Survey research methods:
Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2009
|
| Ausgabe: | 4. ed. |
| Schriftenreihe: | Applied social research methods series
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models |
| Beschreibung: | X, 201 S. |
| ISBN: | 9781412958417 |
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| 520 | 3 | |a Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze | |
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Datensatz im Suchindex
| _version_ | 1804137920925270016 |
|---|---|
| adam_text | Contents
Preface
ix
1.
INTRODUCTION
1
Reasons for Surveys
1
Components of Surveys
4
Purposes and Goals of This Text
8
2.
TYPES OF ERROR IN SURVEYS
11
Error Associated With Who Answers
12
Error Associated With Answers
14
Recapping the Nature of Error in Surveys
16
3.
SAMPLING
19
The Sample Frame
20
Selecting a One-Stage Sample
24
Multistage Sampling
28
Making Estimates From Samples and Sampling Errors
37
How Big Should a Sample Be?
43
Sampling Error as a Component of Total Survey Error
45
4.
NONRESPONSE:
IMPLEMENTING A SAMPLE DESIGN
49
Calculating Response Rates
50
Bias Associated With
Nonresponse
51
Reducing
Nonresponse
56
Two Other Approaches to Reducing
Nonresponse
Error
62
Nonprobability (or Modified Probability) Samples
63
Nonresponse
as a Source of Error
66
5.
METHODS OF DATA COLLECTION
69
Major Issues in Choosing a Strategy
70
Summary Comparison of Methods
80
Conclusion
84
6.
DESIGNING QUESTONS TO BE GOOD MEASURES
87
Increasing the Reliability of Answers
88
Types of Measures/Types of Questions
98
Increasing the Validity of Factual Reporting
105
Increasing the Validity of Answers Describing Subjective States
110
Question Design and Error 111
7.
EVALUATING SURVEY QUESTIONS AND INSTRUMENTS
115
Defining Objectives
116
Preliminary Question Design Steps
116
Presurvey Evaluation
118
Design, Format, and Layout of Survey Instruments
120
Field Pretests 122
Survey Instrument Length
125
Conclusion
126
8.
SURVEY INTERVIEWING
127
Overview of Interviewer Job
127
Interviewer Recruitment and Selection
131
Training Interviewers
133
Supervision
136
Survey Questions
138
Interviewing Procedures
139
Validation of Interviews
141
The Role of Interviewing in Survey Error
142
9.
PREPARING SURVEY DATA FOR ANALYSIS
145
Formatting a Data File
145
Constructing a Code
146
Approaches to Coding and Data Entry
148
Data Cleaning
151
Coding and Data Reduction as Sources of Error
152
10.
ANALYZING SURVEY DATA
155
Adjusting for Sample
Nonresponse
and Sample
Frame Deficiencies
155
Coping With Item
Nonresponse
157
Adjusting for Different Probabilities of Selection
159
Calculating Sampling Errors
160
Conclusion
160
11.
ETHICAL ISSUES IN SURVEY RESEARCH
163
Informing Respondents
164
Protecting Respondents
165
Benefits to Respondents
167
Ethical Responsibilities to Interviewers
167
Conclusion
168
12.
PROVIDING INFORMATION ABOUT SURVEY METHODS
171
13.
SURVEY
ERROR IN PERSPECTIVE
175
The Concept of Total Survey Design
175
Error in Perspective
176
Conclusion
178
References
181
Author Index
191
Subject Index
195
About the Author
201
|
| adam_txt |
Contents
Preface
ix
1.
INTRODUCTION
1
Reasons for Surveys
1
Components of Surveys
4
Purposes and Goals of This Text
8
2.
TYPES OF ERROR IN SURVEYS
11
Error Associated With Who Answers
12
Error Associated With Answers
14
Recapping the Nature of Error in Surveys
16
3.
SAMPLING
19
The Sample Frame
20
Selecting a One-Stage Sample
24
Multistage Sampling
28
Making Estimates From Samples and Sampling Errors
37
How Big Should a Sample Be?
43
Sampling Error as a Component of Total Survey Error
45
4.
NONRESPONSE:
IMPLEMENTING A SAMPLE DESIGN
49
Calculating Response Rates
50
Bias Associated With
Nonresponse
51
Reducing
Nonresponse
56
Two Other Approaches to Reducing
Nonresponse
Error
62
Nonprobability (or Modified Probability) Samples
63
Nonresponse
as a Source of Error
66
5.
METHODS OF DATA COLLECTION
69
Major Issues in Choosing a Strategy
70
Summary Comparison of Methods
80
Conclusion
84
6.
DESIGNING QUESTONS TO BE GOOD MEASURES
87
Increasing the Reliability of Answers
88
Types of Measures/Types of Questions
98
Increasing the Validity of Factual Reporting
105
Increasing the Validity of Answers Describing Subjective States
110
Question Design and Error 111
7.
