Communicating public health information effectively: a guide for practitioners
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Washington, DC
American Public Health Assoc.
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 230 S. graph. Darst., Kt. |
| ISBN: | 0875530273 |
Internformat
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| 245 | 1 | 0 | |a Communicating public health information effectively |b a guide for practitioners |c [American Public Health Association]. David E. Nelson ..., ed. |
| 264 | 1 | |a Washington, DC |b American Public Health Assoc. |c 2002 | |
| 300 | |a XIX, 230 S. |b graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 2 | |a Communicable Disease Control |a methods | |
| 650 | 2 | |a Disease Notification |a methods | |
| 650 | 2 | |a Public Health | |
| 700 | 1 | |a Nelson, David E. |4 edt | |
| 710 | 2 | |a American Public Health Association |e Sonstige |0 (DE-588)1019926-3 |4 oth | |
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Datensatz im Suchindex
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|---|---|
| adam_text | table of contents
ACKNOWLEDGEMENTS ix
CONTRIBUTORS xi
FOREWORD xv
PREFACE xvii
PART I; BACKGROUND AND FRAMEWORK
CHAPTER 1: CURRENT ISSUES AND CHALLENGES 1
Background
Barriers to Communication
The Field of Health Communication
Summary
CHAPTER 2: PUBLIC HEALTH COMMUNICATION: 11
A PLANNING FRAMEWORK
Background
Public Health Communication Framework
Examples of Applying the Public Health Communication Planning Framework
Summary
CHAPTER 3: TRANSLATING PUBLIC HEALTH DATA 33
Background
Locating Public Health Data and Other Scientific Information
Translating Public Health Data: General Considerations
Translating Public Health Data: Recommended Formats
Challenges and Barriers
Summary
PART II; AUDIENCES
CHAPTER 4: GENERAL PUBLIC: COMMUNICATING TO INFORM 47
Background
Getting to Know the Audience
Information Processing
Message Development and Planning
Challenges and Barriers
Summary
vi Communicating Public Health Information Effectively
CHAPTER 5: GENERAL PUBLIC: COMMUNICATING TO PERSUADE 59
Background
Overview of Persuasive Health Communication Approaches and Theories
Purpose and Audience
Message Development, Media and Channel Selection, and Evaluation
Summary
CHAPTER 6: COMMUNICATING PUBLIC HEALTH INFORMATION 73
TO THE NEWS MEDIA
Background
Purpose, Audience, and Message
Message Production, Delivery, and Timing
General Characteristics and Recommendations for Communicating with the News Media
Specific Recommendations for Communicating with the News Media
Media Advocacy
Challenges and Barriers
Summary
CHAPTER 7: COMMUNICATING PUBLIC HEALTH INFORMATION 97
TO POLICYMAKERS
Background
Characteristics of Policy Makers
Purpose, Audience, ana Message
Selectinga Spokesperson and Message Production and Delivery
General Recommendations for Communicating with Policy Makers
Additional Recommendations for Communicating with Elected Officials
Challenges and Barriers
Summary
CHAPTER 8: COMMUNICATING PUBLIC HEALTH INFORMATION 115
TO PRIVATE AND VOLUNTARY HEALTH ORGANIZATIONS
Background
Types of Private and Voluntary Health Organizations
Rationale for Communicating Information to Private and Voluntary Health Organizations
Purpose, Audience, and Message
Suggested Types of Public Health Data to Communicate
Negotiating an Exchange
Challenges and Barriers
Summary
PART III; MESSAGE DELIVERY
CHAPTER 9: WRITTEN COMMUNICATION 127
Background
Types of Written Materials Used in Public Health Communication
Purpose, Audience, and Message
General Recommendations forwritten Communication
Specific Recommendations for Written Communication
Writing for Low Literacy Audiences
Summary
CHAPTER 10: ORAL PRESENTATIONS 141
Background
Characteristics of Oral Presentations
Additional Recommendations for Improving Oral Presentations
Challenges and Barriers
Summary
Translating Public Health Data vii
CHAPTER 11: VISUAL COMMUNICATION 155
