Taboo in advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Benjamins
2008
|
| Schriftenreihe: | Pragmatics & beyond
New series ; 179 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 214 S. Ill. |
| ISBN: | 9789027254238 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV035044209 | ||
| 003 | DE-604 | ||
| 005 | 20230214 | ||
| 007 | t | ||
| 008 | 080909s2008 a||| |||| 00||| eng d | ||
| 020 | |a 9789027254238 |9 978-90-272-5423-8 | ||
| 035 | |a (OCoLC)236438058 | ||
| 035 | |a (DE-599)HBZHT015559034 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-20 |a DE-355 |a DE-703 |a DE-188 | ||
| 050 | 0 | |a HF5831 | |
| 082 | 0 | |a 659.1042 | |
| 084 | |a ES 155 |0 (DE-625)27806: |2 rvk | ||
| 084 | |a ES 980 |0 (DE-625)27942: |2 rvk | ||
| 100 | 1 | |a Simões Lucas Freitas, Elsa |e Verfasser |0 (DE-588)1053135041 |4 aut | |
| 245 | 1 | 0 | |a Taboo in advertising |c Elsa Simões Lucas Freitas |
| 264 | 1 | |a Amsterdam [u.a.] |b Benjamins |c 2008 | |
| 300 | |a XIX, 214 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Pragmatics & beyond : New series |v 179 | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising |x Moral and ethical aspects | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Taboo, Linguistic | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medienwissenschaft |0 (DE-588)4169194-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Tabu |0 (DE-588)4058861-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Philosophische Anthropologie |0 (DE-588)4045798-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sprachanalyse |0 (DE-588)4129916-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeslogan |0 (DE-588)4079179-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Gestaltung |0 (DE-588)4157139-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Tabu |0 (DE-588)4058861-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeslogan |0 (DE-588)4079179-8 |D s |
| 689 | 1 | 1 | |a Sprachanalyse |0 (DE-588)4129916-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Tabu |0 (DE-588)4058861-0 |D s |
| 689 | 2 | 1 | |a Philosophische Anthropologie |0 (DE-588)4045798-9 |D s |
| 689 | 2 | 2 | |a Medienwissenschaft |0 (DE-588)4169194-5 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Tabu |0 (DE-588)4058861-0 |D s |
| 689 | 3 | 1 | |a Werbemittel |0 (DE-588)4133375-5 |D s |
| 689 | 3 | 2 | |a Gestaltung |0 (DE-588)4157139-3 |D s |
| 689 | 3 | 3 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 3 | 4 | |a Wirtschaftsethik |0 (DE-588)4066439-9 |D s |
| 689 | 3 | |5 DE-188 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-90-272-9049-6 |
| 830 | 0 | |a Pragmatics & beyond |v New series ; 179 |w (DE-604)BV002551261 |9 179 | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016712985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016712985 | ||
Datensatz im Suchindex
| _version_ | 1804137980444540928 |
|---|---|
| adam_text | Table
of
contents
List of tables
ix
List of figures
xi
Foreword
xiii
Acknowledgements
xvii
Introduction
ι
CHAPTER
1
Taboo
23
Introduction
23
The origins of the word
24
Taboos about the categorisation of the individuals in given situations
26
Taboos about dirtiness and bad language
33
Taboos about threats to traditional social institutions
35
A working definition of taboo
37
CHAPTER
2
Advertising
41
Introduction
41
The functions of advertising
42
Taboo as an element in the communication strategy
43
Taboo in advertising?
