Building a mail order business: a complete manual for success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1996
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 571 S. Ill., graph. Darst. |
| ISBN: | 0471109460 9780471109464 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV035040231 | ||
| 003 | DE-604 | ||
| 005 | 20081022 | ||
| 007 | t | ||
| 008 | 080905s1996 ad|| |||| 00||| eng d | ||
| 020 | |a 0471109460 |9 0-471-10946-0 | ||
| 020 | |a 9780471109464 |9 978-0-471-10946-4 | ||
| 035 | |a (OCoLC)32746799 | ||
| 035 | |a (DE-599)BVBBV035040231 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5466 | |
| 082 | 0 | |a 658.8/72 |2 20 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Cohen, William A. |d 1937- |e Verfasser |0 (DE-588)134071549 |4 aut | |
| 245 | 1 | 0 | |a Building a mail order business |b a complete manual for success |c William A. Cohen |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1996 | |
| 300 | |a XV, 571 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mail-order business |x Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktvertrieb |0 (DE-588)4150136-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Direktvertrieb |0 (DE-588)4150136-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016709066&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016709066 | ||
Datensatz im Suchindex
| _version_ | 1804137974631235584 |
|---|---|
| adam_text | Contents
Foreword by Joe Sugarman ix
Preface xi
Acknowledgments xv
Chapter 1 Making Your Fortune in the Mail Order Industry 1
Part I Starting and Growing Your Business
Chapter 2 How to Start Your Mail Order Business 29
Chapter 3 Important Legal and Ethical Issues 51
Chapter 4 Maintaining Your Management Records 69
Chapter 5 Bringing Your Product to the Customer 79
Part II Mail Order Merchandising
Chapter 6 Finding Profitable Products to Sell by Mail 95
Chapter 7 Pricing Your Mail Order Product or Service 125
Chapter 8 Developing a Unique Offer 133
Part III Mail Order Media
Chapter 9 Making Money with Classified Ads 165
Chapter 10 Making Money with Display Ads 184
Chapter 11 Making Money with Direct Mail Ads 219
Chapter 12 Maximizing Your Direct Mail Success with Lists 257
Chapter 13 Making Money with TV and Radio Ads 280
vii
yjjj Contents
Chapter 14 Making Money with Your Telephone 295
Chapter 15 Making Money with Your Own Mail
Order Catalog 300
Chapter 16 Making Money with 900 Numbers 336
Part IV The Mail Order Message
Chapter 17 The Truth about Copywriting 345
Chapter 18 How to Write Copy That Creates Sales 370
Chapter 19 Preparing Art and Graphics at Low Cost 391
Chapter 20 Saving and Making Money with Your Printing 408
Part V Mail Order Measurement
Chapter 21 Testing to Find Out Whether You ll Be Successful
before You Invest Heavily 419
Chapter 22 Cost and Profit Calculations Made Easy 438
Chapter 23 Developing a Mail Order Marketing Plan 457
A Personal Postscript from the Author 477
Appendixes
Appendix A The Direct Marketing Association s Guidelines
for Ethical Business Practices 479
Appendix B A Potpourri of Mail Order Ideas and Techniques 494
Appendix C Mail Order Associations and Direct Marketing
Clubs 521
Appendix D Some Mail Order Advertising Agencies 531
Appendix E Some Sources of Mailing Lists 533
Appendix F Mail Order Magazines and Newsletters 535
Appendix G A Business Guide to the Federal Trade
Commission s Mail Order Rule 537
Index 557
|
| adam_txt |
Contents
Foreword by Joe Sugarman ix
Preface xi
Acknowledgments xv
Chapter 1 Making Your Fortune in the Mail Order Industry 1
Part I Starting and Growing Your Business
Chapter 2 How to Start Your Mail Order Business 29
Chapter 3 Important Legal and Ethical Issues 51
Chapter 4 Maintaining Your Management Records 69
Chapter 5 Bringing Your Product to the Customer 79
Part II Mail Order Merchandising
Chapter 6 Finding Profitable Products to Sell by Mail 95
Chapter 7 Pricing Your Mail Order Product or Service 125
Chapter 8 Developing a Unique Offer 133
Part III Mail Order Media
Chapter 9 Making Money with Classified Ads 165
Chapter 10 Making Money with Display Ads 184
Chapter 11 Making Money with Direct Mail Ads 219
Chapter 12 Maximizing Your Direct Mail Success with Lists 257
Chapter 13 Making Money with TV and Radio Ads 280
vii
yjjj Contents
Chapter 14 Making Money with Your Telephone 295
Chapter 15 Making Money with Your Own Mail
Order Catalog 300
Chapter 16 Making Money with 900 Numbers 336
Part IV The Mail Order Message
Chapter 17 The Truth about Copywriting 345
Chapter 18 How to Write Copy That Creates Sales 370
Chapter 19 Preparing Art and Graphics at Low Cost 391
Chapter 20 Saving and Making Money with Your Printing 408
Part V Mail Order Measurement
Chapter 21 Testing to Find Out Whether You'll Be Successful
before You Invest Heavily 419
Chapter 22 Cost and Profit Calculations Made Easy 438
Chapter 23 Developing a Mail Order Marketing Plan 457
A Personal Postscript from the Author 477