Background
General Considerations
Purpose, Audience, and Message
Specific Visual Communication Modalities
Other Considerations for Visual Communication
Challenges and Barriers
Summary
CHAPTER 12: ELECTRONIC COMMUNICATION 173
Background
General Considerations for Electronic Communication in Public Health
Purpose, Audience, and Message
Specific Recommendations forE-mail
Specific Recommendations for Web Sites
Limitations of Electronic Communication
Summary
CHAPTER 13: RISK COMMUNICATION 185
Background
Risk Perception
Purpose, Audience, and Message
Message Production and Delivery
Recommendations for Risk Communication
Challenges and Barriers
Risk Communication Planning
Bioterrorism and Communication
Summary
PART IV; NEXT STEPS
CHAPTER 14: FUTURE DIRECTIONS 205
Introduction
Increased Health Communication Education and Training
Increased Health Communication Research
Improved Translation of Existing Public Health Information
Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels
Improved CulturaiCommunication Competency
Building Infrastructure for Equitable Access and Use of New Communication Technologies
Conclusion
APPENDIX 1: STEP-BY-STEP PLANNING GUIDE FOR 213
COMMUNICATING PUBLIC HEALTH INFORMATION
APPENDLX 2: DIRECTORIES AND OTHER SELECTED INTERNET 215
WEB SITES FOR LOCATING PUBLIC HEALTH DATA
APPENDLX 3: INTERNET WEB SITES FOR STATES AND THE 221
DISTRICT OF COLUMBIA
INDEX 225
|
| adam_txt |
table of contents
ACKNOWLEDGEMENTS ix
CONTRIBUTORS xi
FOREWORD xv
PREFACE xvii
PART I; BACKGROUND AND FRAMEWORK
CHAPTER 1: CURRENT ISSUES AND CHALLENGES 1
Background
Barriers to Communication
The Field of Health Communication
Summary
CHAPTER 2: PUBLIC HEALTH COMMUNICATION: 11
A PLANNING FRAMEWORK
Background
Public Health Communication Framework
Examples of Applying the Public Health Communication Planning Framework
Summary
CHAPTER 3: TRANSLATING PUBLIC HEALTH DATA 33
Background
Locating Public Health Data and Other Scientific Information
Translating Public Health Data: General Considerations
Translating Public Health Data: Recommended Formats
Challenges and Barriers
Summary
PART II; AUDIENCES
CHAPTER 4: GENERAL PUBLIC: COMMUNICATING TO INFORM 47
Background
Getting to Know the Audience
Information Processing
Message Development and Planning
Challenges and Barriers
Summary
vi Communicating Public Health Information Effectively
CHAPTER 5: GENERAL PUBLIC: COMMUNICATING TO PERSUADE 59
Background
Overview of Persuasive Health Communication Approaches and Theories
Purpose and Audience
Message Development, Media and Channel Selection, and Evaluation
Summary
CHAPTER 6: COMMUNICATING PUBLIC HEALTH INFORMATION 73
TO THE NEWS MEDIA
Background
Purpose, Audience, and Message
Message Production, Delivery, and Timing
General Characteristics and Recommendations for Communicating with the News Media
Specific Recommendations for Communicating with the News Media
Media Advocacy
Challenges and Barriers
Summary
CHAPTER 7: COMMUNICATING PUBLIC HEALTH INFORMATION 97
TO POLICYMAKERS
Background
Characteristics of Policy Makers
Purpose, Audience, ana Message
Selectinga Spokesperson and Message Production and Delivery
General Recommendations for Communicating with Policy Makers
Additional Recommendations for Communicating with Elected Officials
Challenges and Barriers
Summary
CHAPTER 8: COMMUNICATING PUBLIC HEALTH INFORMATION 115
TO PRIVATE AND VOLUNTARY HEALTH ORGANIZATIONS
Background
Types of Private and Voluntary Health Organizations
Rationale for Communicating Information to Private and Voluntary Health Organizations
Purpose, Audience, and Message
Suggested Types of Public Health Data to Communicate
Negotiating an Exchange
Challenges and Barriers
Summary
PART III; MESSAGE DELIVERY
CHAPTER 9: WRITTEN COMMUNICATION 127
Background
Types of Written Materials Used in Public Health Communication
Purpose, Audience, and Message
General Recommendations forwritten Communication
