The role of exigencies in marketing: a rhetorical analysis of three online social networks
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Saarbrücken
VDM Verlag Dr. Müller
2007
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Schlagworte: | |
Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
Beschreibung: | Literatur- und URL-Verz. S. 97 - 100. - Hergestellt on demand |
Beschreibung: | XIV, 100 S. Ill. 24 cm |
ISBN: | 9783836421867 |
Internformat
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Datensatz im Suchindex
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TABLE OF CONTENTS
Page
DEDICATION . iii
LISTOFTABLES. vii
LIST OF FIGURES. ix
CHAPTER
1. INTRODUCTION. 1
Literature Review. 3
Impact of Social Networks. 3
Method of Analysis. 7
2. METHODS. 13
Theoretical Lens. 14
Exigency. 15
Audience. 18
Constraints. 19
Previous Bitzer Analyses. 20
The Modified Rhetorical Situation. 23
Benchmark Defined. 25
Case Selection. 27
Table of Contents (Continued)
Page
3. J0GA.COM. 31
Exigencies. 34
Audience. 42
Constraints. 43
Is Joga Rhetorically Successful?. 46
4. ADOBE COMMUNITIES. 51
Exigencies. 54
Audience. 60
Constraints. 62
Are the Adobe Communities Rhetorically Successful? 64
5. MARKETING WITHIN MYSPACE. 67
Exigencies /Audience. 72
Constraints. 79
Is OmniSoul 's Space Rhetorically Successful?. 80
6. CONCLUSIONS. 85
BIBLIOGRAPHY. 97
vi
LIST OF TABLES
Table Page
6.1 The relationship between the organizations'
and audiences' exigencies. 90
vii
LIST OF FIGURES
Figure Page
3.1 A Random Joga User's Profile. 33
3.2 The Joga.com Home Page. 34
3.3 Joga's Official Statement. 35
3.4 Zidane Discussion. 38
4.1 FlexCookbook. 53
4.2 Illustrator Forum. 58
4.3 User Complaints. 63
5.1 OmniSoul FrontPage. 72
5.2 Conversations with the Band. 78
5.3 Omnisoul.com. 83 |
adam_txt |
TABLE OF CONTENTS
Page
DEDICATION . iii
LISTOFTABLES. vii
LIST OF FIGURES. ix
CHAPTER
1. INTRODUCTION. 1
Literature Review. 3
Impact of Social Networks. 3
Method of Analysis. 7
2. METHODS. 13
Theoretical Lens. 14
Exigency. 15
Audience. 18
Constraints. 19
Previous Bitzer Analyses. 20
The Modified Rhetorical Situation. 23
Benchmark Defined. 25
Case Selection. 27
Table of Contents (Continued)
Page
3. J0GA.COM. 31
Exigencies. 34
Audience. 42
Constraints. 43
Is Joga Rhetorically Successful?. 46
4. ADOBE COMMUNITIES. 51
Exigencies. 54
Audience. 60
Constraints. 62
Are the Adobe Communities Rhetorically Successful? 64
5. MARKETING WITHIN MYSPACE. 67
Exigencies /Audience. 72
Constraints. 79
Is OmniSoul 's Space Rhetorically Successful?. 80
6. CONCLUSIONS. 85
BIBLIOGRAPHY. 97
vi
LIST OF TABLES
Table Page
6.1 The relationship between the organizations'
and audiences' exigencies. 90
vii
LIST OF FIGURES
Figure Page
3.1 A Random Joga User's Profile. 33
3.2 The Joga.com Home Page. 34
3.3 Joga's Official Statement. 35
3.4 Zidane Discussion. 38
4.1 FlexCookbook. 53
4.2 Illustrator Forum. 58
4.3 User Complaints. 63
5.1 OmniSoul FrontPage. 72
5.2 Conversations with the Band. 78
5.3 Omnisoul.com. 83 |
any_adam_object | 1 |
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author | Martin, Greg 1951- |
author_GND | (DE-588)1072193418 |
author_facet | Martin, Greg 1951- |
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author_sort | Martin, Greg 1951- |
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building | Verbundindex |
bvnumber | BV035043709 |
ctrlnum | (OCoLC)244022164 (DE-599)DNB985181362 |
dewey-full | 658.872 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.872 |
dewey-search | 658.872 |
dewey-sort | 3658.872 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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institution | BVB |
isbn | 9783836421867 |
language | English |
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spelling | Martin, Greg 1951- Verfasser (DE-588)1072193418 aut The role of exigencies in marketing a rhetorical analysis of three online social networks Greg Martin Saarbrücken VDM Verlag Dr. Müller 2007 XIV, 100 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Literatur- und URL-Verz. S. 97 - 100. - Hergestellt on demand Interactive marketing Marketing Technological innovations Online social networks Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Online-Marketing (DE-588)7706419-7 s DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2990725&prov=M&dok_var=1&dok_ext=htm Inhaltstext HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016712497&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Martin, Greg 1951- The role of exigencies in marketing a rhetorical analysis of three online social networks Interactive marketing Marketing Technological innovations Online social networks Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
title | The role of exigencies in marketing a rhetorical analysis of three online social networks |
title_auth | The role of exigencies in marketing a rhetorical analysis of three online social networks |
title_exact_search | The role of exigencies in marketing a rhetorical analysis of three online social networks |
title_exact_search_txtP | The role of exigencies in marketing a rhetorical analysis of three online social networks |
title_full | The role of exigencies in marketing a rhetorical analysis of three online social networks Greg Martin |
title_fullStr | The role of exigencies in marketing a rhetorical analysis of three online social networks Greg Martin |
title_full_unstemmed | The role of exigencies in marketing a rhetorical analysis of three online social networks Greg Martin |
title_short | The role of exigencies in marketing |
title_sort | the role of exigencies in marketing a rhetorical analysis of three online social networks |
title_sub | a rhetorical analysis of three online social networks |
topic | Interactive marketing Marketing Technological innovations Online social networks Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
topic_facet | Interactive marketing Marketing Technological innovations Online social networks Online-Marketing Social Media |
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