNIE
VI
CONTENTS
PART
2
Critical perspectives
461
94 Antiglobal
challenges to marketing in developing countries:
exploring the ideological divide
463
TERRENCE H. WITKOWSKI
95
Emulation, imitation, and global consumerism
500
RICHARD
WILK
96
Consumer ethics across cultures
524
RUSSELL W. BELK, TIMOTHY DEVINNEY AND
GIANA
ECKHARDT
97
Peer pressure and poverty: exploring fashion brands and
consumption symbolism among children of the 'British poor'
540
RICHARD ELLIOTT AND CLARE LEONARD
98
Impulsive and self-conscious: adolescents' vulnerability to
advertising and promotion
559
CORNELIA PECHMANN,
LINDA
LEVINE,
SANDRA LOUGHLIN
AND FRANCES LESLIE
99
Packaging as a vehicle for mythologizing the brand
600
MARIA KNIAZEVA AND RUSSELL W. BELK
100
Consumer activism on the Internet: the role of anti-brand
communities
621
CANDICE R.
HOLLENBECK
AND GEORGE M. ZINKHAN
101
Brand community under fire: the role of social environments
for the HUMMER brand community
639
MARIUS K. LUEDICKE
Index
658
VH |
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| index_date | 2024-07-02T21:59:31Z |
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| spelling | Brands and brand management 4 Cross-cultural and critical perspectives on brands ed. by Richard Elliott 1. publ. London [u.a.] Routledge 2009 XI, 710 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Critical perspectives on business and management Literaturangaben Elliott, Richard 1948- Sonstige (DE-588)14397064X oth (DE-604)BV035058175 4 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016726970&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brands and brand management |
| title | Brands and brand management |
| title_auth | Brands and brand management |
| title_exact_search | Brands and brand management |
| title_exact_search_txtP | Brands and brand management |
| title_full | Brands and brand management 4 Cross-cultural and critical perspectives on brands ed. by Richard Elliott |
| title_fullStr | Brands and brand management 4 Cross-cultural and critical perspectives on brands ed. by Richard Elliott |
| title_full_unstemmed | Brands and brand management 4 Cross-cultural and critical perspectives on brands ed. by Richard Elliott |
| title_short | Brands and brand management |
| title_sort | brands and brand management cross cultural and critical perspectives on brands |
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