Specific Recommendations for Written Communication
Writing for Low Literacy Audiences
Summary
CHAPTER 10: ORAL PRESENTATIONS 141
Background
Characteristics of Oral Presentations
Additional Recommendations for Improving Oral Presentations
Challenges and Barriers
Summary
Translating Public Health Data vii
CHAPTER 11: VISUAL COMMUNICATION 155
Background
General Considerations
Purpose, Audience, and Message
Specific Visual Communication Modalities
Other Considerations for Visual Communication
Challenges and Barriers
Summary
CHAPTER 12: ELECTRONIC COMMUNICATION 173
Background
General Considerations for Electronic Communication in Public Health
Purpose, Audience, and Message
Specific Recommendations forE-mail
Specific Recommendations for Web Sites
Limitations of Electronic Communication
Summary
CHAPTER 13: RISK COMMUNICATION 185
Background
Risk Perception
Purpose, Audience, and Message
Message Production and Delivery
Recommendations for Risk Communication
Challenges and Barriers
Risk Communication Planning
Bioterrorism and Communication
Summary
PART IV; NEXT STEPS
CHAPTER 14: FUTURE DIRECTIONS 205
Introduction
Increased Health Communication Education and Training
Increased Health Communication Research
Improved Translation of Existing Public Health Information
Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels
Improved CulturaiCommunication Competency
Building Infrastructure for Equitable Access and Use of New Communication Technologies
Conclusion
APPENDIX 1: STEP-BY-STEP PLANNING GUIDE FOR 213
COMMUNICATING PUBLIC HEALTH INFORMATION
APPENDLX 2: DIRECTORIES AND OTHER SELECTED INTERNET 215
WEB SITES FOR LOCATING PUBLIC HEALTH DATA
APPENDLX 3: INTERNET WEB SITES FOR STATES AND THE 221
DISTRICT OF COLUMBIA
INDEX 225 |
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| index_date | 2024-07-02T21:51:40Z |
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| spelling | Communicating public health information effectively a guide for practitioners [American Public Health Association]. David E. Nelson ..., ed. Washington, DC American Public Health Assoc. 2002 XIX, 230 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Communicable Disease Control methods Disease Notification methods Public Health Nelson, David E. edt American Public Health Association Sonstige (DE-588)1019926-3 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016705200&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Communicating public health information effectively a guide for practitioners Communicable Disease Control methods Disease Notification methods Public Health |
| title | Communicating public health information effectively a guide for practitioners |
| title_auth | Communicating public health information effectively a guide for practitioners |
| title_exact_search | Communicating public health information effectively a guide for practitioners |
| title_exact_search_txtP | Communicating public health information effectively a guide for practitioners |
| title_full | Communicating public health information effectively a guide for practitioners [American Public Health Association]. David E. Nelson ..., ed. |
| title_fullStr | Communicating public health information effectively a guide for practitioners [American Public Health Association]. David E. Nelson ..., ed. |
| title_full_unstemmed | Communicating public health information effectively a guide for practitioners [American Public Health Association]. David E. Nelson ..., ed. |
| title_short | Communicating public health information effectively |
| title_sort | communicating public health information effectively a guide for practitioners |
| title_sub | a guide for practitioners |
| topic | Communicable Disease Control methods Disease Notification methods Public Health |
| topic_facet | Communicable Disease Control methods Disease Notification methods Public Health |
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