Getting the money: how to succeed in fundraising for public and nonprofit libraries
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Libraries Unlimited
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 150 S. |
| ISBN: | 9781591585978 |
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| 100 | 1 | |a Dowlin, Kenneth E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Getting the money |b how to succeed in fundraising for public and nonprofit libraries |c Ken Dowlin |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Libraries Unlimited |c 2009 | |
| 300 | |a XIV, 150 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Library fund raising |z United States | |
| 650 | 4 | |a Library fund raising | |
| 650 | 4 | |a Public libraries |z United States |x Finance | |
| 650 | 4 | |a Public libraries |x Finance | |
| 650 | 4 | |a Libraries and community | |
| 650 | 0 | 7 | |a Spendensammlung |0 (DE-588)4182185-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentliche Bibliothek |0 (DE-588)4043141-1 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
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| 689 | 0 | 1 | |a Öffentliche Bibliothek |0 (DE-588)4043141-1 |D s |
| 689 | 0 | 2 | |a Spendensammlung |0 (DE-588)4182185-3 |D s |
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Datensatz im Suchindex
| _version_ | 1804137964924567552 |
|---|---|
| adam_text | Contents
Preface
xi
Acknowledgments
xiii
Introduction
1
1.
Getting Them Hungry (Putting Out the Bait)
5
Need for Change
5
Communicating with Stakeholders
6
Raising Expectations
6
Surveying Your Community
8
Identifying Stakeholders and Linking Communications
10
2.
Cleaning Out the Kitchen
11
Minimizing Dysfunctional Myths
11
Assessing Effectiveness and Efficiency
15
Getting Rid of the Baggage
17
Minimizing the Negative Rumor Mill
17
Clarify and Codify Policies, Procedures, Feedback, and Control System
18
Educate and Inform the Staff
18
3.
Organizing the Kitchen (Strategic Thinking)
21
Personal Knowledge and Skills Development
21
Develop Your Own Vision, Values, Mission, and Even Dreams for the
Library
22
Do Your Homework
22
Build Your Case Statement
22
Learn to Observe and Chart Group Dynamics in Meetings
23
Learn to Learn
24
CONTENTS
Learn to Educate Others
24
Learn to Present
25
Stories about Yourself, Your Organization, and Your Goals
27
Understanding Financial Management Realities
27
Determine Your Authority
28
Analyzing Your Community
28
Elected Officials
28
Users
29
Community Organizations
29
Making Cities Stronger
30
Natural Stakeholders
31
Organizations That Want to Ride Your Publicity Coat Tails
31
Donors
32
Identify the Barriers
32
Financial Limitations
32
Knowing Who to Talk to When
34
Understand the Impact of Change
34
Graphic to Neographic Content
34
Singular Processes to Mass Processes
35
Mono Access to Multidimensional Access Points
35
Single to Many Simultaneous Users
35
Singular to Collaborative Organizations
36
Ownership Orientation to Access Orientation
36
Rights of Ownership to Licensing and Stricter Copyright
36
Government Mandates
36
Self-Service
37
Experiential Library
37
Gatekeeper to Facilitator
38
Fortress to Pipeline
38
Frey s Thesis
38
The Internet World
39
Get Your Vision Out to the Public
39
Team Building
39
Creating the Learning Organization
40
Personnel Management
41
Change Management
41
Strategic Planning
42
Build a Go-to-Team
43
Media Relations
44
Understanding and Cultivating Relationships
45
Differences in Groups or Organizations
45
Development Departments of Parent Organization
46
Museums
46
Library Schools or Other Schools with Student Resources
46
Corporate Leaders and Influential Citizens
46
Local Foundations
47
Angels
47
Muscle People
47
Contents
Devils
Leadership and Support for Formal Support Groups
External Organization Development
Create New Stakeholders
Build Alliances with Stakeholders
Build Alliances with Neighborhood Organizations
Final Kitchen Cleaning
4.
Getting Good Equipment: Skillets, Pots and Pans, Knives,
and Cookbooks
Community Relations Office (CRO)
Formal Support Groups
Friends of the Library
Library Foundation
Junior Friends
Staff Associations
Volunteers
Staff
Communication Tools and Techniques
Branding
Advocacy
Media Storm Firefighting
Testimonials
Anecdotes
Rethinking Your Look
Dealing with the News Media
Toolkit with the News Media
Finding Cookbooks
Fundraising and Development
Happy Cooking
5.
