Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2004
|
| Ausgabe: | 6., internat. ed. |
| Schriftenreihe: | The McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVI, 779, [67] S. Ill., graph. Darst. |
| ISBN: | 0071214380 0072536764 |
Internformat
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| 246 | 1 | 3 | |a AdSim for Belch & Belch |
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| 300 | |a XXVI, 779, [67] S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804144028164292608 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV027267173 |
| ctrlnum | (OCoLC)834426840 (DE-599)BVBBV027267173 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6., internat. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV027267173 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:57:02Z |
| institution | BVB |
| isbn | 0071214380 0072536764 |
| language | English |
| lccn | 2003042015 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021306466 |
| oclc_num | 834426840 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXVI, 779, [67] S. Ill., graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The McGraw-Hill/Irwin series in marketing |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch AdSim for Belch & Belch 6., internat. ed. Boston [u.a.] McGraw-Hill/Irwin 2004 XXVI, 779, [67] S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill/Irwin series in marketing Sales-promotion (DE-588)4076968-9 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s DE-188 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 3\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 4\p DE-604 Marketing (DE-588)4037589-4 s 5\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4346301-0 (DE-588)4201794-4 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_alt | AdSim for Belch & Belch |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Sales-promotion Integriertes Management Kommunikationsstrategie Marktkommunikation Unternehmen Werbung Marketing Einführung Lehrbuch |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchgeorgee adsimforbelchbelch AT belchmichaela adsimforbelchbelch |