45
A framework for the analysis of taboo ads
46
How ads deal with taboo issues
50
Bodily issues and disease in ads
51
The polluting potential of dirtiness and bad language in ads
55
When taboo is an advertising strategy
58
Conclusion
61
CHAPTER
3
Words
&
images 63
Introduction
63
vi
Taboo in Advertising
Taboos in magazine ads and strategies used
64
Taboo ads
65
Visual softening of the taboo: Canesten Oasis ad and Lactacyd ad
65
Visual and textual cues for softening and foregrounding taboo:
Sloggi
and SPA ads
68
Visual emphasis on taboo: Health Education Authority anti-smoking
and
Renova
ads
71
Non-taboo ads
78
Visual cues of taboo: Total Recall and CECE Ads
79
Visual and textual cues of taboo: Rover
75
ad
85
Textual cues of taboo: FCUK and Zero Films Ads
87
Conclusion
88
chapter
4
Images, words
&
humour
103
Introduction
103
Humour in advertising
104
Specific issues in the use of humour in advertising
106
Humour in ads for taboo products
110
Humour in ads with taboo approaches
111
A humorous outdoor campaign: the Super Bock ads
111
Sexy message in a bottle: the
Miss Playbock
(legs and buttocks) outdoor ad
113
Another sexy message in a bottle: the
Miss Playbock
(breast) outdoor ad
114
The message of the unusual cleavage: the Wonderbeer outdoor ad
116
The message of the absent label: the Topless outdoor ad
117
The message of the half-torn label: the Latin Lover outdoor ad
119
Conclusion
120
CHAPTER
5
Words, images, sound
&
narratives
127
Introduction
127
Taboos in television ads and strategies used
129
Taboo ads
129
Visual softening of taboo
130
Developing pictorial metaphors: Skip ad
130
Softening of taboo through the use of animals and children: Scottex and Col-
hogar ads
132
Textual softening of taboo
133
Softening of taboo through
intertextual
narrative:
Harpie ad
135
Textual and visual softening of taboo: Fibre
1
ad
136
Table of
Contents
vu
Visual
emphasis of taboo:
Abraço
ad
140
Visual and musical cues for playing up taboo: Impulse and Sanex Ads
142
Non-taboo ads
145
Visual cues of taboo: Skip Aloe
Vera
145
Visual and textual cues of taboo through humorous narrative: TMN ad
148
Sounds and speech as cues for taboo:
Combi ad
151
Visual and musical cues for playing up taboo: Martini ad
152
Conclusion
153
CHAPTER
6
Summarising: Sanpro ads
169
Introduction
169
The social dimension of menstruation
170
Taboo-evading strategies in ads for sanitary products
173
Analysing the sanpro ads selected
174
Menstrual taboo in magazine ads: o.b. ad
174
Menstrual taboo in television ads
176
Downplaying of taboo through intertextuality:
Renova
First ad
177
Downplaying taboo through visuals and music: Carefree Black
180
Downplaying taboo with pictorial metaphors: Carefree
Respirare
hothouse and
Carefree
Respirare
cheeks
182
Summing-up: downplaying taboo with pictorial metaphors,
proto-narrative,
narcissistic format, external counselling: o.b. Comfort
184
Conclusion
187
Conclusion
197
References
203
Index
211
|
| adam_txt |
Table
of
contents
List of tables
ix
List of figures
xi
Foreword
xiii
Acknowledgements
xvii
Introduction
ι
CHAPTER
1
Taboo
23
Introduction
23
The origins of the word
24
Taboos about the categorisation of the individuals in given situations
26
Taboos about dirtiness and bad language
33
Taboos about threats to traditional social institutions
35
A working definition of taboo
37
CHAPTER
2
Advertising
41
Introduction
41
The functions of advertising
42
Taboo as an element in the communication strategy
43
Taboo in advertising?
45
A framework for the analysis of taboo ads
46
How ads deal with taboo issues
50
Bodily issues and disease in ads
51
The polluting potential of dirtiness and bad language in ads
55
When taboo is an advertising strategy
58
Conclusion
61
CHAPTER
3
Words
&
images 63
Introduction
63
vi
Taboo in Advertising
Taboos in magazine ads and strategies used
64
Taboo ads
65
Visual softening of the taboo: Canesten Oasis ad and Lactacyd ad
65
Visual and textual cues for softening and foregrounding taboo:
Sloggi
and SPA ads
68
Visual emphasis on taboo: Health Education Authority anti-smoking
and
Renova
ads
71
Non-taboo ads
78
Visual cues of taboo: Total Recall and CECE Ads
79
Visual and textual cues of taboo: Rover
75
ad
85
Textual cues of taboo: FCUK and Zero Films Ads
87
Conclusion
88
chapter
4
Images, words
&
humour
103
Introduction
103
Humour in advertising
104
Specific issues in the use of humour in advertising
106
Humour in ads for taboo products
110
Humour in ads with taboo approaches
111
A humorous outdoor campaign: the Super Bock ads
111
Sexy message in a bottle: the
Miss Playbock
(legs and buttocks) outdoor ad
113
Another sexy message in a bottle: the
Miss Playbock
(breast) outdoor ad
114
The message of the unusual cleavage: the Wonderbeer outdoor ad
116
The message of the absent label: the Topless outdoor ad
117
The message of the half-torn label: the Latin Lover outdoor ad
119
Conclusion
120
CHAPTER
5
Words, images, sound
&
narratives
127
Introduction
127
Taboos in television ads and strategies used
129
Taboo ads
129
