The language of advertising:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
|
| Schriftenreihe: | Major themes in English studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| ISBN: | 9780415412155 0415412153 |
Internformat
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV035051366 | ||
| 003 | DE-604 | ||
| 005 | 20120504 | ||
| 007 | t | ||
| 008 | 080912nuuuuuuuu |||| 00||| eng d | ||
| 020 | |a 9780415412155 |9 978-0-415-41215-5 | ||
| 020 | |a 0415412153 |9 0-415-41215-3 | ||
| 035 | |a (DE-599)BVBBV035051366 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 084 | |a HF 131 |0 (DE-625)48763: |2 rvk | ||
| 084 | |a HF 144 |0 (DE-625)48769: |2 rvk | ||
| 245 | 1 | 0 | |a The language of advertising |c ed. by Guy Cook |
| 264 | 1 | |a London [u.a.] |b Routledge | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Major themes in English studies | |
| 650 | 0 | 7 | |a Englisch |0 (DE-588)4014777-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Englisch |0 (DE-588)4014777-0 |D s |
| 689 | 0 | 1 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cook, Guy |d 1951- |e Sonstige |0 (DE-588)136282253 |4 oth | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016720041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016720041 | ||
Datensatz im Suchindex
| _version_ | 1804137991340294144 |
|---|---|
| adam_text | CONTENTS
Acknowledgements
xiii
Chronological Table of Reprinted Articles and Chapters
xvii
General Introduction
1
Volume I Fundamentals
Introduction
10
PART
1
Early Critiques
15
1
The depth approach
17
VANCE PACKARD
2
The trouble with people
22
VANCE PACKARD
3
Soap-powders and detergents
30
ROLAND BARTHES
4
Operation margarine
32
ROLAND BARTHES
5
The new Citroen
34
ROLAND BARTHES
6
Advertising: the magic system
36
RAYMOND WILLIAMS
7
Keeping upset with the Joneses
58
MARSHALL MCLUHAN
8
A currency of signs
63
JUDITH WILLIAMSON
CONTENTS
9
Gender display
90
ERVING GOFFMAN
10
Gender commercials HO
ERVING GOFFMAN
PART
2
Background Theory
119
11
General principles
121
FERDINAND DE SAUSSURE
12
Charles Sanders Peirce s concept of the sign
132
FLOYD MERRELL
13
Closing statement: linguistics and poetics
145
ROMAN
JAKOBSON
14
Language and motive
174
G.
N.
LEECH
15
The advertising situation
180
G.
N.
LEECH
16
Procedures for discourse processing
186
H. G. WIDDOWSON
17
Advertising and consumerism
211
NORMAN FAIRCLOUGH
18
Language play in advertisements: some implications for
applied linguistics
223
GUY COOK
19
The genre of the advertisement
237
GUY COOK
PART
3
Advertising Language
257
20
Words and compounds
259
G.
N.
LEECH
21
Cohesion and lack of cohesion
266
G.
N.
LEECH
VI
CONTENTS
22
The strength of a claim
275
MICHAEL L.
GEIS
23
The language of advertising
299
GILLIAN DYER
24
The Structure of an Advertisement
316
TORBEN
VESTERGAARD AND KIM
SCHR0DER
25
Words and phrases
334
GUY COOK
26
You in the shocking pink
shellsuiť:
pronouns and address
357
GREG MYERS
27
Reason and tickle as pragmatic constructs in the discourse
of advertising
370
PAUL SIMPSON
28
Figures of rhetoric in advertising language
391
EDWARD F. McQUARRIE AND DAVID GLEN MICK
29
Extract from Language Play
417
D. CRYSTAL
30
Introduction to Language and Creativity
424
R. A. CARTER
VOLUME II The Social Context of Advertising Language
Acknowledgements
vii
Introduction to Volume II
1
PART
4
Advertising in Society
5
31
Late modern consumer society
7
W. LEISS, S. KLINE, S. JHALLY AND J. BOTTERILL
32
Legitimation ads: the story of the family and how it saved
capitalism from itself
49
R. GOLDMAN
VU
CONTENTS
33
Consumer culture
and the politics of need
71
DON SLATER
34
Advertising and consumerism
84
ANDREW GOATLY
35
Advertising s rationality
110
JOHN O. THOMPSON
PART
S
Advertising Across Cultures
115
36
Extract from Foreign Languages in Advertising Discourse
117
HELEN KELLY-HOLMES
37
Discourse functions and pragmatics of mixing: advertising
across cultures
146
TEJ
К.
