Verfügbarkeit: Google power tools bible

Google power tools bible:

A guide to Google's Tools cover Google Earth, Google News, Google Scholar, Google Base, Google "Office", Gmail, Calendar, and Google Pack.

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Coombs, Ted (VerfasserIn), DeLeon, Roderico (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Indianapolis, Ind. Wiley Publ. 2007
Schlagworte:	Google Moteurs de recherche sur Internet - Guides, manuels, etc Recherche sur Internet - Guides, manuels, etc Web search engines > Handbooks, manuals, etc Internet searching > Handbook, manuals, etc Google > gtt
Online-Zugang:	Inhaltsverzeichnis
Zusammenfassung:	A guide to Google's Tools cover Google Earth, Google News, Google Scholar, Google Base, Google "Office", Gmail, Calendar, and Google Pack.
Beschreibung:	Includes index.
Beschreibung:	XXXIII, 613 p. Ill., graph. Darst., Kt. 24 cm
ISBN:	9780470097120 0470097124

Internformat

MARC


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100	1		\|a Coombs, Ted \|e Verfasser \|4 aut
245	1	0	\|a Google power tools bible \|c Ted Coombs ; Roderico DeLeon
264		1	\|a Indianapolis, Ind. \|b Wiley Publ. \|c 2007
300			\|a XXXIII, 613 p. \|b Ill., graph. Darst., Kt. \|c 24 cm
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Includes index.
520	3		\|a A guide to Google's Tools cover Google Earth, Google News, Google Scholar, Google Base, Google "Office", Gmail, Calendar, and Google Pack.
630	0	4	\|a Google
650		7	\|a Google \|2 gtt
650		7	\|a Moteurs de recherche sur Internet - Guides, manuels, etc \|2 ram
650		7	\|a Recherche sur Internet - Guides, manuels, etc \|2 ram
650		4	\|a Web search engines \|v Handbooks, manuals, etc
650		4	\|a Internet searching \|v Handbook, manuals, etc
650		4	\|a Google \|z gtt
700	1		\|a DeLeon, Roderico \|e Verfasser \|4 aut
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Datensatz im Suchindex

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adam_text	Щ: fjrV^L^frĆ About the Authors ................................. ν Preface ..................................... xxix How To Use This Book ............................................................................................................xxix Using the Book s Icons ..............................................................................................................xxx Acknowledgments ............................... xxxi Introduction ..................................xxxiii Part I: Navigating Google Information 1 Chapter 1: Searching the Web .......................... 3 Forming the Basic Query ..............................................................................................................3 Keywords ............................................................................................................................4 Querying the results ............................................................................................................4 How Google Searches the Web ......................................................................................................5 Traditional factors ..............................................................................................................5 Meta tags ..................................................................................................................5 The link text ............................................................................................................6 PageRank ............................................................................................................................6 More About Keywords and Queries ..............................................................................................7 Introducing search expressions ..........................................................................................7 The querj ..........................................................................................................................8 The missing word query ......................................................................................................8 The Search Results Page ................................................................................................................ ή Search results ...................................................................................................................... Я Oops ..................................................................................................................................9 Onto the next one ............................................................................................................10 Sponsored links ................................................................................................................10 Results that assist you ......................................................................................................10 Using the I m Feeling Lucky Button ............................................................................................11 Getting the Right Pages ..............................................................................................................11 Setting Search Preferences ..........................................................................................................12 Setting languages ..............................................................................................................12 Setting filter options .......................................................................................................... Ι λ Result number setting ......................................................................................................13 Opening a new results window ........................................................................................ Ι λ Prefetching ........................................................................................................................13 Summary ....................................................................................................................................14 VU Contents Chapter 2: Focusing Your Web Search .....................15 Search Operators ........................................................................................................................15 Got Info? ..........................................................................................................................16 Special Number Searches ........................................................................................16 Q&A ......................................................................................................................17 Definitions ..............................................................................................................18 Range of Numbers ..................................................................................................19 Look for Books ......................................................................................................19 Site Searching ........................................................................................................19 Limit Search File Types ..........................................................................................20 Find Links to a Page ..............................................................................................20 Let your fingers do the walking ..............................................................................20 Movie guide ............................................................................................................21 Financial information ............................................................................................21 Weather, whether you like it or not ........................................................................21 Special queries ..................................................................................................................23 View past versions of Web pages ............................................................................23 Find similar pages ..................................................................................................23 Google Web page information ................................................................................23 Locate search words in certain places ......................................................................24 Special Google searches ....................................................................................................24 Search Google News ..............................................................................................25 Search for the best prices using Froogle ..................................................................25 Searching Google Groups ......................................................................................25 Advanced Search ........................................................................................................................26 Standard Advanced Search page ........................................................................................26 Page-specific search ..........................................................................................................29 Topic-specific search ........................................................................................................29 Narrowing Your Search ................................................................................................................30 Summary ....................................................................................................................................31 Chapter 3: Topic Searching ........................... 33 Topic Searches ............................................................................................................................33 Google U.S. Government Search ......................................................................................33 Weather ..................................................................................................................34 Additional sections ................................................................................................34 Add Content ..........................................................................................................35 Advanced Search ....................................................................................................36 Special computer topic searches ........................................................................................36 Linux search ..........................................................................................................36 BSD search ..............................................................................................................37 Apple Macintosh search ..........................................................................................37 Microsoft search ......................................................................................................37 Public Service Search ..................................................................................................................38 University Search ........................................................................................................................39 Google News Archive ..................................................................................................................40 Summary ....................................................................................................................................41 VIH Contents Chapter 4: Discovering Images on the Web ..................43 Searching for Images ..................................................................................................................43 How Google finds images ..................................................................................................43 Creating your search term ................................................................................................44 Viewing the Images ..........................................................................................................46 Advanced Image Search ....................................................................................................48 Finding results ........................................................................................................48 Additional Search Filters ........................................................................................48 Safe Search ..................................................................................................................................49 Setting SafeSearch ............................................................................................................50 A final word about SafeSearch ..........................................................................................50 A Bit about Copyright ................................................................................................................51 What is copyright ............................................................................................................51 Getting permission ............................................................................................................51 Who to ask ............................................................................................................51 How to ask ............................................................................................................52 Images in the public domain ............................................................................................52 Open source images ..........................................................................................................53 Summary ....................................................................................................................................53 Chapters: Hunting for Videos .........................55 Video Categories ........................................................................................................................55 Selecting videos ................................................................................................................56 Featured Videos ..........................................................................................................................57 Playing the Video ........................................................................................................................57 Choose a format ................................................................................................................57 Buffering saves time ..........................................................................................................58 The video display page ......................................................................................................58 Using the Playlist..............................................................................................................59 Let others know ................................................................................................................59 Send a blog post ....................................................................................................59 E-mail this video ....................................................................................................59 Google Video Player ....................................................................................................................60 Purchasing Videos ......................................................................................................................62 Sharing Your Video ......................................................................................................................63 Managing Uploaded Videos ........................................................................................................65 Edit video information ......................................................................................................65 Setting the Advanced Options ..........................................................................................66 Adda transcript ................................................................................................................66 Summary ....................................................................................................................................68 Chapter 6: Searching through Books ......................69 Searching for Books ....................................................................................................................69 Selecting the view ............................................................................................................70 Advanced Book Search ......................................................................................................71 IX Contents Viewing the book detail ....................................................................................................72 Purchase the book ..................................................................................................73 Search within the book ..........................................................................................73 Previewing the book ..............................................................................................73 Reading the entire book ..........................................................................................73 Books in the public domain ..............................................................................................74 Find it in a library ............................................................................................................74 Using AutoLink ................................................................................................................74 Google Librarian Center ....................................................................................................75 Join the Partner Program ............................................................................................................75 Friends, authors, publishers: Send me your books ............................................................75 Participate in the Partner Program ....................................................................................75 Using Author Resources ..............................................................................................................76 Participate in Google s Library Project ..........................................................................................77 Summary ....................................................................................................................................77 Chapter 7: Searching Google Catalogs .....................79 Search or Browse Catalogs ..........................................................................................................79 Browsing the catalogs ........................................................................................................80 Using the search box ........................................................................................................80 Viewing the catalog ..........................................................................................................82 Changing pages ................................................................................................................82 Advanced Catalog Search ............................................................................................................82 Buying From a Catalog ................................................................................................................83 Merchant Information ................................................................................................................84 Summary ....................................................................................................................................85 Chapter 8: Shopping as a Sport .........................87 Experiencing Froogle ..................................................................................................................87 Introducing the Froogle home page ..................................................................................88 Increasing your sales with Froogle ....................................................................................90 Searching Froogle ........................................................................................................................92 Simple searching ...............................................................................................................92 Advanced searching ..........................................................................................................93 Find products ........................................................................................................93 Price ......................................................................................................................94 Location ................................................................................................................94 Occurrences ............................................................................................................94 Category ................................................................................................................94 View ......................................................................................................................94 SafeSearch ..............................................................................................................95 The Search Result Page ................................................................................................................95 Smart Search ..............................................................................................................................97 Rating and Reviews ....................................................................................................................98 Seller ratings ....................................................................................................................98 Product ratings ..................................................................................................................99 My Shopping List ......................................................................................................................100 Summary ..................................................................................................................................101 Contents Chapter 9: Making Use of Directories .....................103 Using Directories ......................................................................................................................103 Searching the Directory ..................................................................................................104 Category browsing ..........................................................................................................105 Categories by letter ........................................................................................................106 Ordering Results ......................................................................................................................107 Changing the result order ..............................................................................................107 Visual page rank ..............................................................................................................107 Open Directory Project ..............................................................................................................108 Submitting a Site ......................................................................................................................108 Discovering the World Topic ....................................................................................................110 Summary ..................................................................................................................................110 Chapter 10: Keeping in Touch with E-Mail Alerts ...............111 What is a Google E-Mail Alert? .................................................................................................. Ill Signing Up for Alerts ................................................................................................................112 Signing Up for Alerts ................................................................................................................114 News Alert ................................................................................................................................114 Creating an Advanced Google Alert ..........................................................................................114 Groups Alerts ............................................................................................................................116 Managing Alerts ........................................................................................................................117 Summary ..................................................................................................................................118 Chapter 11 : Personalizing Google Desktop ..................119 Google Desktop Features ..........................................................................................................119 Installing and Using Google Desktop ........................................................................................120 Setting Google Desktop preferences ................................................................................120 Searching the Desktop ....................................................................................................121 Narrowing your search ....................................................................................................121 Advanced desktop searching ..........................................................................................123 Browsing the Timeline ....................................................................................................125 Tracking the Index Status ................................................................................................125 Understanding Google Desktop Privacy ..........................................................................126 Managing Panels ........................................................................................................................127 Notification icon ............................................................................................................127 Locking your Google Desktop search ..............................................................................128 Selecting display options on the fly ................................................................................129 Deskbar ................................................................................................................129 Floating Deskbar ..................................................................................................130 Sidebar ................................................................................................................130 Plug-ins and gadgets ............................................................................................130 Adding Gadgets ....................................................................................................133 Preferences for Google Desktop ................................................................................................134 Local Indexing ................................................................................................................135 Secure Files ..........................................................................................................135 Chat Files ............................................................................................................135 Selecting folders and files to index ........................................................................135 Google accounts and features ..........................................................................................137 XI Contents Display Preferences ........................................................................................................137 Setting the Advanced Features........................................................................................138 Summary ..................................................................................................................................138 Chapter 12: Exploring Google Maps .....................139 Navigating the Google Maps Interface ......................................................................................139 Finding locations with the Search box ............................................................................140 Using different views ......................................................................................................141 Panning with arrow buttons ............................................................................................142 Controlling magnification ..............................................................................................142 Dragging maps to new locations ......................................................................................142 See your map coverage area ............................................................................................142 Searching for Local Businesses ..................................................................................................143 Getting Driving Directions ........................................................................................................144 Get quick directions ........................................................................................................145 Saving waypoints ............................................................................................................145 Put Your Business on the Map ..................................................................................................146 Adding business information ..........................................................................................146 Verifying your business listing ........................................................................................146 Creating coupons ............................................................................................................147 About sponsored links ....................................................................................................147 Going Further ..........................................................................................................................148 Summary ..................................................................................................................................149 Chapter 13: Exploring the World with Google Earth .............151 Obtaining the Google Earth Software ........................................................................................151 Choosing a Version ........................................................................................................151 Google Earth Free ................................................................................................152 Google Earth Plus ................................................................................................152 Google Earth Pro ..................................................................................................152 Google Earth Enterprise ........................................................................................152 Welcome to the Earth ................................................................................................................153 Navigating Google Earth ..........................................................................................................153 The Search panel ............................................................................................................154 X marks the spot ............................................................................................................154 Creating a placemark ..........................................................................................154 Customizing a placemark ....................................................................................155 Moving a placemark ............................................................................................155 Moving Around the Earth ..........................................................................................................156 Using the hand that Google gave you ..............................................................................156 Using the navigational controls ......................................................................................157 The 411..........................................................................................................................158 Changing Views ........................................................................................................................158 Overview map ................................................................................................................158 Changing the display ......................................................................................................159 Applying layers ..............................................................................................................159 Customizing Google Earth ........................................................................................................160 3D View options ............................................................................................................160 Cache options ................................................................................................................162 XII Contents Touring options ..............................................................................................................162 Navigation options ..........................................................................................................162 General ..........................................................................................................................162 Useful Tools ..............................................................................................................................163 Add Polygon .................................................................................................................. 