Visual softening of taboo
130
Developing pictorial metaphors: Skip ad
130
Softening of taboo through the use of animals and children: Scottex and Col-
hogar ads
132
Textual softening of taboo
133
Softening of taboo through
intertextual
narrative:
Harpie ad
135
Textual and visual softening of taboo: Fibre
1
ad
136
Table of
Contents
vu
Visual
emphasis of taboo:
Abraço
ad
140
Visual and musical cues for playing up taboo: Impulse and Sanex Ads
142
Non-taboo ads
145
Visual cues of taboo: Skip Aloe
Vera
145
Visual and textual cues of taboo through humorous narrative: TMN ad
148
Sounds and speech as cues for taboo:
Combi ad
151
Visual and musical cues for playing up taboo: Martini ad
152
Conclusion
153
CHAPTER
6
Summarising: Sanpro ads
169
Introduction
169
The social dimension of menstruation
170
Taboo-evading strategies in ads for sanitary products
173
Analysing the sanpro ads selected
174
Menstrual taboo in magazine ads: o.b. ad
174
Menstrual taboo in television ads
176
Downplaying of taboo through intertextuality:
Renova
First ad
177
Downplaying taboo through visuals and music: Carefree Black
180
Downplaying taboo with pictorial metaphors: Carefree
Respirare
"hothouse" and
Carefree
Respirare
"cheeks"
182
Summing-up: downplaying taboo with pictorial metaphors,
proto-narrative,
narcissistic format, external counselling: o.b. Comfort
184
Conclusion
187
Conclusion
197
References
203
Index
211 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Simões Lucas Freitas, Elsa |
| author_GND | (DE-588)1053135041 |
| author_facet | Simões Lucas Freitas, Elsa |
| author_role | aut |
| author_sort | Simões Lucas Freitas, Elsa |
| author_variant | l f e s lfe lfes |
| building | Verbundindex |
| bvnumber | BV035044209 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5831 |
| callnumber-raw | HF5831 |
| callnumber-search | HF5831 |
| callnumber-sort | HF 45831 |
| callnumber-subject | HF - Commerce |
| classification_rvk | ES 155 ES 980 |
| ctrlnum | (OCoLC)236438058 (DE-599)HBZHT015559034 |
| dewey-full | 659.1042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1042 |
| dewey-search | 659.1042 |
| dewey-sort | 3659.1042 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| discipline_str_mv | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02893nam a2200721 cb4500</leader><controlfield tag="001">BV035044209</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230214 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080909s2008 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789027254238</subfield><subfield code="9">978-90-272-5423-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)236438058</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT015559034</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5831</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1042</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ES 155</subfield><subfield code="0">(DE-625)27806:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ES 980</subfield><subfield code="0">(DE-625)27942:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Simões Lucas Freitas, Elsa</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1053135041</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Taboo in advertising</subfield><subfield code="c">Elsa Simões Lucas Freitas</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Benjamins</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 214 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Pragmatics & beyond : New series</subfield><subfield code="v">179</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ethik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Moral and ethical aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Social aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Taboo, Linguistic</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medienwissenschaft</subfield><subfield code="0">(DE-588)4169194-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Tabu</subfield><subfield code="0">(DE-588)4058861-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Philosophische Anthropologie</subfield><subfield code="0">(DE-588)4045798-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sprachanalyse</subfield><subfield code="0">(DE-588)4129916-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirtschaftsethik</subfield><subfield code="0">(DE-588)4066439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeslogan</subfield><subfield code="0">(DE-588)4079179-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gestaltung</subfield><subfield code="0">(DE-588)4157139-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Tabu</subfield><subfield code="0">(DE-588)4058861-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeslogan</subfield><subfield code="0">(DE-588)4079179-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Sprachanalyse</subfield><subfield code="0">(DE-588)4129916-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Tabu</subfield><subfield