Nibbles and Starter Recipes
Community Organization Presentations
Book Sales
Sponsored Book Fairs
Cookbooks
Naming Opportunities
Bookplates
Donated Subscriptions
Service or Product Donations
Public Programming
Golf Tournament and Baseball Games
Fees for Services
Small Community Foundation Grants
Partnerships with Other Cultural Institutions
Partnerships with Fellow Government Agencies
Charitable Planned Giving
Remainder Trusts
47
48
48
49
49
50
50
51
52
53
53
54
55
55
55
56
56
58
59
61
62
63
63
64
66
68
68
69
71
72
73
74
74
74
75
75
76
76
77
77
78
78
79
79
79
viii CONTENTS
Wills and Bequests
79
Direct Mail Campaigns
80
Endowments
80
State Funding
80
Federal Funding
82
Innovative Commercial Approaches
82
Credit Card Programs
82
Transit Companies
82
Stay in the Library Forever
83
Creative Projects with Dedicated Supporters
83
Raising Money Online
84
6.
Holiday Menus (Strategies to Get Major Funds)
87
Marketing Campaign Themes
88
Collection Excellence
89
Channels beyond the Print Collection
89
Funding New Technology
89
Public Programming
90
Building Campaigns
90
Diversity
92
Community Building
92
Go for Excellence
93
Private Funding Campaigns
93
Corporate or Business Approaches
94
Major Capital Campaigns
94
Family Foundations
95
Library Foundations
95
Community Foundations
95
Affinity Groups
96
Government Sources
96
Online Funding
96
Local
Referendums
97
Tax Limitation Overrides
98
Increasing Statutory Limitations
98
Bond Issues
99
Revenue Entitlements
100
Running Campaigns for
Referendums
101
Getting Started
101
Researching and Obtaining Legal Support and Authority
102
Creating the Case Statement
103
Expanding the Go-to-Team
104
Creating a Separate Campaign Committee
105
Polls
105
Consultants
106
Endorsements
106
Gaining Momentum
107
Getting the Money for the Campaign
107
Speakers Bureau
108
Contents
Door-to-Door
Campaigning
108
Telephone Banks 109
Opposition 109
In
the
Home Stretch 110
Down to the Wire
110
Closing Out
110
7.
The Keys to the Financial Castle Kitchen
111
Strategic Thinking and Focus
111
Always Selling Yourself and the Library
114
Use Creative Ways to Get Publicity
114
KISS
114
Create a Must-Visit List
115
Selling with Sizzle
115
Star Power
115
Leveraging Funding
115
Building Relationships
116
Community Connectedness
116
Bring in Outside Talent to the Project
117
People with Clout
117
People Who Care
118
Scout for Talent Outside Your Community
118
Political Savvy
118
Nurturing Political Leaders
119
Build a Constituency
120
Build on Success
120
Family Celebrations
120
Building a Reputation for Success
121
Leveraging Assets
121
The Mixed Revenues Approach
121
Producing Proposals for Starter Funding
121
Find the Talent
121
Conceptual Visioning
122
Create a Buzz
122
Managing the Process
123
Communications Program
123
Donor Management Program
124
Decision Support Program
125
My Library
125
OurLibrary
126
Just Do It 128
Appendix
129
Bibliography
139
Index
143
|
| adam_txt |
Contents
Preface
xi
Acknowledgments
xiii
Introduction
1
1.
Getting Them Hungry (Putting Out the Bait)
5
Need for Change
5
Communicating with Stakeholders
6
Raising Expectations
6
Surveying Your Community
8
Identifying Stakeholders and Linking Communications
10
2.
Cleaning Out the Kitchen
11
Minimizing Dysfunctional Myths
11
Assessing Effectiveness and Efficiency
15
Getting Rid of the Baggage
17
Minimizing the Negative Rumor Mill
17
Clarify and Codify Policies, Procedures, Feedback, and Control System
18
Educate and Inform the Staff
18
3.
