Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2004
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | CD-ROM u.d.T: AdSim for Belch & Belch |
| Beschreibung: | XXVI, 779, [67] S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| ISBN: | 0072536764 0071214380 0073041238 0072866144 |
Internformat
MARC
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| 005 | 20170216 | ||
| 007 | t | ||
| 008 | 110326s2004 ad|| |||| 00||| eng d | ||
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| 041 | 0 | |a eng | |
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| 082 | 0 | |a 659.1 | |
| 100 | 1 | |a Belch, George E. |d 1951- |e Verfasser |0 (DE-588)136151906 |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion |b an integrated marketing communications perspective |c George E. Belch & Michael A. Belch |
| 246 | 1 | 3 | |a AdSim for Belch & Belch |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2004 | |
| 300 | |a XXVI, 779, [67] S. |b Ill., graph. Darst. |e 1 CD-ROM (12 cm) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The McGraw-Hill/Irwin series in marketing | |
| 500 | |a CD-ROM u.d.T: AdSim for Belch & Belch | ||
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
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| 689 | 1 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
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| 689 | 2 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 2 | |5 DE-188 | |
| 700 | 1 | |a Belch, Michael A. |e Verfasser |0 (DE-588)13615199X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021305893 | ||
Datensatz im Suchindex
| _version_ | 1804144027842379776 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV027266528 |
| ctrlnum | (OCoLC)634187117 (DE-599)BVBBV027266528 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV027266528 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T22:57:02Z |
| institution | BVB |
| isbn | 0072536764 0071214380 0073041238 0072866144 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021305893 |
| oclc_num | 634187117 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXVI, 779, [67] S. Ill., graph. Darst. 1 CD-ROM (12 cm) |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | The McGraw-Hill/Irwin series in marketing |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch AdSim for Belch & Belch 6. ed. Boston [u.a.] McGraw-Hill/Irwin 2004 XXVI, 779, [67] S. Ill., graph. Darst. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill/Irwin series in marketing CD-ROM u.d.T: AdSim for Belch & Belch Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-188 Sales-promotion (DE-588)4076968-9 s Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s Belch, Michael A. Verfasser (DE-588)13615199X aut |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4346301-0 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_alt | AdSim for Belch & Belch |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Sales-promotion Werbung Marktkommunikation Unternehmen Integriertes Management |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchgeorgee adsimforbelchbelch AT belchmichaela adsimforbelchbelch |