Media today: an introduction to mass communication
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2009
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXXII, 679 S. Ill., graph. Darst. 1 DVD-ROM ; 12 cm |
| ISBN: | 9780415960588 9780415960595 9780203895344 0415960584 0415960592 0203895347 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Brief Contents
Preface xx
Acknowledgments xxi -u
A Visual Tour of Media Today xxnii
To the Student xxxii
Part One
Understanding the Nature of Mass Media 2
1 Understanding Mass Media and the Importance of Media Literacy 4
2 Making Sense of the Media Business 38
3 Formal and Informal Controls on Media Content: Government
Regulation, Self-Regulation, and Kthics 80
4 Making Sense of Research on Media Kffects and Media Culture 142
Part Two
Media Giants and Cross-Media Activities 186
5 A World of Blurred Media Boundaries I 88
6 Understanding the Strategies of Media Giants 230
Part Three
The Print Media 260
7 The Book Industry 262
8 The Newspaper Industry 298
9 The Magazine Industry 342
Part Four
The Electronic Media 378
10 The Recording Industry 380
11 The Radio Industry 418
12 The Motion Picture Industry 462
13 The Television Industry 504
14 The Internet and Video Game Industries 546
Part Five
Advertising and Public Relations 590
15 The Advertising Industry 592
16 The Public Relations Industry 624
Epilogue 660
Notes 662
Photo Credits 667
Index 669
VI
Detailed Contents
Part One
Understanding the Nature of Mass Media
UNDERSTANDING MASS MEDIA
AND THE IMPORTANCE OF MEDIA
LITERACY 4
Varieties of Communication 6
Communication Defined 7
Culture Today: Mediated Interpersonal
Communication Breakdown 8
From Communication to Mass
Communication 12
Mass Communication Defined 17
Media Innovation 18
Culture Today: Where Does the Term
Media Come From? 20
Mass Media in our Personal Lives 20
How People Use the Mass Media 21
Culture Today: Catch Phrases as Social
Currency 22
Mass Media, Culture, and Society 23
What is Culture? 25
Criticisms of Mass Media s Relation to
Culture 28
Media Literacy 28
Foundations of Media Literacy 29
Media Literacy Skills 32
Becoming a Media Literate Person 33
Questioning Media Trends 33
2 MAKING SENSE OF THE MEDIA
BUSINESS 38
The Economy of Mass Media 40
The Role of the Audience 41
Critical Consumer: How Much am
I Worth? 47
The Primary Genres 47
Entertainment 48
News 52
Culture Today: A Dramady Says
Goodbye 53
Information 57
Education 58
Advertisements 59
Mixing Genres 61
The Business of Mass Media 61
Production of Mass Media Content 62
Culture Today: Silicon Freelancers 63
Media Production Firms 63
Tech Infrastructure: Increasing Pressures
on Special Effects Shops 65
Distribution of Mass Media Content 66
Culture Today: The Disappearance of the
Record Store 68
Exhibition of Mass Media Content 69
Financing Mass Media Content 71
Funding New Production 71
Funding When Production is Already
Complete 72
Media Literacy and the Business of Media 74
FORMAL AND INFORMAL CONTROLS
ON MEDIA CONTENT: GOVERNMENT
REGULATION, SELF-REGULATION,
AND ETHICS 80
Government Regulation of the Media
Marketplace 82
Approaches to Media Regulation 82
Political, Economic, and Cultural Influences
on Government Regulation of the
Media 87
U.S. Media Regulation and the First
Amendment 87
What Does the First Amendment Mean by
No Law, and Where Does it
Apply? 88
What Does the First Amendment Mean by
The Press ? 89
What Does the First Amendment Mean by
Abridging ? 90
Types of Media Regulation 92
Regulating Content Before Distribution 92
Culture Today: A Selection of Challenged
or Banned Books in the 2000s 95
Critical Consumer: Prior Restraint and
Student Journalism on the Web 103
Regulating Information After
Distribution 104
World View: U.S. Libel Laws Meet the
Internet 106
Is it Ethical? Self-regulation or Market
Pressure: the Imus Case 109
Critical Consumer: Web User Beware 113
Economic Regulation 115
The Struggle with Government over
Information Gatheringll7
Gathering Information on Government
Documents and Meetings 117
Gathering Information on News
Events 118
Gathering Information from Confidential
Sources 118
Allowing Information Gathering 119
Media Self-regulation 120
External Pressures on Media Organizations
to Self-regulate 121
Internal Pressures on Media to
Self-regulate 123
World View: Video Game Ratings
Systems 126
Ethics 131
Classical Ethics 131
Making Ethical Decisions 133
Ethical Duties to Various Constituencies
134
Media Literacy, Regulation, and Ethics 136
Media Regulations and the Savvy
Citizen 137
MAKING SENSE OF RESEARCH ON MEDIA
EFFECTS AND MEDIA CULTURE 142
The Nature of Mass Media Research 144
Approaches to Mass Media Research 144
Tools for Evaluating Mass Media
Research 149
The Early Years of Mass Media Research in the
United States 151
Searching for Community: Early Critical
Studies Research 152
Fearing Propaganda: Early Concerns About
Persuasion 154
Kids and Movies: Continuing Effects
Research 157
Social Relations and the Media 158
Media Research: Could These Results Have
Occurred by Chance? 161
The Limits of Propaganda: Limited Effects
Research 161
Consolidating the Mainstream
Approach 163
Studying Opinion and Behavior
Change 164
Studying What People Learn from
Media 164
Is it Ethical? When Politics Meets Social
Research 166
Studying Why, When and How People Use
the Media 167
Media Research: A World Class Idea 168
Culture Today: Bridging the Global Digital
Divide 170
The Rise of Critical Approaches 170
Moving from Mainstream to
Critical 171
Cultural Studies 176
Historical Approaches to Cultural
Studies 177
Anthropological Approaches to Cultural
Studies 177
Linguistic and Literary Approaches to
Cultural Studies 178
Using Media Research to Develop Media
Literacy Skills 179
Where Do You Stand with Respect to Media
Effects? 179
How to Make Sense of Discussions and
Arguments About Media Effects 179
Part Two
Media Giants and Cross-Media Activities
5 A WORLD OF BLURRED MEDIA
BOUNDARIES 188
Six Current Guiding Mass Media
Trends 189
Media Fragmentation 190
Audience Erosion 190
Audience Segmentation 191
Segmentation When Outlets are not
Advertiser-Supported 193
Segmentation When Outlets are Advertiser-
Supported 194
Distribution of Products Across Media
Boundaries 196
Reasons for Crossing Media Boundaries:
Covering Costs 197
Reasons for Crossing Media Boundaries:
Achieving a Good Share of Mind 201
Globalization 202
Worldwide Tastes in Media vs. American
Media Tastes 204
Local Media Organizations vs. Global
Media Organizations 205
World View: Viacom s Joint Venture
