Strategic issues management: organizations and public policy challenges
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organizati...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2009
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website. |
| Beschreibung: | XII, 412 S. graph. Darst. |
| ISBN: | 9781412952101 9781412952118 |
Internformat
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| 245 | 1 | 0 | |a Strategic issues management |b organizations and public policy challenges |c Robert L. Heath ; Michael J. Palenchar |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2009 | |
| 300 | |a XII, 412 S. |b graph. Darst. | ||
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| 520 | 1 | |a "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website. | |
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| 650 | 4 | |a Issues management |z United States | |
| 650 | 4 | |a Industrial management |x Social aspects |z United States | |
| 650 | 4 | |a Strategic planning |z United States | |
| 650 | 4 | |a Public relations |z United States | |
| 650 | 4 | |a Industrial policy |z United States | |
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Datensatz im Suchindex
| _version_ | 1804137932339019776 |
|---|---|
| adam_text | Contents
Preface
ix
Chapter
1:
A Foundation of Community
1
Vignette: British Petroleum
—
Enlightened Leader or Lightning Rod?
Chapter Goals
Historical Evolution
SIM: Strategic Issues Management Defined
SIM: Stakeholders/Stakeseekers
SIM: Bringing More Than Communication
SIM: Cornerstone of Strategic Business Planning
SIM: Advocacy, Dialogue, and Collaborative Decision Making
Conclusion
SIM Challenge: CSR and
Long-Term
Planning
Summary Questions
Chapter
2:
Historical Foundations
45
Vignette:
Westinghouse
Versus Edison
Chapter Goals
Opinions Shape Operating Environments
Argument Structure in Public Policy Debate
Robber Barons and the Making of Mass Production Society
The Great Depression and the Redemption of Capitalism
Dissent Flowers in the
1960s
The Present and the Future
Conclusion
SIM Challenge: Science or Sham?
Summary Questions
Chapter
3:
Scouting the Terrain
87
Vignette: The Greening of Nuclear Power
Chapter Goals
Things
Go Bump in the Dark
Logics of Issues Monitoring
The Systematic Stages of Issues Monitoring
Creating an Issues Monitoring and Analysis Team
Issue Content: Basis for Issues Analysis
Conclusion
SIM Challenge: NAACP and Issues Monitoring
Summary Questions
Chapter
4:
Corporate Social Responsibility (CSR)
125
Vignette: Wal-Mart s Makeover?
Chapter Goals
Mutual Interests: The Basis of Corporate Responsibility
Standards of Corporate Responsibility: A Rhetorical Rationale
Changing Organizational Policies: Getting the House in Order
Corporate Responsibility Partnerships: Communicating
Ethical Performance
Conclusion
SIM Challenge: Global Warming
Summary Questions
Chapter
5:
Special Interest Activists as Foes or Allies
157
Vignette: Fast Food
—
A Lightning Rod for Big Food Protest
Chapter Goals
Moral Outrage
Power Resource Management
Strain: Nexus of Issues, Risk, and Crisis
Stages of Activism
Incremental Erosion
Fostering Mutual Interests Instead of Antagonism
Conclusion
SIM Challenge: Is Clean Energy an Oxymoron?
Summary Questions
Chapter
6:
Issues Communication
199
Vignettes: Activists Speak With Many Tools
Chapter Goals
The Issue of Issues Communication
Narrative Theory
The Good Organization Communicating Well
Images and Issues: Complements and Counterparts
Framing: Giving Issues Argumentative Context
Media Effects in a Multitiered Society
Communication Technology and Issues Communication
Issues
Communication as Argument
Conclusion
SIM Challenge: Voice
of a Trade
Association
Summary
Questions
Chapter
7:
Obligations
and Constraints
on Issues Communication
245
Vignette:
Corporate
Speech
—
Free, Free for Some, or Not at All?
Chapter Goals
Legislative, Judicial, and Regulatory Constraints on Issues
Communication
The Rationale for Organizations Speaking as Citizens
Federal Constraint
Conclusion
SIM Challenge: Looking to the Future
Summary Questions
Chapter
8:
Issues Management and Crisis Communication
273
Vignette: It Takes Two to Tango
Chapter Goals
Crisis Management: The Search for Control
Prevent a Crisis From Becoming an Issue
Conclusion
SIM Challenge: Can a Crisis Be Prevented
From Exploding Into an Issue?