163 Add Path ........................................................................................................................164 Add Image Overlay ........................................................................................................164 Ruler ..............................................................................................................................165 Send Email ......................................................................................................................166 Print ................................................................................................................................166 Google Earth Community ........................................................................................................166 Summary ..................................................................................................................................167 Chapter 14: Staying Current with Google News ...............169 Explore Google News ................................................................................................................169 Navigating through the news ..........................................................................................169 Menu surfing ........................................................................................................170 Top Stories ............................................................................................................170 Other news sections ..............................................................................................171 News in your language ....................................................................................................171 Search Google News ......................................................................................................172 Personalize this Page ................................................................................................................172 Requirements ..................................................................................................................172 Enabling Cookies ..................................................................................................173 Arranging the layout ......................................................................................................173 Customize the sections ....................................................................................................174 Adding sections ..............................................................................................................174 Creating the Quick View ................................................................................................175 Google News Feeds ..................................................................................................................175 Keeping in Touch with E-mail Alerts ........................................................................................177 Setting alerts ..................................................................................................................177 Setting the search terms ........................................................................................178 Configure the type of alert ....................................................................................178 Setting the frequency ............................................................................................179 Submitting your request ......................................................................................179 Managing Alerts ........................................................................................................................180 Changing frequency ........................................................................................................180 Canceling alerts ..............................................................................................................181 Summary ..................................................................................................................................181 Chapter 15: Researching with Google Scholar ................ 183 Searching for Papers or Books ..................................................................................................183 Ranking ..........................................................................................................................184 Searching ........................................................................................................................185 Using Advanced Scholar Search ......................................................................................185 Find articles ..........................................................................................................185 Author ..................................................................................................................186 Publication ..........................................................................................................186 Date ......................................................................................................................186 XIII Contents Subject areas ........................................................................................................186 Search operators ..................................................................................................186 Analyzing the Results ................................................................................................................187 Bibliographic data ..........................................................................................................187 Books ..............................................................................................................................187 British Library Direct ......................................................................................................188 Submit Your Publications ..........................................................................................................189 Tips on Internet Citations ..........................................................................................................190 Adding Google Scholar to Your Site ..........................................................................................190 Summary ..................................................................................................................................191 Chapter 16: Managing Your Portfolio with Google Finance .........193 Reading the Finance Page ..........................................................................................................193 Market Summary ............................................................................................................193 Today s Headlines ............................................................................................................195 Recent Quotes ................................................................................................................196 Related News ..................................................................................................................197 Getting Quotes ..........................................................................................................................197 Trading Details ..........................................................................................................................198 Interactive charts ............................................................................................................199 Charting the news ..........................................................................................................200 Researching company facts ..............................................................................................201 Viewing the Summary ....................................................................................................201 Discover company financiais ..........................................................................................201 Income statement ................................................................................................201 Balance sheet ........................................................................................................201 Cashflow ............................................................................................................202 Learn about the Management ..........................................................................................202 Finding related companies ..............................................................................................202 More resources ................................................................................................................202 Discussions ....................................................................................................................203 Blog posts ......................................................................................................................204 Managing Your Portfolio ............................................................................................................205 Adding stocks and mutual funds ....................................................................................205 Adding a transaction ......................................................................................................205 Editing your portfolio ....................................................................................................206 Summary ..................................................................................................................................207 Chapter 17: Google Base ............................209 Posting to Google Base ..............................................................................................................209 Creating a post ................................................................................................................209 Details ..................................................................................................................211 Labels ................................................................ ľ ZZZľZZ.Z ľ ..............211 Description .........................................................................................................212 Files .................................................................... ^. .. ..Ξ^.,.^Ζ .............212 Posting ................................................................................................................212 Posting guidelines .....................................................................................2,12 URLs ................................................................. ZZZZZZZZi .............213 Products ........................................................... ..............213 XIV Contents Bulk upload ....................................................................................................................213 Google Base limits ..........................................................................................................214 Google Base Manager ................................................................................................................215 My items ........................................................................................................................215 Settings ..........................................................................................................................216 Searching Google Base ..............................................................................................................217 Browsing categories ........................................................................................................217 Using search terms ..........................................................................................................219 Base results ....................................................................................................................219 Summary ..................................................................................................................................220 Chapter 18: Using Google Office ...................... 221 Getting Started with Google Docs ..............................................................................................221 Creating a Document ................................................................................................................222 Editing Documents ..................................................................................................................223 Using the toolbar ............................................................................................................223 Selecting a style .................................„............................................................................224 Using the document editor menu ....................................................................................225 Edit HTML ..........................................................................................................226 Preview ................................................................................................................226 Print ....................................................................................................................226 Email ....................................................................................................................226 Collaborating with others ................................................................................................227 Publishing your document ..............................................................................................228 Saving the document ......................................................................................................228 Save ......................................................................................................................229 Save & close ........................................................................................................229 Discard changes ..................................................................................................229 Working with the context menu ......................................................................................229 Using bookmarks ............................................................................................................230 Crunching Numbers with Google Spreadsheet ..........................................................................231 Using the Spreadsheet toolbar ........................................................................................232 Sorting ............................................................................................................................232 Using formulas ................................................................................................................233 Saving your spreadsheet ..................................................................................................233 Exporting to your local computer ..................................................................................233 Collaborating and discussing ..........................................................................................234 Chatting with collaborators ..................................................................................234 Publishing your spreadsheet ................................................................................234 Using the Google Docs File Manager ........................................................................................235 Actions ............................................................................................................................235 Tag ..................................................................................................................................236 Creating multiple tags ..........................................................................................236 Removingtags ......................................................................................................236 Archiving old files ..........................................................................................................236 Deleting your documents ................................................................................................237 Important Information ..............................................................................................................237 Summary ..................................................................................................................................237 XV Contents Part II: Communicating Google-Style 239 Chapter 19: Staying in Touch with Gmail ...................241 Deciding to Use Gmail ..............................................................................................................241 Online storage ................................................................................................................242 Compatibility ..................................................................................................................242 Gmail Features ..........................................................................................................................243 In your language ............................................................................................................243 Forwarding and POP features ..........................................................................................243 Rich text e-mail ..............................................................................................................243 Setting up an E-mail Account ....................................................................................................243 What you need to get started ..........................................................................................243 Signing up ......................................................................................................................244 Switching to Gmail ....................................................................................................................245 Import your contacts ......................................................................................................245 Announcing your new Gmail address ............................................................................246 Add another email address to Gmail ..............................................................................246 Setting Up Your Contacts ..........................................................................................................247 Creating a new contact ....................................................................................................247 Managing fields and sections ..........................................................................................247 Contact management ......................................................................................................248 Using Gmail to Send and Receive E-Mail ..................................................................................248 Navigating the Inbox ......................................................................................................248 Mail in other folders ........................................................................................................249 Reading e-mail ................................................................................................................249 Message handling ............................................................................................................250 Threading ......................................................................................................................251 Composing e-mail ..........................................................................................................251 Enter the e-mail header information ....................................................................251 Write your e-mail message ....................................................................................252 Check the spelling ................................................................................................253 Attach a file ..........................................................................................................254 Add event info ......................................................................................................254 Create and use a signature file ..............................................................................254 Send the message ..................................................................................................254 Archiving messages ........................................................................................................254 Taking a shortcut ............................................................................................................255 Setting the POP and Forwarding Features ................................................................................256 Creating a forwarding filter ............................................................................................256 Set the criteria ......................................................................................................256 Choose an action ..................................................................................................257 Setting up POP e-mail retrieval ......................................................................................257 Gmail Chat ................................................................................................................................258 Chat requirements ..........................................................................................................258 Chat settings ..................................................................................................................258 Chatting ..........................................................................................................................259 Searching Your E-mail ..............................................................................................................261 Gmail Notifier ..........................................................................................................................261 XVI Contents Gmail Mobile............................................................................................................................261 Summary ..................................................................................................................................263 Chapter 20: Chatting with Google Talk.................... 265 Setting Up Google Talk ..............................................................................................................265 Getting Started ..........................................................................................................................267 Changing status ..............................................................................................................268 Configuring Google Talk ................................................................................................269 General ................................................................................................................269 Chat ......................................................................................................................269 Blocked .................................................................................................................270 Notifications ........................................................................................................270 Connection ..........................................................................................................270 Audio ..................................................................................................................270 Appearance ..........................................................................................................270 Managing your Friends list ..............................................................................................270 Chatting ....................................................................................................................................272 Maintaining a chat history ..............................................................................................272 Going off the record ........................................................................................................273 Transferring Files ......................................................................................................................273 Voice Chatting ..........................................................................................................................273 Closing Google Talk ..................................................................................................................274 Summary ..................................................................................................................................275 Chapter 21 : Editing and Sharing Photos with Picasa2 ............277 Getting Started with Picasa2 ......................................................................................................278 Scanning your computer ................................................................................................278 Collecting files ................................................................................................................279 Getting Around the Program ....................................................................................................280 Importing Images and Other Content ........................................................................................281 Managing Images and Folders ..................................................................................................283 Specifying a Library view ................................................................................................284 Revising image filenames ................................................................................................285 Renaming individual image files ..........................................................................285 Renaming a batch of images ..................................................................................286 Organizing folders ..........................................................................................................286 Moving a file ........................................................................................................287 Deleting a file ........................................................................................................287 Deleting a folder from the hard drive ....................................................................287 Deleting a folder ..................................................................................................288 Creating a new folder ............................................................................................288 Splitting a folder ..................................................................................................288 Hiding folders ......................................................................................................288 Viewing a hidden folder ........................................................................................289 Viewing a folder on your hard drive ......................................................................289 Using albums ..................................................................................................................289 Maintaining the Library files ..........................................................................................290 Cataloging Your Files ................................................................................................................292 Tagging images with stars ................................................................................................292 Labeling images with keywords ......................................................................................293 XVII Contents Tagging an image to its location ......................................................................................294 Viewing an image s metadata ..........................................................................................295 Searching for Files ....................................................................................................................296 Using the search features ................................................................................................296 Scanning visually using the Timeline ..............................................................................298 Checking out full-screen images ......................................................................................299 Editing Images ..........................................................................................................................300 Correcting basic image problems ....................................................................................302 Modifying the preview ..........................................................................................302 Applying one-click corrections ............................................................................303 Cropping an image ..............................................................................................303 Straightening an image ........................................................................................304 Removing red eye ................................................................................................304 Balancing the light in an image ............................................................................305 Adjusting light and color using Tuning tools ..................................................................306 Applying the changes ............................................................................................306 Viewing color information in a histogram ............................................................308 Adding interest with effects ............................................................................................309 Saving and exporting edited images ................................................................................312 Distributing and Printing Your Photos ......................................................................................312 Selecting images ..............................................................................................................312 Distributing your photos ................................................................................................313 Sending pictures by e-mail ....................................................................................313 Transferring pictures to Blogger ............................................................................314 Exporting to a portable device ..............................................................................315 Printing photos ..............................................................................................................316 Sending files for processing ..................................................................................317 Building Image Products ..........................................................................................................317 Producing a Web Album ................................................................................................317 Creating a poster ............................................................................................................319 Turning your photos into a movie ..................................................................................320 Using a slide show as a gift CD ......................................................................................321 Assembling a collage ......................................................................................................321 Creating a Web page ......................................................................................................322 Summary ..................................................................................................................................324 Chapter 22: Participating in Google Groups .................325 Introducing Usenet ....................................................................................................................326 Searching Google Groups ..........................................................................................................327 Using Google Group Advanced Search ............................................................................328 Google Group search results ..........................................................................................329 Reading a message ..........................................................................................................330 Finding a Group ........................................................................................................................330 Joining a Group ........................................................................................................................331 Starting a Group ........................................................................................................................332 Creating the group ..........................................................................................................332 Adding group members ..................................................................................................333 Managing your Google group ..........................................................................................335 Using Mailing Lists ....................................................................................................................335 XVIII Contents Creating Newsletters ................................................................................................................336 Summary ..................................................................................................................................336 Chapter 23: Creating Web Pages with Page Creator .............337 Start Your Web Page ..................................................................................................................337 Creating the page look and layout ..................................................................................339 Add gadgets ....................................................................................................................340 Adding page elements ....................................................................................................342 Changing your page layout ............................................................................................343 Editing your page s HTML ..............................................................................................343 Creating new pages ........................................................................................................344 Publishing Your Web Page ........................................................................................................344 Previewing your page ......................................................................................................344 How to Publish and Unpublish ..................................................................................-....345 Hosting Your Web Page ............................................................................................................345 Using Page Manager ..................................................................................................................346 Page Manager actions ......................................................................................................347 Other stuff ......................................................................................................................348 Summary ..................................................................................................................................348 Chapter 24: Introducing Blogs ......................... 