in India 206
Conglomeration 207
Synergy 209
Culture Today: 7-Eleven Morphs into The
Simpsons Version of Itself 212
Digital Convergence 213
A Remarkable Development 213
Encouraging Cross-media Distribution 214
Encouraging Controversy 216
Forcing New Models 217
Media Literacy: Taking a Critical View
of Blurring Media Boundaries 218
Media Profile: Herbert Schiller 219
Three Common Criticisms of the Growth
of Conglomerates 220
Determining Your Point of View
as a Critical Consumer of
Media 224
UNDERSTANDING THE STRATEGIES
OF MEDIA GIANTS 230
Three Contemporary Media Giants 232
The Walt Disney Company 232
Critical Consumer: Does Mickey Mouse
Have a Personality? 234
Three Main Strategies 235
World View: Disney to China: It s a Small
World After All 238
News Corporation 239
Media Profile: Rupert Murdoch 243
Three Main Strategies 243
Culture Today: Buying Space on MySpace
244
Google 249
Media Profile: Google Founders Sergey
Brin and Larry Page 250
Three Main Strategies 250
World View: Globalizing Google 252
Media Literacy and Corporate Strategies 257
Part Three
The Print Media
7 THE BOOK INDUSTRY 262
The Meaning of a Book 264
The History of the Book 264
Gutenberg and the Advent of Movable
Type 265
The Impact of the Book on Society 266
The Book in Britain 267
The Book in the British Colonies 268
U.S. Book Publishing Becomes an
Industry 268
The Advent of Dime Novels and Domestic
Novels 270
Conglomerates Enter the Book
Industry 270
Critical Consumer: The Advent of
the Serial 271
Critical Consumer: Book
Conglomerates 272
The Book Industry Today 272
Educational and Training Books 272
World View: The Scarcity of Textbooks 273
Consumer Books 274
Culture Today: Harry Potter Goes
Green 276
Variety and Specialization in Book
Publishing 278
Financing Book Publishing 278
Production in the Book Publishing
Industry 280
Production in Trade Publishing 280
Production at a University Press 281
Tech Infrastructure: Books on
Demand 282
Book Production and the Electronic
Age 283
Ethical Pitfalls in Book Production 284
Critical Consumer: Plagiarism in the
Twenty-first Century 285
Reducing the Risks of Failure During the
Production Process 286
Critical Consumer: Targeting in the Book
Industry 287
Distribution in the Book Industry 289
The Role of Wholesalers in the Distribution
Process 289
Assessing a Title s Popularity 290
Exhibition in Book Publishing 291
Exhibition in Textbook Publishing 291
Exhibition Via Bookstores 293
Exhibition Via the Web 294
Media Literacy and the Book Industry 294
8 THE NEWSPAPER INDUSTRY 298
The Development of the Newspaper 300
The Rise of the Adversarial Press 300
The Birth of the First Amendment 301
Newspapers in Post-revolutionary
America 301
Newspapers Become Mass Media 302
Changing Approaches to News 303
Financing the Paper 304
Defining News 304
Organizing the News Process 305
A Revolution in Newspaper Publishing 306
A Readership Revolution 306
An Advertising Revolution 306
Print Journalism in the Early Twentieth
Century 307
The Era of Yellow Journalism 307
The Newspaper Industry
Consolidates 309
The Rise of the Tabloids 309
Newspaper Industry Woes 309
Media Profile: Katharine Graham 310
An Overview of the Modern Newspaper
Industry 312
Daily Newspapers 312
Weekly Newspapers 316
Newspaper Niches 317
Financing the Newspaper Business 317
Advertising 317
World View: Ethnic Newspapers 318
Advertising Challenges Facing
Newspapers 320
Circulation Challenges Facing
Newspapers 321
Production and the Newspaper
Industry 322
Creating Newspaper Content 323
Critical Consumer: Project Censored 325
The Technology of Publishing the
Paper 326
Tech Infrastructure: Printing: to
Outsource or Not to Outsource? 327
Distribution and the Newspaper
Industry 327
Determining Where to Market the
Newspaper 329
Tech Infrastructure: Newsprint and
Recycling 330
A Critical View of Marketing and
Distribution Tactics in the Newspaper
Industry 330
Exhibition in the Newspaper Industry 331
Achieving Total Market Coverage 331
New Exhibition Strategies for
Newspapers 332
A Key Industry Issue: Building
Readership 332
Building Print Readership 333
Building Digital Newspapers 335
Media Literacy and the Newspaper
Industry 337
THE MAGAZINE INDUSTRY 342
The Development of Magazines 343
The Transformation of Magazines into
Mass Media 344
The Rise of Women s Magazines 344
Fundamental Changes in Magazine
Publishing 346
New Roles for Mass-circulation
Magazines 347
Sensational News: the Work of the
Muckrakers 347
Entertainment Roles: the Ladies Home
Journal and the Saturday Evening
Post 348
Magazines Later in the Twentieth
Century 349
An Overview of the Modern Magazine
Industry 350
Five Major Types of Magazines 351
Business-to-business Magazines/Trade
Magazines 351
Consumer Magazines 352
Literary Reviews and Academic
Journals 353
Culture Today: Academic Journals and
Open Access 354
Newsletters 354
Comic Books 355
Financing Magazine Publishing 356
Controlled-circulation Magazines 356
Paid-circulation Magazines 358
Market Segmentation 359
World View: Magazines in China Come of
Age 360
Production and the Magazine Industry 360
Magazine Production Goals 360
Producing the Magazine as Brand 364
Culture Today: Pushing Time Ahead 365
Media Profile: Oprah Winfrey, Cross-media
Phenomenon 366
Distribution and the Magazine Industry 367
Exhibition and the Magazine Industry 369
Tech Infrastructure: Cover Lines 370
Media Literacy and the Magazine
Industry 371
Conglomeration 371
Advertiser Influence on Content 372
Critical Consumer: Jean Kilbourne and
Magazines 373
Part Four
The Electronic Media
10 THE RECORDING INDUSTRY 380
The Rise of Records 381
Minstrel Shows 382
Vaudeville Shows 382
Listening to Music at Home 383
The Advent of the Record Player 383
Records and the Rise of Radio 385
Rethinking Radio and Recordings,
1950-1980 387
The Development of Formats 387
Media Profile: Berry Gordy 388
New Developments in Technology 389
Toward a New Digital World: the 1980s
and 1990s 389
An Overview of the Modern Recording
Industry 390
International Ownership 390
Fragmented Production 391
Concentration of Distribution 391
Unique Features of the Recording
Industry 392
U.S. Sales and Audiences 392
Singles vs. Albums 392
Diverse Recording Media Formats 393
Diverse Music Genres 395
Production and the Recording Industry 396
Artists Looking for Labels; Labels Looking
for Artists 396
World View: Latin Music 397
Finding Music to Record 398
Royalties 399
Compensating Artists 399
Producing a Record 399
Self-producing CDs for Sale 400
Tech Infrastructure: Analog vs.