Summary Questions
Chapter
9:
Issues Management and Risk Communication
309
Vignette: Risk, Risk Everywhere
Chapter Goals
Community Right to Know
The Difficulties of Risk Assessment
Risk Management and Communication Approaches
SIM s Approach to Risk Communication
Risk and Crisis Communication Working Together
Conclusion
SIM Challenge: Reality List
Summary Questions
Chapter
10:
Brand Equity and Organizational Reputation
349
Vignettes: Proactive Versus Reactive
Chapter Goals
Corporate Branding
Brand
Equity: Many Faces and Definitions
Brand Attributes and Attitude Theory
Logics of Brand Equity
Brand Equity and Crisis
Brand Equity and Risk
SIM Challenge: Corporate Responsibility and
Long-Term
Planning
A Brand Equity Case Study: Coors Boycott in the
1970s
Summary Questions
References
373
Index
405
About the Authors
411
|
| adam_txt |
Contents
Preface
ix
Chapter
1:
A Foundation of Community
1
Vignette: British Petroleum
—
Enlightened Leader or Lightning Rod?
Chapter Goals
Historical Evolution
SIM: Strategic Issues Management Defined
SIM: Stakeholders/Stakeseekers
SIM: Bringing More Than Communication
SIM: Cornerstone of Strategic Business Planning
SIM: Advocacy, Dialogue, and Collaborative Decision Making
Conclusion
SIM Challenge: CSR and
Long-Term
Planning
Summary Questions
Chapter
2:
Historical Foundations
45
Vignette:
Westinghouse
Versus Edison
Chapter Goals
Opinions Shape Operating Environments
Argument Structure in Public Policy Debate
Robber Barons and the Making of Mass Production Society
The Great Depression and the Redemption of Capitalism
Dissent Flowers in the
1960s
The Present and the Future
Conclusion
SIM Challenge: Science or Sham?
Summary Questions
Chapter
3:
Scouting the Terrain
87
Vignette: The Greening of Nuclear Power
Chapter Goals
Things
Go Bump in the Dark
Logics of Issues Monitoring
The Systematic Stages of Issues Monitoring
Creating an Issues Monitoring and Analysis Team
Issue Content: Basis for Issues Analysis
Conclusion
SIM Challenge: NAACP and Issues Monitoring
Summary Questions
Chapter
4:
Corporate Social Responsibility (CSR)
125
Vignette: Wal-Mart's Makeover?
Chapter Goals
Mutual Interests: The Basis of Corporate Responsibility
Standards of Corporate Responsibility: A Rhetorical Rationale
Changing Organizational Policies: Getting the House in Order
Corporate Responsibility Partnerships: Communicating
Ethical Performance
Conclusion
SIM Challenge: Global Warming
Summary Questions
Chapter
5:
Special Interest Activists as Foes or Allies
157
Vignette: Fast Food
—
A Lightning Rod for Big Food Protest
Chapter Goals
Moral Outrage
Power Resource Management
Strain: Nexus of Issues, Risk, and Crisis
Stages of Activism
Incremental Erosion
Fostering Mutual Interests Instead of Antagonism
Conclusion
SIM Challenge: Is Clean Energy an Oxymoron?
Summary Questions
Chapter
6:
Issues Communication
199
Vignettes: Activists Speak With Many Tools
Chapter Goals
The Issue of Issues Communication
Narrative Theory
The Good Organization Communicating Well
Images and Issues: Complements and Counterparts
Framing: Giving Issues Argumentative Context
Media Effects in a Multitiered Society
Communication Technology and Issues Communication
Issues
Communication as Argument
Conclusion
SIM Challenge: Voice
of a Trade
Association
Summary
Questions
Chapter
7:
Obligations
and Constraints
on Issues Communication
245
Vignette:
Corporate
Speech
—
Free, Free for Some, or Not at All?
