Strategic market management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2008
|
| Ausgabe: | Europ. ed., reprinted |
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | XIII, 354 S. graph. Darst. |
| ISBN: | 9780470059869 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV035053898 | ||
| 003 | DE-604 | ||
| 005 | 20100830 | ||
| 007 | t | ||
| 008 | 080916s2008 xxud||| |||| 00||| eng d | ||
| 020 | |a 9780470059869 |9 978-0-470-05986-9 | ||
| 035 | |a (OCoLC)635053327 | ||
| 035 | |a (DE-599)BVBBV035053898 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-739 |a DE-526 |a DE-Aug4 |a DE-92 |a DE-858 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8/101 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Strategic market management |c David A. Aaker ; Damien McLoughlin |
| 250 | |a Europ. ed., reprinted | ||
| 264 | 1 | |a Chichester |b Wiley |c 2008 | |
| 300 | |a XIII, 354 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markt |0 (DE-588)4037621-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markt |0 (DE-588)4037621-7 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 2 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 3 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 3 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a McLoughlin, Damien |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Klappentext |
| 856 | 4 | 2 | |m Digitalisierung UB Passau |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016722517 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804137995002970112 |
|---|---|
| adam_text | The concepts and frameworks presented in this book are
invaluable for anyone seriously interested in marketing strategy
or the management of strategies more generally, The fact that
the text uses cases and examples throughout which focus on
the UK and the rest of Europe is a huge bonus.
Scott G. Dacko, Associate Professor, Warwick Business
School, University of Warwick
This book explains in a clear and concise way the strategic
marketing tools and principles managers can use to drive the
growth of their businesses. Written in an engaging style, it is
replete with examples on how these lessons might be used.
I welcome this book and anticipate its wide use amongst
practitioners and students alike.
Denis O Brien, Chairman of Digicel
The European edition of Strategic Market Management retains the
essence of the original text, in particular its accessibility and emphasis
on practical action, while switching its focus to how the concepts and
ideas contained in the book might be used by European managers.
This book is essential reading for any strategic marketing or strategic
management course. It is also designed to be used by managers
needing to develop strategies or improve their planning processes.
A comprehensive package of supplementary material is available on
the accompanying website www.wileyeurope.com/college/aaker,
including additional case studies, PowerPoint slides, test bank and
instructor s manual.
Dr
Damien McLoughlin is a senior lecturer in marketing and
Director of the Marketing Development Programme at the UCD
Michael Smurfit School of Business.
The European edition provides:
•
A wealth of European
examples and vignettes
including cases on Tesco,
Innocent, Dove, Neau, The
Soft Drinks Market, Green
&
Blacks and
Vodafone.
•
Revised coverage of topics
such as brand equity, CRM,
creating new market space,
environmental scanning,
consumer ethnography,
webnography and feature
fatigue.
•
A new base of five
entrepreneurial thrusts that
include external analysis,
sustainable competitive
advantages, creating
customer-oriented business
strategies, investment
decision and
implementation.
С
ONTE
NTS
Preface
Acknowledgments
PART ONE INTRODUCTION AND OVERVIEW
Chapter
1
Business Strategy: The Concept and Trends in Its Management
What is a Business Strategy?
Strategic Options
Strategic Market Management: Characteristics and Trends
Why Strategic Market Management?