Digital 401
Distribution in the Recording Industry 402
The Importance of Promotion 403
Video, Internet, and Movie
Promotions 405
Concert Tours 406
Exhibition in the Recording Industry 406
Digital Downloads 406
Is It Ethical? Corporate Sponsorship
of Music Stars 407
Traditional Record Stores 407
Other Retail Stores 408
Culture Today: Gold, Platinum, and
Diamonds 408
Internet Stores 409
Record Clubs 409
Direct Sales 409
Two Major Public Controversies 409
Concerns Over Lyrics 410
Concern About Access to Music 411
Media Literacy and the Recording
Industry 413
11 THE RADIO INDUSTRY 418
The Rise of Radio 419
The Early Days of Radio 419
Tech Infrastructure: How the Radio
Spectrum Works 421
Determining the Use of Radio 421
The Creation of the RCA 422
Government Regulation of Radio 423
Radio in the 1920s, 1930s, and 1940s 425
Network Programming 426
Rethinking Radio, 1950 to 1970 427
Radio and the Rise of Television 428
The Baby Boom, Radio, and
Recordings 428
Ethics and Payola 428
FM Radio and the Fragmentation of Rock
Music 430
Challenges of Fragmentation and
Digitalization, 1970 to the Present
An Overview of the Terrestrial Radio
Industry 432
When and Where People Listen to
the Radio 432
AM vs. FM Technology 432
430
Commercial Radio Stations vs.
Noncommercial Radio Stations 433
Radio Market Size 433
Production in the Radio Industry 434
Radio Formats 435
Determining Listening Patterns 437
Working with Formats 440
Culture Today: Payola Radio 441
Producing the Playlist 442
Conducting Research to Compile the
Playlist 443
Maintaining the Format and Retaining the
Target Audience 443
Distribution in the Broadcast Radio
Industry 445
The Role of Networks and Syndicators 445
Format Networks vs. Traditional
Networks 446
Exhibition in the Broadcast Radio
Industry 447
Advertising s Role in Radio Exhibition 447
Placing and Scheduling Commercials 448
Learning Who Listens 448
Conducting Market Research to Determine
Station Ratings 449
When Stations Fare Poorly in the
Ratings 451
Broadcast Radio and Social Controversy 451
Radio Consolidation 451
The Radio Industry s Increasing Influence
over the Political Process 452
Radio and the New Digital World 453
Satellite Radio 453
Internet Radio 455
Traditional Radio s Responses to Digital
Music 456
Commercial Time 456
HD Radio 457
Internet Participation 457
Media Literacy and the Radio Industry 459
Films Become Mass Entertainment
Media 465
Vertical Integration and the Advent of the
Studio System 467
Self-regulation and the Film Industry 468
New Challenges for the Film Industry 469
Media Profile: Hattie McDaniel 470
Is It Ethical? Increasing the Gross at the
Box Office 472
Changes in Technology 473
An Overview of the Modern Motion Picture
Industry 473
Production in the Motion Picture
Industry 476
The Role of the Majors 477
Distinguishing Between Production and
Distribution 477
The Role of Independent Producers 477
The Process of Making a Movie 477
World View: Hollywood Meets
Bollywood 480
World View: Asian Film Trend 484
Theatrical Distribution in the Motion Picture
Industry 485
Finding Movies to Distribute 486
Releasing Movies 486
Marketing Movies 487
Is It Ethical? Who s the Critic? 489
Theatrical Exhibition in the Motion Picture
Industry 490
The Relationship Between Distributors and
Theater Chains 490
Digital Theaters 492
Tech Infrastructure: Digital Film 493
Non-theatrical Distribution and
Exhibition 493
Traditional and Online Video Stores 494
Exhibition of Movies on Television 495
The Problem of Piracy 495
Media Literacy and the Motion Picture
Industry 497
Cultural Diversity and Cultural
Colonialism 497
12 THE MOTION PICTURE INDUSTRY 462
The Rise of Motion Pictures 464
Using Photographic Images to Simulate
Motion 464
13 THE TELEVISION INDUSTRY 504
The Rise of Television 505
Television in its Earliest Forms 505
Television Gains Widespread Acceptance in
the 1950s 506
Television in the 1960s 507
The Rise of Cable Television 509
Government Regulation of the Cable
Television Industry in the 1960s and
1970s 510
A Fragmented Television Era 511
New Networks Emerge 511
New Technologies Mean New Opportunities
and New Challenges 511
Consolidating Ownership 512
Tech Infrastructure: TV Ratings
and Kids 513
An Overview of the Modern Television
Industry 513
Television Broadcasting 514
Culture Today: Digital TV Conversion 515
Cable and Satellite Services 517
Production in the Television Industry 519
Producing Channel Lineups 520
Producing Broadcast Channel Lineups 523
Producing Individual Channels: Cable,
Satellite, and Broadcast 525
World View: Hispanic Television 527
Culture Today: The Broadcast Networks
and African Americans 530
Distribution in the Television Industry 532
Syndication 533
Challenges to Traditional TV Production
and Distribution 535
New Avenues for Network
Distribution 536
New Avenues for Production Firms 537
Exhibition in the Broadcast Industry 537
Television and Media Literacy 538
Audience Issues 539
Content Issues 540
Industry Control Issues 541
14 THE INTERNET AND VIDEOGAME
INDUSTRIES 546
An Industry Background 547
The Rise of Computers and the Internet 549
The Advent of the Personal Computer 550
Online Capability 551
The Hyperlink and the World Wide
Web 552
The Rise of Video Games 553
An Overview of the Modern Internet
Industry 555
Production and Distribution in the Internet
Industry 555
World View: Google in China 559
Exhibition in the Internet Industry 563
Media Research: The Pew Internet and
American Life Project 564
An Overview of the Modern Video Game
Industry 568
Video Game Hardware 568
World View: PlayStation Nation:
Ireland? 570
Video Game Software 572
Advertising Content and Video Games 574
Culture Today: Girl Games 575
World View: Digital Resistance? Digital
Terror? 577
Distribution and Exhibition of Video
Games 578
Media Literacy and the Internet and Video
Game Industries 579
Blurring of Media Boundaries 580
The Power of Conglomerates 580
The Filtering of Content 582
Privacy 583
Part Five
Advertising and Public Relations
15
THE ADVERTISING INDUSTRY 592
The Rise of the Advertising Industry 593
The Birth of the Advertising Agency 594
The Advent of Radio Advertising 596
Advertising, the Postwar Era, and
Television 596
Trends in the Second Half of the Twentieth
Century 597
An Overview of the Modern Advertising
Industry 598
Advertising Agencies 599
Media Profile: Tom Burrell 602
Production in the Advertising Industry 603
Media Profile: Lionel Sosa 604
Creating Portraits 606
Culture Today: Dove s Contrary Approach
to Beauty Ads 607
Distribution in the Advertising Industry 608
Exhibition in the Advertising Industry 611
Culture Today: Advertising to Hispanics
Outdoors 611
Cross-platform Deals 612
Determining an Advertisement s
Success 613
Threats to Traditional Advertising 613
Media Literacy and the Advertising
Industry 615
Is It Ethical? Is it Ethical to Advertise? 615
Advertising and Commercialism 616
Culture Today: Ubiquitous Advertising 617
Advertising and Democracy 618
The Power of Conglomerates 619
16 THE PUBLIC RELATIONS INDUSTRY 624
Distinguishing Between Public Relations and
Advertising 625
What is Public Relations? 625
The Rise of Public Relations 627
Early Pioneers in Advertising and Public
Relations: Benjamin Franklin and P. T.