349 WhatlsaBlog? ........................................................................................................................349 Searching for Blogs ....................................................................................................................350 Interpreting Blog Search Results ................................................................................................350 Sorting blog search results ..............................................................................................351 Search results by publish date ........................................................................................351 Conducting Advanced Searches ................................................................................................352 Listing Your Blog with Blog Search ............................................................................................353 Summary ..................................................................................................................................354 Chapter 25: Communicating with Blogger .................. 355 Understanding Basic Blogging ..................................................................................................356 Perusing the blog page ....................................................................................................356 Posts ....................................................................................................................357 Profile information ................................................................................................357 Logging in to Blogger ......................................................................................................358 Creating Your Blog ....................................................................................................................358 Managing Your Blog ..................................................................................................................359 Getting started ................................................................................................................360 Configuring your blog ....................................................................................................360 Entering basic settings ..........................................................................................360 Publishing your blog ............................................................................................361 Formatting your blog ............................................................................................361 Using the Comments tab ......................................................................................362 Using the Archiving tab ........................................................................................363 Using the Site Feed tab ........................................................................................363 Using the Email tab ..............................................................................................364 Using the Permissions tab ....................................................................................364 Using the Blogger Profile ..........................................................................................................364 XIX Contents Going Blogger Mobile................................................................................................................366 AudioBlogger............................................................................................................................368 Summary ..................................................................................................................................368 Chapter 26; Organizing Your Day with Google Calendar .......... 369 Using Your Google Calendar ....................................................................................................369 Signing up ......................................................................................................................369 Managing Your Google Calendar ..............................................................................................371 Managing events ............................................................................................................371 Adding an event ..................................................................................................371 Inviting guests to your events ..........................................................................................373 Event privacy options ....................................................................................................373 Clearing events ..............................................................................................................373 Creating a new calendar ..................................................................................................374 Printing and e-mailing your Google Calendar ................................................................375 Navigating Google Calendar ......................................................................................................375 Viewing different calendars ............................................................................................376 Using Public Calendars ............................................................................................................376 Adding a public calendar to your list ..............................................................................376 Creating a public calendar ..............................................................................................377 Controlling the shared information ................................................................................377 Adding Google Calendar to Your Web site ................................................................................377 Importing and Migrating ..........................................................................................................378 Importing events from iCal or CSV files ..........................................................................379 Migrating Outlook Calendar events to Google Calendar ..................................................379 Migrating events from Yahoo! Calendar into Google Calendar ........................................380 Using Reminders and Notifications ..........................................................................................380 Enabling Notifications ....................................................................................................380 Disabling notifications ....................................................................................................381 Checking Your Google Calendar by Telephone ..........................................................................381 Summary ..................................................................................................................................382 Part IH: Going Mobile 383 ter 27: Finding Your Way with Google. ............ .o... 385 Using Google Mobile Maps ........................................................................................................385 Finding a Place ..........................................................................................................................386 Using the Map Interface ............................................................................................................387 Locating Services ......................................................................................................................388 Getting Driving Directions ........................................................................................................389 Getting Information on Live Traffic ............................................................................................389 Using Mobile GMaps ................................................................................................................390 Summary ..................................................................................................................................391 Chapter 28; Using Google Mobile» ............. „ . . „ . „ . . . 393 Web Searching ........................................................................... ............39 » XHTML . ¿arch ............................................... ľ „ľ .!. ľ. ............................................. Ш XX Contents Setting XHTML search preferences ..................................................................................395 WML search ....................................................................................................................396 I-Mode search ................................................................................................................396 Searching Images ......................................................................................................................396 Finding Local Listings ..............................................................................................................397 Searching the Mobile Web ........................................................................................................397 Mobile Gmailing ........................................................................................................................398 Reading your mobile Gmail ............................................................................................398 Using the message options ..............................................................................................398 Searching your Gmail ......................................................................................................399 Mobile News ............................................................................................................................399 Configuring Mobile Home Pages ..............................................................................................401 Setting up your home page ............................................................................................401 Partner with Google Mobile ......................................................................................................403 Adding Google Mobile Web Search ................................................................................403 Indexing your mobile Web page ......................................................................................403 Creating a mobile site map ..................................................................................403 Adding your site map ..........................................................................................404 Finding out what s new ..................................................................................................404 Mobile Markup Languages ........................................................................................................404 XHTML (WAP 2.0) ........................................................................................................404 WML (WAP 1.2) ............................................................................................................405 cHTML(iMode) ..............................................................................................................405 Summary ..................................................................................................................................405 Part IV: Google-izing Your Computer 407 Chapter 29: Messaging with Google .....................409 Getting Started ..........................................................................................................................409 Sendinga text message ....................................................................................................409 Query results ..................................................................................................................410 Finding Local Listings ..............................................................................................................410 Getting Driving Directions ........................................................................................................411 Finding Movie Showtimes ........................................................................................................413 Getting Weather Conditions ......................................................................................................414 Converting Measurements ........................................................................................................415 Translating Words ....................................................................................................................416 Getting Stock Quotes ................................................................................................................417 Engaging in a Little Q&A ..........................................................................................................418 Shopping with Froogle SMS ......................................................................................................419 Getting Definitions ....................................................................................................................420 Getting the Latest Updates on Sports ........................................................................................421 Finding More Useful Information ..............................................................................................422 Getting ZIP codes ............................................................................................................422 Getting area codes ..........................................................................................................423 Using the calculator ........................................................................................................424 Constants ............................................................................................................425 Inverse functions ..................................................................................................425 XXI Contents Logarithms ..........................................................................................................426 Others ..................................................................................................................426 Summary ..................................................................................................................................426 Chapter 30: Getting to Know the Google Pack ................427 Downloading and Installing the Google Pack ............................................................................427 Google Updater ........................................................................................................................429 Current status ................................................................................................................429 Downloads ..........................................................................................................429 Installs ..................................................................................................................430 Status ....................................................................................................................430 Installed software ............................................................................................................430 Updates ..........................................................................................................................430 Set Google Updater preferences ......................................................................................431 Google Pack Screensaver ..........................................................................................................431 Google Gadgets and Plug-ins ....................................................................................................433 Summary ..................................................................................................................................434 Chapter 31: Managing the Google Toolbar ..................435 Installing Toolbar for IE ............................................................................................................435 Installing the Toolbar for Firefox ..............................................................................................438 Using the Google Toolbar ..........................................................................................................438 IE-only options ..............................................................................................................441 Toolbar Options ........................................................................................................................442 Summary ..................................................................................................................................444 Chapter 32: Creating 3-D Models with SketchUp ..............445 Getting Started ..........................................................................................................................445 Viewing menus ..............................................................................................................446 Looking at the tools ........................................................................................................448 Designing in Three Dimensions ................................................................................................449 Examining coordinates ....................................................................................................449 Understanding entities ....................................................................................................450 Drawing Objects ........................................................................................................................453 Drawing in three dimensions ..........................................................................................453 Specifying precise measurements ....................................................................................455 Drawing automatically ....................................................................................................455 Modifying a Shapes Geometry ..................................................................................................456 Dividing and healing ......................................................................................................456 Extruding sections ..........................................................................................................457 Working v/ith sticky geometry ........................................................................................458 Drawing the base elements ..................................................................................459 Rotating the top box ............................................................................................459 Finishing the model ..............................................................................................461 Combining and moving objects ......................................................................................462 Creating Groups and Components ............................................................................................463 Working v/ith a group .........................,..........................................................................463 Creating a group ..................................................................................................463 Exploding a group ................................................................................................464 Editing coment in a group ....................................................................................464 XXII Contents Building component objects ............................................................................................465 Using components and groups ..............................................................................466 Managing components ..........................................................................................466 Understanding Camera Views ..................................................................................................468 Adjusting the camera position manually ........................................................................468 Using standard camera views ..........................................................................................469 Summary ..................................................................................................................................470 Chapter 33: Using 3-D Models ........................473 Adding Realism to a Model ........................................................................................................473 Changing the render appearance ....................................................................................474 Applying a rendering mode ..................................................................................475 Showing object edges ..........................................................................................476 Choosing and applying materials ....................................................................................477 Applying material to an object s face ....................................................................477 Creating a new material ........................................................................................478 Editing an existing material ..................................................................................480 Changing the default colors ..................................................................................480 Editing a texture on an object ..............................................................................481 Applying shadows ..........................................................................................................482 Demonstrating and Exporting Models ......................................................................................484 Conducting a walkthrough ............................................................................................485 Presenting a TourGuide tour ..........................................................................................487 Exporting and printing your model ................................................................................489 Exporting model views ........................................................................................489 Printing a model ..................................................................................................489 Integrating SketchUp Models and Google Earth ........................................................................490 Configuring Google Earth ..............................................................................................490 Creating and testing a model ..........................................................................................492 Creating the model ..............................................................................................492 Checking out the 3D Warehouse ..............................................................................................493 Tapping into Additional Resources ............................................................................................495 Summary ..................................................................................................................................496 Part V: Google and the Enterprise 597 Chapter 34: Increasing Web Traffic with AdWords ..............499 Taking Your First Steps ..............................................................................................................499 Targeting customers ........................................................................................................501 Creating an ad ................................................................................................................502 Choosing keywords ........................................................................................................503 Set the pricing ................................................................................................................504 Set the currency ....................................................................................................504 Set your budget ....................................................................................................504 Set the maximum Cost Per Click ..........................................................................504 Review your selections ..........................................................................................505 Signing up ......................................................................................................................505 Managing AdWords ..................................................................................................................506 XXIII Contents Managing Your Campaigns ........................................................................................................506 Editing a campaign ........................................................................................................507 Creating a new campaign ................................................................................................507 Tools ..............................................................................................................................508 Conversion tracking ........................................................................................................509 Google AdWords Editor ............................................................................................................510 Creating an Ad ..........................................................................................................................511 Creating a text ad ............................................................................................................512 Creating an image ad ......................................................................................................512 Creating a mobile text ad ................................................................................................513 Creating a local business ad ............................................................................................513 Creating a video ad ........................................................................................................513 Viewing Reports ........................................................................................................................514 My Account ..............................................................................................................................515 Setting your billing preferences ......................................................................................515 Setting access privileges ..................................................................................................515 Setting up your account preferences ................................................................................516 Summary ..................................................................................................................................516 Chapter 35: Making Cents with AdSense .................. . 517 Applying for an Account ..........................................................................................................517 Configuring AdSense for Content ..............................................................................................519 Selecting a format ..........................................................................................................519 Choosing a color palette ..................................................................................................519 Specifying a placeholder ................................................................................................519 Selecting a tracking channel ............................................................................................520 Adding a link unit ..........................................................................................................520 Adding AdSense for Search ......................................................................................................520 Displaying AdSense search results on your site ..............................................................521 Referrals ....................................................................................................................................522 Using Channels ........................................................................................................................524 Customizing the Appearance ....................................................................................................524 Choosing an appearance format ......................................................................................524 Using themed ad units ....................................................................................................524 Selecting a background color ..........................................................................................525 Selecting a location ........................................................................................................525 Optimizing Your Web Site ........................................................................................................525 Managing Your Account ............................................................................................................525 Reviewing AdSense Reports ......................................................................................................526 Overview ........................................................................................................................526 Advanced Reports ..........................................................................................................527 Report Manager ..............................................................................................................527 Site Diagnostics ..............................................................................................................527 Summary ..................................................................................................................................528 Chapter 36: Making Decisions with Google Analytics ............ 329 Understanding the Вачсь .......................................................................................................... 12У Signing Up for Gwi^le Analytic, .....................,........................................................................... Л0 XXIV Contents Managing Web Site Profiles ......................................................................................................531 Web site status ................................................................................................................532 Editing and deleting profiles ..........................................................................................532 Reaching the goal ..................................................................................................533 Creating the funnel ..............................................................................................533 Tracking E-Commerce ..............................................................................................................534 Creating and Applying Filters ....................................................................................................535 Creating include and exclude filters ................................................................................537 Building search and replace filters ..................................................................................537 Using advanced filters ....................................................................................................537 Analytics Reporting ..................................................................................................................537 Executive reports ............................................................................................................538 Executive Overview ..............................................................................................538 Conversion Summary ..........................................................................................538 Marketing Summary ............................................................................................538 Content Summary ................................................................................................538 Site Overlay ..........................................................................................................539 Marketer reports ............................................................................................................540 AU CPC Analysis ..................................................................................................540 CPC vs Organic Conversion ..................................................................................540 Overall Keyword Conversion ................................................................................540 Keyword Considerations ......................................................................................540 Campaign Conversion ..........................................................................................541 Conversion Summary ..........................................................................................541 Defined Funnel Navigation ..................................................................................541 Entrance Bounce Rates ..........................................................................................541 Webmaster reports ..........................................................................................................541 Goal Tracking ......................................................................................................542 Content by Titles ..................................................................................................542 Web Design Parameters ........................................................................................542 Summary ..................................................................................................................................542 Chapter 37: Creating a Google Enterprise .................. 