High visibility: transforming your personal and professional brand
Gespeichert in:
| Vorheriger Titel: | Rein, Irving High visibility |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2006
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 366 S. |
| ISBN: | 0071456805 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
ACKNOWLEDGMENTS IX
PREFACE XI
PART 1
Foundations of High Visibility Marketing i
CHAPTER 1
The Branding Proposition 3
CHAPTER 2
Commanding a High Visibility Premium 15
CHAPTER 3
How the High Visibility Industry Works 33
CHAPTER 4
Distinguishing High Visibility Sectors
and Hierarchies 67
CHAPTER 5
Who Are the High Visibility Consumers 91
PART 2
Strategies for Achieving and Sustaining
High Visibility 135
CHAPTER 6
Strategies for Marketing High Visibility 137
vli
li HIGH VISIBILITY
CHAPTER 7
Misconceptions of Brand Building 161
CHAPTER 8
The Four Steps of Brand Transformation 199
CHAPTER 9
Delivering the Brand 249
CHAPTER 10
Publicizing the Brand 281
CHAPTER 11
Sustaining the Brand 307
CHAPTER 12
Managing Brand Identity in an Ever-Changing
Marketplace 345
INDEX 359
|
| adam_txt |
CONTENTS
ACKNOWLEDGMENTS IX
PREFACE XI
PART 1
Foundations of High Visibility Marketing i
CHAPTER 1
The Branding Proposition 3
CHAPTER 2
Commanding a High Visibility Premium 15
CHAPTER 3
How the High Visibility Industry Works 33
CHAPTER 4
Distinguishing High Visibility Sectors
and Hierarchies 67
CHAPTER 5
Who Are the High Visibility Consumers 91
PART 2
Strategies for Achieving and Sustaining
High Visibility 135
CHAPTER 6
Strategies for Marketing High Visibility 137
vli
li HIGH VISIBILITY
CHAPTER 7
Misconceptions of Brand Building 161
CHAPTER 8
The Four Steps of Brand Transformation 199
CHAPTER 9
Delivering the Brand 249
CHAPTER 10
Publicizing the Brand 281
CHAPTER 11
Sustaining the Brand 307
CHAPTER 12
Managing Brand Identity in an Ever-Changing
Marketplace 345
INDEX 359 |
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| index_date | 2024-07-02T21:50:59Z |
| indexdate | 2024-07-09T21:20:41Z |
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| isbn | 0071456805 |
| language | English |
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| physical | XII, 366 S. |
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| spelling | High visibility transforming your personal and professional brand Irving Rein ... 3. ed. New York, NY McGraw-Hill 2006 XII, 366 S. txt rdacontent n rdamedia nc rdacarrier Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd rswk-swf Werbeagentur (DE-588)4065521-0 gnd rswk-swf Führungskraft (DE-588)4071497-4 gnd rswk-swf Führungskraft (DE-588)4071497-4 s Imagepolitik (DE-588)4343856-8 s Werbeagentur (DE-588)4065521-0 s DE-604 Rein, Irving J. Sonstige oth 1. Auflage Rein, Irving High visibility HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016703258&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | High visibility transforming your personal and professional brand Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd Werbeagentur (DE-588)4065521-0 gnd Führungskraft (DE-588)4071497-4 gnd |
| subject_GND | (DE-588)4343856-8 (DE-588)4065521-0 (DE-588)4071497-4 |
| title | High visibility transforming your personal and professional brand |
| title_auth | High visibility transforming your personal and professional brand |
| title_exact_search | High visibility transforming your personal and professional brand |
| title_exact_search_txtP | High visibility transforming your personal and professional brand |
| title_full | High visibility transforming your personal and professional brand Irving Rein ... |
| title_fullStr | High visibility transforming your personal and professional brand Irving Rein ... |
| title_full_unstemmed | High visibility transforming your personal and professional brand Irving Rein ... |
| title_old | Rein, Irving High visibility |
| title_short | High visibility |
| title_sort | high visibility transforming your personal and professional brand |
| title_sub | transforming your personal and professional brand |
| topic | Celebrities Fame Publicity Imagepolitik (DE-588)4343856-8 gnd Werbeagentur (DE-588)4065521-0 gnd Führungskraft (DE-588)4071497-4 gnd |
| topic_facet | Celebrities Fame Publicity Imagepolitik Werbeagentur Führungskraft |
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