Barnum 627
The Public Relations Industry comes
of Age 629
Growth and Change in the PR
Industry 632
An Overview of the Modern Public Relations
Industry 633
Corporate Communication
Departments 633
Public Relations Agencies 634
Major Public Relations Activities 635
Corporate Communications 636
Financial Communications 637
Consumer and Business-to-business
Communication 638
Public Affairs 639
Crisis Management 640
Media Relations 642
Production in the Public Relations
Industry 642
Distribution in the Public Relations
Industry 643
Culture Today: Buzz Marketing 644
Exhibition in the Public Relations
Industry 645
Culture Today: Protecting Stars from
Journalists 646
The Rise of Integrated Marketing
Communication 647
Branded Entertainment 647
Database Marketing 649
Relationship Marketing 649
Agency Holding Companies 649
Media Literacy and the Persuasion
Industries 650
Truth and Hidden Influence in the
Persuasion Industries 651
Targeting and the Persuasion
Industries 652
Conglomerates and the Persuasion
Industries 655
Feature Topics
TURE TODAY
CRITICAL CONSUMER
Mediated Interpersonal Communication
Breakdown 8
Where Does the Term Media Come From? 20
Catch Phrases as Social Currency 22
A Dramady Says Goodbye 53
Silicon Freelancers 63
The Disappearance of the Record Store 68
A Selection of Challenged or Banned Books in the
2000s 95
Bridging the Global Digital Divide 170
7-Eleven Morphs into The Simpsons Version of
Itself 212
Buying Space on MySpace 244
Harry Potter Goes Green 276
Academic Journals and Open Access 354
Pushing Time Ahead 365
Gold, Platinum, and Diamonds 408
Payola Radio 441
Digital TV Conversion 515
The Broadcast Networks and African
Americans 530
Girl Games 575
Dove s Contrary Approach to Beauty Ads 607
Advertising to Hispanics Outdoors 611
Ubiquitous Advertising 617
Buzz Marketing 644
Protecting Stars from Journalists 646
How Much am I Worth? 47
Prior Restraint and Student Journalism on
the Web 103
Web User Beware 113
Does Mickey Mouse Have a Personality? 234
The Advent of the Serial 271
Book Conglomerates 272
Plagiarism in the Twenty-first Century 285
Targeting in the Book Industry 287
Project Censored 325
Jean Kilbourne and Magazines 373
INFRASTRUCTURE
Increasing Pressures on Special Effects Shops 65
Books on Demand 282
Printing: to Outsource or Not to Outsource? 327
Newsprint and Recycling 330
Cover Lines 370
Analog vs. Digital 401
How the Radio Spectrum Works 421
Digital Film 493
TV Ratings and Kids 513
WORL
w
llltl/S E A R C H
U.S. Libel Laws Meet the Internet 106
Video Game Ratings Systems 126
Viacom s Joint Venture in India 206
Disney to China: It s a Small World After
AH 238
Globalizing Google 252
The Scarcity of Textbooks 273
Ethnic Newspapers 318
Magazines in China Come of Age 360
Latin Music 397
Hollywood Meets Bollywood 480
Asian Film Trend 484
Hispanic Television 527
Google in China 559
PlayStation Nation: Ireland? 570
Digital Resistance? Digital Terror? 577
IT
C A L ?