Chapter Goals
Legislative, Judicial, and Regulatory Constraints on Issues
Communication
The Rationale for Organizations Speaking as Citizens
Federal Constraint
Conclusion
SIM Challenge: Looking to the Future
Summary Questions
Chapter
8:
Issues Management and Crisis Communication
273
Vignette: It Takes Two to Tango
Chapter Goals
Crisis Management: The Search for Control
Prevent a Crisis From Becoming an Issue
Conclusion
SIM Challenge: Can a Crisis Be Prevented
From Exploding Into an Issue?
Summary Questions
Chapter
9:
Issues Management and Risk Communication
309
Vignette: Risk, Risk Everywhere
Chapter Goals
Community Right to Know
The Difficulties of Risk Assessment
Risk Management and Communication Approaches
SIM's Approach to Risk Communication
Risk and Crisis Communication Working Together
Conclusion
SIM Challenge: Reality List
Summary Questions
Chapter
10:
Brand Equity and Organizational Reputation
349
Vignettes: Proactive Versus Reactive
Chapter Goals
Corporate Branding
Brand
Equity: Many Faces and Definitions
Brand Attributes and Attitude Theory
Logics of Brand Equity
Brand Equity and Crisis
Brand Equity and Risk
SIM Challenge: Corporate Responsibility and
Long-Term
Planning
A Brand Equity Case Study: Coors Boycott in the
1970s
Summary Questions
References
373
Index
405
About the Authors
411 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
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| id | DE-604.BV035011390 |
| illustrated | Illustrated |
| index_date | 2024-07-02T21:43:54Z |
| indexdate | 2024-07-09T21:20:09Z |
| institution | BVB |
| isbn | 9781412952101 9781412952118 |
| language | English |
| lccn | 2008017669 |
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| publisher | Sage |
| record_format | marc |
| spelling | Heath, Robert L. 1941- Verfasser (DE-588)132893002 aut Strategic issues management organizations and public policy challenges Robert L. Heath ; Michael J. Palenchar 2. ed. Los Angeles [u.a.] Sage 2009 XII, 412 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website. Gesellschaft Issues management United States Industrial management Social aspects United States Strategic planning United States Public relations United States Industrial policy United States Strategische Planung (DE-588)4309237-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Strategische Frühaufklärung (DE-588)4281858-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf Strategische Frühaufklärung (DE-588)4281858-8 s Strategisches Management (DE-588)4124261-0 s DE-604 USA (DE-588)4078704-7 g Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 2\p DE-604 Palenchar, Michael J. Verfasser aut Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016680636&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Heath, Robert L. 1941- Palenchar, Michael J. Strategic issues management organizations and public policy challenges Gesellschaft Issues management United States Industrial management Social aspects United States Strategic planning United States Public relations United States Industrial policy United States Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Frühaufklärung (DE-588)4281858-8 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4124261-0 (DE-588)4078609-2 (DE-588)4281858-8 (DE-588)4078704-7 |
| title | Strategic issues management organizations and public policy challenges |
| title_auth | Strategic issues management organizations and public policy challenges |
| title_exact_search | Strategic issues management organizations and public policy challenges |
| title_exact_search_txtP | Strategic issues management organizations and public policy challenges |
| title_full | Strategic issues management organizations and public policy challenges Robert L. Heath ; Michael J. Palenchar |
| title_fullStr | Strategic issues management organizations and public policy challenges Robert L. Heath ; Michael J. Palenchar |
| title_full_unstemmed | Strategic issues management organizations and public policy challenges Robert L. Heath ; Michael J. Palenchar |
| title_short | Strategic issues management |
| title_sort | strategic issues management organizations and public policy challenges |
| title_sub | organizations and public policy challenges |
| topic | Gesellschaft Issues management United States Industrial management Social aspects United States Strategic planning United States Public relations United States Industrial policy United States Strategische Planung (DE-588)4309237-8 gnd Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Strategische Frühaufklärung (DE-588)4281858-8 gnd |
| topic_facet | Gesellschaft Issues management United States Industrial management Social aspects United States Strategic planning United States Public relations United States Industrial policy United States Strategische Planung Strategisches Management Unternehmensplanung Strategische Frühaufklärung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016680636&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT heathrobertl strategicissuesmanagementorganizationsandpublicpolicychallenges AT palencharmichaelj strategicissuesmanagementorganizationsandpublicpolicychallenges |