Chapter
2
Strategic Market Management:An Overview
External Analysis
Internal Analysis
Creating
a Vision
for the Business
Strategy Identification and Selection
Selecting Among Strategic Alternatives
The Process
PART TWO STRATEGIC ANALYSIS
Chapter
3
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Chapter
4
Competitor Analysis
Identifying Competitors
-
Customer-Based Approaches
Identifying Competitors
-
Strategic Groups
Potential Competitors
Competitor Analysis
—
Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Chapter
5
Market Analysis
Dimensions of a Market Analysis
Actual and Potential Market Size
Market and
Submarket
Growth
Market and
Submarket
Profitability Analysis
83
Cost Structure
86
Distribution Systems
87
Market Trends
87
Key Success Factors
89
Risks in High-Growth Markets
89
Chapter
6
Environmental Analysis and Strategic Uncertainty
95
Dimensions of Environmental Analysis
96
Dealing with Strategic Uncertainty
103
Impact Analysis
—
Assessing the Impact of Strategic
Uncertainties
103
Scenario Analysis
106
Chapter
7
Internal Analysis 111
Financial Performance
-
Sales and Profitability
112
Performance Measurement
-
Beyond Profitability
115
Determinants of Strategic Options
119
From Analysis to Strategy
121
Business Portfolio Analysis
123
The
BCG
Growth-share Matrix
124
Challenges for Part Two
130
The Soft Drinks Market
136
Tesco
134
PART THREE ALTERNATIVE BUSINESS STRATEGIES
139
Chapter
8
Creating Advantage
—
Synergy and Vision Versus
Opportunism
141
The Sustainable Competitive Advantage
141
The Role of Synergy
147
Strategic Vision Versus Strategic Opportunism
149
A Dynamic Vision
156
Chapter
9
Strategic Options: Quality and Brand Equity
Business Strategy Challenges
Strategic Options
The Quality Option
The Brand Equity Option
Chapter
10
Strategic Options: Value, Focus, Innovation and Customer
Relationships
The Value Option
Focus
Innovation
The Customer Relationship Option
Chapter
11
Global Strategies
206
Motivations Underlying Global Strategies
207
Indicators that Strategies should be Global
209
What Country to Enter?
210
Standardisation Versus Customisation
211
Global Brand Management
215
S
trategic Allianc
es
218
Chapter
12
Strategic Positioning
225
The Role of the Strategic Position
226
Strategic Position Options
233
Developing and Selecting a Strategic Position
242
Case Challenges for Part Three
247
Neau
247
Innocent
250
PART FOUR GROWTH STRATEGIES
255
Chapter
13
Growth Strategies: Penetration, Product-Market
Expansion, Vertical Integration, and the Big Idea
257
Growth in Existing Product Markets
259
Product Development for the Existing Market
264
Market Development Using Existing Products
267
Vertical Integration Strategies
269
The Big Idea
273
Chapter
14
Diversification
277
Related Diversification
278
The Mirage of Synergy
283
Unrelated Diversification
285
Entry Strategies
290
Chapter
15
Strategies in Declining and Hostile Markets
296
Creating Growth in Declining Industries
297
Be the Profitable Survivor
299
Milk or Harvest
300
Divestment or Liquidation
302
Selecting the Right Strategy for the Declining
Environment
303
Hostile Markets
306
Case Challenges for Part Four
312
Dove
312
Green
&
Black s
315
PART FIVE IMPLEMENTATION ISSUES
319
Chapter
16
Organisational Issues
321
A Conceptual Framework
322
Structure
323
Systems
325
People
327
Culture
329
Obtaining Strategic Congruence
331
Organising for Innovation
336
A Recap of Strategic Market Management
339
Case Challenges for Part V
342
Vodafone 342
Index
345
|
| adam_txt |
The concepts and frameworks presented in this book are
invaluable for anyone seriously interested in marketing strategy
or the management of strategies more generally, The fact that
the text uses cases and examples throughout which focus on
the UK and the rest of Europe is a huge bonus.
Scott G. Dacko, Associate Professor, Warwick Business
School, University of Warwick
This book explains in a clear and concise way the strategic
marketing tools and principles managers can use to drive the
growth of their businesses. Written in an engaging style, it is
replete with examples on how these lessons might be used.
I welcome this book and anticipate its wide use amongst
practitioners and students alike.
Denis O'Brien, Chairman of Digicel
The European edition of Strategic Market Management retains the
essence of the original text, in particular its accessibility and emphasis
on practical action, while switching its focus to how the concepts and
ideas contained in the book might be used by European managers.