Self-regulation or Market Pressure: the
Imus Case 109
When Politics Meets Social Research 166
Corporate Sponsorship of Music Stars 407
Increasing the Gross at the Box Office 472
Who s the Critic? 489
Is it Ethical to Advertise? 615
Could These Results Have Occurred by
Chance? 161
A World Class Idea 168
The Pew Internet and American Life Project 564
L E
Herbert Schiller 219
Rupert Murdoch 243
Google Founders Sergey Brin and Larry Page 250
Katharine Graham 310
Oprah Winfrey, Cross-media Phenomenon 366
Berry Gordy 388
Hattie McDaniel 470
Tom Burrell 602
Lionel Sosa 604
|
| adam_txt |
Brief Contents
Preface xx
Acknowledgments xxi -u
A Visual Tour of Media Today xxnii
To the Student xxxii
Part One
Understanding the Nature of Mass Media 2
1 Understanding Mass Media and the Importance of Media Literacy 4
2 Making Sense of the Media Business 38
3 Formal and Informal Controls on Media Content: Government
Regulation, Self-Regulation, and Kthics 80
4 Making Sense of Research on Media Kffects and Media Culture 142
Part Two
Media Giants and Cross-Media Activities 186
5 A World of Blurred Media Boundaries I 88
6 Understanding the Strategies of Media Giants 230
Part Three
The Print Media 260
7 The Book Industry 262
8 The Newspaper Industry 298
9 The Magazine Industry 342
Part Four
The Electronic Media 378
10 The Recording Industry 380
11 The Radio Industry 418
12 The Motion Picture Industry 462
13 The Television Industry 504
14 The Internet and Video Game Industries 546
Part Five
Advertising and Public Relations 590
15 The Advertising Industry 592
16 The Public Relations Industry 624
Epilogue 660
Notes 662
Photo Credits 667
Index 669
VI
Detailed Contents
Part One
Understanding the Nature of Mass Media
UNDERSTANDING MASS MEDIA
AND THE IMPORTANCE OF MEDIA
LITERACY 4
Varieties of Communication 6
Communication Defined 7
Culture Today: Mediated Interpersonal
Communication Breakdown 8
From Communication to Mass
Communication 12
Mass Communication Defined 17
Media Innovation 18
Culture Today: Where Does the Term
Media Come From? 20
Mass Media in our Personal Lives 20
How People Use the Mass Media 21
Culture Today: Catch Phrases as Social
Currency 22
Mass Media, Culture, and Society 23
What is Culture? 25
Criticisms of Mass Media's Relation to
Culture 28
Media Literacy 28
Foundations of Media Literacy 29
Media Literacy Skills 32
Becoming a Media Literate Person 33
Questioning Media Trends 33
2 MAKING SENSE OF THE MEDIA
BUSINESS 38
The Economy of Mass Media 40
The Role of the Audience 41
Critical Consumer: How Much am
I Worth? 47
The Primary Genres 47
Entertainment 48
News 52
Culture Today: A Dramady Says
Goodbye 53
Information 57
Education 58
Advertisements 59
Mixing Genres 61
The Business of Mass Media 61
Production of Mass Media Content 62
Culture Today: Silicon Freelancers 63
Media Production Firms 63
Tech Infrastructure: Increasing Pressures
on Special Effects Shops 65
Distribution of Mass Media Content 66
Culture Today: The Disappearance of the
Record Store 68
Exhibition of Mass Media Content 69
Financing Mass Media Content 71
Funding New Production 71
Funding When Production is Already
Complete 72
Media Literacy and the Business of Media 74
FORMAL AND INFORMAL CONTROLS
ON MEDIA CONTENT: GOVERNMENT
REGULATION, SELF-REGULATION,
AND ETHICS 80
Government Regulation of the Media
Marketplace 82
Approaches to Media Regulation 82
Political, Economic, and Cultural Influences
on Government Regulation of the
Media 87
U.S. Media Regulation and the First
Amendment 87
What Does the First Amendment Mean by
"No Law," and Where Does it
Apply? 88
What Does the First Amendment Mean by
"The Press"? 89
What Does the First Amendment Mean by
"Abridging"? 90
Types of Media Regulation 92
Regulating Content Before Distribution 92
Culture Today: A Selection of Challenged
or Banned Books in the 2000s 95
Critical Consumer: Prior Restraint and
Student Journalism on the Web 103
Regulating Information After
Distribution 104
World View: U.S. Libel Laws Meet the
Internet 106
Is it Ethical? Self-regulation or Market
Pressure: the Imus Case 109
Critical Consumer: Web User Beware 113
Economic Regulation 115
The Struggle with Government over
Information Gatheringll7
Gathering Information on Government
Documents and Meetings 117
Gathering Information on News
Events 118
Gathering Information from Confidential
Sources 118
Allowing Information Gathering 119
Media Self-regulation 120
External Pressures on Media Organizations
to Self-regulate 121
Internal Pressures on Media to
Self-regulate 123
World View: Video Game Ratings
Systems 126
Ethics 131
Classical Ethics 131
Making Ethical Decisions 133
Ethical Duties to Various Constituencies
134
Media Literacy, Regulation, and Ethics 136
Media Regulations and the Savvy
Citizen 137
MAKING SENSE OF RESEARCH ON MEDIA
EFFECTS AND MEDIA CULTURE 142
The Nature of Mass Media Research 144
Approaches to Mass Media Research 144
Tools for Evaluating Mass Media
Research 149
The Early Years of Mass Media Research in the
United States 151
Searching for Community: Early Critical
Studies Research 152
Fearing Propaganda: Early Concerns About
Persuasion 154
Kids and Movies: Continuing Effects
Research 157
Social Relations and the Media 158
Media Research: Could These Results Have
Occurred by Chance? 161
The Limits of Propaganda: Limited Effects
Research 161
Consolidating the Mainstream
Approach 163
Studying Opinion and Behavior
Change 164
Studying What People Learn from
Media 164
Is it Ethical? When Politics Meets Social
Research 166
Studying Why, When and How People Use
the Media 167
Media Research: A World Class Idea 168
Culture Today: Bridging the Global Digital
Divide 170
The Rise of Critical Approaches 170
Moving from Mainstream to
Critical 171
Cultural Studies 176
Historical Approaches to Cultural
Studies 177
Anthropological Approaches to Cultural
Studies 177
Linguistic and Literary Approaches to
Cultural Studies 178
Using Media Research to Develop Media
Literacy Skills 179
Where Do You Stand with Respect to Media
Effects? 179
How to Make Sense of Discussions and
Arguments About Media Effects 179
Part Two
Media Giants and Cross-Media Activities
5 A WORLD OF BLURRED MEDIA
BOUNDARIES 188
Six Current Guiding Mass Media
Trends 189
Media Fragmentation 190
Audience Erosion 190
Audience Segmentation 191
Segmentation When Outlets are not
Advertiser-Supported 193
Segmentation When Outlets are Advertiser-
Supported 194
Distribution of Products Across Media
Boundaries 196
Reasons for Crossing Media Boundaries:
Covering Costs 197
Reasons for Crossing Media Boundaries:
Achieving a Good Share of Mind 201
Globalization 202
Worldwide Tastes in Media vs. American