EVALUATING SURVEY QUESTIONS AND INSTRUMENTS
115
Defining Objectives
116
Preliminary Question Design Steps
116
Presurvey Evaluation
118
Design, Format, and Layout of Survey Instruments
120
Field Pretests 122
Survey Instrument Length
125
Conclusion
126
8.
SURVEY INTERVIEWING
127
Overview of Interviewer Job
127
Interviewer Recruitment and Selection
131
Training Interviewers
133
Supervision
136
Survey Questions
138
Interviewing Procedures
139
Validation of Interviews
141
The Role of Interviewing in Survey Error
142
9.
PREPARING SURVEY DATA FOR ANALYSIS
145
Formatting a Data File
145
Constructing a Code
146
Approaches to Coding and Data Entry
148
Data Cleaning
151
Coding and Data Reduction as Sources of Error
152
10.
ANALYZING SURVEY DATA
155
Adjusting for Sample
Nonresponse
and Sample
Frame Deficiencies
155
Coping With Item
Nonresponse
157
Adjusting for Different Probabilities of Selection
159
Calculating Sampling Errors
160
Conclusion
160
11.
ETHICAL ISSUES IN SURVEY RESEARCH
163
Informing Respondents
164
Protecting Respondents
165
Benefits to Respondents
167
Ethical Responsibilities to Interviewers
167
Conclusion
168
12.
PROVIDING INFORMATION ABOUT SURVEY METHODS
171
13.
SURVEY
ERROR IN PERSPECTIVE
175
The Concept of Total Survey Design
175
Error in Perspective
176
Conclusion
178
References
181
Author Index
191
Subject Index
195
About the Author
201 |
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| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Psychologie Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV035003688 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T21:41:21Z |
| indexdate | 2024-07-09T21:19:58Z |
| institution | BVB |
| isbn | 9781412958417 |
| language | English |
| lccn | 2008011835 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016673047 |
| oclc_num | 214322650 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-703 DE-N2 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-703 DE-N2 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-188 |
| physical | X, 201 S. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Sage |
| record_format | marc |
| series | Applied social research methods series |
| series2 | Applied social research methods series |
| spelling | Fowler, Floyd J. Jr. 1939- Verfasser (DE-588)1045215120 aut Survey research methods Floyd J. Fowler 4. ed. Los Angeles [u.a.] Sage 2009 X, 201 S. txt rdacontent n rdamedia nc rdacarrier Applied social research methods series 1 Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey-onderzoek gtt Social surveys Qualitative Sozialforschung (DE-588)4395695-6 gnd rswk-swf Demoskopie (DE-588)4011425-9 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Evaluation (DE-588)4071034-8 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Demoskopie (DE-588)4011425-9 s Methode (DE-588)4038971-6 s DE-604 Empirische Sozialforschung (DE-588)4014606-6 s 1\p DE-604 Evaluation (DE-588)4071034-8 s 2\p DE-604 Forschungsmethode (DE-588)4155046-8 s 3\p DE-604 Qualitative Sozialforschung (DE-588)4395695-6 s 4\p DE-604 Applied social research methods series 1 (DE-604)BV001900335 1 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016673047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fowler, Floyd J. Jr. 1939- Survey research methods Applied social research methods series Survey-onderzoek gtt Social surveys Qualitative Sozialforschung (DE-588)4395695-6 gnd Demoskopie (DE-588)4011425-9 gnd Forschungsmethode (DE-588)4155046-8 gnd Evaluation (DE-588)4071034-8 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Methode (DE-588)4038971-6 gnd |
| subject_GND | (DE-588)4395695-6 (DE-588)4011425-9 (DE-588)4155046-8 (DE-588)4071034-8 (DE-588)4014606-6 (DE-588)4038971-6 |
| title | Survey research methods |
| title_auth | Survey research methods |
| title_exact_search | Survey research methods |
| title_exact_search_txtP | Survey research methods |
| title_full | Survey research methods Floyd J. Fowler |
| title_fullStr | Survey research methods Floyd J. Fowler |
| title_full_unstemmed | Survey research methods Floyd J. Fowler |
| title_short | Survey research methods |
| title_sort | survey research methods |
| topic | Survey-onderzoek gtt Social surveys Qualitative Sozialforschung (DE-588)4395695-6 gnd Demoskopie (DE-588)4011425-9 gnd Forschungsmethode (DE-588)4155046-8 gnd Evaluation (DE-588)4071034-8 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Methode (DE-588)4038971-6 gnd |
| topic_facet | Survey-onderzoek Social surveys Qualitative Sozialforschung Demoskopie Forschungsmethode Evaluation Empirische Sozialforschung Methode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016673047&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV001900335 |
| work_keys_str_mv | AT fowlerfloydj surveyresearchmethods |