BHATIA
38
Covert communication
169
KEIKO TANAKA
39
China s encounter with global advertising culture
186
JIAN
WANG
40
The discourse of western marketing professionals in Central
and Eastern Europe: their role in the creation of a context for
marketing and advertising messages
201
HELEN KELLY-HOLMES
41
Rhetorical figures and the translation of advertising headlines
228
KAREN SMITH
PART
6
Ads, Gender and Sexuality
255
42
Sex sells : comment on gender images and myth in advertising
257
DEAN MACCANNELL
43
(Ad)dressing the dyke: lesbian looks and lesbians looking
266
REINA
LEWIS AND KATRINA ROLLEY
44
Female visions: advertising, women and narrative
283
ANNE CRONIN
Vili
CONTENTS
45 Images
of women
314
ΚΕΙΚΟ ΤΑΝΑΚΑ
46
Become the man that women desire : gender identities and
dominant discourses in email advertising
langnage 336
LOUISE MULLANY
47
Articulations of same-sex desire: lesbian and gay male dating
advertisements
352
ADRIAN THORNE AND JUSTINE
COUPLAND
48
Branding and discourse: the case of Cosmopolitan
378
DAVID
MACHIN
AND JOANNA THORNBORROW
VOLUME III Modes, Media and Case Studies
Acknowledgements
ix
Introduction to Volume III
1
PART
7
Multimodal
communication
7
49
Rhetoric of the image
9
ROLAND BARTHES
50
Introduction
23
GÜNTHER
KRESS AND
THEO
VAN
LEEUWEN
51
A mix of arts
44
RUTH FINNEGAN
52
Place semiotics: emplacement
68
RON SCOLLON AND SUZIE WONG SCOLLON
53
Extract from Pictorial Metaphor in Advertisements
and Billboards: Case studies
88
CHARLES FORCEVILLE
54
Pictures, music, speech and writing
107
GUY COOK
IX
CONTENTS
55 Homo Coca-Colens:
from marketing to semiotics and politics
128
CHANTAL CINQUIN
56
Combining products in use: how the syntax of product use
affects marketing decisions
137
TRUDY KEHRET-WARD
57
How is understanding an advertisement possibJe?
153
TREVOR PATEMAN
PART
8
Case studies: products and campaigns
171
58
The Benetton-Toscani effect: testing the limits of conventional
advertising
173
PASI
FALK
59
Advertising and the modulation of narcissism: the case of
adultery
192
IAIN MACRURY
60
A last case in point: bluenoses and coffin nails
208
D. BOLINGER
61
Smokers hacks
216
J. STAUBER AND S. RAMPTON
62
It s good to talk ? The undermining of feminism in a British
Telecom advertisement
225
MARY M.
TALBOT
63
Summarising: Sanpro ads
238
ELSA
S. L.
FREITAS
64
How does Monsanto do it? An ethnographic case study of
an advertising campaign
272
MIKE REYNOLDS
65
Changes in Venezuelan political dialogue: the role of
advertising during electoral campaigns
295
ADRIANA
BOLIVAR
66
Label literacy: factors affecting the understanding and
assessment of baby food labels
321
GUY COOK AND KIERAN O HALLORAN
CONTENTS
67
Persuasion
and advertising English: metadiscourse in slogans
and headlines
333
PEDRO A. FUERTES-OLIVERA,
MARISOL VELASCO-SACRISTÁN,
ASCENSIÓN ARRIBAS-BAÑO AND EVA SAMANIEGO-FERNÁNDEZ
68
Ads as news stories, news stories as ads: the interaction of
advertisements and editorial texts in newspapers
352
FRIEDRICH UNGERER
69
Global visions and globalizing corporations: an analysis of
images and texts from fortune global
500
companies
374
PETER
T. ROBBINS
VOLUME IV: Public Relations and Brands; Insiders and Critics
Acknowledgements
vii
Introduction to Volume IV
1
PART
9
Public Relations and Brands
5
70
PR from top to bottom
7
KEVIN MOLONEY
71
Markets, branding, reputation
22
KEVIN MOLONEY
72
The art of the hustle and the science of propaganda
42
J. STAUBER AND S. RAMPTON
73
Discourse and the projection of corporate culture: the mission
statement
50
JOHN M. SWALES AND PRISCILLA S. ROGERS
74
Products, brands, and signs
72
GREG MYERS
75
Talk as enterprise: communication and culture change at work
90
DEBORAH CAMERON
76
The entrepreneurial university: a discursive profile of a higher
education buzzword
130
GERLINDE MAUTNER
Xl
CONTENTS
77
This we have done : the vagueness of poetry and public relations
159
GUY COOK
PART
10
For Advertismg. Some Insider Views
177
78
Editorial
179
JULES GODDARD
79
What s wrong with advertising?