Media Tastes 204
Local Media Organizations vs. Global
Media Organizations 205
World View: Viacom's Joint Venture
in India 206
Conglomeration 207
Synergy 209
Culture Today: 7-Eleven Morphs into The
Simpsons Version of Itself 212
Digital Convergence 213
A Remarkable Development 213
Encouraging Cross-media Distribution 214
Encouraging Controversy 216
Forcing New Models 217
Media Literacy: Taking a Critical View
of Blurring Media Boundaries 218
Media Profile: Herbert Schiller 219
Three Common Criticisms of the Growth
of Conglomerates 220
Determining Your Point of View
as a Critical Consumer of
Media 224
UNDERSTANDING THE STRATEGIES
OF MEDIA GIANTS 230
Three Contemporary Media Giants 232
The Walt Disney Company 232
Critical Consumer: Does Mickey Mouse
Have a Personality? 234
Three Main Strategies 235
World View: Disney to China: "It's a Small
World After All" 238
News Corporation 239
Media Profile: Rupert Murdoch 243
Three Main Strategies 243
Culture Today: Buying Space on MySpace
244
Google 249
Media Profile: Google Founders Sergey
Brin and Larry Page 250
Three Main Strategies 250
World View: Globalizing Google 252
Media Literacy and Corporate Strategies 257
Part Three
The Print Media
7 THE BOOK INDUSTRY 262
The Meaning of a Book 264
The History of the Book 264
Gutenberg and the Advent of Movable
Type 265
The Impact of the Book on Society 266
The Book in Britain 267
The Book in the British Colonies 268
U.S. Book Publishing Becomes an
Industry 268
The Advent of Dime Novels and Domestic
Novels 270
Conglomerates Enter the Book
Industry 270
Critical Consumer: The Advent of
the Serial 271
Critical Consumer: Book
Conglomerates 272
The Book Industry Today 272
Educational and Training Books 272
World View: The Scarcity of Textbooks 273
Consumer Books 274
Culture Today: Harry Potter Goes
Green 276
Variety and Specialization in Book
Publishing 278
Financing Book Publishing 278
Production in the Book Publishing
Industry 280
Production in Trade Publishing 280
Production at a University Press 281
Tech Infrastructure: Books on
Demand 282
Book Production and the Electronic
Age 283
Ethical Pitfalls in Book Production 284
Critical Consumer: Plagiarism in the
Twenty-first Century 285
Reducing the Risks of Failure During the
Production Process 286
Critical Consumer: Targeting in the Book
Industry 287
Distribution in the Book Industry 289
The Role of Wholesalers in the Distribution
Process 289
Assessing a Title's Popularity 290
Exhibition in Book Publishing 291
Exhibition in Textbook Publishing 291
Exhibition Via Bookstores 293
Exhibition Via the Web 294
Media Literacy and the Book Industry 294
8 THE NEWSPAPER INDUSTRY 298
The Development of the Newspaper 300
The Rise of the Adversarial Press 300
The Birth of the First Amendment 301
Newspapers in Post-revolutionary
America 301
Newspapers Become Mass Media 302
Changing Approaches to News 303
Financing the Paper 304
Defining News 304
Organizing the News Process 305
A Revolution in Newspaper Publishing 306
A Readership Revolution 306
An Advertising Revolution 306
Print Journalism in the Early Twentieth
Century 307
The Era of Yellow Journalism 307
The Newspaper Industry
Consolidates 309
The Rise of the Tabloids 309
Newspaper Industry Woes 309
Media Profile: Katharine Graham 310
An Overview of the Modern Newspaper
Industry 312
Daily Newspapers 312
Weekly Newspapers 316
Newspaper Niches 317
Financing the Newspaper Business 317
Advertising 317
World View: Ethnic Newspapers 318
Advertising Challenges Facing
Newspapers 320
Circulation Challenges Facing
Newspapers 321
Production and the Newspaper
Industry 322
Creating Newspaper Content 323
Critical Consumer: Project Censored 325
The Technology of Publishing the
Paper 326
Tech Infrastructure: Printing: to
Outsource or Not to Outsource? 327
Distribution and the Newspaper
Industry 327
Determining Where to Market the
Newspaper 329
Tech Infrastructure: Newsprint and
Recycling 330
A Critical View of Marketing and
Distribution Tactics in the Newspaper
Industry 330
Exhibition in the Newspaper Industry 331
Achieving Total Market Coverage 331
New Exhibition Strategies for
Newspapers 332
A Key Industry Issue: Building
Readership 332
Building Print Readership 333
Building Digital Newspapers 335
Media Literacy and the Newspaper
Industry 337
THE MAGAZINE INDUSTRY 342
The Development of Magazines 343
The Transformation of Magazines into
Mass Media 344
The Rise of Women's Magazines 344
Fundamental Changes in Magazine
Publishing 346
New Roles for Mass-circulation
Magazines 347
Sensational News: the Work of the
Muckrakers 347
Entertainment Roles: the Ladies' Home
Journal and the Saturday Evening
Post 348
Magazines Later in the Twentieth
Century 349
An Overview of the Modern Magazine
Industry 350
Five Major Types of Magazines 351
Business-to-business Magazines/Trade
Magazines 351
Consumer Magazines 352
Literary Reviews and Academic
Journals 353
Culture Today: Academic Journals and
Open Access 354
Newsletters 354
Comic Books 355
Financing Magazine Publishing 356
Controlled-circulation Magazines 356
Paid-circulation Magazines 358
Market Segmentation 359
World View: Magazines in China Come of
Age 360
Production and the Magazine Industry 360
Magazine Production Goals 360
Producing the Magazine as Brand 364
Culture Today: Pushing Time Ahead 365
Media Profile: Oprah Winfrey, Cross-media
Phenomenon 366
Distribution and the Magazine Industry 367
Exhibition and the Magazine Industry 369
Tech Infrastructure: Cover Lines 370
Media Literacy and the Magazine
Industry 371
Conglomeration 371
Advertiser Influence on Content 372
Critical Consumer: Jean Kilbourne and
Magazines 373
Part Four
The Electronic Media
10 THE RECORDING INDUSTRY 380
The Rise of Records 381
Minstrel Shows 382
Vaudeville Shows 382
Listening to Music at Home 383
The Advent of the Record Player 383
Records and the Rise of Radio 385
Rethinking Radio and Recordings,
1950-1980 387
The Development of Formats 387
Media Profile: Berry Gordy 388
New Developments in Technology 389
Toward a New Digital World: the 1980s
and 1990s 389
An Overview of the Modern Recording
Industry 390
International Ownership 390
Fragmented Production 391
Concentration of Distribution 391
Unique Features of the Recording
Industry 392
U.S. Sales and Audiences 392
Singles vs. Albums 392
Diverse Recording Media Formats 393
Diverse Music Genres 395
Production and the Recording Industry 396
Artists Looking for Labels; Labels Looking
for Artists 396
World View: Latin Music 397
Finding Music to Record 398
Royalties 399
Compensating Artists 399
Producing a Record 399
Self-producing CDs for Sale 400
Tech Infrastructure: Analog vs.
