The affluent consumer: marketing and selling the luxury lifestyle
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn.
Praeger Publishers
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. [175]-185) and index |
| Beschreibung: | x, 194 p. 25 cm |
| ISBN: | 0275992829 |
Internformat
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| 100 | 1 | |a Michman, Ronald D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The affluent consumer |b marketing and selling the luxury lifestyle |c Ronald D. Michman and Edward M. Mazze |
| 264 | 1 | |a Westport, Conn. |b Praeger Publishers |c 2006 | |
| 300 | |a x, 194 p. |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. [175]-185) and index | ||
| 650 | 4 | |a Affluent consumers |z United States | |
| 650 | 4 | |a Luxuries |z United States |x Marketing | |
| 650 | 4 | |a Target marketing |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Mazze, Edward M. |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0616/2006021766.html |3 Table of contents only | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016706435&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
Datensatz im Suchindex
| _version_ | 1805082901123956736 |
|---|---|
| adam_text |
Contents
Preface ix
Acknowledgments xi
Chapter 1. Wealth in America 1
Chapter 2. Bridging the Gap 19
Chapter 3. When Good Is Not Good Enough 35
Chapter 4. Changing Economic Dimensions 51
Chapter 5. The Affluent All-American Consumer 69
Chapter 6. Affluent Groups and Aspirations 85
Chapter 7. Segmenting the Affluent Market 103
Chapter 8. Upscale Strategies Are Not a Panacea 121
Chapter 9. Redefining Affluent Consumer Lifestyles 137
Chapter 10. Myths, Realities and Predictions 157
Notes 171
Selected Bibliography 175
Index 187 |
| adam_txt |
Contents
Preface ix
Acknowledgments xi
Chapter 1. Wealth in America 1
Chapter 2. Bridging the Gap 19
Chapter 3. When Good Is Not Good Enough 35
Chapter 4. Changing Economic Dimensions 51
Chapter 5. The Affluent All-American Consumer 69
Chapter 6. Affluent Groups and Aspirations 85
Chapter 7. Segmenting the Affluent Market 103
Chapter 8. Upscale Strategies Are Not a Panacea 121
Chapter 9. Redefining Affluent Consumer Lifestyles 137
Chapter 10. Myths, Realities and Predictions 157
Notes 171
Selected Bibliography 175
Index 187 |
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| spelling | Michman, Ronald D. Verfasser aut The affluent consumer marketing and selling the luxury lifestyle Ronald D. Michman and Edward M. Mazze Westport, Conn. Praeger Publishers 2006 x, 194 p. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [175]-185) and index Affluent consumers United States Luxuries United States Marketing Target marketing United States USA Mazze, Edward M. Sonstige oth http://www.loc.gov/catdir/toc/ecip0616/2006021766.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016706435&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Michman, Ronald D. The affluent consumer marketing and selling the luxury lifestyle Affluent consumers United States Luxuries United States Marketing Target marketing United States |
| title | The affluent consumer marketing and selling the luxury lifestyle |
| title_auth | The affluent consumer marketing and selling the luxury lifestyle |
| title_exact_search | The affluent consumer marketing and selling the luxury lifestyle |
| title_exact_search_txtP | The affluent consumer marketing and selling the luxury lifestyle |
| title_full | The affluent consumer marketing and selling the luxury lifestyle Ronald D. Michman and Edward M. Mazze |
| title_fullStr | The affluent consumer marketing and selling the luxury lifestyle Ronald D. Michman and Edward M. Mazze |
| title_full_unstemmed | The affluent consumer marketing and selling the luxury lifestyle Ronald D. Michman and Edward M. Mazze |
| title_short | The affluent consumer |
| title_sort | the affluent consumer marketing and selling the luxury lifestyle |
| title_sub | marketing and selling the luxury lifestyle |
| topic | Affluent consumers United States Luxuries United States Marketing Target marketing United States |
| topic_facet | Affluent consumers United States Luxuries United States Marketing Target marketing United States USA |
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