code="0">(DE-588)4058861-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Philosophische Anthropologie</subfield><subfield code="0">(DE-588)4045798-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Medienwissenschaft</subfield><subfield code="0">(DE-588)4169194-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Tabu</subfield><subfield code="0">(DE-588)4058861-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="2"><subfield code="a">Gestaltung</subfield><subfield code="0">(DE-588)4157139-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="3"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="4"><subfield code="a">Wirtschaftsethik</subfield><subfield code="0">(DE-588)4066439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-90-272-9049-6</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Pragmatics & beyond</subfield><subfield code="v">New series ; 179</subfield><subfield code="w">(DE-604)BV002551261</subfield><subfield code="9">179</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016712985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016712985</subfield></datafield></record></collection> |
| id | DE-604.BV035044209 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:54:12Z |
| indexdate | 2024-07-09T21:20:55Z |
| institution | BVB |
| isbn | 9789027254238 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016712985 |
| oclc_num | 236438058 |
| open_access_boolean | |
| owner | DE-12 DE-20 DE-355 DE-BY-UBR DE-703 DE-188 |
| owner_facet | DE-12 DE-20 DE-355 DE-BY-UBR DE-703 DE-188 |
| physical | XIX, 214 S. Ill. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Benjamins |
| record_format | marc |
| series | Pragmatics & beyond |
| series2 | Pragmatics & beyond : New series |
| spelling | Simões Lucas Freitas, Elsa Verfasser (DE-588)1053135041 aut Taboo in advertising Elsa Simões Lucas Freitas Amsterdam [u.a.] Benjamins 2008 XIX, 214 S. Ill. txt rdacontent n rdamedia nc rdacarrier Pragmatics & beyond : New series 179 Ethik Gesellschaft Advertising Moral and ethical aspects Advertising Social aspects Taboo, Linguistic Werbung (DE-588)4065541-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf Tabu (DE-588)4058861-0 gnd rswk-swf Philosophische Anthropologie (DE-588)4045798-9 gnd rswk-swf Sprachanalyse (DE-588)4129916-4 gnd rswk-swf Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Werbeslogan (DE-588)4079179-8 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Tabu (DE-588)4058861-0 s Werbung (DE-588)4065541-6 s DE-604 Werbeslogan (DE-588)4079179-8 s Sprachanalyse (DE-588)4129916-4 s Philosophische Anthropologie (DE-588)4045798-9 s Medienwissenschaft (DE-588)4169194-5 s Werbemittel (DE-588)4133375-5 s Gestaltung (DE-588)4157139-3 s Werbepsychologie (DE-588)4140889-5 s Wirtschaftsethik (DE-588)4066439-9 s DE-188 Erscheint auch als Online-Ausgabe 978-90-272-9049-6 Pragmatics & beyond New series ; 179 (DE-604)BV002551261 179 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016712985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Simões Lucas Freitas, Elsa Taboo in advertising Pragmatics & beyond Ethik Gesellschaft Advertising Moral and ethical aspects Advertising Social aspects Taboo, Linguistic Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd Tabu (DE-588)4058861-0 gnd Philosophische Anthropologie (DE-588)4045798-9 gnd Sprachanalyse (DE-588)4129916-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Werbeslogan (DE-588)4079179-8 gnd Gestaltung (DE-588)4157139-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4133375-5 (DE-588)4169194-5 (DE-588)4058861-0 (DE-588)4045798-9 (DE-588)4129916-4 (DE-588)4066439-9 (DE-588)4079179-8 (DE-588)4157139-3 (DE-588)4140889-5 |
| title | Taboo in advertising |
| title_auth | Taboo in advertising |
| title_exact_search | Taboo in advertising |
| title_exact_search_txtP | Taboo in advertising |
| title_full | Taboo in advertising Elsa Simões Lucas Freitas |
| title_fullStr | Taboo in advertising Elsa Simões Lucas Freitas |
| title_full_unstemmed | Taboo in advertising Elsa Simões Lucas Freitas |
| title_short | Taboo in advertising |
| title_sort | taboo in advertising |
| topic | Ethik Gesellschaft Advertising Moral and ethical aspects Advertising Social aspects Taboo, Linguistic Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Medienwissenschaft (DE-588)4169194-5 gnd Tabu (DE-588)4058861-0 gnd Philosophische Anthropologie (DE-588)4045798-9 gnd Sprachanalyse (DE-588)4129916-4 gnd Wirtschaftsethik (DE-588)4066439-9 gnd Werbeslogan (DE-588)4079179-8 gnd Gestaltung (DE-588)4157139-3 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Ethik Gesellschaft Advertising Moral and ethical aspects Advertising Social aspects Taboo, Linguistic Werbung Werbemittel Medienwissenschaft Tabu Philosophische Anthropologie Sprachanalyse Wirtschaftsethik Werbeslogan Gestaltung Werbepsychologie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016712985&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV002551261 |
| work_keys_str_mv | AT simoeslucasfreitaselsa tabooinadvertising |