Digital 401
Distribution in the Recording Industry 402
The Importance of Promotion 403
Video, Internet, and Movie
Promotions 405
Concert Tours 406
Exhibition in the Recording Industry 406
Digital Downloads 406
Is It Ethical? Corporate Sponsorship
of Music Stars 407
Traditional Record Stores 407
Other Retail Stores 408
Culture Today: Gold, Platinum, and
Diamonds 408
Internet Stores 409
Record Clubs 409
Direct Sales 409
Two Major Public Controversies 409
Concerns Over Lyrics 410
Concern About Access to Music 411
Media Literacy and the Recording
Industry 413
11 THE RADIO INDUSTRY 418
The Rise of Radio 419
The Early Days of Radio 419
Tech Infrastructure: How the Radio
Spectrum Works 421
Determining the Use of Radio 421
The Creation of the RCA 422
Government Regulation of Radio 423
Radio in the 1920s, 1930s, and 1940s 425
Network Programming 426
Rethinking Radio, 1950 to 1970 427
Radio and the Rise of Television 428
The Baby Boom, Radio, and
Recordings 428
Ethics and Payola 428
FM Radio and the Fragmentation of Rock
Music 430
Challenges of Fragmentation and
Digitalization, 1970 to the Present
An Overview of the Terrestrial Radio
Industry 432
When and Where People Listen to
the Radio 432
AM vs. FM Technology 432
430
Commercial Radio Stations vs.
Noncommercial Radio Stations 433
Radio Market Size 433
Production in the Radio Industry 434
Radio Formats 435
Determining Listening Patterns 437
Working with Formats 440
Culture Today: Payola Radio 441
Producing the Playlist 442
Conducting Research to Compile the
Playlist 443
Maintaining the Format and Retaining the
Target Audience 443
Distribution in the Broadcast Radio
Industry 445
The Role of Networks and Syndicators 445
Format Networks vs. Traditional
Networks 446
Exhibition in the Broadcast Radio
Industry 447
Advertising's Role in Radio Exhibition 447
Placing and Scheduling Commercials 448
Learning Who Listens 448
Conducting Market Research to Determine
Station Ratings 449
When Stations Fare Poorly in the
Ratings 451
Broadcast Radio and Social Controversy 451
Radio Consolidation 451
The Radio Industry's Increasing Influence
over the Political Process 452
Radio and the New Digital World 453
Satellite Radio 453
Internet Radio 455
Traditional Radio's Responses to Digital
Music 456
Commercial Time 456
HD Radio 457
Internet Participation 457
Media Literacy and the Radio Industry 459
Films Become Mass Entertainment
Media 465
Vertical Integration and the Advent of the
Studio System 467
Self-regulation and the Film Industry 468
New Challenges for the Film Industry 469
Media Profile: Hattie McDaniel 470
Is It Ethical? Increasing the "Gross" at the
Box Office 472
Changes in Technology 473
An Overview of the Modern Motion Picture
Industry 473
Production in the Motion Picture
Industry 476
The Role of the Majors 477
Distinguishing Between Production and
Distribution 477
The Role of Independent Producers 477
The Process of Making a Movie 477
World View: Hollywood Meets
Bollywood 480
World View: Asian Film Trend 484
Theatrical Distribution in the Motion Picture
Industry 485
Finding Movies to Distribute 486
Releasing Movies 486
Marketing Movies 487
Is It Ethical? Who's the Critic? 489
Theatrical Exhibition in the Motion Picture
Industry 490
The Relationship Between Distributors and
Theater Chains 490
Digital Theaters 492
Tech Infrastructure: Digital Film 493
Non-theatrical Distribution and
Exhibition 493
Traditional and Online Video Stores 494
Exhibition of Movies on Television 495
The Problem of Piracy 495
Media Literacy and the Motion Picture
Industry 497
Cultural Diversity and Cultural
Colonialism 497
12 THE MOTION PICTURE INDUSTRY 462
The Rise of Motion Pictures 464
Using Photographic Images to Simulate
Motion 464
13 THE TELEVISION INDUSTRY 504
The Rise of Television 505
Television in its Earliest Forms 505
Television Gains Widespread Acceptance in
the 1950s 506
Television in the 1960s 507
The Rise of Cable Television 509
Government Regulation of the Cable
Television Industry in the 1960s and
1970s 510
A Fragmented Television Era 511
New Networks Emerge 511
New Technologies Mean New Opportunities
and New Challenges 511
Consolidating Ownership 512
Tech Infrastructure: TV Ratings
and Kids 513
An Overview of the Modern Television
Industry 513
Television Broadcasting 514
Culture Today: Digital TV Conversion 515
Cable and Satellite Services 517
Production in the Television Industry 519
Producing Channel Lineups 520
Producing Broadcast Channel Lineups 523
Producing Individual Channels: Cable,
Satellite, and Broadcast 525
World View: Hispanic Television 527
Culture Today: The Broadcast Networks
and African Americans 530
Distribution in the Television Industry 532
Syndication 533
Challenges to Traditional TV Production
and Distribution 535
New Avenues for Network
Distribution 536
New Avenues for Production Firms 537
Exhibition in the Broadcast Industry 537
Television and Media Literacy 538
Audience Issues 539
Content Issues 540
Industry Control Issues 541
14 THE INTERNET AND VIDEOGAME
INDUSTRIES 546
An Industry Background 547
The Rise of Computers and the Internet 549
The Advent of the Personal Computer 550
Online Capability 551
The Hyperlink and the World Wide
Web 552
The Rise of Video Games 553
An Overview of the Modern Internet
Industry 555
Production and Distribution in the Internet
Industry 555
World View: Google in China 559
Exhibition in the Internet Industry 563
Media Research: The Pew Internet and
American Life Project 564
An Overview of the Modern Video Game
Industry 568
Video Game Hardware 568
World View: PlayStation Nation:
Ireland? 570
Video Game Software 572
Advertising Content and Video Games 574
Culture Today: Girl Games 575
World View: Digital Resistance? Digital
Terror? 577
Distribution and Exhibition of Video
Games 578
Media Literacy and the Internet and Video
Game Industries 579
Blurring of Media Boundaries 580
The Power of Conglomerates 580
The Filtering of Content 582
Privacy 583
Part Five
Advertising and Public Relations
15
THE ADVERTISING INDUSTRY 592
The Rise of the Advertising Industry 593
The Birth of the Advertising Agency 594
The Advent of Radio Advertising 596
Advertising, the Postwar Era, and
Television 596
Trends in the Second Half of the Twentieth
Century 597
An Overview of the Modern Advertising
Industry 598
Advertising Agencies 599
Media Profile: Tom Burrell 602
Production in the Advertising Industry 603
Media Profile: Lionel Sosa 604
Creating Portraits 606
Culture Today: Dove's Contrary Approach
to Beauty Ads 607
Distribution in the Advertising Industry 608
Exhibition in the Advertising Industry 611
Culture Today: Advertising to Hispanics
Outdoors 611
Cross-platform Deals 612
Determining an Advertisement's
Success 613
Threats to Traditional Advertising 613
Media Literacy and the Advertising
Industry 615
Is It Ethical? Is it Ethical to Advertise? 615
Advertising and Commercialism 616
Culture Today: Ubiquitous Advertising 617
Advertising and Democracy 618
The Power of Conglomerates 619
16 THE PUBLIC RELATIONS INDUSTRY 624
Distinguishing Between Public Relations and
Advertising 625
What is Public Relations? 625
The Rise of Public Relations 627
Early Pioneers in Advertising and Public
Relations: Benjamin Franklin and P. T.