543 Adopting Google Desktop Enterprise ........................................................................................543 Setting Google Desktop preferences ................................................................................544 Installing Google Desktop ..............................................................................................544 Adding Google Toolbar for Enterprise ......................................................................................544 Getting started ..............................................................................................................545 Pushing policy ................................................................................................................545 Installation ......................................................................................................................545 Using Google Maps for Enterprise ............................................................................................546 Tracking Trends with Google ....................................................................................................546 Advanced trending ..........................................................................................................547 Using trend data ............................................................................................................548 Summary ..................................................................................................................................548 XXV Contents Chapter 38: Introducing Enterprise Hardware ................549 Managing the Google Search Appliance ....................................................................................550 How it works ..................................................................................................................550 Integrating Enterprise applications ..................................................................................551 Managing the device ......................................................................................................551 Managing accounts ..............................................................................................552 Creating OneBox modules ....................................................................................552 Performing system analyses ..................................................................................552 Introducing Google Mini ..........................................................................................................552 Google Mini features ......................................................................................................552 Selecting a Mini ..............................................................................................................553 Choosing between OneBox and Mini ..............................................................................553 Google Enterprise Partner Program ................................................................................554 Google Enterprise Blog ....................................................................................................554 Summary ..................................................................................................................................554 Part VI: Exploring Google Innovation 555 Chapter 35: Exploring the Future of Google .................557 Software Development ..............................................................................................................557 Principles ........................................................................................................................558 Enhancing Your Web Site ..........................................................................................................558 Google Maps API ............................................................................................................558 Google Webmaster Tools ................................................................................................560 Google Web Toolkit..... ...................................................................................................560 Google AJAX search API ..................................................................................................561 Reaching Google Users ..............................................................................................................563 Write your own Google Gadgets ....................................................................................563 Google Toolbar API ........................................................................................................563 Integrating with Google ............................................................................................................564 Google AdWords API ......................................................................................................564 Google Data API ..............................................................................................................565 Google Checkout API ......................................................................................................566 Google Talk XMPP and Jingle ..........................................................................................567 Google Code Search ........................................................................................................568 Summary ..................................................................................................................................569 Chapter 40: Graduating from the Product Labs ...............571 Applying Map Information ........................................................................................................571 Google Mars ....................................................................................................................572 Getting around the planet ....................................................................................572 Maneuvering around Mars ....................................................................................573 Viewing high resolution imagery ..........................................................................574 Into the future ......................................................................................................575 Developing an itinerary with Google Transit ..................................................................576 Hitching a ride with Google Ride Finder ........................................................................378 XXVI Contents Making Browsing Easier ............................................................................................................579 Google Web Accelerator ..................................................................................................579 Saving time ..........................................................................................................579 Managing settings ................................................................................................580 Google Notebook ............................................................................................................580 Installing the extension ........................................................................................581 Adding content ....................................................................................................581 Organizing results ................................................................................................581 Improving Specialized Searching ..............................................................................................583 Related Links ..................................................................................................................583 Customizing search engines with Google Co-op ..............................................................584 Designing a custom search engine ........................................................................585 Building Subscribed Links ....................................................................................585 Froogle on the move ......................................................................................................586 Searching tidbits ............................................................................................................587 Mining for Data ........................................................................................................................587 Google Trends ................................................................................................................588 Google Music Trends ......................................................................................................589 Setting up the tracking ..........................................................................................589 Viewing the results ..............................................................................................590 Summary ..................................................................................................................................591 Index ......................................593 XXVII
adam_txt	Щ: fjrV^L^frĆ About the Authors . ν Preface . xxix How To Use This Book .xxix Using the Book's Icons .xxx Acknowledgments . xxxi Introduction .xxxiii Part I: Navigating Google Information 1 Chapter 1: Searching the Web . 3 Forming the Basic Query .3 Keywords .4 Querying the results .4 How Google Searches the Web .5 Traditional factors .5 Meta tags .5 The link text .6 PageRank .6 More About Keywords and Queries .7 Introducing search expressions .7 The querj' .8 The missing word query .8 The Search Results Page . ή Search results . Я Oops .9 Onto the next one .10 Sponsored links .10 Results that assist you .10 Using the I'm Feeling Lucky Button .11 Getting the Right Pages .11 Setting Search Preferences .12 Setting languages .12 Setting filter options . Ι λ Result number setting .13 Opening a new results window . Ι λ Prefetching .13 Summary .14 VU Contents Chapter 2: Focusing Your Web Search .15 Search Operators .15 Got Info? .16 Special Number Searches .16 Q&A .17 Definitions .18 Range of Numbers .19 Look for Books .19 Site Searching .19 Limit Search File Types .20 Find Links to a Page .20 Let your fingers do the walking .20 Movie guide .21 Financial information .21 Weather, whether you like it or not .21 Special queries .23 View past versions of Web pages .23 Find similar pages .23 Google Web page information .23 Locate search words in certain places .24 Special Google searches .24 Search Google News .25 Search for the best prices using Froogle .25 Searching Google Groups .25 Advanced Search .26 Standard Advanced Search page .26 Page-specific search .29 Topic-specific search .29 Narrowing Your Search .30 Summary .31 Chapter 3: Topic Searching . 33 Topic Searches .33 Google U.S. Government Search .33 Weather .34 Additional sections .34 Add Content .35 Advanced Search .36 Special computer topic searches .36 Linux search .36 BSD search .37 Apple Macintosh search .37 Microsoft search .37 Public Service Search .38 University Search .39 Google News Archive .40 Summary .41 VIH Contents Chapter 4: Discovering Images on the Web .43 Searching for Images .43 How Google finds images .43 Creating your search term .44 Viewing the Images .46 Advanced Image Search .48 Finding results .48 Additional Search Filters .48 Safe Search .49 Setting SafeSearch .50 A final word about SafeSearch .50 A Bit about Copyright .51 What is copyright .51 Getting permission .51 Who to ask .51 How to ask .52 Images in the public domain .52 Open source images .53 Summary .53 Chapters: Hunting for Videos .55 Video Categories .55 Selecting videos .56 Featured Videos .57 Playing the Video .57 Choose a format .57 Buffering saves time .58 The video display page .58 Using the Playlist.59 Let others know .59 Send a blog post .59 E-mail this video .59 Google Video Player .60 Purchasing Videos .62 Sharing Your Video .63 Managing Uploaded Videos .65 Edit video information .65 Setting the Advanced Options .66 Adda transcript .66 Summary .68 Chapter 6: Searching through Books .69 Searching for Books .69 Selecting the view .70 Advanced Book Search .71 IX Contents Viewing the book detail .72 Purchase the book .73 Search within the book .73 Previewing the book .73 Reading the entire book .73 Books in the public domain .74 Find it in a library .74 Using AutoLink .74 Google Librarian Center .75 Join the Partner Program .75 Friends, authors, publishers: Send me your books .75 Participate in the Partner Program .75 Using Author Resources .76 Participate in Google's Library Project .77 Summary .77 Chapter 7: Searching Google Catalogs .79 Search or Browse Catalogs .79 Browsing the catalogs .80 Using the search box .80 Viewing the catalog .82 Changing pages .82 Advanced Catalog Search .82 Buying From a Catalog .83 Merchant Information .84 Summary .85 Chapter 8: Shopping as a Sport .87 Experiencing Froogle .87 Introducing the Froogle home page .88 Increasing your sales with Froogle .90 Searching Froogle .92 Simple searching .92 Advanced searching .93 Find products .93 Price .94 Location .94 Occurrences .94 Category .94 View .94 SafeSearch .95 The Search Result Page .95 Smart Search .97 Rating and Reviews .98 Seller ratings .98 Product ratings .99 My Shopping List .100 Summary .101 Contents Chapter 9: Making Use of Directories .103 Using Directories .103 Searching the Directory .104 Category browsing .105 Categories by letter .106 Ordering Results .107 Changing the result order .107 Visual page rank .107 Open Directory Project .108 Submitting a Site .108 Discovering the World Topic .110 Summary .110 Chapter 10: Keeping in Touch with E-Mail Alerts .111 What is a Google E-Mail Alert? . Ill Signing Up for Alerts .112 Signing Up for Alerts .114 News Alert .114 Creating an Advanced Google Alert .114 Groups Alerts .116 Managing Alerts .117 Summary .118 Chapter 11 : Personalizing Google Desktop .119 Google Desktop Features .119 Installing and Using Google Desktop .120 Setting Google Desktop preferences .120 Searching the Desktop .121 Narrowing your search .121 Advanced desktop searching .123 Browsing the Timeline .125 Tracking the Index Status .125 Understanding Google Desktop Privacy .126 Managing Panels .127 Notification icon .127 Locking your Google Desktop search .128 Selecting display options on the fly .129 Deskbar .129 Floating Deskbar .130 Sidebar .130 Plug-ins and gadgets .130 Adding Gadgets .133 Preferences for Google Desktop .134 Local Indexing .135 Secure Files .135 Chat Files .135 Selecting folders and files to index .135 Google accounts and features .137 XI Contents Display Preferences .137 Setting the Advanced Features.138 Summary .138 Chapter 12: Exploring Google Maps .139 Navigating the Google Maps Interface .139 Finding locations with the Search box .140 Using different views .141 Panning with arrow buttons .142 Controlling magnification .142 Dragging maps to new locations .142 See your map coverage area .142 Searching for Local Businesses .143 Getting Driving Directions .144 Get quick directions .145 Saving waypoints .145 Put Your Business on the Map .146 Adding business information .146 Verifying your business listing .146 Creating coupons .147 About sponsored links .147 Going Further .148 Summary .149 Chapter 13: Exploring the World with Google Earth .151 Obtaining the Google Earth Software .151 Choosing a Version .151 Google Earth Free .152 Google Earth Plus .152 Google Earth Pro .152 Google Earth Enterprise .152 Welcome to the Earth .153 Navigating Google Earth .153 The Search panel .154 X marks the spot .154 Creating a placemark .154 Customizing a placemark .155 Moving a placemark .155 Moving Around the Earth .156 Using the hand that Google gave you .156 Using the navigational controls .157 The 411.158 Changing Views .158 Overview map .158 Changing the display .159 Applying layers .159 Customizing Google Earth .160 3D View options .160 Cache options .162 XII Contents Touring options .162 Navigation options .162 General .162 Useful Tools .163 Add Polygon . 163 Add Path .164 Add Image Overlay .164 Ruler .165 Send Email .166 Print .166 Google Earth Community .166 Summary .167 Chapter 14: Staying Current with Google News .169 Explore Google News .169 Navigating through the news .169 Menu surfing .170 Top Stories .170 Other news sections .171 News in your language .171 Search Google News .172 Personalize this Page .172 Requirements .172 Enabling Cookies .173 Arranging the layout .173 Customize the sections .174 Adding sections .174 Creating the Quick View .175 Google News Feeds .175 Keeping in Touch with E-mail Alerts .177 Setting alerts .177 Setting the search terms .178 Configure the type of alert .178 Setting the frequency .179 Submitting your request .179 Managing Alerts .180 Changing frequency .180 Canceling alerts .181 Summary .181 Chapter 15: Researching with Google Scholar . 183 Searching for Papers or Books .183 Ranking .184 Searching .185 Using Advanced Scholar Search .185 Find articles .185 Author .186 Publication .186 Date .186 XIII Contents Subject areas .186 Search operators .186 Analyzing the Results .187 Bibliographic data .187 Books .187 British Library Direct .188 Submit Your Publications .189 Tips on Internet Citations .190 Adding Google Scholar to Your Site .190 Summary .191 Chapter 16: Managing Your Portfolio with Google Finance .193 Reading the Finance Page .193 Market Summary .193 Today's Headlines .195 Recent Quotes .196 Related News .197 Getting Quotes .197 Trading Details .198 Interactive charts .199 Charting the news .200 Researching company facts .201 Viewing the Summary .201 Discover company financiais .201 Income statement .201 Balance sheet .201 Cashflow .202 Learn about the Management .202 Finding related companies .202 More resources .202 Discussions .203 Blog posts .204 Managing Your Portfolio .205 Adding stocks and mutual funds .205 Adding a transaction .205 Editing your portfolio .206 Summary .207 Chapter 17: Google Base .209 Posting to Google Base .209 Creating a post .209 Details .211 Labels . ľ'ZZZľZZ.Z'ľ .211 Description .212 Files . ^.'.".Ξ^.,.^Ζ .212 Posting .212 Posting guidelines .2,12 URLs . ZZZZZZZZi .213 Products . .213 XIV Contents Bulk upload .213 Google Base limits .214 Google Base Manager .215 My items .215 Settings .216 Searching Google Base .217 Browsing categories .217 Using search terms .219 Base results .219 Summary .220 Chapter 18: Using Google'Office" . 