182
DAVID OGILVY
80
I predict
13
changes
191
DAVID OGILVY
81
Advertising: moving beyond the stereotypes
193
ADAM LURY
82
How advertising is created
204
J. WILMSHURST AND A. MACK.AY
83
Advertising and society
222
R. WHITE
84
The corporate brand
230
N.
IND
85
Principles of persuasion
243
S. BRIERLEY
PART
11
Against Advertising
257
86
The advertising industry
259
E. CLARK
87
Culture jamming
296
NAOMI KLEIN
88
Global teens growing indifferent to brand America
322
ADBUSTERS
Index
334
Xli
|
| adam_txt |
CONTENTS
Acknowledgements
xiii
Chronological Table of Reprinted Articles and Chapters
xvii
General Introduction
1
Volume I Fundamentals
Introduction
10
PART
1
Early Critiques
15
1
The depth approach
17
VANCE PACKARD
2
The trouble with people
22
VANCE PACKARD
3
Soap-powders and detergents
30
ROLAND BARTHES
4
Operation margarine
32
ROLAND BARTHES
5
The new Citroen
34
ROLAND BARTHES
6
Advertising: the magic system
36
RAYMOND WILLIAMS
7
Keeping upset with the Joneses
58
MARSHALL MCLUHAN
8
A currency of signs
63
JUDITH WILLIAMSON
CONTENTS
9
Gender display
90
ERVING GOFFMAN
10
Gender commercials HO
ERVING GOFFMAN
PART
2
Background Theory
119
11
General principles
121
FERDINAND DE SAUSSURE
12
Charles Sanders Peirce's concept of the sign
132
FLOYD MERRELL
13
Closing statement: linguistics and poetics
145
ROMAN
JAKOBSON
14
Language and motive
174
G.
N.
LEECH
15
The advertising situation
180
G.
N.
LEECH
16
Procedures for discourse processing
186
H. G. WIDDOWSON
17
Advertising and consumerism
211
NORMAN FAIRCLOUGH
18
Language play in advertisements: some implications for
applied linguistics
223
GUY COOK
19
The genre of the advertisement
237
GUY COOK
PART
3
Advertising Language
257
20
Words and compounds
259
G.
N.
LEECH
21
Cohesion and lack of cohesion
266
G.
N.
LEECH
VI
CONTENTS
22
The strength of a claim
275
MICHAEL L.
GEIS
23
The language of advertising
299
GILLIAN DYER
24
The Structure of an Advertisement
316
TORBEN
VESTERGAARD AND KIM
SCHR0DER
25
Words and phrases
334
GUY COOK
26
'You in the shocking pink
shellsuiť:
pronouns and address
357
GREG MYERS
27
'Reason' and 'tickle' as pragmatic constructs in the discourse
of advertising
370
PAUL SIMPSON
28
Figures of rhetoric in advertising language
391
EDWARD F. McQUARRIE AND DAVID GLEN MICK
29
Extract from Language Play
417
D. CRYSTAL
30
Introduction to Language and Creativity
424
R. A. CARTER
VOLUME II The Social Context of Advertising Language
Acknowledgements
vii
Introduction to Volume II
1
PART
4
Advertising in Society
5
31
Late modern consumer society
7
W. LEISS, S. KLINE, S. JHALLY AND J. BOTTERILL
32
Legitimation ads: the story of the family and how it saved
capitalism from itself
49
R. GOLDMAN
VU
CONTENTS
33
Consumer culture
and the politics of need
71
DON SLATER
34
Advertising and consumerism
84
ANDREW GOATLY
35
Advertising's rationality
110
JOHN O. THOMPSON
PART
S
Advertising Across Cultures
115
36
Extract from Foreign Languages in Advertising Discourse
117
HELEN KELLY-HOLMES
37
Discourse functions and pragmatics of mixing: advertising
across cultures
146
TEJ
К.