This book is essential reading for any strategic marketing or strategic
management course. It is also designed to be used by managers
needing to develop strategies or improve their planning processes.
A comprehensive package of supplementary material is available on
the accompanying website www.wileyeurope.com/college/aaker,
including additional case studies, PowerPoint slides, test bank and
instructor's manual.
Dr
Damien McLoughlin is a senior lecturer in marketing and
Director of the Marketing Development Programme at the UCD
Michael Smurfit School of Business.
The European edition provides:
•
A wealth of European
examples and vignettes
including cases on Tesco,
Innocent, Dove, Neau, The
Soft Drinks Market, Green
&
Blacks and
Vodafone.
•
Revised coverage of topics
such as brand equity, CRM,
creating new market space,
environmental scanning,
consumer ethnography,
webnography and feature
fatigue.
•
A new base of five
entrepreneurial thrusts that
include external analysis,
sustainable competitive
advantages, creating
customer-oriented business
strategies, investment
decision and
implementation.
С
ONTE
NTS
Preface
Acknowledgments
PART ONE INTRODUCTION AND OVERVIEW
Chapter
1
Business Strategy: The Concept and Trends in Its Management
What is a Business Strategy?
Strategic Options
Strategic Market Management: Characteristics and Trends
Why Strategic Market Management?
Chapter
2
Strategic Market Management:An Overview
External Analysis
Internal Analysis
Creating
a Vision
for the Business
Strategy Identification and Selection
Selecting Among Strategic Alternatives
The Process
PART TWO STRATEGIC ANALYSIS
Chapter
3
External and Customer Analysis
External Analysis
The Scope of Customer Analysis
Segmentation
Customer Motivations
Unmet Needs
Chapter
4
Competitor Analysis
Identifying Competitors
-
Customer-Based Approaches
Identifying Competitors
-
Strategic Groups
Potential Competitors
Competitor Analysis
—
Understanding Competitors
Competitor Strengths and Weaknesses
Obtaining Information on Competitors
Chapter
5
Market Analysis
Dimensions of a Market Analysis
Actual and Potential Market Size
Market and
Submarket
Growth
Market and
Submarket
Profitability Analysis
83
Cost Structure
86
Distribution Systems
87
Market Trends
87
Key Success Factors
89
Risks in High-Growth Markets
89
Chapter
6
Environmental Analysis and Strategic Uncertainty
95
Dimensions of Environmental Analysis
96
Dealing with Strategic Uncertainty
103
Impact Analysis
—
Assessing the Impact of Strategic
Uncertainties
103
Scenario Analysis
106
Chapter
7
Internal Analysis 111
Financial Performance
-
Sales and Profitability
112
Performance Measurement
-
Beyond Profitability
115
Determinants of Strategic Options
119
From Analysis to Strategy
121
Business Portfolio Analysis
123
The
BCG
Growth-share Matrix
124
Challenges for Part Two
130
The Soft Drinks Market
136
Tesco
134
PART THREE ALTERNATIVE BUSINESS STRATEGIES
139
Chapter
8
Creating Advantage
—
Synergy and Vision Versus
Opportunism
141
The Sustainable Competitive Advantage
141
The Role of Synergy
147
Strategic Vision Versus Strategic Opportunism
149
A Dynamic Vision
156
Chapter
9
Strategic Options: Quality and Brand Equity
Business Strategy Challenges
Strategic Options
The Quality Option
The Brand Equity Option
Chapter
10
Strategic Options: Value, Focus, Innovation and Customer
Relationships
The Value Option
Focus
Innovation
The Customer Relationship Option
Chapter
11
Global Strategies
206
Motivations Underlying Global Strategies
207
Indicators that Strategies should be Global
209
What Country to Enter?