221 Getting Started with Google Docs .221 Creating a Document .222 Editing Documents .223 Using the toolbar .223 Selecting a style .„.224 Using the document editor menu .225 Edit HTML .226 Preview .226 Print .226 Email .226 Collaborating with others .227 Publishing your document .228 Saving the document .228 Save .229 Save & close .229 Discard changes .229 Working with the context menu .229 Using bookmarks .230 Crunching Numbers with Google Spreadsheet .231 Using the Spreadsheet toolbar .232 Sorting .232 Using formulas .233 Saving your spreadsheet .233 Exporting to your local computer .233 Collaborating and discussing .234 Chatting with collaborators .234 Publishing your spreadsheet .234 Using the Google Docs File Manager .235 Actions .235 Tag .236 Creating multiple tags .236 Removingtags .236 Archiving old files .236 Deleting your documents .237 Important Information .237 Summary .237 XV Contents Part II: Communicating Google-Style 239 Chapter 19: Staying in Touch with Gmail .241 Deciding to Use Gmail .241 Online storage .242 Compatibility .242 Gmail Features .243 In your language .243 Forwarding and POP features .243 Rich text e-mail .243 Setting up an E-mail Account .243 What you need to get started .243 Signing up .244 Switching to Gmail .245 Import your contacts .245 Announcing your new Gmail address .246 Add another email address to Gmail .246 Setting Up Your Contacts .247 Creating a new contact .247 Managing fields and sections .247 Contact management .248 Using Gmail to Send and Receive E-Mail .248 Navigating the Inbox .248 Mail in other folders .249 Reading e-mail .249 Message handling .250 Threading .251 Composing e-mail .251 Enter the e-mail header information .251 Write your e-mail message .252 Check the spelling .253 Attach a file .254 Add event info .254 Create and use a signature file .254 Send the message .254 Archiving messages .254 Taking a shortcut .255 Setting the POP and Forwarding Features .256 Creating a forwarding filter .256 Set the criteria .256 Choose an action .257 Setting up POP e-mail retrieval .257 Gmail Chat .258 Chat requirements .258 Chat settings .258 Chatting .259 Searching Your E-mail .261 Gmail Notifier .261 XVI Contents Gmail Mobile.261 Summary .263 Chapter 20: Chatting with Google Talk. 265 Setting Up Google Talk .265 Getting Started .267 Changing status .268 Configuring Google Talk .269 General .269 Chat .269 Blocked .270 Notifications .270 Connection .270 Audio .270 Appearance .270 Managing your Friends list .270 Chatting .272 Maintaining a chat history .272 Going off the record .273 Transferring Files .273 Voice Chatting .273 Closing Google Talk .274 Summary .275 Chapter 21 : Editing and Sharing Photos with Picasa2 .277 Getting Started with Picasa2 .278 Scanning your computer .278 Collecting files .279 Getting Around the Program .280 Importing Images and Other Content .281 Managing Images and Folders .283 Specifying a Library view .284 Revising image filenames .285 Renaming individual image files .285 Renaming a batch of images .286 Organizing folders .286 Moving a file .287 Deleting a file .287 Deleting a folder from the hard drive .287 Deleting a folder .288 Creating a new folder .288 Splitting a folder .288 Hiding folders .288 Viewing a hidden folder .289 Viewing a folder on your hard drive .289 Using albums .289 Maintaining the Library files .290 Cataloging Your Files .292 Tagging images with stars .292 Labeling images with keywords .293 XVII Contents Tagging an image to its location .294 Viewing an image's metadata .295 Searching for Files .296 Using the search features .296 Scanning visually using the Timeline .298 Checking out full-screen images .299 Editing Images .300 Correcting basic image problems .302 Modifying the preview .302 Applying one-click corrections .303 Cropping an image .303 Straightening an image .304 Removing red eye .304 Balancing the light in an image .305 Adjusting light and color using Tuning tools .306 Applying the changes .306 Viewing color information in a histogram .308 Adding interest with effects .309 Saving and exporting edited images .312 Distributing and Printing Your Photos .312 Selecting images .312 Distributing your photos .313 Sending pictures by e-mail .313 Transferring pictures to Blogger .314 Exporting to a portable device .315 Printing photos .316 Sending files for processing .317 Building Image Products .317 Producing a Web Album .317 Creating a poster .319 Turning your photos into a movie .320 Using a slide show as a gift CD .321 Assembling a collage .321 Creating a Web page .322 Summary .324 Chapter 22: Participating in Google Groups .325 Introducing Usenet .326 Searching Google Groups .327 Using Google Group Advanced Search .328 Google Group search results .329 Reading a message .330 Finding a Group .330 Joining a Group .331 Starting a Group .332 Creating the group .332 Adding group members .333 Managing your Google group .335 Using Mailing Lists .335 XVIII Contents Creating Newsletters .336 Summary .336 Chapter 23: Creating Web Pages with Page Creator .337 Start Your Web Page .337 Creating the page look and layout .339 Add gadgets .340 Adding page elements .342 Changing your page layout .343 Editing your page's HTML .343 Creating new pages .344 Publishing Your Web Page .344 Previewing your page .344 How to Publish and Unpublish .-.345 Hosting Your Web Page .345 Using Page Manager .346 Page Manager actions .347 Other stuff .348 Summary .348 Chapter 24: Introducing Blogs . 349 WhatlsaBlog? .349 Searching for Blogs .350 Interpreting Blog Search Results .350 Sorting blog search results .351 Search results by publish date .351 Conducting Advanced Searches .352 Listing Your Blog with Blog Search .353 Summary .354 Chapter 25: Communicating with Blogger . 355 Understanding Basic Blogging .356 Perusing the blog page .356 Posts .357 Profile information .357 Logging in to Blogger .358 Creating Your Blog .358 Managing Your Blog .359 Getting started .360 Configuring your blog .360 Entering basic settings .360 Publishing your blog .361 Formatting your blog .361 Using the Comments tab .362 Using the Archiving tab .363 Using the Site Feed tab .363 Using the Email tab .364 Using the Permissions tab .364 Using the Blogger Profile .364 XIX Contents Going Blogger Mobile.366 AudioBlogger.368 Summary .368 Chapter 26; Organizing Your Day with Google Calendar . 369 Using Your Google Calendar .369 Signing up .369 Managing Your Google Calendar .371 Managing events .371 Adding an event .371 Inviting guests to your events .373 Event privacy options .373 Clearing events .373 Creating a new calendar .374 Printing and e-mailing your Google Calendar .375 Navigating Google Calendar .375 Viewing different calendars .376 Using Public Calendars .376 Adding a public calendar to your list .376 Creating a public calendar .377 Controlling the shared information .377 Adding Google Calendar to Your Web site .377 Importing and Migrating .378 Importing events from iCal or CSV files .379 Migrating Outlook Calendar events to Google Calendar .379 Migrating events from Yahoo! Calendar into Google Calendar .380 Using Reminders and Notifications .380 Enabling Notifications .380 Disabling notifications .381 Checking Your Google Calendar by Telephone .381 Summary .382 Part IH: Going Mobile 383 ter 27: Finding Your Way with Google. . .o. 385 Using Google Mobile Maps .385 Finding a Place .386 Using the Map Interface .387 Locating Services .388 Getting Driving Directions .389 Getting Information on Live Traffic .389 Using Mobile GMaps .390 Summary .391 Chapter 28; Using Google Mobile» . „ . . „ . „ . . . 393 Web Searching . .39'» XHTML .'¿arch . ľ „ľ" '.!."' ľ.' . Ш XX Contents Setting XHTML search preferences .395 WML search .396 I-Mode search .396 Searching Images .396 Finding Local Listings .397 Searching the Mobile Web .397 Mobile Gmailing .398 Reading your mobile Gmail .398 Using the message options .398 Searching your Gmail .399 Mobile News .399 Configuring Mobile Home Pages .401 Setting up your home page .401 Partner with Google Mobile .403 Adding Google Mobile Web Search .403 Indexing your mobile Web page .403 Creating a mobile site map .403 Adding your site map .404 Finding out what's new .404 Mobile Markup Languages .404 XHTML (WAP 2.0) .404 WML (WAP 1.2) .405 cHTML(iMode) .405 Summary .405 Part IV: Google-izing Your Computer 407 Chapter 29: Messaging with Google .409 Getting Started .409 Sendinga text message .409 Query results .410 Finding Local Listings .410 Getting Driving Directions .411 Finding Movie Showtimes .413 Getting Weather Conditions .414 Converting Measurements .415 Translating Words .416 Getting Stock Quotes .417 Engaging in a Little Q&A .418 Shopping with Froogle SMS .419 Getting Definitions .420 Getting the Latest Updates on Sports .421 Finding More Useful Information .422 Getting ZIP codes .422 Getting area codes .423 Using the calculator .424 Constants .425 Inverse functions .425 XXI Contents Logarithms .426 Others .426 Summary .426 Chapter 30: Getting to Know the Google Pack .427 Downloading and Installing the Google Pack .427 Google Updater .429 Current status .429 Downloads .429 Installs .430 Status .430 Installed software .430 Updates .430 Set Google Updater preferences .431 Google Pack Screensaver .431 Google Gadgets and Plug-ins .433 Summary .434 Chapter 31: Managing the Google Toolbar .435 Installing Toolbar for IE .435 Installing the Toolbar for Firefox .438 Using the Google Toolbar .438 IE-only options .441 Toolbar Options .442 Summary .444 Chapter 32: Creating 3-D Models with SketchUp .445 Getting Started .445 Viewing menus .446 Looking at the tools .448 Designing in Three Dimensions .449 Examining coordinates .449 Understanding entities .450 Drawing Objects .453 Drawing in three dimensions .453 Specifying precise measurements .455 Drawing automatically .455 Modifying a Shapes Geometry .456 Dividing and healing .456 Extruding sections .457 Working v/ith sticky geometry .458 Drawing the base elements .459 Rotating the top box .459 Finishing the model .461 Combining and moving objects .462 Creating Groups and Components .463 Working v/ith a group .,.463 Creating a group .463 Exploding a group .464 Editing coment in a group .464 XXII Contents Building component objects .465 Using components and groups .466 Managing components .466 Understanding Camera Views .468 Adjusting the camera position manually .468 Using standard camera views .469 Summary .470 Chapter 33: Using 3-D Models .473 Adding Realism to a Model .473 Changing the render appearance .474 Applying a rendering mode .475 Showing object edges .476 Choosing and applying materials .477 Applying material to an object's face .477 Creating a new material .478 Editing an existing material .480 Changing the default colors .480 Editing a texture on an object .481 Applying shadows .482 Demonstrating and Exporting Models .484 Conducting a walkthrough .485 Presenting a TourGuide tour .487 Exporting and printing your model .489 Exporting model views .489 Printing a model .489 Integrating SketchUp Models and Google Earth .490 Configuring Google Earth .490 Creating and testing a model .492 Creating the model .492 Checking out the 3D Warehouse .493 Tapping into Additional Resources .495 Summary .496 Part V: Google and the Enterprise 597 Chapter 34: Increasing Web Traffic with AdWords .499 Taking Your First Steps .499 Targeting customers .501 Creating an ad .502 Choosing keywords .503 Set the pricing .504 Set the currency .504 Set your budget .504 Set the maximum Cost Per Click .504 Review your selections .505 Signing up .505 Managing AdWords .506 XXIII Contents Managing Your Campaigns .506 Editing a campaign .507 Creating a new campaign .507 Tools .508 Conversion tracking .509 Google AdWords Editor .510 Creating an Ad .511 Creating a text ad .512 Creating an image ad .512 Creating a mobile text ad .513 Creating a local business ad .513 Creating a video ad .513 Viewing Reports .514 My Account .515 Setting your billing preferences .515 Setting access privileges .515 Setting up your account preferences .516 Summary .516 Chapter 35: Making Cents with AdSense . . 517 Applying for an Account .517 Configuring AdSense for Content .519 Selecting a format .519 Choosing a color palette .519 Specifying a placeholder .519 Selecting a tracking channel .520 Adding a link unit .520 Adding AdSense for Search .520 Displaying AdSense search results on your site .521 Referrals .522 Using Channels .524 Customizing the Appearance .524 Choosing an appearance format .524 Using themed ad units .524 Selecting a background color .525 Selecting a location .525 Optimizing Your Web Site .525 Managing Your Account .525 Reviewing AdSense Reports .526 Overview .526 Advanced Reports .527 Report Manager .527 Site Diagnostics .527 Summary .528 Chapter 36: Making Decisions with Google Analytics . 329 Understanding the Вачсь . 12У "Signing Up for Gwi^le Analytic, .,. 'Л0 XXIV Contents Managing Web Site Profiles .531 Web site status .532 Editing and deleting profiles .532 Reaching the goal .533 Creating the funnel .533 Tracking E-Commerce .534 Creating and Applying Filters .535 Creating include and exclude filters .537 Building search and replace filters .537 Using advanced filters .537 Analytics Reporting .537 Executive reports .538 Executive Overview .538 Conversion Summary .538 Marketing Summary .538 Content Summary .538 Site Overlay .539 Marketer reports .540 AU CPC Analysis .540 CPC vs Organic Conversion .540 Overall Keyword Conversion .540 Keyword Considerations .540 Campaign Conversion .541 Conversion Summary .541 Defined Funnel Navigation .541 Entrance Bounce Rates .541 Webmaster reports .541 Goal Tracking .542 Content by Titles .542 Web Design Parameters .542 Summary .542 Chapter 37: Creating a Google Enterprise . 543 Adopting Google Desktop Enterprise .543 Setting Google Desktop preferences .544 Installing Google Desktop .544 Adding Google Toolbar for Enterprise .544 Getting started .545 Pushing policy .545 Installation .545 Using Google Maps for Enterprise .546 Tracking Trends with Google .546 Advanced trending .547 Using trend data .548 Summary .548 XXV Contents Chapter 38: Introducing Enterprise Hardware .549 Managing the Google Search Appliance .550 How it works .550 Integrating Enterprise applications .551 Managing the device .551 Managing accounts .552 Creating OneBox modules .552 Performing system analyses .552 Introducing Google Mini .552 Google Mini features .552 Selecting a Mini .553 Choosing between OneBox and Mini .553 Google Enterprise Partner Program .554 Google Enterprise Blog .554 Summary .554 Part VI: Exploring Google Innovation 555 Chapter 35: Exploring the Future of Google .557 Software Development .557 Principles .558 Enhancing Your Web Site .558 Google Maps API .558 Google Webmaster Tools .560 Google Web Toolkit. .560 Google AJAX search API .561 Reaching Google Users .563 Write your own Google Gadgets .563 Google Toolbar API .563 Integrating with Google .564 Google AdWords API .564 Google Data API .565 Google Checkout API .566 Google Talk XMPP and Jingle .567 Google Code Search .568 Summary .569 Chapter 40: Graduating from the Product Labs .571 Applying Map Information .571 Google Mars .572 Getting around the planet .572 Maneuvering around Mars .573 Viewing high resolution imagery .574 Into the future .575 Developing an itinerary with Google Transit .576 Hitching a ride with Google Ride Finder .378 XXVI Contents Making Browsing Easier .579 Google Web Accelerator .579 Saving time .579 Managing settings .580 Google Notebook .580 Installing the extension .581 Adding content .581 Organizing results .581 Improving Specialized Searching .583 Related Links .583 Customizing search engines with Google Co-op .584 Designing a custom search engine .585 Building Subscribed Links .585 Froogle on the move .586 Searching tidbits .587 Mining for Data .587 Google Trends .588 Google Music Trends .589 Setting up the tracking .589 Viewing the results .590 Summary .591 Index .593 XXVII
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spelling	Coombs, Ted Verfasser aut Google power tools bible Ted Coombs ; Roderico DeLeon Indianapolis, Ind. Wiley Publ. 2007 XXXIII, 613 p. Ill., graph. Darst., Kt. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. A guide to Google's Tools cover Google Earth, Google News, Google Scholar, Google Base, Google "Office", Gmail, Calendar, and Google Pack. Google Google gtt Moteurs de recherche sur Internet - Guides, manuels, etc ram Recherche sur Internet - Guides, manuels, etc ram Web search engines Handbooks, manuals, etc Internet searching Handbook, manuals, etc DeLeon, Roderico Verfasser aut Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016699313&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Coombs, Ted DeLeon, Roderico Google power tools bible Google Google gtt Moteurs de recherche sur Internet - Guides, manuels, etc ram Recherche sur Internet - Guides, manuels, etc ram Web search engines Handbooks, manuals, etc Internet searching Handbook, manuals, etc
title	Google power tools bible
title_auth	Google power tools bible
title_exact_search	Google power tools bible
title_exact_search_txtP	Google power tools bible
title_full	Google power tools bible Ted Coombs ; Roderico DeLeon
title_fullStr	Google power tools bible Ted Coombs ; Roderico DeLeon
title_full_unstemmed	Google power tools bible Ted Coombs ; Roderico DeLeon
title_short	Google power tools bible
title_sort	google power tools bible
topic	Google Google gtt Moteurs de recherche sur Internet - Guides, manuels, etc ram Recherche sur Internet - Guides, manuels, etc ram Web search engines Handbooks, manuals, etc Internet searching Handbook, manuals, etc
topic_facet	Google Moteurs de recherche sur Internet - Guides, manuels, etc Recherche sur Internet - Guides, manuels, etc Web search engines Handbooks, manuals, etc Internet searching Handbook, manuals, etc Google gtt
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