Barnum 627
The Public Relations Industry comes
of Age 629
Growth and Change in the PR
Industry 632
An Overview of the Modern Public Relations
Industry 633
Corporate Communication
Departments 633
Public Relations Agencies 634
Major Public Relations Activities 635
Corporate Communications 636
Financial Communications 637
Consumer and Business-to-business
Communication 638
Public Affairs 639
Crisis Management 640
Media Relations 642
Production in the Public Relations
Industry 642
Distribution in the Public Relations
Industry 643
Culture Today: Buzz Marketing 644
Exhibition in the Public Relations
Industry 645
Culture Today: Protecting Stars from
Journalists 646
The Rise of Integrated Marketing
Communication 647
Branded Entertainment 647
Database Marketing 649
Relationship Marketing 649
Agency Holding Companies 649
Media Literacy and the Persuasion
Industries 650
Truth and Hidden Influence in the
Persuasion Industries 651
Targeting and the Persuasion
Industries 652
Conglomerates and the Persuasion
Industries 655
Feature Topics
TURE TODAY
CRITICAL CONSUMER
Mediated Interpersonal Communication
Breakdown 8
Where Does the Term Media Come From? 20
Catch Phrases as Social Currency 22
A Dramady Says Goodbye 53
Silicon Freelancers 63
The Disappearance of the Record Store 68
A Selection of Challenged or Banned Books in the
2000s 95
Bridging the Global Digital Divide 170
7-Eleven Morphs into The Simpsons Version of
Itself 212
Buying Space on MySpace 244
Harry Potter Goes Green 276
Academic Journals and Open Access 354
Pushing Time Ahead 365
Gold, Platinum, and Diamonds 408
Payola Radio 441
Digital TV Conversion 515
The Broadcast Networks and African
Americans 530
Girl Games 575
Dove's Contrary Approach to Beauty Ads 607
Advertising to Hispanics Outdoors 611
Ubiquitous Advertising 617
Buzz Marketing 644
Protecting Stars from Journalists 646
How Much am I Worth? 47
Prior Restraint and Student Journalism on
the Web 103
Web User Beware 113
Does Mickey Mouse Have a Personality? 234
The Advent of the Serial 271
Book Conglomerates 272
Plagiarism in the Twenty-first Century 285
Targeting in the Book Industry 287
Project Censored 325
Jean Kilbourne and Magazines 373
INFRASTRUCTURE
Increasing Pressures on Special Effects Shops 65
Books on Demand 282
Printing: to Outsource or Not to Outsource? 327
Newsprint and Recycling 330
Cover Lines 370
Analog vs. Digital 401
How the Radio Spectrum Works 421
Digital Film 493
TV Ratings and Kids 513
WORL
w
llltl/S E A R C H
U.S. Libel Laws Meet the Internet 106
Video Game Ratings Systems 126
Viacom's Joint Venture in India 206
Disney to China: "It's a Small World After
AH" 238
Globalizing Google 252
The Scarcity of Textbooks 273
Ethnic Newspapers 318
Magazines in China Come of Age 360
Latin Music 397
Hollywood Meets Bollywood 480
Asian Film Trend 484
Hispanic Television 527
Google in China 559
PlayStation Nation: Ireland? 570
Digital Resistance? Digital Terror? 577
IT
C A L ?
Self-regulation or Market Pressure: the
Imus Case 109
When Politics Meets Social Research 166
Corporate Sponsorship of Music Stars 407
Increasing the "Gross" at the Box Office 472
Who's the Critic? 489
Is it Ethical to Advertise? 615
Could These Results Have Occurred by
Chance? 161
A World Class Idea 168
The Pew Internet and American Life Project 564
L E
Herbert Schiller 219
Rupert Murdoch 243
Google Founders Sergey Brin and Larry Page 250
Katharine Graham 310
Oprah Winfrey, Cross-media Phenomenon 366
Berry Gordy 388
Hattie McDaniel 470
Tom Burrell 602
Lionel Sosa 604 |
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| author | Turow, Joseph 1950- |
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| dewey-full | 302.23 |
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| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| discipline_str_mv | Allgemeines Soziologie |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV035022430 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:46:48Z |
| indexdate | 2024-07-09T21:20:25Z |
| institution | BVB |
| isbn | 9780415960588 9780415960595 9780203895344 0415960584 0415960592 0203895347 |
| language | English |
| lccn | 2008021757 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016691523 |
| oclc_num | 213849170 |
| open_access_boolean | |
| owner | DE-384 DE-M472 DE-188 |
| owner_facet | DE-384 DE-M472 DE-188 |
| physical | XXXII, 679 S. Ill., graph. Darst. 1 DVD-ROM ; 12 cm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Routledge |
| record_format | marc |
| spelling | Turow, Joseph 1950- Verfasser (DE-588)137243421 aut Media today an introduction to mass communication Joseph Turow 3. ed. London Routledge 2009 XXXII, 679 S. Ill., graph. Darst. 1 DVD-ROM ; 12 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Massenmedien (DE-588)4037877-9 s DE-604 Massenkommunikation (DE-588)4037875-5 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016691523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turow, Joseph 1950- Media today an introduction to mass communication Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4037875-5 (DE-588)4151278-9 |
| title | Media today an introduction to mass communication |
| title_auth | Media today an introduction to mass communication |
| title_exact_search | Media today an introduction to mass communication |
| title_exact_search_txtP | Media today an introduction to mass communication |
| title_full | Media today an introduction to mass communication Joseph Turow |
| title_fullStr | Media today an introduction to mass communication Joseph Turow |
| title_full_unstemmed | Media today an introduction to mass communication Joseph Turow |
| title_short | Media today |
| title_sort | media today an introduction to mass communication |
| title_sub | an introduction to mass communication |
| topic | Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massenmedien Mass media Massenkommunikation Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016691523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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