Scale and scope effects on advertising agency costs:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Cambridge, Mass.
1990
|
| Series: | Working paper series / National Bureau of Economic Research
3463 |
| Physical Description: | 58 S. graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a22000001cb4500 | ||
|---|---|---|---|
| 001 | BV026943352 | ||
| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t | ||
| 008 | 110326s1990 d||| |||| 00||| und d | ||
| 035 | |a (OCoLC)602771280 | ||
| 035 | |a (DE-599)BVBBV026943352 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | |a und | ||
| 049 | |a DE-188 | ||
| 100 | 1 | |a Silk, Alvin J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Scale and scope effects on advertising agency costs |c Alvin J. Silk ; Ernst T. Berndt |
| 264 | 1 | |a Cambridge, Mass. |c 1990 | |
| 300 | |a 58 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Working paper series / National Bureau of Economic Research |v 3463 | |
| 700 | 1 | |a Berndt, Ernst R. |e Sonstige |0 (DE-588)128550783 |4 oth | |
| 810 | 2 | |a National Bureau of Economic Research |t Working paper series |v 3463 |w (DE-604)BV002801238 |9 3463 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-021604480 | ||
Record in the Search Index
| _version_ | 1804144400177037312 |
|---|---|
| any_adam_object | |
| author | Silk, Alvin J. |
| author_GND | (DE-588)128550783 |
| author_facet | Silk, Alvin J. |
| author_role | aut |
| author_sort | Silk, Alvin J. |
| author_variant | a j s aj ajs |
| building | Verbundindex |
| bvnumber | BV026943352 |
| ctrlnum | (OCoLC)602771280 (DE-599)BVBBV026943352 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00940nam a22002771cb4500</leader><controlfield tag="001">BV026943352</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110228 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">110326s1990 d||| |||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)602771280</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV026943352</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Silk, Alvin J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Scale and scope effects on advertising agency costs</subfield><subfield code="c">Alvin J. Silk ; Ernst T. Berndt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="c">1990</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">58 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Working paper series / National Bureau of Economic Research</subfield><subfield code="v">3463</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Berndt, Ernst R.</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)128550783</subfield><subfield code="4">oth</subfield></datafield><datafield tag="810" ind1="2" ind2=" "><subfield code="a">National Bureau of Economic Research</subfield><subfield code="t">Working paper series</subfield><subfield code="v">3463</subfield><subfield code="w">(DE-604)BV002801238</subfield><subfield code="9">3463</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-021604480</subfield></datafield></record></collection> |
| id | DE-604.BV026943352 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T23:02:57Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-021604480 |
| oclc_num | 602771280 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 58 S. graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| record_format | marc |
| series2 | Working paper series / National Bureau of Economic Research |
| spelling | Silk, Alvin J. Verfasser aut Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt Cambridge, Mass. 1990 58 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Working paper series / National Bureau of Economic Research 3463 Berndt, Ernst R. Sonstige (DE-588)128550783 oth National Bureau of Economic Research Working paper series 3463 (DE-604)BV002801238 3463 |
| spellingShingle | Silk, Alvin J. Scale and scope effects on advertising agency costs |
| title | Scale and scope effects on advertising agency costs |
| title_auth | Scale and scope effects on advertising agency costs |
| title_exact_search | Scale and scope effects on advertising agency costs |
| title_full | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_fullStr | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_full_unstemmed | Scale and scope effects on advertising agency costs Alvin J. Silk ; Ernst T. Berndt |
| title_short | Scale and scope effects on advertising agency costs |
| title_sort | scale and scope effects on advertising agency costs |
| volume_link | (DE-604)BV002801238 |
| work_keys_str_mv | AT silkalvinj scaleandscopeeffectsonadvertisingagencycosts AT berndternstr scaleandscopeeffectsonadvertisingagencycosts |