Organizing the Kitchen (Strategic Thinking)
21
Personal Knowledge and Skills Development
21
Develop Your Own Vision, Values, Mission, and Even Dreams for the
Library
22
Do Your Homework
22
Build Your Case Statement
22
Learn to Observe and Chart Group Dynamics in Meetings
23
Learn to Learn
24
CONTENTS
Learn to Educate Others
24
Learn to Present
25
Stories about Yourself, Your Organization, and Your Goals
27
Understanding Financial Management Realities
27
Determine Your Authority
28
Analyzing Your Community
28
Elected Officials
28
Users
29
Community Organizations
29
Making Cities Stronger
30
Natural Stakeholders
31
Organizations That Want to Ride Your Publicity Coat Tails
31
Donors
32
Identify the Barriers
32
Financial Limitations
32
Knowing Who to Talk to When
34
Understand the Impact of Change
34
Graphic to Neographic Content
34
Singular Processes to Mass Processes
35
Mono Access to Multidimensional Access Points
35
Single to Many Simultaneous Users
35
Singular to Collaborative Organizations
36
Ownership Orientation to Access Orientation
36
Rights of Ownership to Licensing and Stricter Copyright
36
Government Mandates
36
Self-Service
37
Experiential Library
37
Gatekeeper to Facilitator
38
Fortress to Pipeline
38
Frey's Thesis
38
The Internet World
39
Get Your Vision Out to the Public
39
Team Building
39
Creating the Learning Organization
40
Personnel Management
41
Change Management
41
Strategic Planning
42
Build a "Go-to-Team"
43
Media Relations
44
Understanding and Cultivating Relationships
45
Differences in Groups or Organizations
45
Development Departments of Parent Organization
46
Museums
46
Library Schools or Other Schools with Student Resources
46
Corporate Leaders and Influential Citizens
46
Local Foundations
47
Angels
47
Muscle People
47
Contents
Devils
Leadership and Support for Formal Support Groups
External Organization Development
Create New Stakeholders
Build Alliances with Stakeholders
Build Alliances with Neighborhood Organizations
Final Kitchen Cleaning
4.
Getting Good Equipment: Skillets, Pots and Pans, Knives,
and Cookbooks
Community Relations Office (CRO)
Formal Support Groups
Friends of the Library
Library Foundation
Junior Friends
Staff Associations
Volunteers
Staff
Communication Tools and Techniques
Branding
Advocacy
Media Storm Firefighting
Testimonials
Anecdotes
Rethinking Your Look
Dealing with the News Media
Toolkit with the News Media
Finding Cookbooks
Fundraising and Development
Happy Cooking
5.
Nibbles and Starter Recipes
Community Organization Presentations
Book Sales
Sponsored Book Fairs
Cookbooks
Naming Opportunities
Bookplates
Donated Subscriptions
Service or Product Donations
Public Programming
Golf Tournament and Baseball Games
Fees for Services
Small Community Foundation Grants
Partnerships with Other Cultural Institutions
Partnerships with Fellow Government Agencies
Charitable Planned Giving
Remainder Trusts
47
48
48
49
49
50
50
51
52
53
53
54
55
55
55
56
56
58
59
61
62
63
63
64
66
68
68
69
71
72
73
74
74
74
75
75
76
76
77
77
78
78
79
79
79
viii CONTENTS
Wills and Bequests
79
Direct Mail Campaigns
80
Endowments
80
State Funding
80
Federal Funding
82
Innovative Commercial Approaches
82
Credit Card Programs
82
Transit Companies
82
Stay in the Library Forever
83
Creative Projects with Dedicated Supporters
83
Raising Money Online
84
6.
Holiday Menus (Strategies to Get Major Funds)
87
Marketing Campaign Themes
88
Collection Excellence
89
Channels beyond the Print Collection
89
Funding New Technology
89
Public Programming
90
Building Campaigns
90
Diversity
92
Community Building
92
Go for Excellence
93
Private Funding Campaigns
93
Corporate or Business Approaches
94
Major Capital Campaigns
94
Family Foundations
95
Library Foundations
95
Community Foundations
95
Affinity Groups
96
Government Sources
96
Online Funding
96
Local
Referendums
97
Tax Limitation Overrides
98
Increasing Statutory Limitations
98
Bond Issues
99
Revenue Entitlements
100
Running Campaigns for
Referendums
101
Getting Started
101
Researching and Obtaining Legal Support and Authority
102
Creating the Case Statement
103
Expanding the Go-to-Team
104
Creating a Separate Campaign Committee
105
Polls
105
Consultants
106
Endorsements
106
Gaining Momentum
107
Getting the Money for the Campaign
107
Speakers' Bureau
108
Contents
Door-to-Door
Campaigning
108
Telephone Banks 109
Opposition 109
In
the
Home Stretch 110
Down to the Wire
110
Closing Out
110
7.