Appendixes
Appendix A The Direct Marketing Association's Guidelines
for Ethical Business Practices 479
Appendix B A Potpourri of Mail Order Ideas and Techniques 494
Appendix C Mail Order Associations and Direct Marketing
Clubs 521
Appendix D Some Mail Order Advertising Agencies 531
Appendix E Some Sources of Mailing Lists 533
Appendix F Mail Order Magazines and Newsletters 535
Appendix G A Business Guide to the Federal Trade
Commission's Mail Order Rule 537
Index 557 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Cohen, William A. 1937- |
| author_GND | (DE-588)134071549 |
| author_facet | Cohen, William A. 1937- |
| author_role | aut |
| author_sort | Cohen, William A. 1937- |
| author_variant | w a c wa wac |
| building | Verbundindex |
| bvnumber | BV035040231 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5466 |
| callnumber-raw | HF5466 |
| callnumber-search | HF5466 |
| callnumber-sort | HF 45466 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)32746799 (DE-599)BVBBV035040231 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01524nam a2200409 c 4500</leader><controlfield tag="001">BV035040231</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20081022 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080905s1996 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471109460</subfield><subfield code="9">0-471-10946-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780471109464</subfield><subfield code="9">978-0-471-10946-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)32746799</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV035040231</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5466</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cohen, William A.</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134071549</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Building a mail order business</subfield><subfield code="b">a complete manual for success</subfield><subfield code="c">William A. Cohen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 571 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mail-order business</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktvertrieb</subfield><subfield code="0">(DE-588)4150136-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Direktvertrieb</subfield><subfield code="0">(DE-588)4150136-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016709066&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016709066</subfield></datafield></record></collection> |
| id | DE-604.BV035040231 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:52:56Z |
| indexdate | 2024-07-09T21:20:49Z |
| institution | BVB |
| isbn | 0471109460 9780471109464 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016709066 |
| oclc_num | 32746799 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XV, 571 S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Wiley |
| record_format | marc |
| spelling | Cohen, William A. 1937- Verfasser (DE-588)134071549 aut Building a mail order business a complete manual for success William A. Cohen 4. ed. New York [u.a.] Wiley 1996 XV, 571 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mail-order business Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktvertrieb (DE-588)4150136-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s DE-604 Direktvertrieb (DE-588)4150136-6 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016709066&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cohen, William A. 1937- Building a mail order business a complete manual for success Mail-order business Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd Direktvertrieb (DE-588)4150136-6 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4150136-6 |
| title | Building a mail order business a complete manual for success |
| title_auth | Building a mail order business a complete manual for success |
| title_exact_search | Building a mail order business a complete manual for success |
| title_exact_search_txtP | Building a mail order business a complete manual for success |
| title_full | Building a mail order business a complete manual for success William A. Cohen |
| title_fullStr | Building a mail order business a complete manual for success William A. Cohen |
| title_full_unstemmed | Building a mail order business a complete manual for success William A. Cohen |
| title_short | Building a mail order business |
| title_sort | building a mail order business a complete manual for success |
| title_sub | a complete manual for success |
| topic | Mail-order business Handbooks, manuals, etc Direktmarketing (DE-588)4012421-6 gnd Direktvertrieb (DE-588)4150136-6 gnd |
| topic_facet | Mail-order business Handbooks, manuals, etc Direktmarketing Direktvertrieb |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016709066&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT cohenwilliama buildingamailorderbusinessacompletemanualforsuccess |