210
Standardisation Versus Customisation
211
Global Brand Management
215
S
trategic Allianc
es
218
Chapter
12
Strategic Positioning
225
The Role of the Strategic Position
226
Strategic Position Options
233
Developing and Selecting a Strategic Position
242
Case Challenges for Part Three
247
Neau
247
Innocent
250
PART FOUR GROWTH STRATEGIES
255
Chapter
13
Growth Strategies: Penetration, Product-Market
Expansion, Vertical Integration, and the Big Idea
257
Growth in Existing Product Markets
259
Product Development for the Existing Market
264
Market Development Using Existing Products
267
Vertical Integration Strategies
269
The Big Idea
273
Chapter
14
Diversification
277
Related Diversification
278
The Mirage of Synergy
283
Unrelated Diversification
285
Entry Strategies
290
Chapter
15
Strategies in Declining and Hostile Markets
296
Creating Growth in Declining Industries
297
Be the Profitable Survivor
299
Milk or Harvest
300
Divestment or Liquidation
302
Selecting the Right Strategy for the Declining
Environment
303
Hostile Markets
306
Case Challenges for Part Four
312
Dove
312
Green
&
Black's
315
PART FIVE IMPLEMENTATION ISSUES
319
Chapter
16
Organisational Issues
321
A Conceptual Framework
322
Structure
323
Systems
325
People
327
Culture
329
Obtaining Strategic Congruence
331
Organising for Innovation
336
A Recap of Strategic Market Management
339
Case Challenges for Part V
342
Vodafone 342
Index
345 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Aaker, David A. 1938- McLoughlin, Damien |
| author_GND | (DE-588)123018641 |
| author_facet | Aaker, David A. 1938- McLoughlin, Damien |
| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa d m dm |
| building | Verbundindex |
| bvnumber | BV035053898 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 |
| ctrlnum | (OCoLC)635053327 (DE-599)BVBBV035053898 |
| dewey-full | 658.8/101 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/101 |
| dewey-search | 658.8/101 |
| dewey-sort | 3658.8 3101 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Europ. ed., reprinted |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02771nam a2200625zc 4500</leader><controlfield tag="001">BV035053898</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100830 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080916s2008 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470059869</subfield><subfield code="9">978-0-470-05986-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)635053327</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035053898</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-858</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/101</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123018641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic market management</subfield><subfield code="c">David A. Aaker ; Damien McLoughlin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Europ. ed., reprinted</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Wiley</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 354 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markt</subfield><subfield code="0">(DE-588)4037621-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markt</subfield><subfield code="0">(DE-588)4037621-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McLoughlin, Damien</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Klappentext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016722517</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV035053898 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:57:42Z |
| indexdate | 2024-07-09T21:21:09Z |
| institution | BVB |
| isbn | 9780470059869 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016722517 |
| oclc_num | 635053327 |
| open_access_boolean | |
| owner | DE-739 DE-526 DE-Aug4 DE-92 DE-858 |
| owner_facet | DE-739 DE-526 DE-Aug4 DE-92 DE-858 |
| physical | XIII, 354 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Strategic market management David A. Aaker ; Damien McLoughlin Europ. ed., reprinted Chichester Wiley 2008 XIII, 354 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Management Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Markt (DE-588)4037621-7 s 1\p DE-604 Marketingstrategie (DE-588)4120697-6 s Management (DE-588)4037278-9 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 McLoughlin, Damien Verfasser aut Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- McLoughlin, Damien Strategic market management Marketing Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Markt (DE-588)4037621-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4037621-7 (DE-588)4037589-4 |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_exact_search | Strategic market management |
| title_exact_search_txtP | Strategic market management |
| title_full | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_fullStr | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_full_unstemmed | Strategic market management David A. Aaker ; Damien McLoughlin |
| title_short | Strategic market management |
| title_sort | strategic market management |
| topic | Marketing Management Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Markt (DE-588)4037621-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Management Strategisches Management Marketingstrategie Marketingmanagement Markt Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016722517&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT aakerdavida strategicmarketmanagement AT mcloughlindamien strategicmarketmanagement |