BHATIA
38
Covert communication
169
KEIKO TANAKA
39
China's encounter with global advertising culture
186
JIAN
WANG
40
The discourse of western marketing professionals in Central
and Eastern Europe: their role in the creation of a context for
marketing and advertising messages
201
HELEN KELLY-HOLMES
41
Rhetorical figures and the translation of advertising headlines
228
KAREN SMITH
PART
6
Ads, Gender and Sexuality
255
42
'Sex sells': comment on gender images and myth in advertising
257
DEAN MACCANNELL
43
(Ad)dressing the dyke: lesbian looks and lesbians looking
266
REINA
LEWIS AND KATRINA ROLLEY
44
Female visions: advertising, women and narrative
283
ANNE CRONIN
Vili
CONTENTS
45 Images
of women
314
ΚΕΙΚΟ ΤΑΝΑΚΑ
46
'Become the man that women desire': gender identities and
dominant discourses in email advertising
langnage 336
LOUISE MULLANY
47
Articulations of same-sex desire: lesbian and gay male dating
advertisements
352
ADRIAN THORNE AND JUSTINE
COUPLAND
48
Branding and discourse: the case of Cosmopolitan
378
DAVID
MACHIN
AND JOANNA THORNBORROW
VOLUME III Modes, Media and Case Studies
Acknowledgements
ix
Introduction to Volume III
1
PART
7
Multimodal
communication
7
49
Rhetoric of the image
9
ROLAND BARTHES
50
Introduction
23
GÜNTHER
KRESS AND
THEO
VAN
LEEUWEN
51
A mix of arts
44
RUTH FINNEGAN
52
Place semiotics: emplacement
68
RON SCOLLON AND SUZIE WONG SCOLLON
53
Extract from Pictorial Metaphor in Advertisements
and Billboards: Case studies
88
CHARLES FORCEVILLE
54
Pictures, music, speech and writing
107
GUY COOK
IX
CONTENTS
55 Homo Coca-Colens:
from marketing to semiotics and politics
128
CHANTAL CINQUIN
56
Combining products in use: how the syntax of product use
affects marketing decisions
137
TRUDY KEHRET-WARD
57
How is understanding an advertisement possibJe?
153
TREVOR PATEMAN
PART
8
Case studies: products and campaigns
171
58
The Benetton-Toscani effect: testing the limits of conventional
advertising
173
PASI
FALK
59
Advertising and the modulation of narcissism: the case of
adultery
192
IAIN MACRURY
60
A last case in point: bluenoses and coffin nails
208
D. BOLINGER
61
Smokers' hacks
216
J. STAUBER AND S. RAMPTON
62
'It's good to talk'? The undermining of feminism in a British
Telecom advertisement
225
MARY M.