The Keys to the Financial Castle Kitchen
111
Strategic Thinking and Focus
111
Always Selling Yourself and the Library
114
Use Creative Ways to Get Publicity
114
KISS
114
Create a Must-Visit List
115
Selling with Sizzle
115
Star Power
115
Leveraging Funding
115
Building Relationships
116
Community Connectedness
116
Bring in Outside Talent to the Project
117
People with Clout
117
People Who Care
118
Scout for Talent Outside Your Community
118
Political Savvy
118
Nurturing Political Leaders
119
Build a Constituency
120
Build on Success
120
Family Celebrations
120
Building a Reputation for Success
121
Leveraging Assets
121
The Mixed Revenues Approach
121
Producing Proposals for Starter Funding
121
Find the Talent
121
Conceptual Visioning
122
Create a Buzz
122
Managing the Process
123
Communications Program
123
Donor Management Program
124
Decision Support Program
125
My Library
125
OurLibrary
126
Just Do It 128
Appendix
129
Bibliography
139
Index
143 |
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| illustrated | Not Illustrated |
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| indexdate | 2024-07-09T21:20:40Z |
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| publisher | Libraries Unlimited |
| record_format | marc |
| spelling | Dowlin, Kenneth E. Verfasser aut Getting the money how to succeed in fundraising for public and nonprofit libraries Ken Dowlin 1. publ. Westport, Conn. [u.a.] Libraries Unlimited 2009 XIV, 150 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Library fund raising United States Library fund raising Public libraries United States Finance Public libraries Finance Libraries and community Spendensammlung (DE-588)4182185-3 gnd rswk-swf Öffentliche Bibliothek (DE-588)4043141-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Öffentliche Bibliothek (DE-588)4043141-1 s Spendensammlung (DE-588)4182185-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702420&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dowlin, Kenneth E. Getting the money how to succeed in fundraising for public and nonprofit libraries Library fund raising United States Library fund raising Public libraries United States Finance Public libraries Finance Libraries and community Spendensammlung (DE-588)4182185-3 gnd Öffentliche Bibliothek (DE-588)4043141-1 gnd |
| subject_GND | (DE-588)4182185-3 (DE-588)4043141-1 (DE-588)4078704-7 |
| title | Getting the money how to succeed in fundraising for public and nonprofit libraries |
| title_auth | Getting the money how to succeed in fundraising for public and nonprofit libraries |
| title_exact_search | Getting the money how to succeed in fundraising for public and nonprofit libraries |
| title_exact_search_txtP | Getting the money how to succeed in fundraising for public and nonprofit libraries |
| title_full | Getting the money how to succeed in fundraising for public and nonprofit libraries Ken Dowlin |
| title_fullStr | Getting the money how to succeed in fundraising for public and nonprofit libraries Ken Dowlin |
| title_full_unstemmed | Getting the money how to succeed in fundraising for public and nonprofit libraries Ken Dowlin |
| title_short | Getting the money |
| title_sort | getting the money how to succeed in fundraising for public and nonprofit libraries |
| title_sub | how to succeed in fundraising for public and nonprofit libraries |
| topic | Library fund raising United States Library fund raising Public libraries United States Finance Public libraries Finance Libraries and community Spendensammlung (DE-588)4182185-3 gnd Öffentliche Bibliothek (DE-588)4043141-1 gnd |
| topic_facet | Library fund raising United States Library fund raising Public libraries United States Finance Public libraries Finance Libraries and community Spendensammlung Öffentliche Bibliothek USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016702420&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dowlinkennethe gettingthemoneyhowtosucceedinfundraisingforpublicandnonprofitlibraries |