TALBOT
63
Summarising: Sanpro ads
238
ELSA
S. L.
FREITAS
64
How does Monsanto do it? An ethnographic case study of
an advertising campaign
272
MIKE REYNOLDS
65
Changes in Venezuelan political dialogue: the role of
advertising during electoral campaigns
295
ADRIANA
BOLIVAR
66
Label literacy: factors affecting the understanding and
assessment of baby food labels
321
GUY COOK AND KIERAN O'HALLORAN
CONTENTS
67
Persuasion
and advertising English: metadiscourse in slogans
and headlines
333
PEDRO A. FUERTES-OLIVERA,
MARISOL VELASCO-SACRISTÁN,
ASCENSIÓN ARRIBAS-BAÑO AND EVA SAMANIEGO-FERNÁNDEZ
68
Ads as news stories, news stories as ads: the interaction of
advertisements and editorial texts in newspapers
352
FRIEDRICH UNGERER
69
Global visions and globalizing corporations: an analysis of
images and texts from fortune global
500
companies
374
PETER
T. ROBBINS
VOLUME IV: Public Relations and Brands; Insiders and Critics
Acknowledgements
vii
Introduction to Volume IV
1
PART
9
Public Relations and Brands
5
70
PR from top to bottom
7
KEVIN MOLONEY
71
Markets, branding, reputation
22
KEVIN MOLONEY
72
The art of the hustle and the science of propaganda
42
J. STAUBER AND S. RAMPTON
73
Discourse and the projection of corporate culture: the mission
statement
50
JOHN M. SWALES AND PRISCILLA S. ROGERS
74
Products, brands, and signs
72
GREG MYERS
75
Talk as enterprise: communication and culture change at work
90
DEBORAH CAMERON
76
The entrepreneurial university: a discursive profile of a higher
education buzzword
130
GERLINDE MAUTNER
Xl
CONTENTS
77
'This we have done': the vagueness of poetry and public relations
159
GUY COOK
PART
10
For Advertismg. Some Insider Views
177
78
Editorial
179
JULES GODDARD
79
What's wrong with advertising?
182
DAVID OGILVY
80
I predict
13
changes
191
DAVID OGILVY
81
Advertising: moving beyond the stereotypes
193
ADAM LURY
82
How advertising is created
204
J. WILMSHURST AND A. MACK.AY
83
Advertising and society
222
R. WHITE
84
The corporate brand
230
N.
IND
85
Principles of persuasion
243
S. BRIERLEY
PART
11
Against Advertising
257
86
The advertising industry
259
E. CLARK
87
Culture jamming
296
NAOMI KLEIN
88
Global teens growing indifferent to brand America
322
ADBUSTERS
Index
334
Xli |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author_GND | (DE-588)136282253 |
| building | Verbundindex |
| bvnumber | BV035051366 |
| classification_rvk | HF 131 HF 144 |
| ctrlnum | (DE-599)BVBBV035051366 |
| discipline | Anglistik / Amerikanistik |
| discipline_str_mv | Anglistik / Amerikanistik |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01366nam a2200349 ca4500</leader><controlfield tag="001">BV035051366</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120504 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080912nuuuuuuuu |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780415412155</subfield><subfield code="9">978-0-415-41215-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0415412153</subfield><subfield code="9">0-415-41215-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035051366</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 131</subfield><subfield code="0">(DE-625)48763:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 144</subfield><subfield code="0">(DE-625)48769:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The language of advertising</subfield><subfield code="c">ed. by Guy Cook</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London [u.a.]</subfield><subfield code="b">Routledge</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Major themes in English studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Englisch</subfield><subfield code="0">(DE-588)4014777-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cook, Guy</subfield><subfield code="d">1951-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)136282253</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016720041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016720041</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV035051366 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:56:37Z |
| indexdate | 2024-07-09T21:21:05Z |
| institution | BVB |
| isbn | 9780415412155 0415412153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016720041 |
| open_access_boolean | |
| publishDateSort | 0000 |
| publisher | Routledge |
| record_format | marc |
| series2 | Major themes in English studies |
| spelling | The language of advertising ed. by Guy Cook London [u.a.] Routledge txt rdacontent n rdamedia nc rdacarrier Major themes in English studies Englisch (DE-588)4014777-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s DE-604 Cook, Guy 1951- Sonstige (DE-588)136282253 oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016720041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The language of advertising Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4065535-0 (DE-588)4143413-4 |
| title | The language of advertising |
| title_auth | The language of advertising |
| title_exact_search | The language of advertising |
| title_exact_search_txtP | The language of advertising |
| title_full | The language of advertising ed. by Guy Cook |
| title_fullStr | The language of advertising ed. by Guy Cook |
| title_full_unstemmed | The language of advertising ed. by Guy Cook |
| title_short | The language of advertising |
| title_sort | the language of advertising |
| topic | Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Englisch Werbesprache Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016720041&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT cookguy thelanguageofadvertising |